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Fashion Business and marketing report PRINTXKNIT Marketing Essay
4 pages (1000 words) , Download 3 , Essay
Free
This paper is a business marketing report of the PRINTXKNIT brand. The inspiration of creating a seasonal wear comes from the artwork of two icons who are Pharrel Williams and Patrick Procktor. PRINTXKNIT is expected to be marketed with the use of functional positions where three major concepts shall be focused on.
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Marketing Plan Project: Coke Vita Marketing Assignment
7 pages (1750 words) , Download 4 , Assignment
Free
Apart from being the most valuable brand, Coca-Cola also prides itself in having over 500 brands worth around 20-billion. Some of the most recognizable brands include Coca-Cola, Diet Coke, Minute Maid, Dasani, Sprite, Fanta, and FUZE TEA. The company has a three-part mission statement that declares the company’s purpose.
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Fashion brand Feedback Marketing Essay
2 pages (500 words) , Download 4 , Essay
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This paper concerns the Feedback on Fashion Brand. The Existing clients have stopped buying our collection because they feel that the new collection isn’t consistent with last season, the characters used in the collection make the clients feel too Asian. We were, however, able to propose the brand to many of our potential clients.
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Advertisement Genre Marketing Essay
3 pages (750 words) , Download 2 , Essay
Ever advertisement is brought about with an intention of grasping the potential consumers’ attention. Nevertheless, for the importance of succeeding, they should provide information that is relevant in creative ways for the advertisement as well as the product to possess the ability to stand out from its competition.
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Corporate Strategy and Competition Law Marketing Essay
18 pages (4500 words) , Download 3 , Essay
Free
In order to be globally competitive, corporations have to adopt different strategies and techniques. These techniques assist in marketing corporate products and services to the consumer public with the end result of making them as profitable as possible.
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Analysis of competitiveness of Chinese textile in EU market Marketing Essay
12 pages (3078 words) , Download 2 , Essay
Free
The paper analyses the strength of the Chinese Textile and Apparel industry in the Global market and the competitiveness of the industry particularly in the EU market. The emphasis is on the strategic advantage of domestic structure of the Chinese textile industry, and the economic conditions which induces the growth with competition from the emergence of textile industry in other parts of the world.
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Google Marketing Marketing Case Study
2 pages (500 words) , Download 3 , Case Study
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From this research, it is clear that Google provides a search engine that is based on the relation between websites compared to the rest, which is based only on the number of times a key term appeared on a website.Also, Google has several philosophies about advertising, which makes it different from the rest of search engines and advertising companies.
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Logistics and E-Commerce Marketing Essay
5 pages (1250 words) , Download 2 , Essay
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“Logistics is defined as the process of planning, implementing and controlling the flow and storage of goods and services and related information from the point of origin to the point of consumption. In this internet age logistics service providers are heavy users of e-commerce, due to pressure to cut costs and move goods more efficiently and faster in a real-time environment”
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World Trade Organization and tariffs Marketing Assignment
2 pages (500 words) , Download 3 , Assignment
Free
The author provides analysis of tariffs, which are meant to give a price advantage to locally produced goods over same goods that are imported and this leads to raising revenue for governments. Tariffs are imposed to restrict trade that occurs between nations as they increase the prices of imported goods and services making them more expensive.
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Annie Referral Consuming Fashion Marketing Essay
9 pages (2250 words) , Download 2 , Essay
Free
From the article, it can be affirmed that the demographic and psychographic characteristics behavior imposes strong influences over the currently prevailing market trends from various dimensions, such as demand for products and promotional needs which further acts as the determining factors towards the accomplishment of the desired objectives.
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Sustainable Marketing Econ-Friendly Fashion Marketing Assignment
12 pages (3000 words) , Download 4 , Assignment
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The essay discovers the Fashion Sustainable Marketing. It is a continuous process which involves three components namely; economic, environmental and social development All these components are given equal importance, but this however is not possible, therefore, sustainable development often deals in tradeoffs trying to bring a balance.
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The Power of Branding Marketing Essay
9 pages (2250 words) , Download 2 , Essay
Free
The brand has been built over the years using basic principles of brand management. That is, in 1989, Matti Alahuhta, former Member of Nokia’s Executive Board, developed a marketing strategy for Nokia that focused on three key points, that were analyzed in the essay with reference to Nokia company, it's brand and products.
