Why Subway is Sponsoring an E-Sports App - Assignment Example

Sales and Advertising Marketing Why Subway is sponsoring an e-sports app The article “Why Subway is sponsoring an e-sports app” examines core reasons why Subway, a stream of restaurants in Canada greatly endorsed the e-sport app by the Score (Chung, 2015). E-sport is a video game that provides an opportunity for more than one player to participate all at once. This app has many games sponsors amazed by the rate of audience it attract considering the double growth it has experienced in terms of the number of hours watched in a span of one year. Subways sole privilege to the app has been due to their quick response towards its enrollment. Their main aim has been to capture the young audience especially male who have been the main users of the app. The management at subway has ceased this opportunity to front their ads in this android platform. This move is a timely one for subway with expectations that the number of hours in watching the video game through this app will rise in the next three years (Chung, 2015). The rate of growth by this app has continuously tapped many audiences from opponent game contest that has caused them a lot of discomforts amid increasing competition from the e-sport app. However the calculation of these figures should be done with caution to avoid exaggerations caused by overlapped usage This article focuses on the mobile gadget, which runs on an android platform as a media of its dissemination. This is probably because of the wide variety of these gadgets available to users. These devices range from smart phones to tablet available from diverse dealers, which are very common among numerous users especially among youths. The major points covered in this article are the growth rate in the usage of this app which is combined with the age that is prevalent in using the app. Similarly, the article outlines the reason for the involvement of Subway in the article at length and clearly points out its benefit to them. Finally the reading stresses on the future expected position in the market which aims to encourage even more endorsers. Subway’s use of this media to promote their ads is an important step in the Canadian advertising industry as it acts as a benchmark to others in the market. This article articulates the success of apps as an advertisement strategy where many industries can reach many clients through the mobile gadgets where the apps run. The potential of the apps for future market is clearly demonstrated when the article emphasizes on the expected growth in coming years. This aids advertising sector to devise appropriate advertisements meant for mobile apps. This article highlights the most effective way meant to dominate potential market. This does only affect the Canadian industry but rather the whole world can utilize this mode. Smart phones are everywhere on the globe and their universal use makes this article even more relevant in numerous contexts. The practical demonstration of the effectiveness of the app in ads embedment is additionally my reason of choosing this article. Facebook moves beyond the click “Facebook moves beyond the click” article, describes the new innovation by facebook, which has created a tool for measuring the effectiveness of adverts that are displayed on their site. This tool is denoted as “conversion lift” which is a measurable way to explain the outcome generated by the ads (Chung, 2015). This tool comes as an improvement of the known clicks which operated by computing the number of clicks to determine the prevalence of the ads by site users. This method is described as being inappropriate especially in measuring actual effectiveness of online marketing of a brand promotion. The article further explains future development plan of similar tools to improve the reliability of these tool by Facebook. They explain the reason as being delays in improving digital marketing considering the unanimous use of online business platforms. The tool is undeniably an excellent tool but some think that the people who are targeted to use this tool it should have knowledge about it (Chung, 2015). The argument is that the tool should concentrate more on drawing in more customers rather than creating associates. The article ends by articulating that the cost to be incurred should be well stipulated with respect to brand stipulation. The article specifically explains the Facebook media as the channel that this tool will operate on. The targeted audience in the Facebook site to help in comparison will play a great role in measuring the effectiveness of the ads among the Facebook members. The predominant aspect emphasized in this article is the tool itself. This is in respect to its use, the way they will bring change in the digital marketing platform and their benefits. Explicit expounding is via operation metrics of the tool, which arouses advertisers’ interests. The relationship amid this online tool to brand development and promotion is quite evident. The debate that the advertisers should be aware of the spending that comes along with this online tool is very clear stipulation. The article helps the Canadian industry in terms of assessing ways in which they can ascertain the effectiveness of the ads they display online. This is by describing the operating procedures of the tool, which is better than relying on the clicks. Facebook is widely known and its use is vast across many nations. It is a social media hence covering a large number of people with familiarity with Facebook and has the potential of impacting to many advertisers hence my reason for choosing this particular article. YouTube gets personal with music service The article “YouTube gets personal with music service” mainly talks about the new service by Google involving features that support ads that will enable customization of the YouTube page in terms of viewers’ preferences. This customization is in a bid to provide currently trending music or the music that has been sought for most in the recent past. This enrollment went hand in hand with plan for subscription service that will enable users to access the free services of this platform called the “Music key” (Kuburas, 2014). The article further explains that the availability of the service will first be tested at a fee in six nations like US, Spain, U.K among others (Kuburas, 2014). This has triggered Google to enter into a memorandum of understanding with the popular music labels in order to be able to provide a wide variety of music to users. According to the article, the service will enable users access the full album contrary to previous service where you could find the all the songs available worldwide but inform of an album. Users can also download the music and later listen when not connected to the internet as this service includes the” Google music play” which contains millions of music (Kuburas, 2014). The article further outlines the management line involved in the project and later plans to enroll this service to the rest of the world after the testing period. The analysis of this article is based on online marketing media that YouTube offers to advertisers to be able to display their ads as users search for the music. This is quite effective as the advertisers can accomplish their reach objectives to the users of YouTube. This media platform its design is in a manner that entices users to enquire more about the advertised product. This article outlines three major points throughout until the end. First, the article talks about the new service with feature that allows ads to be displayed in the YouTube site. General explanation of the service is deeply outlined clearly showing the strong characteristics of the service. This point also outlines the subscription specifications at start and the continuing fee as well. The second aspect outlined in this article is how the user is going to benefit from this service and future planned development. This includes the agreement with the music industry in order to use their music. Thirdly, the management involved in this service development is briefly outlined with the positions that they hold. The article is very relevant to the advertising industry in Canada because it discusses the about the ads feature that YouTube has added to their service. Through these features many players in the industry can append their ads and the users of the site can see them hence generating huge traffic. The display of the music also helps the authors of this music advertise their music out there hence they will become popular. I find this article fascinating due to the role it plays in the advertising industry. It describes the way other industries as well as the music fraternity will benefit with this new service as they provide this service to the user. Additionally, this article outlines how apps can embed ads features and as the users utilize the app, they can see the advertisement as well. Work Cited Chung, M. (2015, February 9). Why Subway is sponsoring an e-sports app. Media in Canada Retrieved from http://mediaincanada.com/2015/02/09/why-subway-is-sponsoring-an-e- sports-app/ Chung, M. (2015, January 30). Facebook moves beyond the click. Media in Canada Retrieved from http://mediaincanada.com/2015/01/30/tfacebook-moves-beyond-the- click/ Kuburas, M. (2014, November 12). YouTube gets personal with music service. Media in Canada Retrieved from http://mediaincanada.com/2014/11/12/youtube-launches-music- subscription-service/ Read More