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Marketing Essays

Result for Subject Marketing:
19914 essays
The Importance of Customer Service to Service Companies Marketing Coursework
8 pages (2000 words) , Download 3 , Coursework
Free
There are several topics and theories underlying the subject of service management. Service management is about delivering to the customer needs, and delivery means how these supplies (product or service) are delivered in the hands of the customer and according to customer’s specifications and demands.
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The Fashion Industry and the New Consumer Marketing Coursework
8 pages (2000 words) , Download 2 , Coursework
Free
The study looks into different scholarly works in a bid to explain the details of fashion industry in relation to new customers. Some scholars provide an alternative summary of the company communications through a historical angle, defining five core or central themes. The insight, by the 1990s, that the company had to adopt better communications.
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The Impact of Morrison's slow migration to online sales and promotions Marketing Essay
13 pages (3250 words) , Download 2 , Essay
Free
The essay detailed the current trends of online marketing and promotional procedure. It has given an in-depth view about the different online facilities used by the organisations as well as consumers to simplify the shopping experience. The rapid growth of the online marketing methods is altering the consumer tendencies in terms of their buying behaviour, product preferences and brand selections.
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The implementation of a marketing plan Marketing Case Study
8 pages (2000 words) , Download 2 , Case Study
Free
During this period when Toronto is experiencing tough economic conditions due to the outbreak, TUTTI MATTI ought to focus on capitalizing on such an opportunity. This can be accomplished through a number of marketing strategies. These marketing strategies will see an increase in the customer base at Tutti Matti.
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Corporates Fighting Poverty Marketing Essay
1 pages (250 words) , Download 2 , Essay
Free
Corporate Social Responsibility means running a business in a way that it has a positive impact on the environment. Setting profits to help the needy is an important aspect in the success of a business venture. Corporations that provide solutions to help the needy individuals while focusing on the business are important companies.
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Application of Pricing Strategies in Marketing Activities Marketing Assignment
3 pages (750 words) , Download 2 , Assignment
The author states that many consumers tend to make their buying decisions based on the various elements in the marketing mix, but also what the marketing environments dictate. Additionally, marketers approach towards the consumer is vital as this contributes to the final decision made by the consumer. 
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Explaining And Defending The Assigned Option Marketing Assignment
2 pages (500 words) , Download 2 , Assignment
Free
Virgin Mobile USA focuses on the youth market, targeting consumers who are between the ages of 14-24. Therefore, it is very crucial for Virgin Mobile to have the best pricing option for their offering.  All the three pricing options are very significant for Virgin Mobile to establish the American market (McGovrn, 2015).
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Digital Marketing and Measurement Model Marketing Essay
2 pages (612 words) , Download 2 , Essay
Free
The author tries to show the importance of mobile devices and other applications that ensures easy access to goods and productions as a way of marketing their products. The chapter shows that mobile devices have become the most important marketing device since most people have access to mobile phones and the majority of the youth are adopting online purchasing via mobile devices.
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US and Saudi Stock Markets Marketing Essay
7 pages (1750 words) , Download 2 , Essay
Free
The author highlights the fact a stock market or an equity market refers to a place where buyers and sellers of stock come together in order to execute their trade. Moreover, it is mentioned that nowadays transactions can be executed electronically on the online platform of the exchange. In fact, a stock exchange is an organization where traders of stock can trade in stocks.
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Drug Testing Network INC Marketing Research Paper
8 pages (2000 words) , Download 2 , Research Paper
Free
Drug testing is an essential activity of every state. Drug testing is one of the most important activities that is aimed not only at identifying the drug substances in the blood, but also in ensuring the effectiveness of a business cycle as well as helping people quit their bad habits and find solutions to their problems.
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Marketing Communication Manager for Local Chain of Fast-food Marketing Assignment
10 pages (2500 words) , Download 2 , Assignment
Free
From this research, it is clear that increased sales revenue and improving brand image are two main objectives and strategies. Burger Hut has been in the global market since 1978. This shows that the company has largely been successful for generating a stable market share in various parts of the world.
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Marketing in the United Kingdom Marketing Research Paper
17 pages (4250 words) , Download 2 , Research Paper
Free
The United Kingdom comprises of individuals belonging to different cultural backgrounds, with distinct taste or preferences. This geographical region comprises of four main countries that operate under one government and monarch. These countries can be classified as Northern Ireland, England, Scotland, and Wales.
