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Marketing Essays

Result for Subject Marketing:
19914 essays
Operational Analysis for Improving Performance of Wheatley Park Hotel Marketing Essay
9 pages (2250 words) , Download 2 , Essay
Free
The focus of the recommendations is to reduce cost, increase efficiency, and acquire greater occupancy in the hotel. The aim of this paper is to explore the different operations strategy that would address the issues and problems of Wheatley Park Hotel and improve its performance in the hotel industry.
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Marketing Audit of the Best Western Restaurant Marketing Essay
8 pages (2375 words) , Download 3 , Essay
Free
The Best Western is a one-of-a-kind place which offers an eclectic experience to all who stop by it. The property is spread out over 17 acres of lush gardens and knitted closely with the North Yorkshire Moors. Their food is their main attraction as they have hired award-winning chefs to cook for their customers. It is a very dynamic market environment.
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Marketing Plan for Triumph Spares Limited Marketing Essay
7 pages (1750 words) , Download 2 , Essay
Free
Triumph Spares Limited (TSL) is a family owned business organization that develops Triumph Spare parts. If we look at the financial data of the company, we will see that the revenue and profits of the company are declining. However, it is believed that the company can rescue its position by developing an effective marketing plan.
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Planet Starbuks: Caffeinating the World Marketing Research Paper
6 pages (1500 words) , Download 3 , Research Paper
Free
Starbuck has evolved to become a reputable firm for its coffeehouses. It has cut a niche in the business world by changing the way people in America and around the world view
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Marketing Strategy of UKs Leading Provider of Mobile Phones and Broadband Marketing Research Paper
10 pages (2818 words) , Download 3 , Research Paper
Free
New products and service enter into the industry and in order to serve the customers better, O2 and other such companies have to keep abreast of the change and evolve their own strategies to cater to the customers.
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Online Shopping Buyer Behaviour in Fashion industry Marketing Dissertation
7 pages (1750 words) , Download 3 , Dissertation
Free
This research will look into the differences between the traditional retail marketing and online shopping in the fashion industry. This means that brands and retailers are taking advantage of mobile commerce and social media to ensure that they increase their sales volume. Shoppers have not used this new concept.
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Consumer behavior: influence of music in advertising Marketing Research Paper
8 pages (2000 words) , Download 2 , Research Paper
Free
The author of this essay aims to describe the importance of music in an advertisement. The report also explains how music influences advertisement and customers’ culture in the market in different perceptive. Music in advertisement is selected in connection with the type of brand being advertised, for common application, or for price reflection.
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International Marketing Marketing Essay
13 pages (3250 words) , Download 3 , Essay
Free
This report presents a comprehensive marketing plan for Samsung Galaxy to enter into the Indian consumer technology industry. The report therefore focuses on defining the objectives underlying the plan, taking into account the strengths as well as the weaknesses of the company along with the opportunities and the threats present in the targeted market context.
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Selfridges Company Marketing Essay
2 pages (581 words) , Download 5 , Essay
Free
This paper intends to consider the female models as the target group from the lower market level to the upper market level. It is notable that the relationship between the target groups with the Selfridges Company is founded on the provision of quality and models bags for the beauty shows. The target group has built client –service relationship.
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Fashion Merchandising Marketing Essay
7 pages (1750 words) , Download 3 , Essay
Free
This paper indicates a problem and presents a solution to that problem, possible sources, working thesis statement. The main thee of the paper is The Ethics of Counterfeiting in the Fashion Industry which include Quality, Credence and Profit Issues. Ethical fashion is the approach to maximize the growth and profit rate meanwhile providing quality.
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Impact of culture on online consumer purchase decision Marketing Thesis Proposal
15 pages (3750 words) , Download 2 , Thesis Proposal
Free
The questions of this study are: What are the different factors that determine the culture? What is the impact of culture on the consumer buying behavior? What are the difference in the consumer buying behavior when they are buying products and services online and offline? What type of cultural factors influence the consumer buying decision when they are buying products and services online?
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Digital Marketing Strategies to promote Fashion Antidote Website Marketing Essay
14 pages (3500 words) , Download 3 , Essay
Free
This paper aims to develop a digital marketing strategy to be used by Fashion Antidote in upgrading their website in order to gain new customers and gain more. In doing this, the paper will focus on literature from different sources like magazines, journals, websites, fashion blogs and even other fashion websites.
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Fashion marketing Prada and Zara Marketing Essay
8 pages (2000 words) , Download 3 , Essay
Free
This essay discovers the Prada and Zara fashion marketing. The company has invested heavily in marketing its products, popularizing them to the level of being the choice of the Royal family who prefer the design of the Savoy Coat of arms. Prada has a rich history in fashion marketing and embodies the latest strategies in its ventures.