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Marketing Information Of Slip Safe Australia Marketing Essay
12 pages (3000 words) , Download 2 , Essay
Free
This product provides skin and slips resistance even in the condition of soiling of the surface and heavy spillage. This product range provides the facility of long wearing and full grips step edges and they are available in a number of highly visible safety colors, such as safety brown, yellow, light gray, black, which follows Australian Standards
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Youtility: Why Smart Marketing Is About Help Not Hype Marketing Essay
2 pages (619 words) , Download 3 , Essay
Free
Next, the frequency of forwarding the information is measured so that the needs of the customers can be met. Thirdly, a measure of the number of people that are willing to buy the product and that of how many are willing to learn more is calculated. Lastly, the actual impact of Youtility on the revenue is then ascertained.
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The Effectiveness of Advertising Marketing Essay
6 pages (1500 words) , Download 3 , Essay
Free
The author opens one of the major issues in advertising, “the question of law and ethics”. Advertising should be carefully controlled. Society needs to make sure that people are not taken in by misleading advertisements. This report shows that not all advertising is bad and that there is good that comes from the work of advertisers.
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Fashion Marketing Management - Hugo Boss Marketing Essay
11 pages (3165 words) , Download 3 , Essay
Free
The essay analyzes Fashion Marketing Management of Hugo Boss. The company is based in Metzingen in Germany, having around 10,000 employees working for the company. The annual sales generated by the company has been recorded at EUR 1.7 billion in fiscal year 2010 and has taken a position among the most popular clothing manufacturers.
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Marketing Mix and Product Life Cycle Marketing Coursework
4 pages (1000 words) , Download 2 , Coursework
Free
As the paper highlights goat milk is not only less allergic compared to cow milk, but goat milk also offers a myriad of nutritional benefits like easy digestibility, small fat content and higher amounts of calcium compared to cow’s milk. Apparently, there has been an increase in the popularity of goat milk in American societies. 
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Differences in Marketing products or Services to Organisations and Customers Marketing Essay
2 pages (500 words) , Download 3 , Essay
Free
Organizations purchase and use goods for further production, operations, or resale whereas the customers always buy finished goods for their personal use. In other words, organizations always look for the utility of the product or service they purchased for making the profit whereas customers always look for quality, reliability and cheaper price of the product. Advertisements and sales promotion techniques can usually attract more customers whereas such things alone may not convince organizations.
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Motion against Provision of Aid to Developing Nations Marketing Coursework
1 pages (250 words) , Download 2 , Coursework
Free
Secondly, most of the aid given does not accomplish its task. It is lost in corrupt deals. Governments swindle the money meant for development of infrastructure and put it into different uses other than the expected ones (Wilkinson & Pickett, 2009:350). The goal is to have the money reach the poor, but in most instances, the poor remain poorer.
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Marketing Communication Report on EasyJet Marketing Essay
9 pages (2250 words) , Download 3 , Essay
Free
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This report will guide the readers on how EasyJet Airline Company could effectively attract more customers with the use of a company logo and slogan, print, and electronic advertisement.
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Palmolive - Target Market Identification Report Marketing Essay
11 pages (2250 words) , Download 5 , Essay
Free
Palmolive natural shampoo vibrant color is among the key products of Colgate Palmolive. The potential performance of this product in the Australian market requires the analysis of its marketing strategy using the Marketing Mix Model. Marketing mix model focuses on specific parts of a firm’s marketing strategy.
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International Marketing Marketing Essay
16 pages (4000 words) , Download 2 , Essay
Free
In fact, the ability of a firm to influence the consumer choice is considered to be the major indicator for the performance of the firm within its industry. For this reason, it is suggested by Moore that ‘a successful company uses marketing techniques such as focus groups, surveys to discover what particular features consumers desire in a product’.
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The Impact of social Networking on Customer Loyalty Marketing Thesis
60 pages (15000 words) , Download 3 , Thesis
The objective of this thesis is to investigate the factors that influence customer loyalty through social networking on Facebook. In order to achieve that, the author has reviewed academic literature on the topic of customer loyalty, as well as on social networking and the ways in which Facebook is used as a marketing tool.
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Cooperation or Hegemony Marketing Essay
5 pages (1250 words) , Download 3 , Essay
Free
The paper attempts to align with the idea of hegemonic control by the United States, which leads to generalized stability in the international market. It does the research of historic events to show the effects of cooperation or hegemony applied to the international trade.
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Clever Marketing for Luxury Goods in the Fashion Industry Marketing Essay
16 pages (4000 words) , Download 3 , Essay
Free
The essay looks into the ability of the financial groups to enhance the brand image of the companies to which the respondents belong. This was taken into consideration due to the fact that these has been pointed out as the reasons why luxury goods shifted away from promises of super exclusivity and to strategies concerning mass marketing.
