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Marketing Essays

Result for Subject Marketing:
19897 essays
How national culture relates to marketing strategy Marketing Essay
39 pages (9759 words) , Download 2 , Essay
This paper looked to examine how retailing strategy was affected as it moved across country boundaries. The literature revealed that there were two schools of thought; one indicated that the factors of culture do not affect the retail strategy the other indicating that culture does affect retail strategy. This paper assumed that culture did affect retail strategy and set out to prove so.
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Shaping of Agri-Food Supply Chain Marketing Essay
20 pages (5000 words) , Download 3 , Essay
Free
The structure of arable land use has also changed over the two decades considered here, with increases in total arable area, loss of orchards, and increases in oilseed rape and in wheat at the expense of other cereals. In terms of the use of agricultural census data for accounting for carbon fluxes, several additions or caveats must be made.
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Marketing Communications Plan for TESCO Marketing Essay
16 pages (4000 words) , Download 4 , Essay
Free
Relyіng on sаles of non-food іtems аnd on іnternаtіonаl sаles--pаrtіculаrly іn emergіng mаrkets--for аn іmportаnt pаrt of the compаny's future expаnsіon, TESCO hаs delіvered one of the fаstest orgаnіc growth rаtes of аny mаjor retаіler іn the world.
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Report on Prioritising the Quality Initiatives in ZJZ Cosmetics Marketing Essay
6 pages (1500 words) , Download 2 , Essay
Free
Correcting the mistakes in the labeling by exercising additional controls in the labeling process would go a long way in minimizing the mistakes in the storing department.
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McDonalds Marketing Communications Marketing Essay
24 pages (6000 words) , Download 2 , Essay
Smith (2006, p.90) says that the first restaurant started in the year of 1955, in April at the location of Illinois. The first day the restaurant made US$367.Today McDonalds is considered the world’s number one fast food chain.
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Factors that Influence Consumer Behavior Patterns, when Purchasing Fashion Items Marketing Essay
11 pages (2750 words) , Download 4 , Essay
Free
The aim and objective of this research is to identify the influence of various factors such as consumer behavior on the demand of fashionable product. It will also try to explore that what factors really motivate the purchase of this product. We will also be comparing the store loyalty of fashionable items and non-fashion items.
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Marketing Strategies for HILTON in Europe Marketing Essay
9 pages (2250 words) , Download 6 , Essay
Free
Hilton has almost managed to regain its success of 2000. Analysts say that the company will perform even better in future. The roots of its prosperity lie in present times. The researcher focuses on franchising strategy of Hilton company, it's famous brand and also provides the detailed analysis of Hilton customers and market.
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Henkel KGaA: detergents division. Global branding issues in the european market Marketing Essay
4 pages (1000 words) , Download 3 , Essay
Free
Global branding is becoming a bigger challenge day by day as it is no longer possible to isolate a brand and its image. Global branding helps to conceive and control a brand’s global direction. The brand’s core values have to be defined and communicated. Effective communication requires the latest methods and this is the challenge that any brand faces.
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Staff Satisfaction in Market Competition Marketing Essay
6 pages (1500 words) , Download 2 , Essay
Free
According to the report the Employment Engagement Study performed by Melcrum in the United Kingdom confirms the U.S. study, reporting that at least half of their respondents saw improvement in customer satisfaction and production after initiating employee engagement and incentive programs.
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The Role of Lead Users in New Product Development Marketing Essay
6 pages (1500 words) , Download 2 , Essay
Free
An attempt will be made to critically analyze the role of lead users in the development of new products. This essay shall seek to answer questions like: are lead users effective in the production and marketing of a new product? Are there disadvantages in this approach to marketing? Are there alternatives to this approach?
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Hofstede and Cultural Issues for Multinational Corporation Marketing Essay
6 pages (1500 words) , Download 2 , Essay
Free
The control of a local company by a foreign one entails with it cultural issues that Hofstede classified into five dimensions. Using these five dimensions, this study aims to identify cultural issues that may arise from the employees of Vodafone and Hutchison Essar. This study also aims to provide a critique of Hofstede’s claims to determine
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Service Marketing Marketing Essay
10 pages (2500 words) , Download 4 , Essay
Free
The focus of this paper is the marketing efforts of one such service viz.Hotel services. The authors have chosen a start Hotel's marketing efforts and examine them for their focus and propriety in elation to its operations management. The entire paper has theoretical support covering various aspects of service marketing.
