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Marketing Essays

Result for Subject Marketing:
19702 essays
Who are Entrepreneurs Marketing Assignment
6 pages (1500 words) , Download 3 , Assignment
Free
According to the paper, entrepreneurs are people who build an enterprise with minimalistic resources- they use their innovative entrepreneurial skills to achieve targeted goals. The author also suggested that many entrepreneurs are first-born males of the family who have strong work ethics and some business background.
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Analysis Report of Benetton Company Marketing Essay
2 pages (500 words) , Download 2 , Essay
Free
he company can be attributed to intense diversification of its operations, an aspect that has contributed immensely in reducing the risks and uncertainties associated with concentrating on a single market (Mullins & Walker 2013). The company’s major competitors are Industria
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International Marketing Analysis and Strategy of a Given Product Marketing Essay
15 pages (3910 words) , Download 2 , Essay
Free
Solar energy is a relatively new concept in Kikuyu given the fact that most of the residents in the area do not have access to electricity but have been using paraffin as their main source of energy. While the market is flooded with a large number of companies providing solar energy appliances, there is no company that has focused on serving the low-income market segment.
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Colgate Max Fresh: Global Brand Roll Out Marketing Essay
5 pages (1250 words) , Download 2 , Essay
Free
The author states that in the United States, consumers of toothpaste among other oral products are literate and investigate for a number of features in the products they purchase. The case shows that the market in the United States is conscious of the nature of the products and, therefore, seeks therapeutic benefits in such products.
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Business Plan for King's Cross Delite Marketing Essay
11 pages (3217 words) , Download 5 , Essay
Free
For the successful fulfillment of the business plan, the restaurant will have to develop a strong team and train them accordingly so as to proceed towards success. The restaurant should make a prominent impact on the customers so that they visit the restaurant at a regular interval to enjoy the food items.
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Marketing Ethics Issues Marketing Essay
10 pages (2678 words) , Download 2 , Essay
Free
Moreover, it helps to educate the public about the products and services that are in the market; hence, increasing sales. Therefore, advertising provides consumers with information so that they can make informed decisions. Therefore, marketing managers have the responsibility of ensuring that they reduce advertisements that encourage underage drinking (Mohan, 2009, pg 27).
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Marketing Strategy Development Process of Imaging Outpatient Diagnostic Center Marketing Assignment
20 pages (5000 words) , Download 3 , Assignment
Free
The success of products in a competitive market depends on sales and marketing efforts deployed. Quality Imaging struggles to cement a place in the marketplace due to competition and inappropriate approaches to diagnosis and interaction with patients. Therefore, the proposed plan outlines steps with which situation can be reversed
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Brands That Have an Impact on Ethics, Environment and Economy Marketing Assignment
6 pages (1734 words) , Download 2 , Assignment
Free
This paper further assesses the marketing decisions made by Deckers in the light of global competition as well as sustainability. It is a report on Deckers in its competitive environment in a global fashion market. The study has a number of relevant established brands and fads. They include Doug Otto and manufactured sandals.
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Social media Marketing Research Paper
2 pages (500 words) , Download 4 , Research Paper
Free
My selection of Facebook is mainly based on the success story the social network has impacted on the family business. In addition, the use Facebook has been embraced by all
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The Concept of Segmentation & Marketing Environment in Porsche Automobile Marketing Term Paper
2 pages (500 words) , Download 4 , Term Paper
Free
Porsche Company has several ranges of high-end vehicles for their different customer market. The process of segmentation starts with the basis of it all, the product. Buyers’ behaviour differs in terms of usage, intentions and loyalty to Porsche. Citizens
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Marketing Study: Marks and Spencer Marketing Essay
10 pages (2500 words) , Download 2 , Essay
Free
Youthful consumers are still in touch with the latest trends and developments. Younger consumers spend spontaneously (Jackson, 2014:34). For youthful consumers, status and exclusivity are important. Older consumers are more loyal to the brand (Gassen, 2014:106). Older consumers have a strong attachment to the brand (Kaplinsky, 2013:45).
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Marketing of Communications and Networking Company Marketing Case Study
2 pages (745 words) , Download 2 , Case Study
A marketing case refers to a marketing strategy that business owners use to communicate to the potential market what they can deliver more than what they offer. However, poor construction of a market case will not build confidence in the product within the market and hence will not be in a position to draw the attention of potential customers. 
