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Marketing Essays

Result for Subject Marketing:
19897 essays
Marketing strategy as a concept Marketing Essay
6 pages (1500 words) , Download 3 , Essay
Free
This paper illustrates Cadbury Schweppes’ marketing strategy as an example. The mission is to have brands that are appealing to customers. Its core objective is to ensure long-term growth of stakeholder values. Cadbury Schweppes has set goals for its strategy including delivering high returns for its stakeholders, generating cash flows, and expanding its earnings per share.
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Evaluation of how Market-Based Policies deal with Global Environmental Problems Marketing Essay
9 pages (2250 words) , Download 3 , Essay
Free
As the report explores market based instruments or policies use prices, markets, as well as other viable economic oriented variables in order to offer incentives among the polluters; hence, reducing the negative environmental impacts . They incorporate the cost of production through activities such as charges or taxing products.
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The Subject of Space Tourism Marketing Essay
2 pages (605 words) , Download 3 , Essay
Free
In contribution to my knowledge of market research, I observe that the structure and procedure of the study are accurately focused on the target market and specially tailored to address the key factors in the market. For instance, it initiated my feelings towards preparing to participate in a space tour at a point in my life.
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Marketing Orientation Concepts Marketing Essay
10 pages (2500 words) , Download 5 , Essay
Free
Marketing is one of the most widely explored business disciplines. Traditionally, marketing has been perceived as a transactional activity involving at least two people or groups of people. Every party gives up something valuable in exchange for another item of value. Since marketing activities result in exchanges, it constitutes a vital element.
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SWOT Analysis of Smartlinc Inc Marketing Essay
4 pages (1000 words) , Download 2 , Essay
Free
The company focuses on making their approach customer-based so that they can become the leaders in the electronics industry. Smartlink Inc. strives to be a leading global venture dealing with smartphones, computers and mobile phones apps. The team is highly motivated and determined to push the needs the needs of the organization.
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Domino's Pizza Services Marketing Marketing Essay
10 pages (2500 words) , Download 6 , Essay
Free
This report investigates the idea of services marketing and distinguishes an essential meaning of it. It relates the hypothesis of the services marketing and breaks down the service advertising procedures of Domino's Pizza conveyance benefit; the emphasis is on the existing product and service.
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How to Use Marketing Strategy to Improve Sunform Supermarket's Performance Marketing Dissertation
16 pages (4000 words) , Download 3 , Dissertation
Free
According to the report satisfaction is a person’s feeling of pleasure or disappointment resulting from comparing a product’s perceived performance or outcome in relation to his or her expectation. If the performance falls short of expectations, the customer is dissatisfied. If the performance exceeds expectations, the customer is highly satisfied.
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Rationale of New Product Selection: Xfm Corporation Marketing Essay
6 pages (1500 words) , Download 2 , Essay
Free
The strategy required in the choice of a new product for a company already involved in business activity has to be such that it addresses the changes seen in the existing market segments needs or addresses new segments of market that the company wishes to tap. In addition, the icing on the cake would be to select a new product that provides support for the existing line of product.
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Retail giant in the world Marketing Essay
4 pages (1000 words) , Download 2 , Essay
Free
The Wal-Mart’s history dates back to 1945, when Sam Walton opened the 1st retail outlet in Newport, Akansas with a capital of US$ 20,000. This initial outlet operates a franchise outlet of Butler Brothers chain. Subsequently three more outlets were opened under franchise agreements and profit sharing practices were introduced with his managers, which largely contributed to the rapid growth of the business.
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Providing Advance Service in the Hotel Industry: A Strategic Marketing Perspective Marketing Essay
45 pages (11250 words) , Download 2 , Essay
The purpose of this paper is to understand the impact of innovating the hotel’s way of service that will cater each and every type of customers and their choices within the hotel and leisure industry. In addition, the paper also discusses the influence of the creation of new services on both service development and operational strategy.
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The four kinds of market-product strategies Marketing Essay
4 pages (1000 words) , Download 2 , Essay
Free
When we go to take admission in another university or school, we try to present ourselves in the best possible way so as to convince the admission authorities in the school to grant us the admission. Therefore we as a student experience marketing in its different forms.
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Providing Ethical Alternatives Marketing Essay
4 pages (1000 words) , Download 2 , Essay
Free
The market became a certified organic foods handler in 2003, to meet the needs of consumers who want certified organic products. To become certified by the USDA an organization or farm must go through several subsequent months and years of soil and product testing.
