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Marketing Essays

Result for Subject Marketing:
19702 essays
The Importance of Market Research for Verizon Wireless Marketing Research Paper
4 pages (1106 words) , Download 2 , Research Paper
Free
Marketing research is a broader aspect of the business that focuses on different things such as the competitor, the product, the price and also the need for its product and identifies the possible way of how to stamp its market share in its industry (Howard, 2012). It focuses on market research of different types but the core type of marketing research is product research.
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Charity Marketing Analysis: NSPCC Marketing Article
12 pages (3435 words) , Download 3 , Article
Free
It has been observed that corporate image building is an essential factor in the profit sector. However charitable organizations need to develop and retain their image so as to attract the attention of donors and other stakeholders. Stakeholder participation is crucial since no charitable trust can perform its wide range of operations on its own.
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Business Concepts and Product - SmartHand Marketing Essay
6 pages (1558 words) , Download 2 , Essay
Free
At times, they face the challenge of moving through the notes that are presented on the screen or even point to a particular position with ease. The time is taken to move to the classroom to accomplish these tasks is massive. As such, there is a need to improve it while making it easier for the teacher to explain different points. 
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Marketing Communication Strategy for Mount Brydges Bulldogs Marketing Assignment
5 pages (1382 words) , Download 2 , Assignment
Free
Since this is a marketing communications plan, social media will be very crucial for meeting and accomplishing the objectives. Another way of accomplishing the objective of getting more followers is by focusing on niche markets or a particular group of audience whose involvement in the game will increase the popularity of the team in the community.
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Functional Strategy Pertaining to CEO Project Company Marketing Book Report/Review
9 pages (2337 words) , Download 2 , Book Report/Review
Free
In accordance with Amazon.com's mission statement, “Our Vision is to be earth’s most customer-centric company; to build a place where people can come to find and discover anything they might want to buy online,” the marketing Department’s goal for 2015 is to sell to everyone. It aims at performing this strategically to make sure that people develop a reading culture.
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Different types of advertising Marketing Assignment
2 pages (500 words) , Download 5 , Assignment
Free
There are seven different types of advertising include brand, retail or local, direct-response, business-to-business, institutional, non-profit, and public service advertising. Brand advertising targets the public to raise awareness about particular goods and service with the intent of establishing a long-term customer loyalty.
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Marketing Strategy for PepsiCo Incorporated Marketing Case Study
11 pages (2938 words) , Download 2 , Case Study
Free
Marketing channel of any organization can be described as a set of different activities which are essential for the smooth flow of product transferring procedure from the producer to the end-users. The marketing channel of any organization can also be termed as the distribution channel (Coughlan, 2010).
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Media for Marketing of New Brand Instant Coffee Marketing Assignment
6 pages (1704 words) , Download 2 , Assignment
Free
There is an urgent need for such products at sports events; making them readily available successfully informs the public about them. There is no much capital required in advertising in sports events. Budget consideration is a major factor in ensuring that the method used for marketing is effective and economical.
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Sexual Orientation as a Segmentation Variable Marketing Assignment
1 pages (281 words) , Download 2 , Assignment
Free
Many people are ready to declare their homosexual orientation. Therefore, from the definition of market segmentation as a process of splitting or dividing potential customers into particular groups or segments sharing similar levels of needs, this variable offers a satisfactory reason for being used as a segmentation variable. 
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Strategic Marketing Planning: a Grounded Investigation Marketing Essay
10 pages (3347 words) , Download 3 , Essay
Free
The research onion was created in order to provide an effective progression through which a research methodology can be designed (Saunder, 2011). An unreliable methodology will result in fallacious results and will weaken the value of the findings and result in a completely different image of the same phenomenon (Nummela, 2006).
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The Great Fluctuation of US Dollar Currency Marketing Assignment
3 pages (1059 words) , Download 3 , Assignment
The increase in value of the U.S dollar has up by almost 20% just in the last four years. What rates will it be running at when it gets to 2020. The changes however are caused by several factors including demand and supply in the international market. When the demand for U.S dollars increases, the value for its currency automatically goes up.
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Japans Transportation Industry Marketing Essay
3 pages (750 words) , Download 2 , Essay
On the other hand, the US managers in most companies are using management by objective, for instance, Coca-Cola Company ensures that it direct the operations of its employees towards the set objectives.Production is another approach that Japan uses to realize success in its economy. For instance, from the year 2012, Japan is using subcontracting as one of its production strategies.
