CHECK THESE SAMPLES OF Fashion - customer service can help in build the loyalty of a brand
"Consumer-based brand equity is defined as the value of a brand signal to consumers.... "This perspective on brand equity focuses on the impact on consumer utility of a brand's signal credibility, rather than on the mere clarity of the provided information" (Swait 1998, p.... Companies must address their "value package" or "value proposition" for each customer and plan accordingly (Crawford 2003), The equity of their brands, products, and services insure the loyalty of the customers they want....
5 Pages
(1250 words)
Essay
In this marketing plan it is proposed to introduce the concept of having a brand Ambassador for the company.... Therefore an Indian celebrity from the sport arena will be most suited to act as its brand ambassador to project its image in the large Indian market.... honi, the flamboyant India Cricket Team Captain as its brand Ambassador.... It is now time to franchise the company's brand overseas in the International markets, especially in the emerging market of India as it has a huge...
12 Pages
(3000 words)
Essay
The author of this paper "Fashion in the Midst of Recession" touches upon the idea of a new fashion line built on the back of a previously successful brand.... Success domestically will determine whether to take this brand international and strategy could be impacted by different taxation or tariffs on imported products, cutting into the profit margin.... hellip; This report illustrates the impact on business decision-making from both internal and external influences, explains strategies used by Davies in launching this new line, and proposes recommendations about whether this new launch can provide a return on the investment....
10 Pages
(2500 words)
Research Paper
hellip; It is also said that customer service is becoming more relevant for social networking platforms, such as Facebook.... he increase has been attributed to the fact that technology, especially in the mobile phone, has led to localized and easily personalized, thus becoming one of the effective ways that, when embraced in the corporate world, can increase brand engagement.... Some air transport companies such as @JetBlue have embraced Twitter to ensure they are is always responds to their customers because they understand it is important for cultivating customer loyalty....
6 Pages
(1500 words)
Essay
For instance, Nike which is a well-known brand, endorsed Michael Jordan who is a professional NBA player and came up with a unique line of shoes known as Air Jordan(s).... Customer-perceived value is a marketing and branding concept that correlates a link between the product and whether customers believe it can satisfy their needs....
Total customer satisfaction is the ability of a product or a service to satisfy the needs of a customer.... hellip; Without a doubt, companies invest millions of dollars and time researching and understanding the customer demographics so as to understand their respective markets....
4 Pages
(1000 words)
Essay
Fashion management focuses… A fashion manager of a brand like Abercrombie and Fitch his or her duties will include helping sales associates to reach the required target and coordinating operations in their assigned sales market (Clark, To add on, fashion managers execute and create and execute good marketing strategies that aim to keep their retailers relevant.... If a particular leader is viewed as a role model by money and he associates himself with a particular brand then the people that view him as a role model will pick the brand associated with him (Yang & Peterson, 2004)....
7 Pages
(1750 words)
Essay
hellip; Giving a particular brand hype in the competitive market of goods and services to capture a new category of market customers and retaining the loyalty of existing customers is the challenge most businesses experience.... This paper "The Role of Advertisement in the Rescuing a brand in Crisis" discusses the basis of analyzing the context of advertisement in how a company rescues a brand that is in its downward fall within the market performance....
10 Pages
(2500 words)
Research Paper
A logo lays the foundation of a brand....
The development of a brand
The first and the foremost requirement of developing a brand is to have a logo that can be placed everywhere.... Such meetings promote an understanding of the importance of a brand even to the ones who are very remotely aware of it.... … Definition of branding The definition of branding can be summarized as, “a brand is a term, sign, symbol, design or a combination of these that is intended to identify the product or a seller and to differentiate it from those of competitors” (Okonkwo 2007, 9)....
5 Pages
(1250 words)
Essay
