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Marketing Essays

Result for Subject Marketing:
19895 essays
Palmolive - Target Market Identification Report Marketing Essay
11 pages (2250 words) , Download 5 , Essay
Free
Palmolive natural shampoo vibrant color is among the key products of Colgate Palmolive. The potential performance of this product in the Australian market requires the analysis of its marketing strategy using the Marketing Mix Model. Marketing mix model focuses on specific parts of a firm’s marketing strategy.
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International Marketing Marketing Essay
16 pages (4000 words) , Download 2 , Essay
Free
In fact, the ability of a firm to influence the consumer choice is considered to be the major indicator for the performance of the firm within its industry. For this reason, it is suggested by Moore that ‘a successful company uses marketing techniques such as focus groups, surveys to discover what particular features consumers desire in a product’.
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The Impact of social Networking on Customer Loyalty Marketing Thesis
60 pages (15000 words) , Download 3 , Thesis
The objective of this thesis is to investigate the factors that influence customer loyalty through social networking on Facebook. In order to achieve that, the author has reviewed academic literature on the topic of customer loyalty, as well as on social networking and the ways in which Facebook is used as a marketing tool.
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Cooperation or Hegemony Marketing Essay
5 pages (1250 words) , Download 3 , Essay
Free
The paper attempts to align with the idea of hegemonic control by the United States, which leads to generalized stability in the international market. It does the research of historic events to show the effects of cooperation or hegemony applied to the international trade.
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Clever Marketing for Luxury Goods in the Fashion Industry Marketing Essay
16 pages (4000 words) , Download 3 , Essay
Free
The essay looks into the ability of the financial groups to enhance the brand image of the companies to which the respondents belong. This was taken into consideration due to the fact that these has been pointed out as the reasons why luxury goods shifted away from promises of super exclusivity and to strategies concerning mass marketing.
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IKEA as a Successful Multinational Organization Operating in the Global Retailing Industry Marketing Case Study
12 pages (3169 words) , Download 4 , Case Study
Free
 IKEA at present is considered to be the largest home furnishings manufacturer in the world. IKEA has strived to produce good quality products at very low cost. The company’s products are useful for households and are affordable to consumers of all income groups. IKEA successfully lowers the cost of manufacturing with the essence of its DIY idea.
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Jets Use of Social Media Marketing Essay
2 pages (500 words) , Download 2 , Essay
Free
As the discussion stresses the overall performance of the business on these sites is still low based on data collected, it nonetheless shows an upward trend that may soon be a force to reckon with. By using LinkedIn, Jet targets a market segment comprised of both young and old professionals who happen to be the prominent user of this site.
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Impact of Motivation and Determination on Professional Sales Marketing Essay
6 pages (1500 words) , Download 3 , Essay
Free
The Pursuit of Happiness is one of the most motivation movies of all time. Nominated for the Oscar and Golden Globe award, this movie has moved a lot of hearts over the world. This movie clearly shows how professional sales can be challenging and how one should overcome those challenges with determination and positive attitude.
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PepsiCo Inc. Case Study Marketing Essay
5 pages (1250 words) , Download 2 , Essay
Free
The paper shows that Pepsi collaborates with its authorized bottlers, contracted manufacturers, and other third parties to distribute its products(Pepsico.com, 2015). Fundamentally, the company has six market segments spanning from North America, Latin America, Europe, Middle East, Asia, and Africa.
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SLP for the Coca Cola Company Marketing Assignment
2 pages (500 words) , Download 2 , Assignment
Free
In author’s opinion, the company is not basing its pricing on the cost-plus basis. It is mainly dependent on customer loyalty and the fact that it has managed to maintain the high level of competition for a longer time than its competitors. It sets the higher prices with the knowledge that it produces one of the best qualities in the market.
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Marketing & Commerce, E-Marketing & E-Commerce Marketing Essay
2 pages (500 words) , Download 2 , Essay
Free
The mixture of traditional marketing and commerce and Internet services creates a new form of marketing: e-marketing and e-commerce, that are the most common marketing tools for compnies these days. This theories were not only analyzed in this essay, but also its modern and future possibilities, operations, effects and issues were compared.
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How advertising may shift purchases between firms and industries Marketing Dissertation
17 pages (4250 words) , Download 2 , Dissertation
Free
As far as economic literature is concerned, advertising is either informative or persuasive. Informative advertising simply describes the features of the product, and is extremely valuable in providing consumers with sufficient information enabling them to create or formulate informed choices and prudent decisions with regards to the goods and services they demand.