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Differentiation and Segmentation in Walt Disney World Marketing Essay
2 pages (601 words) , Download 2 , Essay
Free
Among the relatively many marketing strategies adopted, product differentiation and market segmentation are some of the highly adopted strategies, especially by large organizations. Product differentiation entails distinguishing products from both competitor’s products and own products thereby making them more attractive to a specific target market.
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How Religion Has an Impact on Marketing Marketing Essay
6 pages (1901 words) , Download 2 , Essay
Free
Furthermore, the prophet of the Islam, Prophet Mohammed was involved in commerce and he is known for his integrity in business and was referred to as the most trustworthy businessman. He noted that ‘Nine-tenths of sustenance is in commerce’. The Islamic religion is the fastest growing in the world with about 21.01 percent of the global population.
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The World of Marketing Worksheet Marketing Essay
17 pages (4507 words) , Download 2 , Essay
Free
The company is still new in the market, being one of its kind. It works in collaboration with the Health Department since the effects of consumption of the drink have a curative effect. The existing remedies that cure hangovers include rehydration, non-steroidal drugs that are anti-inflammatory, tolfenamic acid, and opuntia ficus-indica.
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Global Marketing Strategies for Nokia Marketing Essay
12 pages (3391 words) , Download 2 , Essay
Free
The basic strategies of entry in the two countries have several similarities based on the analysis of the prevailing economic conditions of the market. However, there is a critical distinction that ought to be considered when considering the entry modes and conditions of these two countries. In Chile, it would be prudent to exploit the talent and technical ability of the people.
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The Servqual and Gap Analysis Concepts Marketing Coursework
6 pages (1884 words) , Download 5 , Coursework
Free
Customer satisfaction and service quality form a significant and substantial portion of marketing practice and do give service providers and producers a competitive edge in pursuit to maintain customer loyalty through outstanding performance. Definition of customer satisfaction. Customer satisfaction can be defined judgment concerning a product.
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Business Marketing Strategies for Global Markets Marketing Assignment
1 pages (250 words) , Download 2 , Assignment
Free
These countries are developing integrated strategies used for market access. They target new markets and new market segments to drive sales growth and mobilize resources to increase competitive advantage and integrating operations to capitalize on
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Pleasant Airways Preliminary Marketing Plan Marketing Research Paper
3 pages (750 words) , Download 3 , Research Paper
With the increase in mobility brought about by globalization, demand for efficient, cost effective and comfort providing airline services will not end. After all, demand for passenger and cargo transport from USA to Africa, Middle East, Far East and Australia has tremendously risen in the risen past.
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Academic and Marketing Excellence in the Education Sector Marketing Coursework
8 pages (2140 words) , Download 3 , Coursework
Free
It enables the teachers and staff to carry out more comprehensive analyses. The marketing department has smart and clear goals and objectives that enhance the use of the SWOT analysis tool. The department ensures that all the key stakeholders within the University buy into the set goals and objectives before exploring the marketing industry.
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Acquisition of Major Competitors and Pricing Marketing Essay
8 pages (2000 words) , Download 2 , Essay
Free
Pricing is a very important thing in the business environment. As seen herein, it is actually from pricing strategies that business organizations are able to make a profit. It has been seen that reviewing prices of competitors are of high importance in a perfect competition. However, when competition is eliminated, there is actually no need for such reviews.
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Importance of Marketing of Fishy Food Marketing Essay
14 pages (4257 words) , Download 3 , Essay
Free
Owing to the uniqueness of the food items the company has gained a competitive advantage over its rivals. Fishy Foods has successfully gauged the environmental influence over its business activities and made necessary amendments to make its business successful. The company has leveraged its strengths and improved its weaknesses to ensure sustainable growth.
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Jeff Bezos Makes Another Push for Amazon Fashion. Will It Work Marketing Essay
2 pages (500 words) , Download 3 , Essay
Free
as hired Barneys New York fashion director Julie Gilhart as an adviser, it has also sponsored the 2012 Met Gala as well as opening a 40,000-square-foot photography studio in Brooklyn and bigger one is soon coming in London. It usually hosts events for students from such leading
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Email Marketing Marketing Coursework
2 pages (500 words) , Download 5 , Coursework
Free
In order to carry out email marketing effectively an effective email template need to be designed. This may involve different types of
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Theories of Consumer Behaviour, Concept of Extended Self and Its Effect on Purchasing Behaviour Marketing Essay
11 pages (3081 words) , Download 3 , Essay
Free
The concept of extended self on consumer behavior as demonstrated by Belk (1988) was put forward as a theory to explain the consumption association between pet companions and their owners.  “A key to understanding what possessions mean is recognizing that, knowingly or unknowingly, intentionally or unintentionally, we regard our possessions as parts of ourselves.”