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IKEA as a Successful Multinational Organization Operating in the Global Retailing Industry Marketing Case Study
12 pages (3169 words) , Download 4 , Case Study
Free
 IKEA at present is considered to be the largest home furnishings manufacturer in the world. IKEA has strived to produce good quality products at very low cost. The company’s products are useful for households and are affordable to consumers of all income groups. IKEA successfully lowers the cost of manufacturing with the essence of its DIY idea.
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Jets Use of Social Media Marketing Essay
2 pages (500 words) , Download 2 , Essay
Free
As the discussion stresses the overall performance of the business on these sites is still low based on data collected, it nonetheless shows an upward trend that may soon be a force to reckon with. By using LinkedIn, Jet targets a market segment comprised of both young and old professionals who happen to be the prominent user of this site.
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Impact of Motivation and Determination on Professional Sales Marketing Essay
6 pages (1500 words) , Download 3 , Essay
Free
The Pursuit of Happiness is one of the most motivation movies of all time. Nominated for the Oscar and Golden Globe award, this movie has moved a lot of hearts over the world. This movie clearly shows how professional sales can be challenging and how one should overcome those challenges with determination and positive attitude.
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PepsiCo Inc. Case Study Marketing Essay
5 pages (1250 words) , Download 2 , Essay
Free
The paper shows that Pepsi collaborates with its authorized bottlers, contracted manufacturers, and other third parties to distribute its products(Pepsico.com, 2015). Fundamentally, the company has six market segments spanning from North America, Latin America, Europe, Middle East, Asia, and Africa.
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SLP for the Coca Cola Company Marketing Assignment
2 pages (500 words) , Download 2 , Assignment
Free
In author’s opinion, the company is not basing its pricing on the cost-plus basis. It is mainly dependent on customer loyalty and the fact that it has managed to maintain the high level of competition for a longer time than its competitors. It sets the higher prices with the knowledge that it produces one of the best qualities in the market.
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Marketing & Commerce, E-Marketing & E-Commerce Marketing Essay
2 pages (500 words) , Download 2 , Essay
Free
The mixture of traditional marketing and commerce and Internet services creates a new form of marketing: e-marketing and e-commerce, that are the most common marketing tools for compnies these days. This theories were not only analyzed in this essay, but also its modern and future possibilities, operations, effects and issues were compared.
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How advertising may shift purchases between firms and industries Marketing Dissertation
17 pages (4250 words) , Download 2 , Dissertation
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As far as economic literature is concerned, advertising is either informative or persuasive. Informative advertising simply describes the features of the product, and is extremely valuable in providing consumers with sufficient information enabling them to create or formulate informed choices and prudent decisions with regards to the goods and services they demand.
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The Importance of Recruitment and Selection of Sales People Marketing Essay
5 pages (1629 words) , Download 2 , Essay
Free
The success of a business depends upon the volume of sales generated by its sales force. In most cases, the sales representative is the first person from a business whom the customer is likely to meet and his/her opinion of the business is likely to be conditioned by the impression gained from the salesperson.
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Timing of market entry strategy for Samsung Galaxy S5 Marketing Research Paper
7 pages (1750 words) , Download 2 , Research Paper
Free
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The technologies used in Samsung are high end and sufficient for entering the market at an early phase. The brand is a renowned name among the international mobile manufacturing companies. It is one of the top players in the mobile industry.
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Overview of a Luxury Fashion Brand Marketing Essay
8 pages (2000 words) , Download 3 , Essay
Free
The paper explores the luxury fashion brand and reasons of its success. Most companies engaging in fashion have therefore turned to luxury brands being that there is global interest in fashion. Based on the environment that the businesses operate, the target markets and product attributes as well as marketing methods.
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International Marketing and Branding for Hotels Marketing Literature review
5 pages (1250 words) , Download 2 , Literature review
Free
According to the report branded hotels make up over 53% of the total hotel market. In the US, around 70% of available rooms are in branded hotels. In developing markets such as China and India, branded hotels account for a lower 45% to 55% of total available rooms. The five leading branded hotel companies.
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Digital Marketing Communications Marketing Assignment
10 pages (2500 words) , Download 5 , Assignment
Free
Different platforms of digital media influence organizations in developing effective marketing strategies. Digital media communication contributes immensely to the growth and development of the company. This communication process provides various growth opportunities to the firms. Digital; marketing communication is more effective than traditional marketing system.
