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Library Research Assignment - Essay Example

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LIBRARY RESEARCH ASSIGNMENT [Your name goes here] [Your class name goes here] [Your college name] Library Research Assignment Chosen Company The name of the company chosen for this assignment is A to Z Laptops. The company deals in the sale of used and new laptops and computer accessories…
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Download file to see previous pages Using this business model, the company can sell its products to the customers present in different parts of the world. An appropriate business model is one of the key necessities in upgrading a company to the world of e-commerce. Benefits of the Website for the Company E-Business means running a business using internet technologies in order to improve the level of profits, as well as to expand the business. In today’s world of competition, it has become the need of every retailer to have online presence to increase the level of sales. In this regard, website plays the role of the most important player as it is the main way to make people aware of the products and services being offered by the company. As Holub (2005) asserts, “one of the easiest ways to help your business gain more exposure and potential customers is to have a professionally developed website” (p. 1). Our company, A to Z Laptops, will also make use of a website for marketing purposes. The company will have an attractive website which will be placed on the most famous search engines, such as, Yahoo and Google in order to be searchable for general users in a convenient manner. The website will perform all key business operations that include marketing, sales, customer support, and internal communications. The website will also reduce the need of having a physical location for trading. A perfectly designed and user-friendly website will provide a lot of benefits to A to Z Laptops. Some of these benefits include increased volume of sales through attracting more customers, improved and efficient customer service, increased business credibility, and reduced business operating cost. Benefits of Internet for the Company Some of the main benefits of internet for A to Z Laptops include internet marketing to enable the business reach international markets, online communication system to serve customers’ queries, and email system to improve customer service. A to Z Laptops can use many methods to sell its services to the customers. Some of the most popular ways include classified ads, internet marketing, selling through company’s website, and email marketing. Online ads and promotions hold a key place in internet marketing. A to Z Laptops can use promotion techniques and ads placed over famous websites and search engines to make people aware of the products of the company. The company can also make use of emails as a direct marketing tool. As Williams (2012) states, “e-mail marketing is the oldest method to reach the prospects and maintain goodwill in the market” (p. 1). The company’s officials can use emails to send relationship-building and personalized messages to the targeted population. A major benefit of direct marketing is that it reduces marketing costs (Ojha, 2012). The company cal also use social networking websites to improve the process of socialization and increase public awareness about new technologies. Such websites are a great way to reach a large number of people (Hawkins, 2012). Functional Specifications The key electronic business processes of A to Z Laptops will include internet marketing, electronic processing of order, and electronic customer service. We will establish our contacts with the online suppliers of the computer accessories and laptops to ensure provision of items to customers on the due date and time. We will put a link in the ...Download file to see next pagesRead More
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