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Market Entry Report for Petcoats.com Marketing Essay
9 pages (2250 words) , Download 2 , Essay
Free
The author explains that Petcoat.com was founded about ten years ago. The company specializes in bespoke luxury pet “clothes” for the high-end market of UK pet owners. At its inception, the company had three employees – the director, his wife and a part-time IT specialist who designed and operated the small company’s website.
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Segmentation and Market Target Analysis Marketing Essay
7 pages (2045 words) , Download 2 , Essay
Free
It becomes difficult to process the increased product prices within entire markets while developing higher pricing plans for affluent segments in the market. The segment requires more incitement towards paying extra for the additional services. The markets should be afforded growth opportunities into the niche markets within key market segmentation advantages.
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Opportunity Analysis of New Business Venture Marketing Essay
8 pages (2775 words) , Download 2 , Essay
Free
The saturated nature of the global business environment makes it very important that any new business venture be one that is rooted in the foundations of sound opportunity analysis (Remmers et al., 2014). This is because, with such sound opportunity analysis in place, it is possible to identify the most unique and innovative business ideas that can penetrate the saturated market.
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Natural, Herbal, and Vitamin Supplements Marketing Research Paper
7 pages (1750 words) , Download 2 , Research Paper
Free
This essay discusses that media greatly affects online shopping for vitamins and supplements. Each day, online sites are flooded with people looking for every kind of health-related information. Their searches range from information pertaining to remedies for health problems to preventive health care.
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Chipotle Company Analysis Marketing Essay
6 pages (1717 words) , Download 2 , Essay
Free
The company, which deals in processed meat foods that are made from natural ingredients, has embarked on intense promotional activities that are aimed at building strong brand loyalty to potential customers and building better relations with its clients. The unique set of promotion and marketing strategies has all led to an improvement in the company’s profitability.
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Context Analysis of The Body Shop Launch in China Marketing Essay
10 pages (3049 words) , Download 2 , Essay
Free
The product offerings and promotion strategy need to be tailored as per the trends being followed in China. However, the brand must retain its core image of an environmentally friendly company that offers good quality products but at the same time adjust the price points and product range according to the Chinese market needs
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Suitable Names for Companies Marketing Assignment
2 pages (562 words) , Download 2 , Assignment
Free
In Greek mythology, the Astra Planeta were the gods of five planets. Their names were Phaethon, Pyroeis, Phainon, Stilbon, and Eosphoros (Atsma 2011). Astra Planeta is a suitable name for this Chinese company because it shares its meaning with the name of the original company based in China, which is named Wuxing; both Astra Planeta and Wuxing can be directly translated as ‘Five Stars’. 
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A Strategic Approach to Internationalization Marketing Essay
9 pages (2752 words) , Download 2 , Essay
Free
Considering the entire world as a single market influences the organizations to offer standardized products to the consumers. This procedure generally restricts the organization to properly explore all the segments of the global market. Therefore, it hampers the estimated financial gain of the organizations.
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The Fashion Industry and the New Consumer Marketing Essay
9 pages (2250 words) , Download 2 , Essay
Free
This report will assess different marketing concepts and marketing strategies that Marks and spencer uses to market its products in order to reveal the reasons of decrease in income the company has faced during the last five years. In order to realize this, the report will also critically discuss the impact implementing marketing concepts.
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Sales management Marketing Case Study
1 pages (250 words) , Download 2 , Case Study
Free
This program will boost each and every personnel in the four stages which will as a result boost our cumulative profits and earnings. This is our prosperity dream
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A Streamlined Strategic Management System Marketing Term Paper
1 pages (485 words) , Download 3 , Term Paper
Free
CPK has more than 250 outlets in 32 American States and nine foreign companies. Through this differentiation, the company has utilized this opportunity to build its brand in the Pizza industry. Having realized the increase in the number of temporary competitors, the company has adopted a strategy to improve its brand image further.
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New Product Launch Marketing Plan Part I Marketing Essay
2 pages (500 words) , Download 6 , Essay
Free
Likewise, customers should enjoy the value of products purchased with hard earned money. The smartphones era offers gadgets with multiple functions for the convenience of shoppers. However, many of the services do not match various
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Benetton Marketing Speech or Presentation
2 pages (500 words) , Download 2 , Speech or Presentation
Free
n of its customers has largely been through a chain of advertising drives since 1984 with what was termed as the All the Colors of the World (Rectanus, 2002). Thus, Benetton’s analysis shows a diverse establishment in its customer’s age group comprising of young people. The
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Starbucks Failure in International Market Marketing Essay
12 pages (3000 words) , Download 3 , Essay
Free
This research will begin with the statement that Starbucks, a reputable international investor has faced a wide range of challenges while venturing into its global expansion. Its investment in Japan is one of the greatest failures that resulted from underestimating competition rivalry and inability to adjust to market characteristics.