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How Business is Conducted on a Social And Ethical Sense Marketing Research Paper
7 pages (1750 words) , Download 2 , Research Paper
Free
The paper will explore whether the presentation of women is ethical, and whether the approach could offer a model for advertising to women. In the broadest sense of business ethics and doing business in an ethical and socially sensible manner, ethics refers to the observance of ethical and moral norms in the conduct of business.
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Attitudes Towards The Consumption of Fashion Brands Marketing Research Proposal
11 pages (2750 words) , Download 4 , Research Proposal
Free
The attitude of the middle-class youths of Generation Y of Nigeria is changing significantly. Generation Y is the current and present generation of this world. Middle-class youths of this generation are avoiding the consumption of conspicuous fashion goods due to such reasons as economic instability, demand for unique and personalized products.
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Consumer Attitude and Preferences Towards Traditional and Modern Islamic Fashion Marketing Research Paper
15 pages (3750 words) , Download 2 , Research Paper
Free
This paper explores the Islamic Fashion, its Consumer Attitude and Preferences. It has been observed that the impact of current fashion trend has also seen amid the Muslim people across the world. As an effect, it is witnessed that during the last few years the demand of fashion related goods have been increased among the world consumers.
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Public Relations Plan for McDonald's UK Marketing Essay
21 pages (5250 words) , Download 2 , Essay
As the report declares the company headquartered in the US and tends to serve its food products either vegetarian or non-vegetarian to a large number of customers spread on a worldwide basis. The paper reflects on the different types of strategies and tactics that can be used by the company to sustain its market leadership potential in the region.  
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Marketing strategy as a concept Marketing Essay
6 pages (1500 words) , Download 3 , Essay
Free
This paper illustrates Cadbury Schweppes’ marketing strategy as an example. The mission is to have brands that are appealing to customers. Its core objective is to ensure long-term growth of stakeholder values. Cadbury Schweppes has set goals for its strategy including delivering high returns for its stakeholders, generating cash flows, and expanding its earnings per share.
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Evaluation of how Market-Based Policies deal with Global Environmental Problems Marketing Essay
9 pages (2250 words) , Download 3 , Essay
Free
As the report explores market based instruments or policies use prices, markets, as well as other viable economic oriented variables in order to offer incentives among the polluters; hence, reducing the negative environmental impacts . They incorporate the cost of production through activities such as charges or taxing products.
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The Subject of Space Tourism Marketing Essay
2 pages (605 words) , Download 3 , Essay
Free
In contribution to my knowledge of market research, I observe that the structure and procedure of the study are accurately focused on the target market and specially tailored to address the key factors in the market. For instance, it initiated my feelings towards preparing to participate in a space tour at a point in my life.
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Marketing Orientation Concepts Marketing Essay
10 pages (2500 words) , Download 5 , Essay
Free
Marketing is one of the most widely explored business disciplines. Traditionally, marketing has been perceived as a transactional activity involving at least two people or groups of people. Every party gives up something valuable in exchange for another item of value. Since marketing activities result in exchanges, it constitutes a vital element.
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SWOT Analysis of Smartlinc Inc Marketing Essay
4 pages (1000 words) , Download 2 , Essay
Free
The company focuses on making their approach customer-based so that they can become the leaders in the electronics industry. Smartlink Inc. strives to be a leading global venture dealing with smartphones, computers and mobile phones apps. The team is highly motivated and determined to push the needs the needs of the organization.
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Domino's Pizza Services Marketing Marketing Essay
10 pages (2500 words) , Download 6 , Essay
Free
This report investigates the idea of services marketing and distinguishes an essential meaning of it. It relates the hypothesis of the services marketing and breaks down the service advertising procedures of Domino's Pizza conveyance benefit; the emphasis is on the existing product and service.
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How to Use Marketing Strategy to Improve Sunform Supermarket's Performance Marketing Dissertation
16 pages (4000 words) , Download 3 , Dissertation
Free
According to the report satisfaction is a person’s feeling of pleasure or disappointment resulting from comparing a product’s perceived performance or outcome in relation to his or her expectation. If the performance falls short of expectations, the customer is dissatisfied. If the performance exceeds expectations, the customer is highly satisfied.
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Rationale of New Product Selection: Xfm Corporation Marketing Essay
6 pages (1500 words) , Download 2 , Essay
Free
The strategy required in the choice of a new product for a company already involved in business activity has to be such that it addresses the changes seen in the existing market segments needs or addresses new segments of market that the company wishes to tap. In addition, the icing on the cake would be to select a new product that provides support for the existing line of product.