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Nominal or Categorical Data, Differences between Nominal, Ordinal, and Ratio Scales Marketing Essay
6 pages (1636 words) , Download 2 , Essay
Free
Surveys have multiple-choice questions that require the respondent to select. Some of the issues may require simple answers like yes or no. For instance, when assessing whether gender has any influence on consumer preference, one should include an issue that seeks to identify the sex of the respondent by either selecting male or female in the questionnaire.
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Differences between Three Types of Research Designs Marketing Essay
6 pages (1726 words) , Download 4 , Essay
Free
Exploratory research is performed by a researcher when he has relatively little information about the basic issues of the research. It is more appropriate only when the researcher has to gain a basic understanding of the nature of the problem. With exploratory research design, the researcher will be able to discover new relationships, patterns, themes, ideas etc.
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Porters Diamond Theory Application: The Case of Apple Inc Marketing Case Study
10 pages (2700 words) , Download 20 , Case Study
Free
The modern technological market is a very diverse and competitive area of business. It tests a company on all fronts including the innovativeness, its structure, and resolves to ensure continued success in its dealings. One exemplary operative in today’s cutthroat field of technology is Apple Company. 
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Answer the questions Marketing Assignment
1 pages (250 words) , Download 2 , Assignment
Free
eferencing a hedonic product is likely to influence consumers to donate as opposed to referencing a utilitarian product or no product is referenced (27). The researchers conducted a series of laboratory experiments and field studies. They aimed at establishing the connection
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The Marketing Strategy Marketing Essay
1 pages (274 words) , Download 2 , Essay
Free
Customer acquisition, conversion, and retention are not only quite distinct from each other, but they also affect marketing strategies in different ways. For the marketer to reap the most out of the marketing strategy, he has to distinguish these three concepts so that he can optimize their strengths.
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Emotional Manipulation in Marketing Communication Marketing Essay
7 pages (2364 words) , Download 4 , Essay
Free
The second part compares rational and emotional choices in consumer relations. The paper then goes ahead and distinguishes high and low emotional involvement in marketing campaigns, and the implications of both. The next part describes the roles that emotions play in the process of brand development and looks at the differences and the implications. 
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Customer-Centric Approach in Marketing Marketing Essay
6 pages (1778 words) , Download 3 , Essay
Free
For a long time, customer-centric models of marketing have gained popularity within the business environment. As many organizations depend on customer behaviors, it is evidence that customers play a central role within the business environment. As organizations develop their business models, they consider the customers as a priority, and all products and services are designed to suit the customers' tastes.
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Design Driven Innovation in B & O company Marketing Essay
8 pages (2000 words) , Download 2 , Essay
Free
This research will begin with the statement that B & O Company was in a better situation. It had sold a range of audio systems, televisions, telephones and loudspeakers and other products in more than sixty countries. B & O had registered a global reputation for products that were an idea based and of artistic design and high quality.
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Red Bull False Advertising $13 million lawsuit Marketing Essay
4 pages (1000 words) , Download 2 , Essay
Free
I would like to begin by concurring with the fact that ‘Red Bull to Pay $13 Million for False Advertising Settlement’ is an article that accurately states the law. It is written by Max Rothman and published by BevNet.com, an organization that has been involved in conducting research and disseminating invaluable information.
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Marketing Research and Plan for E-commerce Travel in Indonesia Marketing Research Proposal
4 pages (1293 words) , Download 3 , Research Proposal
Free
Increased Internet coverage enabled organizations to have unlimited access to a wide customer base through the facilitation of advertising and awareness creation. Organizations in the world are mobilizing resources towards engagement and improvement of online platforms. The levels of competition between organizations have risen significantly.
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The Nature of Marketing Environment Marketing Coursework
6 pages (1628 words) , Download 3 , Coursework
Free
As it is indicated in the marketing definition that states that there is a need for marketers to understand the demands, wants, and needs of customers and satisfy all their needs. In other words, customers are the centre of marketing, and its aim is to meet all their needs, demands, and wants. Customer is the key element of marketing.
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Global Marketing in Albania Marketing Assignment
6 pages (1500 words) , Download 4 , Assignment
Free
This paper illustrates that most multinational companies have recently adopted various entry strategies to invest in a business or to market their goods and services in foreign countries along with efforts to study the market environments in terms of population and demographics, economic forces, infrastructures, consumer behaviors and so on.