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The Importance of Recruitment and Selection of Sales People Marketing Essay
5 pages (1629 words) , Download 2 , Essay
Free
The success of a business depends upon the volume of sales generated by its sales force. In most cases, the sales representative is the first person from a business whom the customer is likely to meet and his/her opinion of the business is likely to be conditioned by the impression gained from the salesperson.
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Timing of market entry strategy for Samsung Galaxy S5 Marketing Research Paper
7 pages (1750 words) , Download 2 , Research Paper
Free
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The technologies used in Samsung are high end and sufficient for entering the market at an early phase. The brand is a renowned name among the international mobile manufacturing companies. It is one of the top players in the mobile industry.
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Overview of a Luxury Fashion Brand Marketing Essay
8 pages (2000 words) , Download 3 , Essay
Free
The paper explores the luxury fashion brand and reasons of its success. Most companies engaging in fashion have therefore turned to luxury brands being that there is global interest in fashion. Based on the environment that the businesses operate, the target markets and product attributes as well as marketing methods.
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International Marketing and Branding for Hotels Marketing Literature review
5 pages (1250 words) , Download 2 , Literature review
Free
According to the report branded hotels make up over 53% of the total hotel market. In the US, around 70% of available rooms are in branded hotels. In developing markets such as China and India, branded hotels account for a lower 45% to 55% of total available rooms. The five leading branded hotel companies.
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Digital Marketing Communications Marketing Assignment
10 pages (2500 words) , Download 5 , Assignment
Free
Different platforms of digital media influence organizations in developing effective marketing strategies. Digital media communication contributes immensely to the growth and development of the company. This communication process provides various growth opportunities to the firms. Digital; marketing communication is more effective than traditional marketing system.
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Benefits And Drawbacks of Market Marketing Essay
6 pages (1500 words) , Download 2 , Essay
Free
According to the paper market information can be gathered through primary and secondary research, qualitative and quantitative research. Each method has advantages as well as disadvantages and as the practice proves it is irrelevant to claim that one method is better than the other – the choice depends on the company size.
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Promotion in Marketing Marketing Research Paper
5 pages (1250 words) , Download 3 , Research Paper
Free
Promotion is the task of notifying and influencing the purchasing decision of the consumer. It is extremely important for profit-making companies such as Wal-Mart and Nordstrom. Wal-Mart’s business strategy is not just providing goods of cheap cost rather developing insight in the mind of the customer that the cost is cheap.
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Contemporary Issues in Marketing and Management Marketing Essay
10 pages (2500 words) , Download 3 , Essay
Free
The author will provide the global patterns of toys and games industry giving various regions where the industry is similar and where it differs. The report will include the proposals for implementing the games and toys industry about social media marketing theories, strategies and appropriate business models.
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Development of Foreign Investment in China Marketing Essay
27 pages (6750 words) , Download 3 , Essay
The objective of this study is the potential of the market. This thesis analyzes the Chinese market and provides solutions based on various scientific methods on how companies can take advantage of the Chinese market. China used to be a very hard place to access since there were many barriers to entry in the past.
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Generation Y Consumers Marketing Essay
18 pages (4738 words) , Download 3 , Essay
Free
Marketer collects data regarding their target marketplace. This data includes information like gender, age, household income, types of products used by the household, number of cars and family members, and other factors. Household income and size of the family give an idea about the expenses and affordability.
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Venture capital investment decisions and frameworks Marketing Dissertation
72 pages (18000 words) , Download 4 , Dissertation
The real options view adopted provides a coherent theoretical framework to analyze how salient features of CVC investments such as uncertainty, usage-flexibility and growth influence CVC investment decisions.
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International Marketing Marketing Essay
4 pages (1000 words) , Download 2 , Essay
Free
The research paper studies the term Alcopop which is used in describing flavoured alcoholic beverages (FAB). A good example of alcopop produced in UK is the Smirnoff Ice. Based on the environmental analysis result, the market opportunity of Smirnoff is evaluated in order to expand its market internationally.
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Investment Analysis for the Okura Hotels and Resorts in Connection with Indian Market Entry Marketing Assignment
16 pages (4000 words) , Download 2 , Assignment
Free
The basic motive of this project is to formulate a suitable competitive strategy for the company Okura Hotels and Resorts to enter the Indian market. It makes an analysis of the company and the services in offers. External environmental analysis of the hotel industry in India through PESTEL is provided, along with a SWOT analysis of the company.
