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Marketing Essays

Result for Subject Marketing:
19930 essays
Financial Intermediation and Risk Marketing Coursework
4 pages (1000 words) , Download 2 , Coursework
Free
This works dwells on financial intermediaries, namely on commercial banks, and how they facilitate the work of corporations/customers. Special attention is given to a bank's balance sheet, various forms of bank's participation in financial markets, and the interest rate influence which demands banks to use special risk management techniques.
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Enrons Collapse and Ethical Framework Marketing Essay
9 pages (2250 words) , Download 2 , Essay
Free
If the market is extremely volatile than it is extremely difficult to assess the true or fair prices of assets and the balance sheet figures tend to become under or overstated. This method can only be used by companies where market is stable and there is not much fluctuation in the prices of different assets.
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How Brand Awareness Can Gain Competitive Advantage To Companies A Case Study Of Coca Cola Company In UK Marketing Dissertation
49 pages (12250 words) , Download 3 , Dissertation
The researcher of the dissertation investigates the consumer aptitude regarding the efficacy of Coca-Cola branding campaign. This will help to determine how individuals perceive the brand and where they developed those perceptions. After analyzing how consumers feel about the brand, we will be able to developed a formula for brand efficiency.
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Consumer Behaviour Marketing Assignment
8 pages (2000 words) , Download 2 , Assignment
Free
This study attempts to study the various dynamics that affect the behavior of a particular consumer while purchasing a particular product. This blend of elements include psychological facts as perception, personality, self concept, motivation and feelings, sociology and social anthropology that include situational influences, relationship and economics.
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Internet Fashion Marketing Marketing Research Paper
11 pages (2750 words) , Download 4 , Research Paper
Free
The researcher will put efforts in the literature review to identify any possible gaps in the previous researches. Subsequently, the proposal includes description of aims and objectives of the proposed research that will guide the researcher in carrying out the study in the appropriate and accurate manner. Methodology section is imperative part.
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Nokia marketing analysis Marketing Essay
8 pages (2000 words) , Download 2 , Essay
Free
Nokia is telecommunication organisation headquartered in Keilaniemi, Finland. This multinational company was founded by Leo Mechelin and his partner Fredrik Idestam in 1865.
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Apple Marketing strategy Marketing Essay
5 pages (1250 words) , Download 4 , Essay
Free
This essay focuses on Apple marketing strategy. Marketing strategies used by a company depends on the kind of product being sold. Apple sells non-standardized products. Therefore, they have to select marketing strategies that are depending on the product complexity. The major marketing strategy used by Apple is based on the design standards of their products.
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Fashion Designer and Fashion Merchandiser Marketing Essay
2 pages (500 words) , Download 5 , Essay
Free
This essay explores the contrast between Fashion Designer and Fashion Merchandiser. Although both these professionals participate in the selection of the accessories and garments to be sold to the clients, yet a fashion designer’s job is more related to the creation of these items whereas a fashion merchandiser’s job.
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Wyndham Adopts a Stakeholder Orientation Marketing Strategy Marketing Case Study
6 pages (1500 words) , Download 7 , Case Study
Free
Among the world’s largest hotel group Wyndham Hotel Group is the largest group because of the huge number of properties that the company has. The group looks to get maximum profit mostly by franchising, which accounts for about 84% of the total profit earned by the company. The company was been founded in 1981 by Trammel Crow.
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Integrated Marketing For Hydrox Marketing Assignment
2 pages (500 words) , Download 2 , Assignment
Free
This evaluation checklist compares the feedback being received during the implementation of the marketing plan and the goals that had been set. For example, the evaluation checklist can counter check whether there has been an increase in sales of the products that is been marketed after a certain duration when the marketing campaign is ongoing.
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The Emirates Airlines Based in Qatar Marketing Essay
5 pages (1434 words) , Download 4 , Essay
Free
Bitner’s definition of servicescape is widely used and accepted in the marketing of services. Nonetheless, other researchers like Massiah and Rosenbaum (2011) have improved the first definition by including customer behaviours and responses. With this improved outlook, servicescape can be defined as the physical surroundings that elicit responses from customers resulting in approach or avoidance behaviours.
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First group Bus Travel Marketing Research Paper
9 pages (2250 words) , Download 4 , Research Paper
Free
Market research is concerned with systematic gathering, analysis, and interpretation of data associated with both organizations and its environment so that the information produced is useful to clients for taking decisions related to marketing strategies. Market research usually involves collecting information about customers, products and competitors’ profiles.