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New Product Development in Dell Marketing Essay
4 pages (1000 words) , Download 3 , Essay
Free
Dell has always been known for its unique method of selling computers directly to customers through the Internet or through advertisements in magazines. This has given it an edge over competitors. An informed consumer prefers direct selling to purchase through the computer store (Goolsbee, 2001). Now Dell is gaining distinction and market power through new product development (NPD).
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Marketing Communications Plan Marketing Essay
10 pages (2500 words) , Download 3 , Essay
Free
The report contains a justification for selecting the specific market segments, the marketing communication tools and a marketing communications plan. The mission of the proposal is to gain an in-depth understanding and visibility of the marketing concepts.
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Effects of National Culture on the Marketing Strategies Marketing Dissertation
22 pages (5500 words) , Download 2 , Dissertation
The purpose of this study is to determine what effect national cultural has on the marketing strategies of business. Since marketing strategy is different for each type of business the only way to successfully study marketing strategy to national culture is to limit the study to one specific type of business.
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Marketing Plan for The Times Newspaper Marketing Essay
11 pages (2750 words) , Download 2 , Essay
Free
According to the report the above mentioned newspaper is intending to launch a new product and various marketing related strategies will be used in this endeavor. Recommendations will also be given as to how the organisation can effectively use marketing strategies during the period of launching a new product.
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European House Price Marketing Essay
17 pages (4250 words) , Download 2 , Essay
Free
From the study it is inferred that the recession had a wide impact in the house prices of Europe. With the banks implying stringent rules and regulations regarding the availability of the loans the demand for the houses fell. The market was further hit by the sentiments of the sellers and dealers who held back the property with the anticipation of price hike in the future.
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Birchfield Bread and Breakfast Marketing Strategy Marketing Case Study
13 pages (3723 words) , Download 2 , Case Study
Free
Birchfield Manor Bed and Breakfast is one of the budding establishments of its kind. This lodging establishment offers bed and breakfast package and fine dining in an attractive environment. Birchfield has also made its mark in organizing weddings and award banquets.
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Avon: The Case of Andrea Jung Marketing Case Study
2 pages (500 words) , Download 8 , Case Study
Free
Jung’s efforts to modernize Avon and its product line to make its traditional sales model more appealing to contemporary women, as well as her work to internationalize the company, has led to an expansion of profits and increased respect for her role as a visionary corporate leader in the competitive field of women’s cosmetics and perfumes.
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Consumers are Passive Victims Manipulated Into Buying Commodities They Cannot Resist Marketing Essay
10 pages (2500 words) , Download 2 , Essay
Free
This essay researches customers and product manufacturers, that bank heavily on the abilities of consumers in purchasing their goods in order to establish their products in the market. Consumers and their behavior are analyzed in the essay as well as their rights to take independent decisions while purchasing goods and services.
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Wild Planet Marketing Case Study
2 pages (500 words) , Download 7 , Case Study
Free
As the report stresses consumers are rational, and the purchase decision of a consumer is determined by that consumer’s buying behavior. Purchase behaviors of consumers are by great extent influenced by culture. The needs and wants of a buyer are shaped over time in the environment that the buyer interacts socially with other people. 
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Comparison Between Macy's And Polo Specialty Store Marketing Essay
8 pages (2000 words) , Download 2 , Essay
Free
In early 1900 a major milestone in children wear was achieved when a doctor called Denton invented the pajamas. The person who invents these pajamas then called ‘sleepytimes' solidifies the importance of children's wear in protecting children's health. This particular doctor observed that children would sleep better in pajamas.
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2013 Fashion Promotion Marketing Essay
13 pages (3250 words) , Download 2 , Essay
Free
This essay analyzes Promotion in fashion. With shifting demographics, and augmentation of the internet, the fashion industry is progressively becoming a global and multifaceted business. This characterizes a significant difference in the cultural, social and economic perception of the participant. The result is that fashion marketing is dissimilar.
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Independent Research Proposal Marketing Research Proposal
5 pages (1250 words) , Download 6 , Research Proposal
Free
The independent research proposal is relevant in the uathor's undertaking of masters in the international management because by examining the development strategies of the KFC, the author will be in a superior position to make certain a competitive edge in my future company. The author will be able to learn on some of the development strategies.
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International marketing: case of Vodafone in Afghanistan Marketing Essay
8 pages (2000 words) , Download 2 , Essay
Free
According to the study conducted, it is very important for Vodafone to review and calculate a plan to enter the market of a developing country such as Afghanistan, which in recent years faced a significant crisis due to domestic issues and violence. To enter a foreign market prosperously, a few prominent strategies can be followed including licensing, joint ventures, acquisition, and ownership.
