Practice Marketing and 3D Multiplayer Marketing Strategy Game - Essay Example

Practice marketing is a modern, 3D multiplayer marketing strategy game (Practice Marketing). Practice marketing was designed to be a digital learning product for the backpack industry. This game enabled me to apply the theoretical part that I have learned in class to a simulated world that is very similar to reality. The best part of the simulation game is that it allowed me to practice my marketing skills in the ‘real world’ but in a much funnier way which enhance learning apart from honing my marketing skills by cutting out boredom, and classroom monotony and increasing creativity.

Practice marketing uses the 4Ps of marketing that is product, price, placement and promotion (Practice Marketing). In the multiplayer game, each student has to launch a new backpack product of their own original design to the market in the ‘real world’. First, I had to choose my target market. I chose college students as my target market because, in my years of college, I have seen how college students, especially girls spend almost all their money on fashion and boys always carry backpacks as they are handy for school and their manly stuff.

College students were the best choice for my target market because first, the student body in my school alone is huge. Therefore, I designed a backpack that is both fashionable and handy for other purposes. I had to design a backpack that was not feminine yet not masculine so that both genders could purchase my backpack.  Secondly, I chose to sell to college students because even though the price was about average- that is college-friendly prices- the volume of sales would be huge thus significant profit levels. My strategy was unique in that most backpacks are meant for the male gender, but here I had designed a gender-equal backpack and this is where I beat my competitors. Furthermore, my backpack design is not only meant for school as it can be used on other occasions too.

This strategy worked miracles in my practice marketing simulation game in that even other non-targeted customers were purchasing my backpack. This is because my backpack was unique, new, and fresh, unlike my competitors which were not very original in design. The flexibility in its use was also a major boost for my product. I highly appreciate this simulation game since it has sharpened my skills in marketing and now I have immense confidence. I now know I can do well in the real world as I have known how the real world works and what needs to be done. All thanks to the practice marketing simulation 3D game.