The Relationship between Video Art and Business Value - Essay Example

The Relationship between Video Art and Business Value The relationship between Video Art and Business Value Introduction Theadvent of computerization has propelled the entertainment industry to encompass different forms of entertainment approaches. The importance of the approach is to analyze the business value that artists could acquire from the development of online videos , trailers, short films, and other digital copiestargeted to suit the needs and perceptions of different clientele situated in the broad demographic groups available in the entertainment industry’s markets. According to the reviews conducted, the influence of the media has been profound to the extent that it has shaped the market to embrace consumers from different age and life cycles (Harvey, & Marx, 2010). With an evaluation of the video viewers’ statistics, the study implements that the developed online videos , trailers, short films, and other digital copiesdevolved a situation of increased business value; hence, rendering art as an important aspect of developing businesses and guaranteeing income and improved lifestyles to its practitioners. A statistical approach to implement the number of people who watched or played the online videos In relation to Dr. James McQuivey arguments, the value accrued by an individual video developer after streaming a one-minute video clip through the available and renowned online sites is equivalent to 1.8 million words. The Forrester Research based analyst provokes an understanding that the online community or any other businessperson would be incapacitated to deliver the aspired information through writing since the ill-advised alternative will consume a range of 3,800 web pages. Therefore, the writing process will be challenging the business value of the video as the writing process will consume a period of 150 days at the least (García & Yúdice, 2001). Holding to the fact that the developed online video depicted the intended message and attracted a large population of viewers, it is evident that the streaming process devolved business value as the majority viewers acknowledged and viewed the advertisements that the parent companies to the video-hosting sites included in the process. For instance, statistics indicate that the current measure on the use of online information in different consumer demographics equals 45.4% of the total population of consumers in the media industry. The survey is vital in evaluating the value created to the video development business process through online viewing. The analytical use of mathematical values investigated that the business would accrue profitable outcomes since the information borne therein attracted a profound population of consumer groups. For example, the various videos were artistically developed to influence the majority consumer groups from the youths since the videos bore comic animations to portray the consequences of drug abuse (Kamprath & Glukhovskiy, 2014). The other group of viewers emanated from the computer literate ageing population within the Baby Boomer’s generation. Holding to the knowledge that the U.S forms the largest 51% of the world’s population of online video viewers, the 10 million-viewer turnout in each of the personal videos influenced the level of profits that could be accrued by any other group of video developers. The amount of money and the type of business values that could emanate from the project The growth rate implied that the videos were capable of attracting the participation of extra clients since the number of likes and video sharing in the different social media platform advanced from 4.5 million and 1.2 million views to 10 million and 6.2 million respectively within the first period of 7 days. The essence of the most influential social media site in propelling the growth of the video income was evident since the majority of the viewers shared the clips using the provided links, and was capable of presenting the attractive advertisement films to a population of 4.27 million fans. Further, the Facebook-based video shares influenced the viewers through the conveyed messages such that 8,949 views were observed within the first days. The assumption is that the videos were viral to the consumer population because of the comic and authoritative nature of the message by 7.02%. The statistical implications of the various outcomes ignites the perception that the number of opportunistic advertisements could increase from the current tally of four (4) in every video to ten (10). The correlation between the progresses implies an increment in the ROI (return on investment). Eventually, the research on the videos’ perceived value of income after amassing the returns is that the community of viewers would increase to 65% since many of them would perceive the positive effect of the easy-to-understand video clips at the end (Kamprath & Glukhovskiy, 2014). The applause rate will subsequently influence an increase in the charges to the advertisements streamed whenever consumers try to stream the exact video. The 10% and 43 % amplification and conversation rate will propel the videos’ profit levels to range at 1 million dollars while observed from a monthly basis. However, the statistical approach avoids the influence of the entire market and the fact that viewers will lose their motivation to stream the internet-based videos since the level of attraction and the percentage rate of the current viewer population is 5% of the global population of viewers (Badrinarayanan, Sierra, & Martin, 2014). The research outcomes is that the population of viewers in the YouTube Google site increased to 10 