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ADFP Advanced Strategy Advice Marketing Assignment
22 pages (5500 words) , Download 2 , Assignment
Free
The resource which is required to complete this assessment task is the Colonial First State FirstTech Super Guide which is available in PDF format on the LMS.
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FabIndias Entry in Australian Market Table of Contents Marketing Essay
6 pages (1500 words) , Download 2 , Essay
Free
This paper primarily deals with the FabIndia, an India-based handicraft manufacturing company seeking to expand its market in the Australia. FabIndia is a successful company and it manufactures and retails hand woven and printed clothes and other handicraft products. Its products are unique and diversified that reflects the core Indian culture.
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Target Market Strategy Marketing Essay
4 pages (1000 words) , Download 5 , Essay
Free
The electronic shoes and slippers from the E-Walker, a private limited company located in California, will be the extremely amazing experience to the new generation sports men and the general public. Today’s business is technology-driven. E-Walker is planning to campaign its brand name as ‘E-Walker’ for its products.
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Relationship Marketing Marketing Term Paper
4 pages (1000 words) , Download 4 , Term Paper
Free
Customer relationship is the life force of any organization to sustain. Positive relationships within the organization with the customers, suppliers, workers, are significant for sustainable development and constancy. Loyal relationships with those worthy individuals can help to develop a competitive advantage for any company.
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Business and Institutional Marketing Marketing Coursework
8 pages (2000 words) , Download 2 , Coursework
Free
As 85% of the company’s sales is derived from corporate consumes, the firm is designing its promotional tactics to attract such market segments. In addition, the organization also divides its market segments on the basis of national cultures as cultural variances have a significant impact on product sales.
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How national culture relates to marketing strategy Marketing Essay
39 pages (9759 words) , Download 2 , Essay
This paper looked to examine how retailing strategy was affected as it moved across country boundaries. The literature revealed that there were two schools of thought; one indicated that the factors of culture do not affect the retail strategy the other indicating that culture does affect retail strategy. This paper assumed that culture did affect retail strategy and set out to prove so.
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Shaping of Agri-Food Supply Chain Marketing Essay
20 pages (5000 words) , Download 3 , Essay
Free
The structure of arable land use has also changed over the two decades considered here, with increases in total arable area, loss of orchards, and increases in oilseed rape and in wheat at the expense of other cereals. In terms of the use of agricultural census data for accounting for carbon fluxes, several additions or caveats must be made.
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Marketing Communications Plan for TESCO Marketing Essay
16 pages (4000 words) , Download 4 , Essay
Free
Relyіng on sаles of non-food іtems аnd on іnternаtіonаl sаles--pаrtіculаrly іn emergіng mаrkets--for аn іmportаnt pаrt of the compаny's future expаnsіon, TESCO hаs delіvered one of the fаstest orgаnіc growth rаtes of аny mаjor retаіler іn the world.
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Report on Prioritising the Quality Initiatives in ZJZ Cosmetics Marketing Essay
6 pages (1500 words) , Download 2 , Essay
Free
Correcting the mistakes in the labeling by exercising additional controls in the labeling process would go a long way in minimizing the mistakes in the storing department.
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McDonalds Marketing Communications Marketing Essay
24 pages (6000 words) , Download 2 , Essay
Smith (2006, p.90) says that the first restaurant started in the year of 1955, in April at the location of Illinois. The first day the restaurant made US$367.Today McDonalds is considered the world’s number one fast food chain.
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Factors that Influence Consumer Behavior Patterns, when Purchasing Fashion Items Marketing Essay
11 pages (2750 words) , Download 4 , Essay
Free
The aim and objective of this research is to identify the influence of various factors such as consumer behavior on the demand of fashionable product. It will also try to explore that what factors really motivate the purchase of this product. We will also be comparing the store loyalty of fashionable items and non-fashion items.
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Marketing Strategies for HILTON in Europe Marketing Essay
9 pages (2250 words) , Download 6 , Essay
Free
Hilton has almost managed to regain its success of 2000. Analysts say that the company will perform even better in future. The roots of its prosperity lie in present times. The researcher focuses on franchising strategy of Hilton company, it's famous brand and also provides the detailed analysis of Hilton customers and market.
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Henkel KGaA: detergents division. Global branding issues in the european market Marketing Essay
4 pages (1000 words) , Download 4 , Essay
Free
Global branding is becoming a bigger challenge day by day as it is no longer possible to isolate a brand and its image. Global branding helps to conceive and control a brand’s global direction. The brand’s core values have to be defined and communicated. Effective communication requires the latest methods and this is the challenge that any brand faces.
