The PR Function Video - Essay Example

The PR Function The PR Function Public relations comprise several activities that promote good relationships between people and organizations in the public. Businesses utilize PI agencies in order to influence the behaviour of customers and clients (Breakenridge, 2012). PR also entails strategic communications that establish mutually beneficial relationships with organizations. It is important to bring together individuals and organizations with the main stakeholders for successful business operations.

Leigh Debbage, a senior account manager, asserts that public relations are not entirely, what an individual does. PR exists in effective communications and is most importantly under control of the media (Smith & Place, 2013). Business enterprises use the media to promote brands and images. Such undertakings continuously engage the public to identify with the respective companies.There exist numerous PR strategies. Notably, reputation of an organization is always at a stake whenever it or its stakeholders engage in activities that activities that might compromise public image.

Therefore, every company must engage relevant agencies in building self-image and restoring public trust. Publicizing a business is only effective if the consumer response is positive and the target audience take no offense for the nature of brand display (Smith & Navarro, 2014).PR differs from advertising concerning the control of marketing media. For instance, a company has full control over what is put forward for the audience in advertising. Whether in television of newspaper columns, business dictates the kind of images to use for brand or service promotion.

On the contrary, there are regulatory mechanisms for PR that restricts businesses. Such limitations mostly focus on protecting the audience (Bernays, 2013).The image of a company is highly significant than promoting products. Believability is the most important aspect of PR.ReferencesBernays, E. L. (2013). Public relations. Norman: University of Oklahoma Press.Breakenridge, D. (2012). Social media and public relations: Eight new practices for the pr professional. Upper Saddle River, N.J: FT Press.

Papasolomou, I., Thrassou, A., Vrontis, D., & Sabova, M. (2014). Marketing public relations: A consumer-focused strategic perspective. Journal of Customer Behaviour, 13 (1), 5-24. doi:10.1362/147539214X14024779343631Smith, B. G., & Navarro, J. (2014). Integrating Public Relations Education? International Journal Of Integrated Marketing Communications, 6 (2), 7-17.Smith, B. G., & Place, K. R. (2013). Integrating Power? Evaluating Public Relations Influence in an Integrated Communication Structure.

Journal of Public Relations Research, 25(2), 168-187. doi:10.1080/1062726X.2013.758585