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John Galliano Fashion Marketing Marketing Research Paper
4 pages (1000 words) , Download 2 , Research Paper
Free
This essay discovers fashion marketing of John Galliano. Mediterranean shade and swirling, woven material encompassed him every step of the way. Such an environment fueled an adoration of materials and plan in Galliano from an early age, and Latin impacts are predominant in his subsequent work. In 1966, Galliano had a confinement in London.
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Marketing Principles Adopted by 1st Division Football Clubs Marketing Dissertation
25 pages (6250 words) , Download 2 , Dissertation
This research does not use any quantitative trend analysis and is based on both primary and secondary data in order so as to reach conclusions. The literature review takes secondary data into account from a variety of sources. The conclusions are reached on grounds of the primary data, which has been collected through unstructured interviews.
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Advertising Shape Social Trends Marketing Essay
17 pages (4250 words) , Download 2 , Essay
Free
The analysis is focused on both positive and some of the negative impacts created by the growing trend of advertising in the modern world. In recent times, some of the experts believe that advertising somehow induces people to choose or get associated with some kind of products or services which in the past not so much popular among the society.
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Organic Food Consumption Market in China Marketing Research Proposal
15 pages (4293 words) , Download 2 , Research Proposal
Free
Consumer behavior is a significant driver of the success of companies and businesses across the world. Consumer behavior is a multi-dimensional and evolving concept that is influenced by a number of internal and external factors and in turn impacts the marketing processes and saleability of various goods and services in different types of markets.
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The Importance of Customer Service to Service Companies Marketing Coursework
8 pages (2000 words) , Download 3 , Coursework
Free
There are several topics and theories underlying the subject of service management. Service management is about delivering to the customer needs, and delivery means how these supplies (product or service) are delivered in the hands of the customer and according to customer’s specifications and demands.
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The Fashion Industry and the New Consumer Marketing Coursework
8 pages (2000 words) , Download 2 , Coursework
Free
The study looks into different scholarly works in a bid to explain the details of fashion industry in relation to new customers. Some scholars provide an alternative summary of the company communications through a historical angle, defining five core or central themes. The insight, by the 1990s, that the company had to adopt better communications.
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The Impact of Morrison's slow migration to online sales and promotions Marketing Essay
13 pages (3250 words) , Download 2 , Essay
Free
The essay detailed the current trends of online marketing and promotional procedure. It has given an in-depth view about the different online facilities used by the organisations as well as consumers to simplify the shopping experience. The rapid growth of the online marketing methods is altering the consumer tendencies in terms of their buying behaviour, product preferences and brand selections.
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The implementation of a marketing plan Marketing Case Study
8 pages (2000 words) , Download 2 , Case Study
Free
During this period when Toronto is experiencing tough economic conditions due to the outbreak, TUTTI MATTI ought to focus on capitalizing on such an opportunity. This can be accomplished through a number of marketing strategies. These marketing strategies will see an increase in the customer base at Tutti Matti.
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Corporates Fighting Poverty Marketing Essay
1 pages (250 words) , Download 2 , Essay
Free
Corporate Social Responsibility means running a business in a way that it has a positive impact on the environment. Setting profits to help the needy is an important aspect in the success of a business venture. Corporations that provide solutions to help the needy individuals while focusing on the business are important companies.
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Application of Pricing Strategies in Marketing Activities Marketing Assignment
3 pages (750 words) , Download 2 , Assignment
The author states that many consumers tend to make their buying decisions based on the various elements in the marketing mix, but also what the marketing environments dictate. Additionally, marketers approach towards the consumer is vital as this contributes to the final decision made by the consumer. 
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Explaining And Defending The Assigned Option Marketing Assignment
2 pages (500 words) , Download 2 , Assignment
Free
Virgin Mobile USA focuses on the youth market, targeting consumers who are between the ages of 14-24. Therefore, it is very crucial for Virgin Mobile to have the best pricing option for their offering.  All the three pricing options are very significant for Virgin Mobile to establish the American market (McGovrn, 2015).
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Digital Marketing and Measurement Model Marketing Essay
2 pages (612 words) , Download 2 , Essay
Free
The author tries to show the importance of mobile devices and other applications that ensures easy access to goods and productions as a way of marketing their products. The chapter shows that mobile devices have become the most important marketing device since most people have access to mobile phones and the majority of the youth are adopting online purchasing via mobile devices.
