StudentShare
Contact Us
Sign In / Sign Up for FREE
Search
Go to advanced search...

The impact of social on the fashion luxury consumer - Dissertation Example

Comments (0) Cite this document
Summary
This research approach demands to perform several processes of the study which include collection of data, analysis of the collected data, and other processes in a calm state of mind. In this research study was used different already published information and research studies and already published research studies…
Download full paper File format: .doc, available for editing
GRAB THE BEST PAPER95.6% of users find it useful
The impact of social on the fashion luxury consumer
Read Text Preview

Extract of sample "The impact of social on the fashion luxury consumer"

Download file to see previous pages tant Facts 32 Figure 7: Age 41 Figure 8: Nationality of the respondents 43 Figure 9: Hours spend on internet 44 Figure 10: Profile on social networks 46 Figure 11: Hours spend on social networks 47 Figure 12: media use to follow fashion trends 49 Figure 13: why you use social media network 51 Figure 14: How you feel about advertising on social media 53 Figure 15: have you ever purchased a product or service based on an advertisement on a social network 54 Figure 16: which of the social media technologies you use 55 Figure 17: how many twitter followers you have 58 Figure 18: how many people do you follow on twitter 59 Figure 19: do you use social media in an official business or professional capacity 61 Figure 20: Are you a member or fan of a brand page on facebook 62 CHAPTER #1: INTRODUCTION 1.1. Overview of the research study: It is believed that Egyptians were amongst the pioneers of using luxury fashion products, as their people especially elites were very much concerned about the way they look, moreover prejudices system was very much practiced at that time. Prominent people in order to differentiate themselves with the masses used high quality products which were well crafted, and the materials used for making these products were of supreme quality. However with the passage of time various innovations came in this world. That has resulted in changing the perceptions and shape of this world. Luxury products which were initially confined or related with elites are now being used by masses because of affluence factor. At present luxury products are being used by different people around the world and luxury brands are searching for new ways in order to target consumers. It was industrialisation and later globalisation that has resulted in changing the shape of the...
It is believed that Egyptians were amongst the pioneers of using luxury fashion products, as their people especially elites were very much concerned about the way they look, moreover prejudices system was very much practiced at that time. Prominent people in order to differentiate themselves with the masses used high quality products which were well crafted, and the materials used for making these products were of supreme quality. However with the passage of time various innovations came in this world. That has resulted in changing the perceptions and shape of this world. Luxury products which were initially confined or related with elites are now being used by masses because of affluence factor. At present luxury products are being used by different people around the world and luxury brands are searching for new ways in order to target consumers.
It was industrialisation and later globalisation that has resulted in changing the shape of the globe. Things that took great amount of time in their makings are now made instantly. Various developments around the world were carried out with rapid speed. In the context of businesses these developments proved to be fruitful, as their products manufacturing showed enhancement and furthermore their reach to the market expanded from small cities or villages to the far flung areas of the world. Therefore businesses in order to expand and introduce their brands globally followed various styles and endorsed their products through advertisements and marketing using print media (newspapers, leaflets etc) electronic media (radio, T.V etc).
...Download file to see next pages Read More
Cite this document
  • APA
  • MLA
  • CHICAGO
(“The impact of social on the fashion luxury consumer Dissertation”, n.d.)
Retrieved from https://studentshare.org/e-commerce/1402474-the-impact-of-social-on-the-fashion-luxury
(The Impact of Social on the Fashion Luxury Consumer Dissertation)
https://studentshare.org/e-commerce/1402474-the-impact-of-social-on-the-fashion-luxury.
“The Impact of Social on the Fashion Luxury Consumer Dissertation”, n.d. https://studentshare.org/e-commerce/1402474-the-impact-of-social-on-the-fashion-luxury.
  • Cited: 0 times
Comments (0)
Click to create a comment or rate a document

CHECK THESE SAMPLES OF The impact of social on the fashion luxury consumer

Consumer Protection Law in the UK

An exception to the clause is when the retailer can show: for good reasons he was not aware of the advertisement; the statement had been corrected prior to the conclusion of the sale; or the statement could not have had an influence on the consumer.4 OSL, in this case, was bound by the contract of sale which included the warranty advertisement unless OSL, in this case, Patrick the manager, could show he had no knowledge of the advertisement.5
In SOGA 1979 14(2) as to quality the court found in Rogers v Parish ( Scarborough) Ltd [1987] QB 933 found that goods must be fit for the purposes for which supplied and failure to do so leaves them unmerchantable.6 In Jim’s case, he purchased the racquet at £250, a considera...
11 Pages (2750 words) Research Paper

The impact of Plant Disease on New Zealand

Transmission of PMTV occurs through inoculation of sap in 26 species belonging to Solanaceae or Chenopodiaceae and to Tetragonia expansa and also through grafting (A. Reavy., W. Kashiwazaki., & Barker,1995 ). In some cases, PMTV is known to be transmitted by mechanical inoculation also.

