Market Research Problem of Cessna Aircraft - Essay Example

When the manager has such information, it is easy to make changes in the marketing department, an aspect that would increase the overall number of women who enroll in the program.

The company needs: To determine whether the promotions are appealing to both gendersTo determine whether the specific market segment that the company needs to focus on in order to increase the number of women joining the programTo assess the perceptions of women towards the program and how they can be changedThe researcher should use problem definition process to narrow in on the areas that need in-depth analysis. This would make it easy to identify the problem and answer the questions. Furthermore, the researcher should use the problem definition process to know what materials are required to answer the above questions. This would make it easy to come up with recommendations that are holistic.