Market Research Problem of Cessna Aircraft - Essay Example

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Summary

The "Market Research Problem of Cessna Aircraft" paper analizes the case of Cessna Aircraft which is facing a problem of a low number of women who are joining the pilot training program. As a result, the management must identify the source of the problem and the best intervention strategy…

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Market Research Problem of Cessna Aircraft

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Subject: Marketing
Type: Essay
Level: Ph.D.
Pages: 1 (250 words)
Downloads: 2
Author: drice

Extract of sample "Market Research Problem of Cessna Aircraft"

When the manager has such information, it is easy to make changes in the marketing department, an aspect that would increase the overall number of women who enroll in the program.

The company needs: To determine whether the promotions are appealing to both gendersTo determine whether the specific market segment that the company needs to focus on in order to increase the number of women joining the programTo assess the perceptions of women towards the program and how they can be changedThe researcher should use problem definition process to narrow in on the areas that need in-depth analysis. This would make it easy to identify the problem and answer the questions. Furthermore, the researcher should use the problem definition process to know what materials are required to answer the above questions. This would make it easy to come up with recommendations that are holistic.

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