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Market Audit: Apple Inc Marketing Assignment
16 pages (4231 words) , Download 2 , Assignment
Free
The main weakness in the audit is its weak relations with other organizations and its strength it’s the strong brand image. The position of Apple in the market gets defined through the Porter’s forces. They include; bargaining power of customers, threats of new entrants, threats of substitute products, competitive rivalry within an industry, and bargaining power of suppliers.
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Celestial Tea SWOT Analysis Marketing Essay
2 pages (500 words) , Download 8 , Essay
Free
Theres a positive connectivity between the company and its clients through Twitter and Facebook (Prezi, 2014). This enables the company to do well in marketing its products
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EXECUTIVE SUMMARY OF BUSINESS PLAN Marketing Essay
2 pages (500 words) , Download 2 , Essay
Free
Although it is generally believed that the global textile industry has matured, yet the reality is that it is still growing. Predictions are that the global textile and clothing
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Netflix and its Development Marketing Book Report/Review
2 pages (500 words) , Download 4 , Book Report/Review
Free
Exploring new horizons such as video on demand was seen as a new prospect which would allow Netflix ensuring its effective presence in the industry (Groysberg and Thomas). Introduction of new packages such as monthly subscriptions and live streams availability allowed Netflix to stand at a more commanding position against the rivals.
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Recommendations and Conclusions Marketing Essay
1 pages (250 words) , Download 2 , Essay
Free
Social media such as internet should be used and explanation be given in the media to reach many people who might not have interest or may withdraw from using the product. Its environmental friendly should be emphasized to many users because
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Marketing Focusing on the Market Research Society Marketing Essay
1 pages (345 words) , Download 26 , Essay
Free
The institution works in collaboration with the government to introduce laws that regulate the use of the data collected from various studies. In this position, MRS has offered a significant level of legal certainty in the research sector about the adoption of the regulations by businesses.
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Controlling and Harmonising Brand Identity, Image, and Personality of Apple Marketing Essay
14 pages (4235 words) , Download 5 , Essay
Free
A study by Batra et al. posits that owning a brand identity is one of the most effective strategies through the development of unique products as a means of communicating its identity to both the clients and the stakeholders. In addition, it is significant for the company to utilize a marketing mix in relation to branding. In marketing, the 4P’s strategy of product, promotion, price, and place.
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Marketing Plan -marketing stratgy-target customer Marketing Essay
2 pages (500 words) , Download 3 , Essay
Free
on of the key target buyers; competitive market segments, distribution channels, product positioning, pricing strategy, research and development and expenditure strategies. In addition, the marketing strategy should define the business and position the product as a leading
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Key Performance Indicator analysis for "Be More Dog" Campaign Marketing Essay
2 pages (500 words) , Download 3 , Essay
Free
D. 2007 pg 31). Performance indicators are regularly associated with initiatives that improve performance (Marr, B. 2012 pg 25). Integrated communications systems indicate the
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Subway Franchise Marketing Article
1 pages (250 words) , Download 2 , Article
Free
According to the study the options encompass satellite locations, non-traditional locations, school lunch program areas, national park locations, airport terminal locations, and community development program locations. The franchise has set different franchise fee. The investors in the United States and Canada pay $15,000 as franchise fees.
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Marketing Plan for Sony Corporation Marketing Essay
1 pages (385 words) , Download 2 , Essay
Free
According to Forbes listing, it is number 233 in the Global 2000, 91 in sales, 181 in assets, 591 in profits, 80 in the value of brands, and number 546 in market value (Forbes, 2015). Its current market capitalization stands at US dollars 20.15 billion. One of the products that Sony has developed is the Sony wristband known as the SmartBand SWR10. 
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Implications of Ethical Consumption under Fairtrade Marketing Essay
8 pages (2527 words) , Download 4 , Essay
Free
Despite consumers practicing ethical consumption under Fairtrade, it is not necessarily that they will have ethical consumption due to the above-illustrated factors. It is, therefore, important that both companies and consumers uphold their moral behaviors to avoid the change in consumption practices (Auger et al. 2003, p. 299).
