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Marketing Essays

Result for Subject Marketing:
19702 essays
Marketing Mix Analysis of Valentino Marketing Essay
8 pages (2000 words) , Download 7 , Essay
Free
According to the research, Valentino has been one of the favorite brands of celebrities and consumers belonging to the privileged social layer of the society. The company has designed several Red Carpet gowns and it is often endorsed by celebrities such as Keira Knightly and Neil Patrick. Being a luxury brand, the company does not advertise its products by means of television.
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Who is the audience for Metropolitan Opera Marketing Assignment
1 pages (250 words) , Download 8 , Assignment
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As for the new Met Opera’s product known as “The Met: Live in HD” which transmits shows over HD signal, the audience comprises of mostly
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Digital Marketing Strategy Marketing Essay
10 pages (2938 words) , Download 2 , Essay
Free
For a person having the first look at this site, they will probably have an impression of high levels of professionalism given the choice of some of the features of the site. The choice of theme and font used on this site makes it very easy for a person does deduce exactly what the site is all about.
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Marketing Plan for Manchester E-Bike Inc Marketing Essay
13 pages (3626 words) , Download 3 , Essay
Free
Organizations should realize the importance of dealing with eco-friendly products. This realization will go the extra mile in reducing the effects of global warming.  E-bike is an eco-friendly product because it has zero CO2 emission, and it has efficiently converted the human force into the proposed force. An electric bike (e-bike) is a bicycle with an electric motor that supports pedaling.
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Consumer Behaviour - Market Inclusivity and Exclusivity Marketing Essay
6 pages (2020 words) , Download 3 , Essay
Free
A marketplace is a diverse place comprising of different consumers with different perceptions on goods, tastes and preferences, purchasing power, beliefs, and general attitudes. The organization has the ultimate prerogative to understand the market dynamics (Litvin, 2002, p. 80). This will enable the organization to derive maximum benefits by understanding the marketplace environment.
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Communicating the Message - Facebook Marketing Essay
3 pages (855 words) , Download 2 , Essay
Experience is what is gained in using a product other than the tangible end achievement. For example, a caterpillar is used to smoothen roads, the final achievement by a caterpillar is a smooth road while, experience is what is realized in using the machine to achieve smooth roads. Experience is different from the end.
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Marketing plan objectives Marketing Essay
1 pages (250 words) , Download 3 , Essay
Free
Only DHL provides such service but is only offered through limited platforms providing UPS Express Critical with the opportunity to be the best. The other objectives of the marketing plan strategy include the provision of better quality through
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Marketing - the Usage of Different Media to Promote Various Products and Services Marketing Essay
7 pages (2172 words) , Download 2 , Essay
Free
The study will describe the usage of different media to promote various products and services. The choice of media and promotional techniques also varies as per the budget of the overall project. Most brands require the proper advertisement to effectively create an impression on the mind of the targeted audiences (Belch and Belch, 2003). 
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Why is Walmart considered to be a channel captain Marketing Essay
1 pages (250 words) , Download 2 , Essay
Free
Being the largest retailer, Walmart assumes immense power to build, direct, control, and administer brands. There are many popular brands competing with each other in the market; yet, if they must use Walmart as a platform to reach their consumers or have their outlets
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Maserati as an Italian Luxury Car Marketing Research Paper
5 pages (1303 words) , Download 3 , Research Paper
Free
When it comes to market segmentation, the Maserati people have done their assignments to perfection. They have narrowed it down to a selected group of people which they have served with zeal and a lot of zest. This group of people is the elite or ruling class whose love for luxurious assets is overwhelming.
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Mize Company - Expecting Changes in Terms of Customer Gain, Churn Rate, and Retention Rates Marketing Essay
9 pages (2211 words) , Download 2 , Essay
Free
New Customer gain: It is obtained using the formula, new customer gain = number of customers at the end of the time period- number of customers at the start of the time period (Allio, 2006). This metric is key to the marketing team and entails doing analytics that can be used to nullify the notion that marketing does ‘not do numbers.’
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British Airways - an Innovation Lab in the Sky Marketing Case Study
7 pages (1775 words) , Download 2 , Case Study
Free
British Airways is among the leading airline companies in the world. The company is United Kingdom’s flag carrier airline and boasts of the largest fleet sizes, international destinations, and international flights in the country. The company enjoys global acceptance owing to its effective marketing endeavors (Cutlip, 1962).