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Consumer behavior Marketing Article
2 pages (500 words) , Download 2 , Article
Free
This is done through product promotion methods such as advertising. The various types of consumer involvement include; enduring involvement, felt involvement, situational involvement, cognitive and affective involvement. Enduring involvement is a
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The Strategist: Be the Leader Your Business Needs Marketing Essay
5 pages (1430 words) , Download 3 , Essay
Free
A review of the old practices indicates that the company strategy was primarily made and possessed by a business leader. Actually, it was a priority. However, over the years, companies have continuously outsourced responsibilities to professional consultants. Montgomery Cynthia in her book The Strategist argues out that this is the prime time for business leaders to reclaim their strategy.
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The Scope and Domain of NASCARs Branding Strategy Marketing Case Study
1 pages (250 words) , Download 2 , Case Study
Free
This paper gives information that television was one of the company’s branding strategy reach. Initially, one had to watch the company’s racing event in person. As time went by, say the mid-1970s, the company started receiving extensive television coverage. Thereafter, NASCAR relied on television as its medium for branding and all races in Winston Cup.
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Samsung Product Portfolio Marketing Assignment
8 pages (2000 words) , Download 4 , Assignment
Free
Every product provided by Samsung to its consumer has a contribution to the company. According to the Boston Matrix, Stars are products with a large market share and are in a rapidly growing market. In the case of Samsung, its star is Samsung Electronics. Samsung Electronic produces a vast range of products for the rapidly growing market.
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Consumer Behavior- B Marketing Essay
2 pages (500 words) , Download 2 , Essay
Free
She also sees herself as an accomplished professional.  Finally, she sees herself as a good citizen and devoutly religious person who takes the concerns of others seriously and tries to make the world a better place for those less fortunate than she and her family.  This
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Market Orientation and Sales Management Marketing Essay
6 pages (2023 words) , Download 2 , Essay
Free
Marketing is the way through which a company or an organization interacts with both potential and current customers. An actively dynamic and communicative organization seeks ways to understand its customers’ needs. Hence, birth products that are specifically tailored for their clientele base in addition to, product efficiency and functionality.
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Introduction to Marketing and Advertising Assessment Marketing Assignment
8 pages (2193 words) , Download 2 , Assignment
Free
Therefore, advertising is a structured and composed non-personal communication of information that is persuasive in nature about products and services (Peter & Jerry, 2005). Companies resort to advertising as a way of creating market awareness that they have a new product in the market whose purpose is to satisfy or offer certain benefits.
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Advantages and Disadvantages to Kraft Foods Marketing Case Study
4 pages (1000 words) , Download 2 , Case Study
Free
This paper tells that if the company makes this move of altering the calorie level in their products, it will gain a positive reputation from different stakeholders. Since the emphasis on healthy eating has become more evident, stakeholders criticize companies that do not produce healthy products.
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Negative Shopping experience assignment Marketing Assignment
2 pages (500 words) , Download 11 , Assignment
Free
The primary causes of the bad shopping experiences result from poor pricing of commodities, the labeling of goods on the shelves might be wrong and on reaching the counter, an entirely different amount is indicated for
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Why Subway is Sponsoring an E-Sports App Marketing Assignment
5 pages (1546 words) , Download 3 , Assignment
Free
I find this article fascinating due to the role it plays in the advertising industry. It describes the way other industries as well as the music fraternity will benefit with this new service as they provide this service to the user. Additionally, this article outlines how apps can embed ads features and as the users utilize the app, they can see the advertisement as well.
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Tesla Motors Company Launching of Model X Marketing Coursework
6 pages (1598 words) , Download 2 , Coursework
Free
Currently, the company is focused on becoming an independent manufacturer of not only cars but also complete auto parts, which is an effort towards the provision of affordable cars to middle-class consumers. The company has been working towards the delivery of several models of electric vehicles. It has already delivered two models: the Tesla Roadster and Model S (Sager, 2013).
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Measures of Marketing Effectiveness Marketing Essay
4 pages (1156 words) , Download 2 , Essay
Free
Whenever an organization sends a team to the field to market its goods and services a follow-up is set to analyze the effectiveness of the marketing strategy. Different teams use different strategies to market depending on the organization they are marketing. We can have a variety of metrics that we can use to measure the effectiveness of a marketing strategy used by a business firm.
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Business to Business Marketing and Supply Chain Management Marketing Assignment
14 pages (4337 words) , Download 2 , Assignment
Free
It is essential for the marketers of B2B to recognize their client’s requirements before executing any advertising or marketing tactics. The social media theory for business-to-business marketers has been analyzed. In order to assist the organizations in augmenting their sales, the business-to-business marketers create materials that provide more knowledge about the industry and product.
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