million while those in the FaceBook site increased to 4.2 million. In other sites such as the Yahoo, MySpace, and Twitter, the viewers increased from 238, 000 to 800,000 in total. The current statistics is that the viewer-population rests at 15 million for each of the videos (Osathanunkul, 2014). The turnout of events in the social media video streaming business implies that the total income could escalate from the current $1 million dollars whenever the viral marketing giants would perceive the videos as appropriate media advertisement tools with the notion that the videos attract a broad population of clients (Badrinarayanan, Sierra, & Martin, 2014). The emphasis is that the viral marketing approaches will attract increased consumers as the advertisements aired in the sites attract a wide range of clients. Therefore, the exercise will lead to an escalation in the growth of clientele population, a factor that will implicate to an increase in the population as well as the rate of profits’ turnover. The escalation in the population tally will propel the number of shares made and the video likes as well; hence, the practices will elevate the costs of advertising through the videos and the subsequently affect the levels of returns and profit margins. The video project’s relationship to the business environment It is critical to understand that that the influence of the videos in the media will attract giant companies to pursue for chances to air their advertisements; thus, the monthly forecast is that the videos will contain ten (10) advertisements each. The implications of the influential factors are that the business outcomes in profits will reach a million dollars in the first one-month period (Osathanunkul, 2014). The evidence denoted from the profit turnover is that the video development project could become a future venture since the clientele community would show loyalty to any of the future videos after perceiving the positive impacts of the videos to their lives. The growth in the profit margins whenever used in CSR programs will propel an increase in the clientele population as the practice will draw a positive reputation such that the target clients and the entire society will perceive that the messages’ endeared in the videos are genuine and that they targeted to influence the society positively (Kamprath & Glukhovskiy, 2014). The entrepreneurial approach could develop a positive value in the online business platform by attracting different companies from different industries to perceive that the essence of the videos is to illuminate the social perceptions towards the negative consequences emanating from the use of drugs. The influence of the video project to business value During the 3-month long economic progression, the video project could be registered as a company in the capitalist economy and also in the country’s stock exchange market to experience a level of positive returns at the all-time highs of 5%. The outcomes of these increments will compel investors to engage in the buying of the stocks in order to avoid additional losses (Badrinarayanan, Sierra, & Martin, 2014). However, the investors’ decisions to buy their stocks could lead to the incurrence of more profits as the move will heighten the demand, amidst reduced supply. It is evident that the market will accrue an overall margin of 65% in that period. Research indicates that the situation occurred because of the level of ignorance that prevailed upon the responsible authorities, the country’s media, and the entire population of investors. As a financial analyst in the video development company, a person realizes that the company trades its preference and ordinary stocks with a view of amassing extra capital from the investors. According to the firm’s recent statistics, its tax rate is 30%. On the other hand, the company’s current price per coupon rests at 12%. The information is vital in the process of evaluating the expected growth rate of the preference and common shares. The coinciding calculations to establish the firm’s stock changes indicate the possibility of a 7% overall growth. The Blackwell model depicts consumer behavior as a process of psychological thinking whereby buyers engage in a series of evaluating the available brands in the market. The theorist argues that consumer behavior starts from the psychological motivation and realization of a need. Arguably, the psychological perception of the consumer compels him to engage in the search of information in order to realize the existing solutions to the deprived want. The perception that the restraint will act as a remedy to avoid dwindling of the company’s capital amount remains insufficient (Osathanunkul, 2014). The argument is that the subsequent decision will lead to the inflation of its preference and common share prices at a 7% rate for every unit. After amassing relevant information concerning the brands present in the market, the theorist asserts that consumers prevail to evaluate the available option in order to choose the one that seems suitable in solving the deprived need. However, the aspect is depended on the environmental factors affecting the consumers (Marx & Fernbach, 1992). For example, geographical, economic, and socio-cultural factors affect consumers’ brand choices intensely. It is evident that consumers affected by different environmental factors will exhibit differences in the evaluation of alternatives. Eventually, the differences will dictate the choice of brands. Thereafter, each group of consumers will proceed to the purchase step to buy their choices of products from different brands (Kamprath & Glukhovskiy, 2014). Therefore, the predictions that the firm’s semi-annual payments and bonds are predicted to escalate to a maturity price of $1,140 within a scope of ten years. According to the corporation’s president, the firm intends to avoid the prevalence of chances that might coerce it to issue new shares in the market. The interview process conducted over 100 participants presented information that the correlation of the two subjects of discussion exists in a strong bond (Badrinarayanan, Sierra, & Martin, 2014). For example, consumers engage in the buying practices whenever needs arise, and it is during such a period of time that they evaluate and decide on the product that they need to purchase from their range of preferences (Sternberg, Krauss, & Edward Elgar Publishing. 