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Marketing Managment Marketing Essay
13 pages (3250 words) , Download 2 , Essay
Free
According to the paper businesses are now modifying themselves to accommodate this new phenomenon. Environmental management systems and waste minimization are now being paid more attention to. Journals such as Business Strategy and the Environment and Greener Management International and other reports are being created to support a more ‘green environment’.
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An Assessment of the Auto Industry of Europe: Prospects for Growth and Development Marketing Essay
23 pages (5750 words) , Download 2 , Essay
The study tells that like many other industries, the European auto industry also faces some threats. These threats can be avoided if the car industry uses new technology, innovative ideas and skilled labour to produce the best they can. Bringing the driving experience to a customer can help as market consumers nowadays do not just the product itself but the entire experience associated with using it.
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Best marketing practices in travel trade industry Marketing Essay
9 pages (2250 words) , Download 2 , Essay
Free
But there are few critical factors which are mostly unsolved and also appear in form of major obstacles in the way of adapting the Internet as the main channel for marketing in the tourism industry. The first and foremost issue is, of course, the concern of the customers about the level of security of the transaction.
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Is CSR a myth a study of the sourcing strategies of the UK food retailers Marketing Essay
29 pages (7250 words) , Download 2 , Essay
The study finds that the CSR activities by the major food retailers differ and they also have their own way of reporting or communicating to the stakeholders, including the customers. This implies that retailers interpret CSR to suit their convenience. All of them believe in the long-term economic viability through CSR strategy.
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Product Development is Waste Money Marketing Essay
4 pages (1000 words) , Download 2 , Essay
Free
This essay describes the main idea of new products and new applications, that are important modules of business success. Three factors, that can turn product development process to success are: marketing strategy, organizational factors and market research factors. Also a process of how can pricing help to achieve marketing and sales strategy are discussed in detail.
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Financial Intermediation and Risk Marketing Coursework
4 pages (1000 words) , Download 2 , Coursework
Free
This works dwells on financial intermediaries, namely on commercial banks, and how they facilitate the work of corporations/customers. Special attention is given to a bank's balance sheet, various forms of bank's participation in financial markets, and the interest rate influence which demands banks to use special risk management techniques.
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Enrons Collapse and Ethical Framework Marketing Essay
9 pages (2250 words) , Download 2 , Essay
Free
If the market is extremely volatile than it is extremely difficult to assess the true or fair prices of assets and the balance sheet figures tend to become under or overstated. This method can only be used by companies where market is stable and there is not much fluctuation in the prices of different assets.
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How Brand Awareness Can Gain Competitive Advantage To Companies A Case Study Of Coca Cola Company In UK Marketing Dissertation
49 pages (12250 words) , Download 3 , Dissertation
The researcher of the dissertation investigates the consumer aptitude regarding the efficacy of Coca-Cola branding campaign. This will help to determine how individuals perceive the brand and where they developed those perceptions. After analyzing how consumers feel about the brand, we will be able to developed a formula for brand efficiency.
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Consumer Behaviour Marketing Assignment
8 pages (2000 words) , Download 2 , Assignment
Free
This study attempts to study the various dynamics that affect the behavior of a particular consumer while purchasing a particular product. This blend of elements include psychological facts as perception, personality, self concept, motivation and feelings, sociology and social anthropology that include situational influences, relationship and economics.
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Internet Fashion Marketing Marketing Research Paper
11 pages (2750 words) , Download 4 , Research Paper
Free
The researcher will put efforts in the literature review to identify any possible gaps in the previous researches. Subsequently, the proposal includes description of aims and objectives of the proposed research that will guide the researcher in carrying out the study in the appropriate and accurate manner. Methodology section is imperative part.
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Nokia marketing analysis Marketing Essay
8 pages (2000 words) , Download 2 , Essay
Free
Nokia is telecommunication organisation headquartered in Keilaniemi, Finland. This multinational company was founded by Leo Mechelin and his partner Fredrik Idestam in 1865.
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Apple Marketing strategy Marketing Essay
5 pages (1250 words) , Download 4 , Essay
Free
This essay focuses on Apple marketing strategy. Marketing strategies used by a company depends on the kind of product being sold. Apple sells non-standardized products. Therefore, they have to select marketing strategies that are depending on the product complexity. The major marketing strategy used by Apple is based on the design standards of their products.
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Fashion Designer and Fashion Merchandiser Marketing Essay
2 pages (500 words) , Download 5 , Essay
Free
This essay explores the contrast between Fashion Designer and Fashion Merchandiser. Although both these professionals participate in the selection of the accessories and garments to be sold to the clients, yet a fashion designer’s job is more related to the creation of these items whereas a fashion merchandiser’s job.