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Fashion marketing research Marketing Essay
7 pages (1750 words) , Download 3 , Essay
Free
The essay discovers the marketing in fashion. In simple words, it can be said that longevity of particular fashion trend is being directed by its popularity, its impact on value system of social members and value proposition of fashion brands. According to Easey (2009), fashion industry mainly consist three segments like apparel (clothing).
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Brand Attributes and Consumer Motivation Marketing Essay
2 pages (500 words) , Download 2 , Essay
Free
Brand positioning is aimed at allocating products and services in certain communicative channels in order to meet the needs of customers. Brand positioning is crucial to any organization because it is able to implement the organization’s objectives, goals, and missions. In my organization, brand positioning is done by using attributes.
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Marketing Decision-Making Process Marketing Coursework
5 pages (1559 words) , Download 3 , Coursework
Free
SMART is an acronym that refers to the key characteristics of the meaningful goals that direct performance expectations in a business establishment. They are used to evaluate the effectiveness of business decisions. The acronym, SMART, is broken down into Specific, Measurable, Achievable, Realistic and Time-bound.
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Starbucks Market and Customer Analysis Marketing Research Paper
4 pages (1000 words) , Download 3 , Research Paper
Free
About 40 percent of Starbucks’ total sales is accounted for young adults between the age of 18 and 24 and this market will be a key target in the venture. It will solve the problems for this specific market groups by positioning itself as a place where it is possible for college students in the town to easily hang out, study and meet people.
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Flower Marketing Channels Marketing Case Study
2 pages (500 words) , Download 78 , Case Study
Free
Despite the fact that most small retailers like Clark’s Flower Shops don’t stock large amounts of some types of flowers, consumers will many times want to select from wide varieties. This means retailers require to have a speedy reliable to wide flower inventories in order to run business that is viable in terms of meeting customer demands.
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Global business environment Marketing Term Paper
12 pages (3000 words) , Download 2 , Term Paper
Free
Market Segmentation of Slate Tablet Market segmentation can be considered as an important strategic marketing tool that helps an organization to offer products to the target customers based on the attributes of the products and demand of the target customers.
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Marketing Mix Analysis of Valentino Marketing Essay
8 pages (2000 words) , Download 6 , Essay
Free
According to the research, Valentino has been one of the favorite brands of celebrities and consumers belonging to the privileged social layer of the society. The company has designed several Red Carpet gowns and it is often endorsed by celebrities such as Keira Knightly and Neil Patrick. Being a luxury brand, the company does not advertise its products by means of television.
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The Fashion Industry and the New Consumer Marketing Essay
9 pages (2250 words) , Download 2 , Essay
Free
This report will assess different marketing concepts and marketing strategies that Marks and spencer uses to market its products in order to reveal the reasons of decrease in income the company has faced during the last five years. In order to realize this, the report will also critically discuss the impact implementing marketing concepts.
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Fashion Business and marketing report PRINTXKNIT Marketing Essay
4 pages (1000 words) , Download 3 , Essay
Free
This paper is a business marketing report of the PRINTXKNIT brand. The inspiration of creating a seasonal wear comes from the artwork of two icons who are Pharrel Williams and Patrick Procktor. PRINTXKNIT is expected to be marketed with the use of functional positions where three major concepts shall be focused on.
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Marketing Plan Project: Coke Vita Marketing Assignment
7 pages (1750 words) , Download 4 , Assignment
Free
Apart from being the most valuable brand, Coca-Cola also prides itself in having over 500 brands worth around 20-billion. Some of the most recognizable brands include Coca-Cola, Diet Coke, Minute Maid, Dasani, Sprite, Fanta, and FUZE TEA. The company has a three-part mission statement that declares the company’s purpose.
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Fashion brand Feedback Marketing Essay
2 pages (500 words) , Download 4 , Essay
Free
This paper concerns the Feedback on Fashion Brand. The Existing clients have stopped buying our collection because they feel that the new collection isn’t consistent with last season, the characters used in the collection make the clients feel too Asian. We were, however, able to propose the brand to many of our potential clients.
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Advertisement Genre Marketing Essay
3 pages (750 words) , Download 2 , Essay
Ever advertisement is brought about with an intention of grasping the potential consumers’ attention. Nevertheless, for the importance of succeeding, they should provide information that is relevant in creative ways for the advertisement as well as the product to possess the ability to stand out from its competition.
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Corporate Strategy and Competition Law Marketing Essay
18 pages (4500 words) , Download 3 , Essay
Free
In order to be globally competitive, corporations have to adopt different strategies and techniques. These techniques assist in marketing corporate products and services to the consumer public with the end result of making them as profitable as possible.