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Staff Satisfaction in Market Competition Marketing Essay
6 pages (1500 words) , Download 2 , Essay
Free
According to the report the Employment Engagement Study performed by Melcrum in the United Kingdom confirms the U.S. study, reporting that at least half of their respondents saw improvement in customer satisfaction and production after initiating employee engagement and incentive programs.
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The Role of Lead Users in New Product Development Marketing Essay
6 pages (1500 words) , Download 2 , Essay
Free
An attempt will be made to critically analyze the role of lead users in the development of new products. This essay shall seek to answer questions like: are lead users effective in the production and marketing of a new product? Are there disadvantages in this approach to marketing? Are there alternatives to this approach?
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Hofstede and Cultural Issues for Multinational Corporation Marketing Essay
6 pages (1500 words) , Download 2 , Essay
Free
The control of a local company by a foreign one entails with it cultural issues that Hofstede classified into five dimensions. Using these five dimensions, this study aims to identify cultural issues that may arise from the employees of Vodafone and Hutchison Essar. This study also aims to provide a critique of Hofstede’s claims to determine
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Service Marketing Marketing Essay
10 pages (2500 words) , Download 4 , Essay
Free
The focus of this paper is the marketing efforts of one such service viz.Hotel services. The authors have chosen a start Hotel's marketing efforts and examine them for their focus and propriety in elation to its operations management. The entire paper has theoretical support covering various aspects of service marketing.
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New Product Development in Dell Marketing Essay
4 pages (1000 words) , Download 3 , Essay
Free
Dell has always been known for its unique method of selling computers directly to customers through the Internet or through advertisements in magazines. This has given it an edge over competitors. An informed consumer prefers direct selling to purchase through the computer store (Goolsbee, 2001). Now Dell is gaining distinction and market power through new product development (NPD).
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Marketing Communications Plan Marketing Essay
10 pages (2500 words) , Download 3 , Essay
Free
The report contains a justification for selecting the specific market segments, the marketing communication tools and a marketing communications plan. The mission of the proposal is to gain an in-depth understanding and visibility of the marketing concepts.
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Effects of National Culture on the Marketing Strategies Marketing Dissertation
22 pages (5500 words) , Download 2 , Dissertation
The purpose of this study is to determine what effect national cultural has on the marketing strategies of business. Since marketing strategy is different for each type of business the only way to successfully study marketing strategy to national culture is to limit the study to one specific type of business.
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Marketing Plan for The Times Newspaper Marketing Essay
11 pages (2750 words) , Download 2 , Essay
Free
According to the report the above mentioned newspaper is intending to launch a new product and various marketing related strategies will be used in this endeavor. Recommendations will also be given as to how the organisation can effectively use marketing strategies during the period of launching a new product.
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European House Price Marketing Essay
17 pages (4250 words) , Download 2 , Essay
Free
From the study it is inferred that the recession had a wide impact in the house prices of Europe. With the banks implying stringent rules and regulations regarding the availability of the loans the demand for the houses fell. The market was further hit by the sentiments of the sellers and dealers who held back the property with the anticipation of price hike in the future.
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Birchfield Bread and Breakfast Marketing Strategy Marketing Case Study
13 pages (3723 words) , Download 2 , Case Study
Free
Birchfield Manor Bed and Breakfast is one of the budding establishments of its kind. This lodging establishment offers bed and breakfast package and fine dining in an attractive environment. Birchfield has also made its mark in organizing weddings and award banquets.
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Avon: The Case of Andrea Jung Marketing Case Study
2 pages (500 words) , Download 8 , Case Study
Free
Jung’s efforts to modernize Avon and its product line to make its traditional sales model more appealing to contemporary women, as well as her work to internationalize the company, has led to an expansion of profits and increased respect for her role as a visionary corporate leader in the competitive field of women’s cosmetics and perfumes.
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Consumers are Passive Victims Manipulated Into Buying Commodities They Cannot Resist Marketing Essay
10 pages (2500 words) , Download 2 , Essay
Free
This essay researches customers and product manufacturers, that bank heavily on the abilities of consumers in purchasing their goods in order to establish their products in the market. Consumers and their behavior are analyzed in the essay as well as their rights to take independent decisions while purchasing goods and services.
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Wild Planet Marketing Case Study
2 pages (500 words) , Download 7 , Case Study
Free
As the report stresses consumers are rational, and the purchase decision of a consumer is determined by that consumer’s buying behavior. Purchase behaviors of consumers are by great extent influenced by culture. The needs and wants of a buyer are shaped over time in the environment that the buyer interacts socially with other people. 