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Retail giant in the world Marketing Essay
4 pages (1000 words) , Download 2 , Essay
Free
The Wal-Mart’s history dates back to 1945, when Sam Walton opened the 1st retail outlet in Newport, Akansas with a capital of US$ 20,000. This initial outlet operates a franchise outlet of Butler Brothers chain. Subsequently three more outlets were opened under franchise agreements and profit sharing practices were introduced with his managers, which largely contributed to the rapid growth of the business.
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Providing Advance Service in the Hotel Industry: A Strategic Marketing Perspective Marketing Essay
45 pages (11250 words) , Download 2 , Essay
The purpose of this paper is to understand the impact of innovating the hotel’s way of service that will cater each and every type of customers and their choices within the hotel and leisure industry. In addition, the paper also discusses the influence of the creation of new services on both service development and operational strategy.
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The four kinds of market-product strategies Marketing Essay
4 pages (1000 words) , Download 2 , Essay
Free
When we go to take admission in another university or school, we try to present ourselves in the best possible way so as to convince the admission authorities in the school to grant us the admission. Therefore we as a student experience marketing in its different forms.
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Providing Ethical Alternatives Marketing Essay
4 pages (1000 words) , Download 2 , Essay
Free
The market became a certified organic foods handler in 2003, to meet the needs of consumers who want certified organic products. To become certified by the USDA an organization or farm must go through several subsequent months and years of soil and product testing.
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Marketing Managment Marketing Essay
13 pages (3250 words) , Download 2 , Essay
Free
According to the paper businesses are now modifying themselves to accommodate this new phenomenon. Environmental management systems and waste minimization are now being paid more attention to. Journals such as Business Strategy and the Environment and Greener Management International and other reports are being created to support a more ‘green environment’.
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An Assessment of the Auto Industry of Europe: Prospects for Growth and Development Marketing Essay
23 pages (5750 words) , Download 2 , Essay
The study tells that like many other industries, the European auto industry also faces some threats. These threats can be avoided if the car industry uses new technology, innovative ideas and skilled labour to produce the best they can. Bringing the driving experience to a customer can help as market consumers nowadays do not just the product itself but the entire experience associated with using it.
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Best marketing practices in travel trade industry Marketing Essay
9 pages (2250 words) , Download 2 , Essay
Free
But there are few critical factors which are mostly unsolved and also appear in form of major obstacles in the way of adapting the Internet as the main channel for marketing in the tourism industry. The first and foremost issue is, of course, the concern of the customers about the level of security of the transaction.
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Is CSR a myth a study of the sourcing strategies of the UK food retailers Marketing Essay
29 pages (7250 words) , Download 2 , Essay
The study finds that the CSR activities by the major food retailers differ and they also have their own way of reporting or communicating to the stakeholders, including the customers. This implies that retailers interpret CSR to suit their convenience. All of them believe in the long-term economic viability through CSR strategy.
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Product Development is Waste Money Marketing Essay
4 pages (1000 words) , Download 2 , Essay
Free
This essay describes the main idea of new products and new applications, that are important modules of business success. Three factors, that can turn product development process to success are: marketing strategy, organizational factors and market research factors. Also a process of how can pricing help to achieve marketing and sales strategy are discussed in detail.
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Financial Intermediation and Risk Marketing Coursework
4 pages (1000 words) , Download 2 , Coursework
Free
This works dwells on financial intermediaries, namely on commercial banks, and how they facilitate the work of corporations/customers. Special attention is given to a bank's balance sheet, various forms of bank's participation in financial markets, and the interest rate influence which demands banks to use special risk management techniques.
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Enrons Collapse and Ethical Framework Marketing Essay
9 pages (2250 words) , Download 2 , Essay
Free
If the market is extremely volatile than it is extremely difficult to assess the true or fair prices of assets and the balance sheet figures tend to become under or overstated. This method can only be used by companies where market is stable and there is not much fluctuation in the prices of different assets.
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How Brand Awareness Can Gain Competitive Advantage To Companies A Case Study Of Coca Cola Company In UK Marketing Dissertation
49 pages (12250 words) , Download 3 , Dissertation
The researcher of the dissertation investigates the consumer aptitude regarding the efficacy of Coca-Cola branding campaign. This will help to determine how individuals perceive the brand and where they developed those perceptions. After analyzing how consumers feel about the brand, we will be able to developed a formula for brand efficiency.