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Analysis of competitiveness of Chinese textile in EU market Marketing Essay
12 pages (3078 words) , Download 2 , Essay
Free
The paper analyses the strength of the Chinese Textile and Apparel industry in the Global market and the competitiveness of the industry particularly in the EU market. The emphasis is on the strategic advantage of domestic structure of the Chinese textile industry, and the economic conditions which induces the growth with competition from the emergence of textile industry in other parts of the world.
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Google Marketing Marketing Case Study
2 pages (500 words) , Download 3 , Case Study
Free
From this research, it is clear that Google provides a search engine that is based on the relation between websites compared to the rest, which is based only on the number of times a key term appeared on a website.Also, Google has several philosophies about advertising, which makes it different from the rest of search engines and advertising companies.
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Logistics and E-Commerce Marketing Essay
5 pages (1250 words) , Download 2 , Essay
Free
“Logistics is defined as the process of planning, implementing and controlling the flow and storage of goods and services and related information from the point of origin to the point of consumption. In this internet age logistics service providers are heavy users of e-commerce, due to pressure to cut costs and move goods more efficiently and faster in a real-time environment”
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World Trade Organization and tariffs Marketing Assignment
2 pages (500 words) , Download 3 , Assignment
Free
The author provides analysis of tariffs, which are meant to give a price advantage to locally produced goods over same goods that are imported and this leads to raising revenue for governments. Tariffs are imposed to restrict trade that occurs between nations as they increase the prices of imported goods and services making them more expensive.
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Annie Referral Consuming Fashion Marketing Essay
9 pages (2250 words) , Download 2 , Essay
Free
From the article, it can be affirmed that the demographic and psychographic characteristics behavior imposes strong influences over the currently prevailing market trends from various dimensions, such as demand for products and promotional needs which further acts as the determining factors towards the accomplishment of the desired objectives.
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Sustainable Marketing Econ-Friendly Fashion Marketing Assignment
12 pages (3000 words) , Download 4 , Assignment
Free
The essay discovers the Fashion Sustainable Marketing. It is a continuous process which involves three components namely; economic, environmental and social development All these components are given equal importance, but this however is not possible, therefore, sustainable development often deals in tradeoffs trying to bring a balance.
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The Power of Branding Marketing Essay
9 pages (2250 words) , Download 2 , Essay
Free
The brand has been built over the years using basic principles of brand management. That is, in 1989, Matti Alahuhta, former Member of Nokia’s Executive Board, developed a marketing strategy for Nokia that focused on three key points, that were analyzed in the essay with reference to Nokia company, it's brand and products.
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Marketing Information Of Slip Safe Australia Marketing Essay
12 pages (3000 words) , Download 2 , Essay
Free
This product provides skin and slips resistance even in the condition of soiling of the surface and heavy spillage. This product range provides the facility of long wearing and full grips step edges and they are available in a number of highly visible safety colors, such as safety brown, yellow, light gray, black, which follows Australian Standards
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Youtility: Why Smart Marketing Is About Help Not Hype Marketing Essay
2 pages (619 words) , Download 2 , Essay
Free
Next, the frequency of forwarding the information is measured so that the needs of the customers can be met. Thirdly, a measure of the number of people that are willing to buy the product and that of how many are willing to learn more is calculated. Lastly, the actual impact of Youtility on the revenue is then ascertained.
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The Effectiveness of Advertising Marketing Essay
6 pages (1500 words) , Download 3 , Essay
Free
The author opens one of the major issues in advertising, “the question of law and ethics”. Advertising should be carefully controlled. Society needs to make sure that people are not taken in by misleading advertisements. This report shows that not all advertising is bad and that there is good that comes from the work of advertisers.
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Fashion Marketing Management - Hugo Boss Marketing Essay
11 pages (3165 words) , Download 3 , Essay
Free
The essay analyzes Fashion Marketing Management of Hugo Boss. The company is based in Metzingen in Germany, having around 10,000 employees working for the company. The annual sales generated by the company has been recorded at EUR 1.7 billion in fiscal year 2010 and has taken a position among the most popular clothing manufacturers.
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Marketing Mix and Product Life Cycle Marketing Coursework
4 pages (1000 words) , Download 2 , Coursework
Free
As the paper highlights goat milk is not only less allergic compared to cow milk, but goat milk also offers a myriad of nutritional benefits like easy digestibility, small fat content and higher amounts of calcium compared to cow’s milk. Apparently, there has been an increase in the popularity of goat milk in American societies. 
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