Email Marketing - Coursework Example

Email marketing is a directly commercial message in marketing to various groups of peopleusing email. It usually involves emails to add customers, creating social media with the customer in order to advertise or create awareness, request for permission in business and even to send email messages to specific customers with aim of enhancing a good relationship with the customer in order to encourage customer’s loyalty. In order to carry out email marketing effectively an effective email template need to be designed.

This may involve different types of email; transactional email and direct email. Transaction emails is always the best as it is based upon customer’s action. An email template is basically a HTML statement. It has several benefits; it allows for the design element to be used in the company’s newsletter, following the company’s web site design and incorporating social media like Facebook. The template also save time creation if well designed hence reducing trafficking. Email template can be created using HTML which can be used to send messages, compose messages, save message and reuse the message when need arises.

Office outlook, Images, links and even text can also be added as new information before sending e-mail messages. The following steps are useful in creating the template.1. On the file menu, point to new and the click on the mail message, or a shortcut method can be used by using the keyboard which involves pressing Ctrl + shift + m.2. The content that one wants is entered in the message body.3. Microsoft office button office image is click in the message window, and the clicks save as.4. In the save as dashboard, choose the save as type and click outlook template.5. Finally in the file name box, the name of the template is typed and then click save.

Sending an e-mail based on a template is based on the following steps1. Point to forms on the tools menu, and then click choose form.2. In the choose form dialog box and then in the look in click user templates in the file system.3. Open the forms dialog box.4. Choose the template and then click open.Choosing the form dialog box1. Select the template you want to use and then click open to proceed2. Any addition can be made to the recipient in the To, Cc, or Bcc box, subject or the body content that is needed.3. Click send.

(McDonald and Loren)Since the creation of template is general form and not directed to specific recipient. The e-mail can be made specific by adding subject line and some key points. The subject line will be free health tips for diabetes awareness. In order to avoid spammed the company should be able to get the specific email address of their recipient. This can be done by allowing different people to register into their website with their email address. E-mail marketing through the help of template therefore helps in consistent daily, weekly and even monthly mailings thus help in spreading the awareness on health tips on diabetes.

Work CitedMcDonald and Loren. Transactional Emails. mediapost.com, 2009.