Since PMTV is vectored only through S.subterranea the infection of plants with PMTV depends on the life cycle of S.subterranea which takes about 10-14 days. The life cycle of S.subterranean takes place in 2 phases: Phase I) This is the primary stage of the life cycle initiated with the germination of resting spores known as sporangiosori or cystosori persisting in the soil as spore balls with thick cell walls into zoosporangia. These...
6 Pages (1500 words) Report

The Real Face of Corporate Social Responsibility

Effective communication is an important tool that has wide-ranging influence in the smooth functioning of corporate bodies. The role of corporate communicators is significant in the administration of the organization and projection of the organization’s aims and objectives in the eyes of the public and stakeholders.

Corporate communicators normally use a variety of techniques to communicate with different people. The administrators and managerial staff use effective communication to disseminate information about the changes that need to be made and make special efforts to create a barrier-free work environment. The barrier-free atmosphere and friendliness testify mutual respect and easy accessibility of management...
9 Pages (2250 words) Assignment

The Impact of Comic Books on Boys and Girls

Marvel comics made the first important steps in the particular sector – at the decade of 1960s, the firm presented through its books a series of innovative stories that have until today a significant influence to the public - the characters and the appearance of the stars of Marvel and the other firms that govern the specific sector since the decade of 1960 will be analyzed in the sections that follow. The current paper refers to a specific aspect of the particular sector (comic books): the perspectives of the firms operating in this industry on boys and girls; special reference is made to the change of these perspectives from the 1960s until today. Marvel is used – among other firms – as indicative example of th...
15 Pages (3750 words) Research Proposal

Social Support to the Functional Health of Older Adults

For example, it has been said that when you are a participant of a certain senior center, the possibility of you getting mental complications as well as other health complications is uh-heard of (Glass, T. A. 1999 p.479).
In this regard, this paper will asses the impacts of attending a seniors center and whether attendance is better than not attending when one becomes old. Comparisons between the two will be carried out and will base on the following,
The elderly are people who have gone through a series of steps in life from a state where they are stable in terms of health and independence in the day to day running of their lives to a state of increased vulnerability, dependence and recurring illnesses (Jeremy, M. 2008...
8 Pages (2000 words) Case Study

Social Theory in a Globalizing Age

A comparison between the followers of social theories and the followers of natural sciences (physics and chemistry) revealed that unlike followers of natural sciences social theorists don’t use any techniques to show the exact knowledge or skill. Instead, they prove their work or idea by suggesting a possible way of explaining the facts or arguments usually called hypotheses (Lemert, 2004).
By hypotheses, social theorists cannot easily prove their argument at a time but they require time to prove it. Social theorists are normally criticized for using the hypotheses. Deconstructionists or postmodernists, rigidly critical theorists, disagree with the criticism by mentioning that any research methodology is not 100% pure a...
10 Pages (2500 words) Assignment

Consumer Culture and Lifestyles

To the business managers, it makes more business sense to design particular products and services according to particular lifestyles and preferences.
A lifestyle connotes a particular form of individuality, self-consciousness, and self-expression. The bodies, speeches, clothes, eating and drinking preferences, leisure pastimes, cars, homes’, choice of holidays, among others, are all regarded as pointers of individuals’ sense of style and taste (Featherstone, 2003). In other words, these are the individuals’ lifestyles. Companies around the world are utilizing the concept of individuality and lifestyle to build product brands that appeal to particular age groups. This has been necessitated by market segmentat...
11 Pages (2750 words) Assignment

School Social Worker in Special Education

Social workers are required to understand the diversity of families and help individuals and families cope with the implications and impacts of learning disabilities, physical or cognitive problems. Individual treatment may be required in a safe environment and relationship in which to deal with issues. The work of the school social worker in special education is related to a diverse number of areas, in which he/ she is required to fulfill various roles and responsibilities (Turner, 2005).

Approximately one-half of school social workers are found to be practicing with elementary school children. School social workers support and help to prevent future problems by intervening with at-risk children during elementary schoo...
11 Pages (2750 words) Case Study

Impact of Motivational Factors upon Employees at Bank AlFalah and Standard Chartered Pakistan

The impacts of these policies upon the employees of the banks will be studied with the help of the responses of the employees of both of the banks. The proposed research study will present the case studies of these two banks by employing a qualitative research approach. The data and information for the study will be collected through secondary and primary resources i.e. through literature review and in-depth interviews of the employees of both the banks. The study will help in the identification of the major strengths and weaknesses present in the motivational policies of these banks and will allow proposing the formulation of improved policies.

Motivation basically refers to satisfying one’s needs through differe...
14 Pages (3500 words) Research Proposal

Management: Social Responsibility and Ethics

When we speak about business management, most people talk about the core business functions like strategies, products, training & development, management of various departments of the business like marketing, production, planning, etc. Social responsibilities and business ethics are the least communicated topics in the business community because of the least preference given to the non-productive sectors by organizations. Most of the greedy organizations spent millions on the research and development for improving their competitive power in the business world, but they often keep a blind eye towards their responsibility towards ensuring proper ethical standards in their business activities. Organizations that underestimate the...
6 Pages (1500 words) Coursework
sponsored ads
We use cookies to create the best experience for you. Keep on browsing if you are OK with that, or find out how to manage cookies.

Let us find you another Dissertation on topic The impact of social on the fashion luxury consumer for FREE!

Contact Us