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The Glycosylation Profile of Proteins in Biological Fluids Marketing Research Paper
2 pages (500 words) , Download 2 , Research Paper
Free
The product to be marketed in this case is a device for detecting pre-diabetes, diabetes and diabetic complications using differential protein glycosylation. The device tests the overall glycosylation profile of proteins in biological fluids such as saliva, urine, serum, blood, and tissue culture fluid.
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Global Motors' Role in the Global Auto Industry Marketing Case Study
1 pages (452 words) , Download 3 , Case Study
Free
ZEN is one of the multinational manufacturers in the US and has multiple divisions representing several auto and truck brands. Zens division has been slowly losing its market share to the other competitors. Global Motors was created to bring ZEN back into a highly competitive level in the auto industry by developing new models that are competitive in the car industry.
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Trends in the Customer Service: Envy Clothing Company Marketing Case Study
2 pages (500 words) , Download 2 , Case Study
Free
The paper will provide with recommendations which will give solutions on the best strategies to be used in order for the company to use the changes as an opportunity to increase its competitive advantage in the market. This will play a significant role in improving the company’s sales and the reputation of its brand name in the market.
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Indonesia - language, culture and customs Marketing Essay
2 pages (500 words) , Download 5 , Essay
Free
In this scenario, there is the intention of introducing a snack bar in Indonesia.Therefore, understand various issues relating to the country such as geography is crucial.
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The Story of Abercrombie & Fitch Marketing Case Study
9 pages (2270 words) , Download 2 , Case Study
Free
Tailoring may involve removing or adding new features to a brand. Adaptation of product policy is aimed at giving different product features, other product performance, exceptional product services and more product information or less information. Below are reasons for adaptation product policy. First, there are different customers’ preferences.
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Perspective on marketings role within your organisation Marketing Essay
1 pages (250 words) , Download 2 , Essay
Free
For instance, marketing function of the organization will provide operations with sales forecasts necessary in planning production
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Services marketing: Concepts, Strategies and Cases Marketing Research Paper
9 pages (2389 words) , Download 5 , Research Paper
Free
Abu Dhabi Commercial Bank is a part of the wide banking industry. It was founded in 1985. This commercial bank is a public shareholding with limited liability. Abu Dhabi Investment Authority holds approximately 65% of the total shares of this bank. The remaining percentage of shares is held by other individuals.
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Service Marketing of UAE Marketing Research Paper
11 pages (2750 words) , Download 2 , Research Paper
Free
According to the research findings, it can, therefore, be said that UAE is one of the most developed countries in the world. Industrial growth of this country has contributed a lot in its development. Different types of industries are present in this country. High standard of living and high per capita income have influences the growth of UAE.
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Operations Management at Disneyland Paris Resort Marketing Essay
6 pages (1822 words) , Download 2 , Essay
Free
Disneyland is one of the most recognized amusement parks in the world. The theme park was founded in the year 1923 by Walt Disney. The Walt Disney Company aimed at producing unparalleled entertainment experiences for people based on its fun-filled environment, joy rides, creative studio entertainment, and quality restaurants. 
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Operations Management Activities at Disneyland Paris Marketing Essay
7 pages (2042 words) , Download 3 , Essay
Free
Disneyland Paris opened in the year 1992, on the 12th of April. At that time called the largest investment in the history of France. A number of reasons led to financial difficulty between 1992 and 1994 which posed an enormous fiscal burden on the park. Europe’s recession resulted to lower tourist spending. A huge fiscal reorganization took place to reduce the debt in 1994.
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Designing and Developing for Google Glass Marketing Essay
4 pages (1221 words) , Download 2 , Essay
Free
The world is full of many opportunities that help to meet people’s needs. Determining the product remains the main challenge because the company should meet business objectives, make profits, and conform to the operational requirements related to the business. As a result, not all business ideas are viable hence the need to do thorough research before undertaking a business project.
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Foreign Money Pours into Laos Marketing Essay
1 pages (300 words) , Download 2 , Essay
Free
In comparison to the past, the recent increase in foreign direct investment particularly by the western firms’ benefits Laos immensely. Some of the notable profits comprise of increased availability of basic commodities such as fuel, construction materials, and vehicles. The country also expects to achieve annual economic growth of 8%.