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Market Entry Modes: Chery Cars Marketing Essay
10 pages (2500 words) , Download 2 , Essay
Free
They have to work out for a strategy to avoid total phase out or to gain more productivity. Introduction of these products to a new market will open up opportunities and give a new breath for the product. Ford has redesigned its Mustang, an '60 icon, hoping to attract buyers from China and Europe (Ponchard, N, 2013).
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Marketing Plan of Grace Kennedy Company Limited Marketing Term Paper
8 pages (2000 words) , Download 5 , Term Paper
Free
Grace Kennedy manufactures consumer products such as tin mackerels, sausages, sardines, cooking oil, tin beans, tin vegetables, corn meal, and flour as well as other necessary products the public needs. With staff of over four hundred persons, the company’s management team works to ensure that production is of the best quality.
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Market Segmentation: Step-By-Step to Profitable New Business Marketing Essay
5 pages (1250 words) , Download 2 , Essay
Free
BMW primarily operates in the continents of America and Europe. The company was founded in the year 1916 and is headquartered in Munich, Germany (Bloomberg, 2012). Marketing research information is believed to be critical towards the long-term sustainability of any organization and the automotive industry one of the biggest users of such information.
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Introduction to Marketing: Youngs Seafood Marketing Essay
7 pages (1992 words) , Download 2 , Essay
Free
In the UK, consumers spend more than £5.65 on seafood and fish products per year. Most of the seafood market is based in the urban and rural urban areas. For fresh seafood, the market is mostly concentrated among the older generation and up market population. However, the opposite is true for frozen seafood.
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Trend and its Description Marketing Assignment
1 pages (250 words) , Download 3 , Assignment
Free
The public seeks to buy food products from companies that produce and deliver "environmentally friendly" products. A new food truck business in Vienna must find the resources to produce and deliver a wide variety of safe and recyclable food products.
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The Range and Market Segments of Dell Marketing Essay
13 pages (3250 words) , Download 3 , Essay
Free
Although Dell has been the market leader in selling computers in the past, it has recently lost its throne to HP due to a variety of reasons which connect directly with ineffective marketing and product positioning. Dell produces equipment that could be attractive to almost anyone seeking computers for home or business use.
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Purpose and Mission Marketing Dissertation
20 pages (5000 words) , Download 2 , Dissertation
Free
The mission of the proposal is to gain an in-depth understanding and visibility of the marketing concepts. The mission is accomplished and is reflected in the documentation of the report.
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Domestic Violence Centre of Santa Clarita Valley Marketing Research Paper
4 pages (1000 words) , Download 3 , Research Paper
Free
The main aim of marketing is to detect a client, satisfy and keep the same client. In this regard, marketing concept embraces the fact that to achieve organizational goals, knowing the needs and desires of the target market is essential for the success of the business organization, such as Domestic Violence Centre.
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Analysis Of Buying Decision And Consumer Behavior Marketing Research Paper
7 pages (1750 words) , Download 4 , Research Paper
Free
Primarily, assumed risk can be lessened by a search for product reviews prior to the purchase. Moreover, the consumer can transfer from one form of assumed risk to another form that is of less effect on the understanding of purposes if this technique is unsuccessful. Also, the buying transaction can be delayed, hence postponing a risk scenario.
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International Marketing Marketing Essay
6 pages (1500 words) , Download 2 , Essay
Free
Because a business is separated from its customer in distance, time, socio economic gaps, information and interests. For effective and efficient marketing these gaps must be bridged.
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A Supermarket Marketing Strategy for Expanding its Store Marketing Essay
8 pages (2000 words) , Download 2 , Essay
Free
This essay's marketing analysis is based on Castlegate Wines Ltd, a small wine company that was formed in October, 2010. Currently, the company has not developed a successful marketing plan and there is need for improvement. Author of this essay summarizes his suggestions and recommendations on how to achieve the goals of maximizing the level of sales.
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Marketing Research and Segmentation Marketing Research Paper
6 pages (1500 words) , Download 3 , Research Paper
Free
This paper focuses on the potential use of marketing research and segmentation for the improvement of performance of a specific organization: the Macquarie University Hospital, one of the most important hospitals in New South Wales, Australia. Author makes customized lifestyle analysis and helps the organization to proceed to market segmentation.