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Environment of Burjeel Hospital in Abu Dhabi Marketing Research Paper
23 pages (5951 words) , Download 4 , Research Paper
The sector has become quite vital throughout the globe, as it serves as an important part of ensuring the wellbeing of people in terms of health. To acquire a better comprehension in this context, the growth of the healthcare sector of the UAE can be taken into concern. The development of the healthcare sector of this nation can be better comprehended by the establishment of numerous infrastructures.
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Innocent smoothies Marketing Assignment
2 pages (500 words) , Download 2 , Assignment
Free
Although the company had existed for a long time and was able to leverage its reputation of producing high-quality healthy foods, the Olympics was the first major outdoor occasion. In addition, it
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Orthopedic Bracing Market in the US Marketing Research Paper
7 pages (1941 words) , Download 3 , Research Paper
Free
Most traditional health insurers provide coverage for back braces provided that the back braces are deemed necessary medically and that they adhere to the criteria laid out for durable medical equipment. Certain insurers do not cover a new brace’s cost if the patient has been provided with one over the past few years.
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Marketing plan Marketing Assignment
1 pages (250 words) , Download 4 , Assignment
Free
The company’s target market is the high, middle, and low class groups of customers. All the groups, irrespective of the income levels, are important to the catering company. The most
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Marketing Plan for Jefferson County Public Library Marketing Assignment
5 pages (1316 words) , Download 3 , Assignment
Free
Jefferson County Public Library enjoys the most support from the county government because it offers beneficial service that is of greater good to the entire nation at large. The public is protected from any trade agreements or by law that would constrict service delivery of the library. Technological advancement in information has been very vital.
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Review Of Marketing Goals and Objectives of Apple Inc Marketing Assignment
4 pages (1145 words) , Download 2 , Assignment
Free
The company has mainly concentrated on the US market. The economy of the US is stable although it suffered a lot after the economic crisis. However, the company has been able to segment the market, position itself in the market, and attracted the loyalty of the customers towards the products and services. 
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Cannery Row Advertisement Analysis Marketing Essay
2 pages (500 words) , Download 5 , Essay
Free
The ad chosen is for Cannery Row, an advert dated 15th April 2013 and posted on the internet and depicts an image of three children who are playing on a white sand shore. The children are alone, but a woman’s photo has been blatantly imposed from the top. The text “Cannery Row; Stay and Play here” appears on top and at the bottom.
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The Marketing of Services: Music Retailers Marketing Essay
8 pages (2236 words) , Download 2 , Essay
Free
Both companies use the 8Ps in the extended marketing mix. However, the approaches differ in one way or the other due to their lines of operation and the targeted segments. When it comes to products, both companies sell music and entertainment services. However, HVM has diversified to also offer other services like music training and recording services.
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Nutri Natural, Herbal, and Vitamin Supplements Marketing Research Paper
5 pages (1250 words) , Download 5 , Research Paper
Free
The world has now embraced the use of vitamins and supplements, which have seen a lot of investors look at taking advantage of the demand for establishing more companies. According to research, the market is expected to grow to about 509.33 million GBP by the end of 2018. 
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The Basics of Marketing Ethics in the Cosmetics Industry Marketing Essay
4 pages (1000 words) , Download 2 , Essay
Free
This research will begin with the statement that marketing is the process of creating, distributing, pricing, and promoting goods, ideas, and services with the aim of satisfying the desires of the clients, customers, partners, and the society. Customers are at the focal point of all marketing activities including developing, promotion, distribution, and prices of goods and services.
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Gucci Brand Analysis Marketing Essay
10 pages (2887 words) , Download 4 , Essay
Free
Internal and external influences were to subsequently distort this niche’s market image, eventually necessitating a rethink of the entity’s strategy. Considerations in terms of PESTEL analysis portray the need for the brand to continuously focus on the two critical elements of social and economic factors, as these are fundamental to its growth, and gradual domination of the fashion sector.
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Arts Marketing: Apple/Nike Co-Branding Marketing Essay
8 pages (2000 words) , Download 2 , Essay
Free
These limitations reduce some of the lusters that were associated with an otherwise surprisingly innovative iPod expansion that entailed sports, wireless technology, and clothing all the same time. Even though the Kit is relatively easy to use, there is an inconceivable degree of cover considering the changes it has brought to the iPod Nano, as well as Apple’s software and other newer accessories.
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