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Wyndham Adopts a Stakeholder Orientation Marketing Strategy Marketing Case Study
6 pages (1500 words) , Download 6 , Case Study
Free
Among the world’s largest hotel group Wyndham Hotel Group is the largest group because of the huge number of properties that the company has. The group looks to get maximum profit mostly by franchising, which accounts for about 84% of the total profit earned by the company. The company was been founded in 1981 by Trammel Crow.
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Integrated Marketing For Hydrox Marketing Assignment
2 pages (500 words) , Download 2 , Assignment
Free
This evaluation checklist compares the feedback being received during the implementation of the marketing plan and the goals that had been set. For example, the evaluation checklist can counter check whether there has been an increase in sales of the products that is been marketed after a certain duration when the marketing campaign is ongoing.
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The Emirates Airlines Based in Qatar Marketing Essay
5 pages (1434 words) , Download 4 , Essay
Free
Bitner’s definition of servicescape is widely used and accepted in the marketing of services. Nonetheless, other researchers like Massiah and Rosenbaum (2011) have improved the first definition by including customer behaviours and responses. With this improved outlook, servicescape can be defined as the physical surroundings that elicit responses from customers resulting in approach or avoidance behaviours.
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First group Bus Travel Marketing Research Paper
9 pages (2250 words) , Download 4 , Research Paper
Free
Market research is concerned with systematic gathering, analysis, and interpretation of data associated with both organizations and its environment so that the information produced is useful to clients for taking decisions related to marketing strategies. Market research usually involves collecting information about customers, products and competitors’ profiles.
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John Galliano Fashion Marketing Marketing Research Paper
4 pages (1000 words) , Download 2 , Research Paper
Free
This essay discovers fashion marketing of John Galliano. Mediterranean shade and swirling, woven material encompassed him every step of the way. Such an environment fueled an adoration of materials and plan in Galliano from an early age, and Latin impacts are predominant in his subsequent work. In 1966, Galliano had a confinement in London.
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Marketing Principles Adopted by 1st Division Football Clubs Marketing Dissertation
25 pages (6250 words) , Download 2 , Dissertation
This research does not use any quantitative trend analysis and is based on both primary and secondary data in order so as to reach conclusions. The literature review takes secondary data into account from a variety of sources. The conclusions are reached on grounds of the primary data, which has been collected through unstructured interviews.
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Advertising Shape Social Trends Marketing Essay
17 pages (4250 words) , Download 2 , Essay
Free
The analysis is focused on both positive and some of the negative impacts created by the growing trend of advertising in the modern world. In recent times, some of the experts believe that advertising somehow induces people to choose or get associated with some kind of products or services which in the past not so much popular among the society.
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Organic Food Consumption Market in China Marketing Research Proposal
15 pages (4293 words) , Download 2 , Research Proposal
Free
Consumer behavior is a significant driver of the success of companies and businesses across the world. Consumer behavior is a multi-dimensional and evolving concept that is influenced by a number of internal and external factors and in turn impacts the marketing processes and saleability of various goods and services in different types of markets.
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The Importance of Customer Service to Service Companies Marketing Coursework
8 pages (2000 words) , Download 3 , Coursework
Free
There are several topics and theories underlying the subject of service management. Service management is about delivering to the customer needs, and delivery means how these supplies (product or service) are delivered in the hands of the customer and according to customer’s specifications and demands.
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The Fashion Industry and the New Consumer Marketing Coursework
8 pages (2000 words) , Download 2 , Coursework
Free
The study looks into different scholarly works in a bid to explain the details of fashion industry in relation to new customers. Some scholars provide an alternative summary of the company communications through a historical angle, defining five core or central themes. The insight, by the 1990s, that the company had to adopt better communications.
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The Impact of Morrison's slow migration to online sales and promotions Marketing Essay
13 pages (3250 words) , Download 2 , Essay
Free
The essay detailed the current trends of online marketing and promotional procedure. It has given an in-depth view about the different online facilities used by the organisations as well as consumers to simplify the shopping experience. The rapid growth of the online marketing methods is altering the consumer tendencies in terms of their buying behaviour, product preferences and brand selections.
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The implementation of a marketing plan Marketing Case Study
8 pages (2000 words) , Download 2 , Case Study
Free
During this period when Toronto is experiencing tough economic conditions due to the outbreak, TUTTI MATTI ought to focus on capitalizing on such an opportunity. This can be accomplished through a number of marketing strategies. These marketing strategies will see an increase in the customer base at Tutti Matti.