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US and Saudi Stock Markets Marketing Essay
7 pages (1750 words) , Download 2 , Essay
Free
The author highlights the fact a stock market or an equity market refers to a place where buyers and sellers of stock come together in order to execute their trade. Moreover, it is mentioned that nowadays transactions can be executed electronically on the online platform of the exchange. In fact, a stock exchange is an organization where traders of stock can trade in stocks.
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Drug Testing Network INC Marketing Research Paper
8 pages (2000 words) , Download 2 , Research Paper
Free
Drug testing is an essential activity of every state. Drug testing is one of the most important activities that is aimed not only at identifying the drug substances in the blood, but also in ensuring the effectiveness of a business cycle as well as helping people quit their bad habits and find solutions to their problems.
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Marketing Communication Manager for Local Chain of Fast-food Marketing Assignment
10 pages (2500 words) , Download 2 , Assignment
Free
From this research, it is clear that increased sales revenue and improving brand image are two main objectives and strategies. Burger Hut has been in the global market since 1978. This shows that the company has largely been successful for generating a stable market share in various parts of the world.
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Marketing in the United Kingdom Marketing Research Paper
17 pages (4250 words) , Download 2 , Research Paper
Free
The United Kingdom comprises of individuals belonging to different cultural backgrounds, with distinct taste or preferences. This geographical region comprises of four main countries that operate under one government and monarch. These countries can be classified as Northern Ireland, England, Scotland, and Wales.
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ADFP Advanced Strategy Advice Marketing Assignment
22 pages (5500 words) , Download 2 , Assignment
Free
The resource which is required to complete this assessment task is the Colonial First State FirstTech Super Guide which is available in PDF format on the LMS.
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FabIndias Entry in Australian Market Table of Contents Marketing Essay
6 pages (1500 words) , Download 2 , Essay
Free
This paper primarily deals with the FabIndia, an India-based handicraft manufacturing company seeking to expand its market in the Australia. FabIndia is a successful company and it manufactures and retails hand woven and printed clothes and other handicraft products. Its products are unique and diversified that reflects the core Indian culture.
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Target Market Strategy Marketing Essay
4 pages (1000 words) , Download 5 , Essay
Free
The electronic shoes and slippers from the E-Walker, a private limited company located in California, will be the extremely amazing experience to the new generation sports men and the general public. Today’s business is technology-driven. E-Walker is planning to campaign its brand name as ‘E-Walker’ for its products.
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Relationship Marketing Marketing Term Paper
4 pages (1000 words) , Download 4 , Term Paper
Free
Customer relationship is the life force of any organization to sustain. Positive relationships within the organization with the customers, suppliers, workers, are significant for sustainable development and constancy. Loyal relationships with those worthy individuals can help to develop a competitive advantage for any company.
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Business and Institutional Marketing Marketing Coursework
8 pages (2000 words) , Download 2 , Coursework
Free
As 85% of the company’s sales is derived from corporate consumes, the firm is designing its promotional tactics to attract such market segments. In addition, the organization also divides its market segments on the basis of national cultures as cultural variances have a significant impact on product sales.
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How national culture relates to marketing strategy Marketing Essay
39 pages (9759 words) , Download 2 , Essay
This paper looked to examine how retailing strategy was affected as it moved across country boundaries. The literature revealed that there were two schools of thought; one indicated that the factors of culture do not affect the retail strategy the other indicating that culture does affect retail strategy. This paper assumed that culture did affect retail strategy and set out to prove so.
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Shaping of Agri-Food Supply Chain Marketing Essay
20 pages (5000 words) , Download 3 , Essay
Free
The structure of arable land use has also changed over the two decades considered here, with increases in total arable area, loss of orchards, and increases in oilseed rape and in wheat at the expense of other cereals. In terms of the use of agricultural census data for accounting for carbon fluxes, several additions or caveats must be made.
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Marketing Communications Plan for TESCO Marketing Essay
16 pages (4000 words) , Download 4 , Essay
Free
Relyіng on sаles of non-food іtems аnd on іnternаtіonаl sаles--pаrtіculаrly іn emergіng mаrkets--for аn іmportаnt pаrt of the compаny's future expаnsіon, TESCO hаs delіvered one of the fаstest orgаnіc growth rаtes of аny mаjor retаіler іn the world.
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Report on Prioritising the Quality Initiatives in ZJZ Cosmetics Marketing Essay
6 pages (1500 words) , Download 2 , Essay
Free
Correcting the mistakes in the labeling by exercising additional controls in the labeling process would go a long way in minimizing the mistakes in the storing department.