2014). Therefore, as an advancing multinational corporation in the social media, the company’s situation will be to enhance their products’ attractiveness through enhancements that steer the companies’ brand attractiveness to consumers over their competitors (Osathanunkul, 2014). The media industry is not different as the global economy has borne new threats and opportunities, which have forced changes in the dressing styles of different demographic groups; thus, companies must engage in production, processing, and marketing practices that ensure the presentation of unique business cultures. The advantage is achievable through the sophisticated branding approach. Considerably, the video project company remains an honorable firm in presenting its brands in the standardized code. It is evident that the current fashion industry is congested with unique competitors both at the international and local environments. For example, the other media companies present an heightened level of competition to the newly founded video development company, and such might serve to loss of consumer loyalty; hence, harming the desired influence of its products in its market segments. Essentially, the entertainment industry presents challenges to the participating firms since some personalized video trends might draw the attention of the global consumer population, and a company’s assumption of such as impossibility may render its brand insignificant on its occurrence. The study indicates that the video company marketers should be careful in establishing the environmental aspects whose occurrences affect consumers’ perceptions and loyalty towards brands (Badrinarayanan, Sierra, & Martin, 2014). The advent of technology is an ultimate changer to companies’ practices since it has led to the birth of new cultures. Notably, the global society experiences new social classifications in developed, developing, and bottom billion economies. Such differences have been influential to consumers’ behavioral complexities towards different brand categories. The emerging trends in consumer behaviors present differences to consumers on the basis of wealth, standards of living, educational backgrounds, age, generations, and psychological perceptions (Osathanunkul, 2014). Further, the trends stimulate differences in consumer behaviors towards the choice of brands. Perceptions are that the two subjects of discussion present a bond with the branding phenomenon depending on the latter in the provision of satisfaction and reputable services to the presented needs. Conclusion Marketing researchers assert that the quality maintenance and other brand strengthening approaches are vital in attracting and maintaining consumers’ loyalty. The creation of a unique trademark serves in the maintenance and acquisition of new consumer groups. However, it is advised that practitioners should concentrate in the development of other brand attributes to match the emerging needs and offset the threat of competition. The video project manufactures its film products under its brand name. The uniqueness of the branding approach is to stimulate brand recognition and loyalty. It is through such performances that the video project is contented of achieving successful outcomes in its key performance indicators (Osathanunkul, 2014). Through the free cash flow strategy, the company integrates its capital expenditure and networking capital entities to the sales and its gross sales on specialized items in order to measure the brands acceptance against the consumers’ behaviors. References Top of Form Harvey, D., & Marx, K. (2010). A companion to Marxs Capital. London: Verso. Top of Form García, C. N., & Yúdice, G. (2001). Consumers and citizens: Globalization and multicultural conflicts. Minneapolis, Minn. [u.a.: Univ. of Minnesota Press. Top of Form Marx, K., & Fernbach, D. (1992). Capital: A critique of political economy. Vol. 2. London: Penguin Books in association with New Left Review. Top of Form Sternberg, R., Krauss, G., & Edward Elgar Publishing. (2014). Handbook of research on entrepreneurship and creativity. Cheltenham: Edward Elgar Pub. Ltd. Bottom of Form Bottom of Form Bottom of Form Bottom of Form Badrinarayanan, V. A., Sierra, J. J., & Martin, K. M. (2014). A dual identification framework of online multiplayer video games: The case of massively multiplayer online role playing games (MMORPGs). Journal of Business Research. Kamprath, M., & Glukhovskiy, L. (2014). Business Model Stretching as a Respond to Changes in the Industry Value Chain–Evidence from the Games Industry. Compendium of Business Model Innovation: Foundations, recent Concepts and Cases Studies for Successful Business Model Innovation (2014). Mishra, D., Rahimi, R., El Zarki, M., Erbad, A., Hsu, C., & Venkatasubramanian, N. (2014). Clouds+ games: A multifaceted approach. Osathanunkul, C. (2014). A classification of business models in video game industry. Journal of Management Cases, 35. 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