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Corporates Fighting Poverty Marketing Essay
1 pages (250 words) , Download 2 , Essay
Free
Corporate Social Responsibility means running a business in a way that it has a positive impact on the environment. Setting profits to help the needy is an important aspect in the success of a business venture. Corporations that provide solutions to help the needy individuals while focusing on the business are important companies.
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Application of Pricing Strategies in Marketing Activities Marketing Assignment
3 pages (750 words) , Download 2 , Assignment
The author states that many consumers tend to make their buying decisions based on the various elements in the marketing mix, but also what the marketing environments dictate. Additionally, marketers approach towards the consumer is vital as this contributes to the final decision made by the consumer. 
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Explaining And Defending The Assigned Option Marketing Assignment
2 pages (500 words) , Download 2 , Assignment
Free
Virgin Mobile USA focuses on the youth market, targeting consumers who are between the ages of 14-24. Therefore, it is very crucial for Virgin Mobile to have the best pricing option for their offering.  All the three pricing options are very significant for Virgin Mobile to establish the American market (McGovrn, 2015).
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Digital Marketing and Measurement Model Marketing Essay
2 pages (612 words) , Download 2 , Essay
Free
The author tries to show the importance of mobile devices and other applications that ensures easy access to goods and productions as a way of marketing their products. The chapter shows that mobile devices have become the most important marketing device since most people have access to mobile phones and the majority of the youth are adopting online purchasing via mobile devices.
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US and Saudi Stock Markets Marketing Essay
7 pages (1750 words) , Download 2 , Essay
Free
The author highlights the fact a stock market or an equity market refers to a place where buyers and sellers of stock come together in order to execute their trade. Moreover, it is mentioned that nowadays transactions can be executed electronically on the online platform of the exchange. In fact, a stock exchange is an organization where traders of stock can trade in stocks.
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Drug Testing Network INC Marketing Research Paper
8 pages (2000 words) , Download 2 , Research Paper
Free
Drug testing is an essential activity of every state. Drug testing is one of the most important activities that is aimed not only at identifying the drug substances in the blood, but also in ensuring the effectiveness of a business cycle as well as helping people quit their bad habits and find solutions to their problems.
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Marketing Communication Manager for Local Chain of Fast-food Marketing Assignment
10 pages (2500 words) , Download 2 , Assignment
Free
From this research, it is clear that increased sales revenue and improving brand image are two main objectives and strategies. Burger Hut has been in the global market since 1978. This shows that the company has largely been successful for generating a stable market share in various parts of the world.
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Marketing in the United Kingdom Marketing Research Paper
17 pages (4250 words) , Download 2 , Research Paper
Free
The United Kingdom comprises of individuals belonging to different cultural backgrounds, with distinct taste or preferences. This geographical region comprises of four main countries that operate under one government and monarch. These countries can be classified as Northern Ireland, England, Scotland, and Wales.
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ADFP Advanced Strategy Advice Marketing Assignment
22 pages (5500 words) , Download 2 , Assignment
Free
The resource which is required to complete this assessment task is the Colonial First State FirstTech Super Guide which is available in PDF format on the LMS.
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FabIndias Entry in Australian Market Table of Contents Marketing Essay
6 pages (1500 words) , Download 2 , Essay
Free
This paper primarily deals with the FabIndia, an India-based handicraft manufacturing company seeking to expand its market in the Australia. FabIndia is a successful company and it manufactures and retails hand woven and printed clothes and other handicraft products. Its products are unique and diversified that reflects the core Indian culture.
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Target Market Strategy Marketing Essay
4 pages (1000 words) , Download 5 , Essay
Free
The electronic shoes and slippers from the E-Walker, a private limited company located in California, will be the extremely amazing experience to the new generation sports men and the general public. Today’s business is technology-driven. E-Walker is planning to campaign its brand name as ‘E-Walker’ for its products.
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Relationship Marketing Marketing Term Paper
4 pages (1000 words) , Download 4 , Term Paper
Free
Customer relationship is the life force of any organization to sustain. Positive relationships within the organization with the customers, suppliers, workers, are significant for sustainable development and constancy. Loyal relationships with those worthy individuals can help to develop a competitive advantage for any company.
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Business and Institutional Marketing Marketing Coursework
8 pages (2000 words) , Download 2 , Coursework
Free
As 85% of the company’s sales is derived from corporate consumes, the firm is designing its promotional tactics to attract such market segments. In addition, the organization also divides its market segments on the basis of national cultures as cultural variances have a significant impact on product sales.
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