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Marketing plan Marketing Assignment
2 pages (500 words) , Download 2 , Assignment
Free
Nonetheless, we have extensive experience in manufacturing innovative, high-end, neat, and handy notebooks aimed at edging out even the mobile apps that imitate the functions of the traditional notebook.
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Do you think the Marketing department is the most important one within an organisation Marketing Essay
1 pages (250 words) , Download 2 , Essay
Free
Marketing department ensures that the organization remains competitive, has good customer relations, and has an excellent reputation. These factors add up to increase sales thus boosting
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Can and Should the Marketplace Be Inclusive to All Consumers Marketing Essay
4 pages (1347 words) , Download 4 , Essay
Free
All demographic groups are included in modern markets. These demographic groups include children, youths, adults, and the elderly. However, participation of the elderly is negligible. Before the 21st century, the life of the aged was marked by a straightforward change from working lifestyle to retirement life, with high pension benefits. In the current generation, things have changed.
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The Impact of Mobile Marketing on Mobile Users Marketing Research Paper
2 pages (500 words) , Download 3 , Research Paper
Free
Organizations rely on the fact that, most consumers of their products and services are most likely to carry their mobile devices with them in a standby state. Therefore, this makes are more likely to receive
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The Segmentation of A and F Brand Marketing Coursework
12 pages (3534 words) , Download 2 , Coursework
Free
The economic structures in a country shape the needs for services and products for the population. Hence, the marketing opportunities offered. Segmentation could also be done on the basis of legal and political factors and the government stability, monetary regulation, receptivity of the foreign companies, as well as the amount of bureaucracy.
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My Fascination for Yogurt Marketing Essay
1 pages (378 words) , Download 2 , Essay
Free
Generally, any food item that we consume must have an original taste. I mean yogurt should taste like yogurt and not like ice cream or custard. Since I am a regular customer of yogurt, as it is the permanent item in my dietary regimen, I surveyed some other yogurt brands for their merits and demerits.
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Marketing Aspects Audits of S.B. Cottone Marketing Essay
7 pages (1968 words) , Download 2 , Essay
Free
S.B. Cottone does not have the capabilities to market its products to all the segments identified. This segment has many markets that include real estate developers, financial and mortgage companies, contractors, residential buildings, small businesses, and enterprises. In this case, the firm has not had enough capacity to capture all of these markets.
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Positioning and Differentiation Strategies Marketing Essay
5 pages (1317 words) , Download 2 , Essay
Free
MD Anderson is a cancer center that is considered or known as one of the three original cancer centers in the United States and it has been established with the National Cancer Act in 1971. The founder of this cancer center is Monroe Dunaway Anderson. A positioning strategy is considered as the process for identifying or determining the market problem and the market opportunity.
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Marketing Analysis of Tesco Marketing Assignment
14 pages (3924 words) , Download 3 , Assignment
Free
Firstly, segmentation, targeting, and positioning play a critical role in terms of dividing the heterogeneous markets into smaller groups. Products or services are developed in such manner that it is able to satisfy needs or wants of customers. The positioning of the company is to offer a quality and diverse range of products and services at the least price possible.
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Memorial Hospital Marketing Campaign Marketing Essay
2 pages (731 words) , Download 4 , Essay
Free
This has risen due to stiff competition that emanates from the ever-rising number of hospitals. The hospitals have to advertise their products to be at a competitive advantage. Hospitals have to adopt an appropriate marketing campaign to beat the competition. Memorial Hospital located in Colorado is the leading provider of treatment.
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The Highest Quality of Under Armour Marketing Case Study
2 pages (500 words) , Download 2 , Case Study
Free
From this paper, it is clear that the Under Armour is positioned as the highest quality and best available. Most commercials indicate that Under Armour is of high quality and thus high prices, something that provides proof means that function can pinpoint its performance results. Under Armour has a small sales volume.
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DISCUSSION QUESTIONS Marketing Essay
1 pages (250 words) , Download 2 , Essay
Free
The distribution channel must be located strategically for easier communication between the distributor and retailers (Kapoor and Kansal, 2003). Though logistics and distribution may have similar characteristics, there are clear differences. Logistics covers supplementary
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Marketing Plan for HIV Drug Marketing Essay
18 pages (5021 words) , Download 2 , Essay
Free
The marketing mix comprises standard factors like product, price, place, and promotion. These factors are applicable to any kind of product or service. The promotional aspect of the marketing mix is usually considered to be marketing communication. It is all about conveying a common message across different media channels so as to ensure that it reaches the target audience.