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Consumer Behaviour Marketing Assignment
8 pages (2000 words) , Download 2 , Assignment
Free
This study attempts to study the various dynamics that affect the behavior of a particular consumer while purchasing a particular product. This blend of elements include psychological facts as perception, personality, self concept, motivation and feelings, sociology and social anthropology that include situational influences, relationship and economics.
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Internet Fashion Marketing Marketing Research Paper
11 pages (2750 words) , Download 4 , Research Paper
Free
The researcher will put efforts in the literature review to identify any possible gaps in the previous researches. Subsequently, the proposal includes description of aims and objectives of the proposed research that will guide the researcher in carrying out the study in the appropriate and accurate manner. Methodology section is imperative part.
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Nokia marketing analysis Marketing Essay
8 pages (2000 words) , Download 2 , Essay
Free
Nokia is telecommunication organisation headquartered in Keilaniemi, Finland. This multinational company was founded by Leo Mechelin and his partner Fredrik Idestam in 1865.
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Apple Marketing strategy Marketing Essay
5 pages (1250 words) , Download 4 , Essay
Free
This essay focuses on Apple marketing strategy. Marketing strategies used by a company depends on the kind of product being sold. Apple sells non-standardized products. Therefore, they have to select marketing strategies that are depending on the product complexity. The major marketing strategy used by Apple is based on the design standards of their products.
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Fashion Designer and Fashion Merchandiser Marketing Essay
2 pages (500 words) , Download 5 , Essay
Free
This essay explores the contrast between Fashion Designer and Fashion Merchandiser. Although both these professionals participate in the selection of the accessories and garments to be sold to the clients, yet a fashion designer’s job is more related to the creation of these items whereas a fashion merchandiser’s job.
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Wyndham Adopts a Stakeholder Orientation Marketing Strategy Marketing Case Study
6 pages (1500 words) , Download 7 , Case Study
Free
Among the world’s largest hotel group Wyndham Hotel Group is the largest group because of the huge number of properties that the company has. The group looks to get maximum profit mostly by franchising, which accounts for about 84% of the total profit earned by the company. The company was been founded in 1981 by Trammel Crow.
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Integrated Marketing For Hydrox Marketing Assignment
2 pages (500 words) , Download 2 , Assignment
Free
This evaluation checklist compares the feedback being received during the implementation of the marketing plan and the goals that had been set. For example, the evaluation checklist can counter check whether there has been an increase in sales of the products that is been marketed after a certain duration when the marketing campaign is ongoing.
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The Emirates Airlines Based in Qatar Marketing Essay
5 pages (1434 words) , Download 4 , Essay
Free
Bitner’s definition of servicescape is widely used and accepted in the marketing of services. Nonetheless, other researchers like Massiah and Rosenbaum (2011) have improved the first definition by including customer behaviours and responses. With this improved outlook, servicescape can be defined as the physical surroundings that elicit responses from customers resulting in approach or avoidance behaviours.
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First group Bus Travel Marketing Research Paper
9 pages (2250 words) , Download 4 , Research Paper
Free
Market research is concerned with systematic gathering, analysis, and interpretation of data associated with both organizations and its environment so that the information produced is useful to clients for taking decisions related to marketing strategies. Market research usually involves collecting information about customers, products and competitors’ profiles.
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John Galliano Fashion Marketing Marketing Research Paper
4 pages (1000 words) , Download 2 , Research Paper
Free
This essay discovers fashion marketing of John Galliano. Mediterranean shade and swirling, woven material encompassed him every step of the way. Such an environment fueled an adoration of materials and plan in Galliano from an early age, and Latin impacts are predominant in his subsequent work. In 1966, Galliano had a confinement in London.
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Marketing Principles Adopted by 1st Division Football Clubs Marketing Dissertation
25 pages (6250 words) , Download 2 , Dissertation
This research does not use any quantitative trend analysis and is based on both primary and secondary data in order so as to reach conclusions. The literature review takes secondary data into account from a variety of sources. The conclusions are reached on grounds of the primary data, which has been collected through unstructured interviews.
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Advertising Shape Social Trends Marketing Essay
17 pages (4250 words) , Download 2 , Essay
Free
The analysis is focused on both positive and some of the negative impacts created by the growing trend of advertising in the modern world. In recent times, some of the experts believe that advertising somehow induces people to choose or get associated with some kind of products or services which in the past not so much popular among the society.
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Organic Food Consumption Market in China Marketing Research Proposal
15 pages (4293 words) , Download 2 , Research Proposal
Free
Consumer behavior is a significant driver of the success of companies and businesses across the world. Consumer behavior is a multi-dimensional and evolving concept that is influenced by a number of internal and external factors and in turn impacts the marketing processes and saleability of various goods and services in different types of markets.
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