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McDonalds Marketing Communications Marketing Essay
24 pages (6000 words) , Download 2 , Essay
Smith (2006, p.90) says that the first restaurant started in the year of 1955, in April at the location of Illinois. The first day the restaurant made US$367.Today McDonalds is considered the world’s number one fast food chain.
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Factors that Influence Consumer Behavior Patterns, when Purchasing Fashion Items Marketing Essay
11 pages (2750 words) , Download 4 , Essay
Free
The aim and objective of this research is to identify the influence of various factors such as consumer behavior on the demand of fashionable product. It will also try to explore that what factors really motivate the purchase of this product. We will also be comparing the store loyalty of fashionable items and non-fashion items.
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Marketing Strategies for HILTON in Europe Marketing Essay
9 pages (2250 words) , Download 6 , Essay
Free
Hilton has almost managed to regain its success of 2000. Analysts say that the company will perform even better in future. The roots of its prosperity lie in present times. The researcher focuses on franchising strategy of Hilton company, it's famous brand and also provides the detailed analysis of Hilton customers and market.
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Henkel KGaA: detergents division. Global branding issues in the european market Marketing Essay
4 pages (1000 words) , Download 4 , Essay
Free
Global branding is becoming a bigger challenge day by day as it is no longer possible to isolate a brand and its image. Global branding helps to conceive and control a brand’s global direction. The brand’s core values have to be defined and communicated. Effective communication requires the latest methods and this is the challenge that any brand faces.
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Staff Satisfaction in Market Competition Marketing Essay
6 pages (1500 words) , Download 2 , Essay
Free
According to the report the Employment Engagement Study performed by Melcrum in the United Kingdom confirms the U.S. study, reporting that at least half of their respondents saw improvement in customer satisfaction and production after initiating employee engagement and incentive programs.
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The Role of Lead Users in New Product Development Marketing Essay
6 pages (1500 words) , Download 2 , Essay
Free
An attempt will be made to critically analyze the role of lead users in the development of new products. This essay shall seek to answer questions like: are lead users effective in the production and marketing of a new product? Are there disadvantages in this approach to marketing? Are there alternatives to this approach?
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Hofstede and Cultural Issues for Multinational Corporation Marketing Essay
6 pages (1500 words) , Download 2 , Essay
Free
The control of a local company by a foreign one entails with it cultural issues that Hofstede classified into five dimensions. Using these five dimensions, this study aims to identify cultural issues that may arise from the employees of Vodafone and Hutchison Essar. This study also aims to provide a critique of Hofstede’s claims to determine
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Service Marketing Marketing Essay
10 pages (2500 words) , Download 4 , Essay
Free
The focus of this paper is the marketing efforts of one such service viz.Hotel services. The authors have chosen a start Hotel's marketing efforts and examine them for their focus and propriety in elation to its operations management. The entire paper has theoretical support covering various aspects of service marketing.
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New Product Development in Dell Marketing Essay
4 pages (1000 words) , Download 3 , Essay
Free
Dell has always been known for its unique method of selling computers directly to customers through the Internet or through advertisements in magazines. This has given it an edge over competitors. An informed consumer prefers direct selling to purchase through the computer store (Goolsbee, 2001). Now Dell is gaining distinction and market power through new product development (NPD).
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Marketing Communications Plan Marketing Essay
10 pages (2500 words) , Download 3 , Essay
Free
The report contains a justification for selecting the specific market segments, the marketing communication tools and a marketing communications plan. The mission of the proposal is to gain an in-depth understanding and visibility of the marketing concepts.
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Effects of National Culture on the Marketing Strategies Marketing Dissertation
22 pages (5500 words) , Download 2 , Dissertation
The purpose of this study is to determine what effect national cultural has on the marketing strategies of business. Since marketing strategy is different for each type of business the only way to successfully study marketing strategy to national culture is to limit the study to one specific type of business.
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Marketing Plan for The Times Newspaper Marketing Essay
11 pages (2750 words) , Download 2 , Essay
Free
According to the report the above mentioned newspaper is intending to launch a new product and various marketing related strategies will be used in this endeavor. Recommendations will also be given as to how the organisation can effectively use marketing strategies during the period of launching a new product.
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European House Price Marketing Essay
17 pages (4250 words) , Download 2 , Essay
Free
From the study it is inferred that the recession had a wide impact in the house prices of Europe. With the banks implying stringent rules and regulations regarding the availability of the loans the demand for the houses fell. The market was further hit by the sentiments of the sellers and dealers who held back the property with the anticipation of price hike in the future.
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