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Airborne Express Marketing Case Study
2 pages (570 words) , Download 6 , Case Study
Free
The author states that it is clearly evident that Airborne express has been selectively investing in technology. Federal express who have made technology the center of their operations. The use of technologies such as has helped in the coordination of their operations leading to a significant increase in their accountability.
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Web Searching as an Important Revenue Source for Various Online Firms Marketing Essay
5 pages (1250 words) , Download 2 , Essay
Free
In order to cater and satisfy this expectation from the web users, many technology firms have launched different web browsers for attracting and retaining the current and potential users. For this objective, the firms are required to providing easier, faster and smoother search engine to the users by keeping in view in their current and potential expectations.
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Generational Differences In Fashion Industry Marketing Essay
2 pages (500 words) , Download 5 , Essay
Free
The paper uncovers how product developers need to be aware of generational difference to ensure they address the needs of their particular target customer. With a rich and diverse market revolution, the literature style centrally adopts a behavioral use in conjunction with a subjective outcome such as "customer" loyalty.
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Marketing Ethics and Regulations Marketing Essay
2 pages (500 words) , Download 2 , Essay
Free
Hence, align with the legal environment whereby they will result to the right choices. In their quest to result to the appropriate choices, these codes inquire marketers religiously embrace basic professional
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Intrinsic and Extrinsic Factors that Influence Consumer Behavior Marketing Essay
10 pages (2948 words) , Download 3 , Essay
Free
Consumer behavior is concerned with the processes that a person undergoes in choosing and procuring a product to satisfy their needs. To develop effective marketing strategies, one needs to study consumer behavior. The study allows marketers to understand the psychology of consumers’ reasoning and the factors that influence their preferences.
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Up Move European Marketing Strategy Marketing Research Proposal
13 pages (3250 words) , Download 3 , Research Proposal
Free
The author of the paper states that the methodology he is going to adapt to develop the survey instrument will be based on a combination of a focus group interview process and secondary sources. The questions to be used in the survey and focus group interviews will be based on our secondary sources.
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Oflactory and Gustative Marketing Marketing Assignment
2 pages (500 words) , Download 9 , Assignment
Free
Krishna 2012 noted that visual marketing subconsciously triggers emotional connections with between a brand and the consumers. Over two decades marketers have been focusing on two types of marketing, visual branding and auditory marketing since most of the
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Colgate's Marketing and Business Strategies Marketing Essay
12 pages (3140 words) , Download 4 , Essay
Free
Colgate-Palmolive was founded in 1806 in New York by William Colgate, who believed in bringing forth innovation through the making and selling of soap (Colgate, 2014). Since the beginning of the business operation, Mr. Colgate wanted to boost customer health and provide products that could enhance the quality of their lives (Sekar, 2008).
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Globalization and International Marketing Marketing Essay
10 pages (2531 words) , Download 2 , Essay
Free
Globalization is seen as a phenomenon with great opportunities. Its pursuance ought to be done with close reflection to its costs and opportunities. It takes several forms, yet it is mostly defined within its economic scope due to its powerful impact ad contemporary prominence. In the economy, globalization entails deep interaction and interdependence of the world market.
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Globalization and International Marketing Nowadays Marketing Essay
8 pages (2734 words) , Download 2 , Essay
Free
To reap the benefits of globalization, domestic markets need to readjust and manage risks on a cooperative basis. It is paramount for domestic markets to pursue globalization in all corners of the world so that they can such for cheaper resources to enhance their capability of production as well as selling to the buyers (Cooper 2008, pp.155–156).
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Fundamentals of Marketing Marketing Personal Statement
1 pages (250 words) , Download 2 , Personal Statement
Free
The process of management in the current job situation enables proper competition in the market as the organization will be able to allocate well the resources and reach the targeted group.
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Consumer behavior Marketing Assignment
1 pages (250 words) , Download 2 , Assignment
Free
Sometimes, change in consumer behaviour can result to ant consumption, compulsive consumption and consumer addiction. This behaviour is also triggered through advertising that has a great
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Nielsen Nugget Marketing Case Study
2 pages (500 words) , Download 3 , Case Study
Free
In the four segments, premium people segment should be selected as it provides more revenue compared to other segments. This segment also contains a higher percentage of buyers (24) than the others. It also has the highest percent of the coffee dollars
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