The ad submits that Cannery Row is an exclusive place, or discreet and remote. From the picture, out on the water is clear, and the beach is clear of anyone else (Canneryrow.com). In essence, the family had that section of the beach all to themselves. However, a closer look at the sand betrays a ray of tracks and footsteps and almost nullifies the exclusivity depicted in the picture.
Another appealing aspect of the picture is the kids being alone on the beach. The mother will not have to worry about strangers and her children getting lost in crowds. The serene beaches seem to offer an escape from the chaotic city life and in the advert plays off with the emotion that most parents feel happy and at ease when their family is safe (Crouter and Head, 468). Cannery Row purports to offer this in the ad.
The photo depicts a tranquil sea, all blue, giving that impression that you cannot just sit in Cannery Row. It offers a getaway and even if there is nowhere written explicitly in the photo, character arrangement in the picture says it all. It is hard to determine whether the image is real, and there is a likelihood that it has been edited.
In essence, the advert is effective, and it makes an emotional appeal that mothers would find hard to resist. Such emotional connection as depicted in the picture with her children, a quest for tranquility, calmness and safety makes Cannery Row irresistible. The advert seems to target the upper-income folks who can afford such beach vacations.