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Benefits And Drawbacks of Market Marketing Essay
6 pages (1500 words) , Download 2 , Essay
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According to the paper market information can be gathered through primary and secondary research, qualitative and quantitative research. Each method has advantages as well as disadvantages and as the practice proves it is irrelevant to claim that one method is better than the other – the choice depends on the company size.
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Promotion in Marketing Marketing Research Paper
5 pages (1250 words) , Download 3 , Research Paper
Free
Promotion is the task of notifying and influencing the purchasing decision of the consumer. It is extremely important for profit-making companies such as Wal-Mart and Nordstrom. Wal-Mart’s business strategy is not just providing goods of cheap cost rather developing insight in the mind of the customer that the cost is cheap.
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Contemporary Issues in Marketing and Management Marketing Essay
10 pages (2500 words) , Download 3 , Essay
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The author will provide the global patterns of toys and games industry giving various regions where the industry is similar and where it differs. The report will include the proposals for implementing the games and toys industry about social media marketing theories, strategies and appropriate business models.
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Development of Foreign Investment in China Marketing Essay
27 pages (6750 words) , Download 3 , Essay
The objective of this study is the potential of the market. This thesis analyzes the Chinese market and provides solutions based on various scientific methods on how companies can take advantage of the Chinese market. China used to be a very hard place to access since there were many barriers to entry in the past.
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Generation Y Consumers Marketing Essay
18 pages (4738 words) , Download 3 , Essay
Free
Marketer collects data regarding their target marketplace. This data includes information like gender, age, household income, types of products used by the household, number of cars and family members, and other factors. Household income and size of the family give an idea about the expenses and affordability.
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Venture capital investment decisions and frameworks Marketing Dissertation
72 pages (18000 words) , Download 4 , Dissertation
The real options view adopted provides a coherent theoretical framework to analyze how salient features of CVC investments such as uncertainty, usage-flexibility and growth influence CVC investment decisions.
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International Marketing Marketing Essay
4 pages (1000 words) , Download 2 , Essay
Free
The research paper studies the term Alcopop which is used in describing flavoured alcoholic beverages (FAB). A good example of alcopop produced in UK is the Smirnoff Ice. Based on the environmental analysis result, the market opportunity of Smirnoff is evaluated in order to expand its market internationally.
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Investment Analysis for the Okura Hotels and Resorts in Connection with Indian Market Entry Marketing Assignment
16 pages (4000 words) , Download 2 , Assignment
Free
The basic motive of this project is to formulate a suitable competitive strategy for the company Okura Hotels and Resorts to enter the Indian market. It makes an analysis of the company and the services in offers. External environmental analysis of the hotel industry in India through PESTEL is provided, along with a SWOT analysis of the company.
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Market Entry Modes: Chery Cars Marketing Essay
10 pages (2500 words) , Download 2 , Essay
Free
They have to work out for a strategy to avoid total phase out or to gain more productivity. Introduction of these products to a new market will open up opportunities and give a new breath for the product. Ford has redesigned its Mustang, an '60 icon, hoping to attract buyers from China and Europe (Ponchard, N, 2013).
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Marketing Plan of Grace Kennedy Company Limited Marketing Term Paper
8 pages (2000 words) , Download 5 , Term Paper
Free
Grace Kennedy manufactures consumer products such as tin mackerels, sausages, sardines, cooking oil, tin beans, tin vegetables, corn meal, and flour as well as other necessary products the public needs. With staff of over four hundred persons, the company’s management team works to ensure that production is of the best quality.
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Market Segmentation: Step-By-Step to Profitable New Business Marketing Essay
5 pages (1250 words) , Download 2 , Essay
Free
BMW primarily operates in the continents of America and Europe. The company was founded in the year 1916 and is headquartered in Munich, Germany (Bloomberg, 2012). Marketing research information is believed to be critical towards the long-term sustainability of any organization and the automotive industry one of the biggest users of such information.
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Introduction to Marketing: Youngs Seafood Marketing Essay
7 pages (1992 words) , Download 2 , Essay
Free
In the UK, consumers spend more than £5.65 on seafood and fish products per year. Most of the seafood market is based in the urban and rural urban areas. For fresh seafood, the market is mostly concentrated among the older generation and up market population. However, the opposite is true for frozen seafood.
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Trend and its Description Marketing Assignment
1 pages (250 words) , Download 3 , Assignment
Free
The public seeks to buy food products from companies that produce and deliver "environmentally friendly" products. A new food truck business in Vienna must find the resources to produce and deliver a wide variety of safe and recyclable food products.
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