We use cookies to create the best experience for you. Keep on browsing if you are OK with that, or find out how to manage cookies.
Nobody downloaded yet

Media's Manipulation of the Fashion Industry - Dissertation Example

Comments (0)
Summary
The study analyzes Consumerism in Fashion. The field of fashion journalism is a part of the media-forces that discuss, analyse, advertise, and report on fashion garments and designer wear clothing. The fashion media provides a display window for United Kingdom fashion design…
Download full paper
GRAB THE BEST PAPER
Medias Manipulation of the Fashion Industry
Read TextPreview

Extract of sample
Media's Manipulation of the Fashion Industry

Download file to see previous pages... The essay "Media's Manipulation of the Fashion Industry" talks about Consumerism in Fashion. The magazines’ promotion of designer fashion garments was conditional, complicated and mediated. Fashion media add their own gloss and frame of meaning to the fashion components or raw materials, when representing fashion. Significantly, the work and purpose of fashion media is constrained by the different “traditions and conventions which have defined fashion journalism as a specialist field, shaping what can be said, and in what kind of format”. Considerable transformations in consumer attitudes, age profiles, and shopping modes, as well as increasing orientation towards lifestyle consumerism, have led to challenges and opportunities for contemporary designers, retailers as well as the fashion media. Business and couture have always been in close partnership, although the economics of the trade have been closely guarded “behind the presentational glamour of seasonal fashion shows”. The revisionist history of couture as composed only of the processes of designing and the making of high fashion apparel is “manipulative, strategic and cynical”. By not divulging the entire picture, fashion journalists’ accounts function as traps for the naïve reader. The fashion magazines with various journalists and related professionals behind them, “promote and hype only the notion of couture fashion as high art, and as beyond-reality dreams”. The media control the consumers and the industry by endorsing designers as geniuses., and their clothes as the ultimate in creative innovation. The fashion industry’s design flexibility is well known; however its methods of adjusting to economic trends is not revealed. The industry is “knowing, manipulative and clever, building with vast success on the uniqueness of couture’s sartorial elitism” (White and Griffiths, 2000, p.122). The glossy magazines successfully conceal the industry’s business interests and reinforce the progress of couture companies by avoiding any references to their commercial processes (White and Griffiths, 2000). Fashion journalism is a narrow, closed world consisting of writers, photographers, fashion assistants, contributing editors, and others who share the same ‘fashion world’ as the designers, company directors, press officers, and publicity personnel. This sector considers itself trivialised and associated with lack of intelligence and substance. A closer relationship with industry is maintained by specialised fields in journalism related to consumer-based activities, based on acquring advertising revenue. This is because industry is the source of both news and revenue, states Tunstall (1971). Thesis Statement: The purpose of this paper is to investigate how the media such as fashion magazines, films, and advertising approaches are used to manipulate the fashion industry, and how they influence consumers. The fashion magazines, their target markets, and the Chinese and British markets will be compared. Further, the psychological elements behind fashion ...Download file to see next pagesRead More
Comments (0)
Click to create a comment
CHECK THESE SAMPLES - THEY ALSO FIT YOUR TOPIC
Compressing the supply chain through E-commerce for the customer benefit in the fashion industry
The research aims to determine the nature of consumer fashion market demand driving new e-commerce procurement and distribution models; to identify the current e-commerce supply chain models currently finding success in key fashion markets; to determine how forecasting occurs using an e-commerce model and compare these findings to consumer demand and product life cycle for a variety of fashion products.
11 Pages(2750 words)Dissertation
Fashion Industry Shaping Up With Inputs From Social Media
Fashion has its history for as long as is the existence of man. The modern type of fashion is strongly influenced by the digitization of everything in the human society. Social Media is the most prominent and widely adapted firm of information technology that is spreading within the human community like fuel to fire.
20 Pages(5000 words)Dissertation
How fast fashion industry impact on Chinese customer behaviour With Zara case study
As it is discussed earlier, the purpose of this study is to examine the impact of fast fashion on the buying behaviour of Chinese people and the decision making process considering the case study of Zara.
12 Pages(3000 words)Dissertation
An Inspiration Of How Fashion Organizations Can Develop As A Result Of Collaboration Between Film Industry And Fashion Designers
The fashion industry is growing day by day as consumerism reaches new levels. Brands, images, advertising and other forms of media are increasing the appeal of the glamorous and well known (US Industry Report, 2010, np). The new industrial revolution brought with it an emphasis on the individuality, and the desire to acquire which one likes.
31 Pages(7750 words)Dissertation
A study into globalisation impact on fashion and garment industry, using Internet as the main tool: Implication for the small an
Signature: ---------------------------------------------------------------------------------------------------------------- Abstract Much has been made of the importance of globalisation on the success of SMEs. It has been reported in the literature that SMEs cannot survive unless they obtain a share of the international market.
60 Pages(15000 words)Dissertation
The Fashion Industry and the Role of the Media in Shapin
This study discovers The Fashion Industry and the Role of the Media in Shaping These Perceptions. Keeping count of weight and height became important, and these preset ‘ideal’ numbers became the popular perception. It has been for promoting their products by fixing the so-called imperfections by breaking the prior image into segments.
68 Pages(17000 words)Dissertation
Impact of social media on the growth of the fashion industry in Nigeria
The result and discussion of the study indicated that there are five social platforms actively used and popular among fashion consumers in Nigeria. These social media tools included: Facebook, Twitter, Youtube, Pininterest, and Instagram. According to the survey results, an average age of the respondents was in the range between 22-24 years old, with a prevailing number of females (82%).
36 Pages(9000 words)Dissertation
Co-Branding in the Fashion Industry
Given the popularity of co-branding within the industry, the assumption is that collaboration positively translates into an increase in revenues for the brand partners. This study sought to investigate this assumption and in so doing, identify the determinants of successful versus unsuccessful co-branding ventures in the fashion industry.
52 Pages(13000 words)Dissertation
Ploidy Manipulation in Molluscs
Polyploidy is generally not natural in fish and shellfish, both marine and freshwater species, and is induced by various methods for the benefits that accrue to such artificial culture.
43 Pages(10750 words)Dissertation
Fashion Industry
This essay discovers industry of fashion. Over the next decades online sales of clothes will increase as people look for more convenience, value, and time savings in their shopping routines. The globalization movement has deeply impacted the fashion industry. Most clothes designers and manufactures rely heavily on exporting of goods.
1 Pages(250 words)Essay
Let us find you another Dissertation on topic Media's Manipulation of the Fashion Industry for FREE!
Contact us:
+16312120006
Contact Us Now
FREE Mobile Apps:
  • About StudentShare
  • Testimonials
  • FAQ
  • Blog
  • Free Essays
  • New Essays
  • Essays
  • The Newest Essay Topics
  • Index samples by all dates
Join us:
Contact Us