Market Research Problem of Cessna Aircraft - Essay Example

Add to wishlist

Summary

The "Market Research Problem of Cessna Aircraft" paper analizes the case of Cessna Aircraft which is facing a problem of a low number of women who are joining the pilot training program. As a result, the management must identify the source of the problem and the best intervention strategy…

Download full paper File format: .doc, available for editing

GRAB THE BEST PAPER92.5% of users find it useful

Market Research Problem of Cessna Aircraft

Read Text Preview

Subject: Marketing
Type: Essay
Level: Ph.D.
Pages: 1 (250 words)
Downloads: 2
Author: drice

Extract of sample "Market Research Problem of Cessna Aircraft"

When the manager has such information, it is easy to make changes in the marketing department, an aspect that would increase the overall number of women who enroll in the program.

The company needs: To determine whether the promotions are appealing to both gendersTo determine whether the specific market segment that the company needs to focus on in order to increase the number of women joining the programTo assess the perceptions of women towards the program and how they can be changedThe researcher should use problem definition process to narrow in on the areas that need in-depth analysis. This would make it easy to identify the problem and answer the questions. Furthermore, the researcher should use the problem definition process to know what materials are required to answer the above questions. This would make it easy to come up with recommendations that are holistic.

Cite this document

APA
MLA
CHICAGO

(“Marketing research Essay Example | Topics and Well Written Essays - 250 words - 4”, n.d.)
Retrieved from https://studentshare.org/marketing/1673661-marketing-research

(Marketing Research Essay Example | Topics and Well Written Essays - 250 Words - 4)
https://studentshare.org/marketing/1673661-marketing-research.

“Marketing Research Essay Example | Topics and Well Written Essays - 250 Words - 4”, n.d. https://studentshare.org/marketing/1673661-marketing-research.

Cited: 0 times

CHECK THESE SAMPLES OF Market Research Problem of Cessna Aircraft

Augmenting the Effects of Illegal Charter Flights in Aviation in the Middle East

he problem of grey market operations in the Middle East charter aviation industry is not well documented at this stage.... The dissertation "Augmenting the Effects of Illegal Charter Flights in Aviation in the Middle East" focuses on the critical analysis of the grey market operations in the chartered aviation industry in the Middle East to identify, analyzing and providing acceptable resolutions for the problem.... The problem is well regulated in the North American and Western European markets but the rapid expansion in the Middle East business aviation category means that grey market operations are high and unregulated....

58 Pages (14500 words) Dissertation

Adam Aircraft Company Analysis

Adam identified the market needs and conducted efficient market research.... The essay "Adam aircraft Company Analysis" focuses on the critical analysis of the Adam aircraft company.... Rick Adam, a successful entrepreneur who had a passion for flying, founded Adam aircraft Company in 1998.... As a result of his efforts, Adam aircraft was founded.... Rick Adam's passion for flying has developed since his childhood - he got inspiration from his father, George Adam Sr who had served as an Air Force Officer during World War II (Hedberg and Hamilton, 'Adam aircraft')....

10 Pages (2500 words) Essay

Commercial Use of Unmanned Aerial Vehicles

Introduction Unmanned Aerial Vehicle (UAV) is an aircraft with no pilot on board.... Commercial uses of UAVs As the UAVs are free from human limits of fatigue and endurance, they can perform several functions very efficiently and in areas where it is not possible or too costly/risky to reach in a piloted aircraft.... UAVs with real-time thermal imaging could provide an excellent solution to this problem....

8 Pages (2000 words) Term Paper

The Rise & Fall of a Billion-Dollar Company Enron

Kinder was able to severely restrict the use of the corporate aircraft of business entities.... Soon after leaving of Kinder, the personal use of the aircraft was escalated (Brewer & Hansen, 2002).... During the tenure of Kinder, there were five corporate aircrafts, two of them were cessna Citations.... The cessna Citation was a relatively low cost jet airliner that had the capacity to absorb six passengers with a speed of 400 miles per hour....

8 Pages (2000 words) Term Paper

General Aviation Revitalization Act of 1994

Eventually, the impact of GARA 1994 on the socio-economic welfare of the manufacturers of general aviation aircraft before and after the Act was enacted will be thoroughly discussed.... Aside from preserving the rights of the pilots and passengers, the main reason why the Act was created is to protect the aircraft manufacturers from the prolonged adverse socio-economic impact of product liability in small aircrafts of not more than 20 passengers (Angelley, 2011; Kister, 1998)....

8 Pages (2000 words) Term Paper

Microsoft Flight Simulator 2004

The emulation of the environment and the aircraft is supposed to give the user the feeling of sitting and flying a real aircraft.... For such software everything has to be detailed except for the experience of the accelerations felt by a real aircraft.... It is dream software for anyone who is interested in the flying of an aircraft, even pilots or would be pilots.... Today with the advancements of graphic displays and computer enhancements flight simulation products have really gripped the market especially the Aviation people who continually use simulation products for the training of their pilots and also for the design and development of new aircrafts....

33 Pages (8250 words) Coursework

The Development of Aviation

Massive bombers such as Lancaster were subject to conversion to commercial aircraft.... Both military and commercial aviation got a stimulus to rapid development and the whole aircraft industry was subject to drastic changes.... Both military and commercial aviation got a stimulus to rapid development and the whole aircraft industry was subject to drastic changes.... Dugdale-Pointon in “A Brief History of Air Warfare” compares the two periods in the following way: “Whereas aircraft development in the First World War had been evolutionary although rapid, the Second World War saw truly revolutionary development” (Dugdale-Pointon, “A Brief History of Air Warfare”)....

6 Pages (1500 words) Essay

Management Accounting Process

cessna aircraft Company, Beechcraft, Inc.... For this research paper, an American aircraft company has been chosen, known as Gulfstream Aerospace Corporation.... It is an aircraft manufacturing company that manufactures the parts of aircrafts as well as complete aircrafts.... As the global demand of travelling is rapidly increasing, the demand for aircraft manufacturing is also boosting.... The benefits of using both the costing methods, including the factors that influence decision making in aircraft manufacturing company, consequences of using activity based method and standard costing method, structure the distribution of cost using both methods for Gulfstream Aerospace corporation....

12 Pages (3000 words)