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Fuze is a non-carbonated fruit drink enriched with vitamins. It is one of the most popular drinks especially among school and college students. This study will focus on the marketing feasibility for Fuze drink in Saudi Arabia. It will also cover various aspects of feasibility study. In a country like Saudi Arabia where alcoholic drinks are banned, fruit drinks like Fuze have a good prospect for growth. Effective marketing can lead to even better results (Fuze Drink, “Fuze Drink”).
Feasibility study is concerned with the analysis of various determinants of forces which affect the business in order to determine whether a business opportunity is economically, technically, financially and socially feasible or not. It is used as a supportive measure for business decision making process regarding viability of any project. It helps business entrepreneurs to take a realistic view of both positive and negative aspect of an opportunity (Hoagland, “What is a feasibility study?”).
Marketing feasibility study is one of the dimensions of business feasibility study, which deals with analyzing the demand and supply of the product in the market and the factors affecting them. Variables like price, place, promotion and physical evidence, which are the main Ps of marketing, are evaluated for the feasibility of the product.
Pricing the product: Pricing is considered as one of the most important aspect of marketing as it is related with success and failure of any product. If the price is soaring then customers may not accept it and if it is too low, then the company may not earn profit. Fuze Beverages need to adopt a pricing policy after taking into consideration different factors like, cost in production and advertising, price of its competitor’s product, and capacity of consumers.
Market segmentation: A detailed study of market is necessary if Fuze drink wants to capture market through segmentation. At first a thorough analysis of market must be done. There are a
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Executive Speaking allows these older personnel to communication in an exciting and non-boring way with their younger audiences. Another relevant aspect to this is that there is an increasing trend in this day and age to have younger people i.e. in their late 20s and 30s to be recruited for higher management positions.
Hence the company claims to bring back jobs of textile industry which were outsourced from USA to third world countries like India and China. SWOT Analysis SWOT analysis may be defined as a strategic planning method which can be used to evaluate the strengths, weakness and opportunities and threats associated with a particular business idea.
This strategy signifies that the company sells what it manufactures. The company has a distribution facility in Vancouver, British Columbia and in Renton. At Washington of the United States the company operates its distribution through third-party vendor (Lululemon Athletica Inc, 2010).
The author states that the key strategy of promotion for this hospital is provision of top quality services, which leaves clients and patients satisfied. Failure of an organization to recognize the target market is an accurate anticipation of heavy losses and a possibility that such an organization will close down.
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SWOT (Strength, Weakness, Opportunity, Threats) analysis is a strategic management tool which helps in the evaluation of the company’s strength, weakness, opportunity and weakness (Griffin, 2011).
Blood donation is perceived as a noble cause as it helps in saving lives of millions of people.
need for comparison with other competitors.
Throughout the presentation, Jobs highlighted the fact all the features invented by Apple since its creation were incorporated in the IPad (allaboutstevejobs, 2001). The auto sync ability of the IPad created a significant marketing trend.
The mission of the restaurant is to achieve the objective of becoming one of the leading restaurants in the region of Liverpool. The restaurant intends to achieve the objective by offering superior quality food items and services to the customers visiting the restaurant.
The analysis is made by highlighting the investment, income and loss of the company and it also indicates the change in the mentioned phenomena with the passage of time. Hence, the evaluation of financial analysis takes into consideration review of all the vital financial