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Comparison Between Macy's And Polo Specialty Store Marketing Essay
8 pages (2000 words) , Download 2 , Essay
Free
In early 1900 a major milestone in children wear was achieved when a doctor called Denton invented the pajamas. The person who invents these pajamas then called ‘sleepytimes' solidifies the importance of children's wear in protecting children's health. This particular doctor observed that children would sleep better in pajamas.
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2013 Fashion Promotion Marketing Essay
13 pages (3250 words) , Download 2 , Essay
Free
This essay analyzes Promotion in fashion. With shifting demographics, and augmentation of the internet, the fashion industry is progressively becoming a global and multifaceted business. This characterizes a significant difference in the cultural, social and economic perception of the participant. The result is that fashion marketing is dissimilar.
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Independent Research Proposal Marketing Research Proposal
5 pages (1250 words) , Download 6 , Research Proposal
Free
The independent research proposal is relevant in the uathor's undertaking of masters in the international management because by examining the development strategies of the KFC, the author will be in a superior position to make certain a competitive edge in my future company. The author will be able to learn on some of the development strategies.
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International marketing: case of Vodafone in Afghanistan Marketing Essay
8 pages (2000 words) , Download 2 , Essay
Free
According to the study conducted, it is very important for Vodafone to review and calculate a plan to enter the market of a developing country such as Afghanistan, which in recent years faced a significant crisis due to domestic issues and violence. To enter a foreign market prosperously, a few prominent strategies can be followed including licensing, joint ventures, acquisition, and ownership.
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Fashion marketing research Marketing Essay
7 pages (1750 words) , Download 3 , Essay
Free
The essay discovers the marketing in fashion. In simple words, it can be said that longevity of particular fashion trend is being directed by its popularity, its impact on value system of social members and value proposition of fashion brands. According to Easey (2009), fashion industry mainly consist three segments like apparel (clothing).
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Brand Attributes and Consumer Motivation Marketing Essay
2 pages (500 words) , Download 2 , Essay
Free
Brand positioning is aimed at allocating products and services in certain communicative channels in order to meet the needs of customers. Brand positioning is crucial to any organization because it is able to implement the organization’s objectives, goals, and missions. In my organization, brand positioning is done by using attributes.
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Marketing Decision-Making Process Marketing Coursework
5 pages (1559 words) , Download 3 , Coursework
Free
SMART is an acronym that refers to the key characteristics of the meaningful goals that direct performance expectations in a business establishment. They are used to evaluate the effectiveness of business decisions. The acronym, SMART, is broken down into Specific, Measurable, Achievable, Realistic and Time-bound.
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Starbucks Market and Customer Analysis Marketing Research Paper
4 pages (1000 words) , Download 3 , Research Paper
Free
About 40 percent of Starbucks’ total sales is accounted for young adults between the age of 18 and 24 and this market will be a key target in the venture. It will solve the problems for this specific market groups by positioning itself as a place where it is possible for college students in the town to easily hang out, study and meet people.
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Flower Marketing Channels Marketing Case Study
2 pages (500 words) , Download 78 , Case Study
Free
Despite the fact that most small retailers like Clark’s Flower Shops don’t stock large amounts of some types of flowers, consumers will many times want to select from wide varieties. This means retailers require to have a speedy reliable to wide flower inventories in order to run business that is viable in terms of meeting customer demands.
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Global business environment Marketing Term Paper
12 pages (3000 words) , Download 2 , Term Paper
Free
Market Segmentation of Slate Tablet Market segmentation can be considered as an important strategic marketing tool that helps an organization to offer products to the target customers based on the attributes of the products and demand of the target customers.
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Marketing Mix Analysis of Valentino Marketing Essay
8 pages (2000 words) , Download 7 , Essay
Free
According to the research, Valentino has been one of the favorite brands of celebrities and consumers belonging to the privileged social layer of the society. The company has designed several Red Carpet gowns and it is often endorsed by celebrities such as Keira Knightly and Neil Patrick. Being a luxury brand, the company does not advertise its products by means of television.
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The Fashion Industry and the New Consumer Marketing Essay
9 pages (2250 words) , Download 2 , Essay
Free
This report will assess different marketing concepts and marketing strategies that Marks and spencer uses to market its products in order to reveal the reasons of decrease in income the company has faced during the last five years. In order to realize this, the report will also critically discuss the impact implementing marketing concepts.
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