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Fashion Marketing and Advertising. Marks & Spencer Marketing Essay
12 pages (3000 words) , Download 2 , Essay
Free
This essay investigates the principles of marketing and advertising in the fashion industry. “To make aspirational quality accessible to all” is the mission of M&S. Last 2004, Stuart Rose was appointed as the new Chief Executive of M&S. According to Stuart Rose, M&S is now in its move to reach the ambitious goal of the company.
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E-Marketing/Online Marketing Assignment Marketing Assignment
8 pages (2000 words) , Download 3 , Assignment
Free
Currently, Book Bunker does not have any website. It is important for the bookstore to have one. But the book store should give significant importance and focus towards the suitable features of the website. Suitable features of the website will certainly improve online and in-store sales of Book Bunker.
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UK Holiday Market Research Report 2013/2014 Marketing Essay
12 pages (3000 words) , Download 3 , Essay
Free
This report examines the central issues and developments affecting the travel money market. It provides analysis of UK domestic overseas holiday trends and the key market drivers. Also, there is an analysis of increased spending and a forecast showing the expected growth over the next five years.
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Digital Marketing in Sporting Industry Marketing Essay
12 pages (3000 words) , Download 11 , Essay
Free
The global sporting goods industry has brands that reflect the passion for sports and sporting lifestyles of the people. Among these brands, Adidas is currently rated as the second-largest sports goods maker in the world and the largest in Europe. Creative marketing strategy, innovation, and new business design largely contributed to the success story.
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Generational Differences In Fashion Industry Marketing Essay
2 pages (500 words) , Download 5 , Essay
Free
The paper uncovers how product developers need to be aware of generational difference to ensure they address the needs of their particular target customer. With a rich and diverse market revolution, the literature style centrally adopts a behavioral use in conjunction with a subjective outcome such as "customer" loyalty.
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Tablets industry analysis research Marketing Essay
16 pages (4000 words) , Download 3 , Essay
Free
Premium+
This paper was a market analysis and industry analysis research that focused on a product which has been intended for the tablet market. Named the Slate, this is to be introduced as a tablet that comes to compete with two major forms of tablets on the current market.
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Lifeline Community Fellowship Marketing Assignment
1 pages (250 words) , Download 3 , Assignment
Free
The church leadership comprises of one senior pastor and three associate pastors. The church ministry is classified into six categories namely: children ministry, youth ministry, young adult ministry, men group, women group, and married couples.
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Customer Research Strategy of Pfizer, Inc Marketing Assignment
3 pages (750 words) , Download 2 , Assignment
According to the report Pfizer, Inc has to be creative in building strategic relationships with the hospitals and pharmacies. Internal engineering assessment is important in pharmaceutical industry but not sufficient to meet growing market competition. They have to progress towards gaining customers’ brand loyalty.
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Consumers Perceptions of Global and Local Brands Marketing Dissertation
56 pages (14000 words) , Download 3 , Dissertation
Strong brands are those brands which are able to create successful and long lasting relationship with customers. In this era of globalisation, consumers’ perceptions seem to be changing. Global brands have become centre of attraction for many consumers and companies, as it provides extra value to both parties.
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The sports facility in Stratford-Upon-Avon Marketing Essay
10 pages (2500 words) , Download 2 , Essay
Free
Competitors in the region include the Stratford Upon Avon Golf Club, the Everyone Active Leisure Centre in Stratford Upon Avon (with many branch locations in the region, Wildmoor Spa and Health Club, Healthworks Fitness Club and Club Motivation.
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Segmentation,targeting & positioning Marketing Essay
8 pages (2000 words) , Download 3 , Essay
Free
Nike has gained much attraction among the marketing expert after its ambush marketing strategy in Atlanta-Olympics 1996. This paper starts with the simple definitions and introduction on Marketing and than moves to the strategy section, where it discuss the latest strategic moves of these companies.
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An Idea for a Novel Functional Food Product Marketing Essay
4 pages (1000 words) , Download 3 , Essay
Free
From this paper, it is clear that nutrition and value should be highlighted in this product line, but since the product is ultimately fun for children, fun should also be emphasized. The core strategy of the ginseng ice cream company in terms of the value proposition is to focus on the value of strong personal selling and attention to advertising.
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Strategic Fashion Marketing Marketing Admission/Application Essay
2 pages (500 words) , Download 6 , Admission/Application Essay
Free
The paper discovers the fashion industry and marketing. I will use questionnaires and structured interviews for carrying out the research. The whole process will take around one month which includes visiting people, distributing and collecting questionnaires, and conducting interviews. Strategic Fashion Marketing is basically a learning milieu.
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