Marketing Essays

The conclusion from this study states that a host of factors helps to determine the viability of a particular industry within a particular segment.  Although many of these industries share a level of similarity, with respect to what makes them competitive, there are unique nuances that impact the consumer in different ways. 

The researcher aims at achieving the following objective s: identify the factors that influence Thai people to buy luxury fashion brands, determine consumer’s behavior and decision making on purchasing luxury goods and identify attitudes toward purchasing luxury good among Thai consumers. The researcher will also seek to identify consumer expectation toward luxury fashion brands.

The idea of this research emerged from the author’s interest and fascination in how the marketer can use this to promote the purchase of their products. The product being promoted is ‘Kick cover’ which are shoe covers to protect shoes from damage. The conclusion from this study states that Kick covers show great promise as they have come at a time they are needed most.

The researchers will use various famous platforms like Facebook, Orkut, and Twitter in order to advertise the phone. This is because Facebook and Orkut are the most widely used platforms of communication by the public. Daud states, “The most effecting marketing plans are those that are simple yet effective and easy to implement”.

According to the research findings, in view of the procedural marketing mix as employed by Domino’s Pizza, the strategy development is working effectively. However, in their communications processes as the company engages its customers, it needs to establish approaches that feature the needs of the consumers with respect to the economic fluctuations

Viejas Outlet Center is one of the America’s earliest outlet centers situate opposite to the Viejas Casino. Viejas Outlet Center, an award winning retail enterprise, has nearly fifty stores. Some of the most attractive features of Viejas Outlet Center include open-air stage arenas, a number of stores and various on-site leisure facilities.

This paper discusses how relationship marketing, electronic marketing and integrated marketing communications go hand in hand with one another to produce that vital formula which brings about success. It will help establish where these three ingredients of marketing play their pivotal roles and how the overlapping happens.

Maintaining a profitable business model on the World Wide Web for high street businesses is possible, and increasingly desirable, as a way to maintain a competitive edge and reach out to and retain customers.

McDonald's is the world’s leading global fast food service retailer with more than 30,000 local restaurants serving nearly 50 million people in more than 119 countries each day. Its golden arches have become synonymous with hamburgers and are one of the world's most recognised, well-known and valuable brands. It holds a leading share in the globally branded quick service restaurant segment.

Six years have passed since new millennium and new century begun. Many industries are trying to adjust themselves to new era of online technological developments, its advantages and disadvantages, benefits and threats, and music industry of the United Kingdom is not an exception.

This project is designed to refute the generalised assumptions of an organisation's ability to maintain leading edge advantage by striving to introduce its products and services as first to market innovation. Though some of the profitability gains experienced by an entity that offers consumers breakthrough market items are initially quite substantial.

The objective of any company or organization is the promotion of its ideals or goals. All goals are not profit oriented and therefore not all companies are alike. What is common between them is the method of achieving this objective. There have always been charities around us. They have been individual and group charities for some cause or the other.

There is a necessary connection between strategy and resources available to achieve a firm’s business goals. For example, in Chandler’s (1962) definition, strategy is ’the determination of the basic long-term goals and objectives of an enterprise and the adoption of courses of action and the allocation of resources necessary for carrying out the goals’.

IMC is the well judged and efficient use of product promotional tools that involve the creation and persuasion of ideas so that a far-reaching, explicit and effective message is communicated to the targeted audience.

The paper gives a detailed information about new marketing activities to be implemented in introducing the Tagfront product-line. The product was originally developed to help clothing rental companies better track the garments they rent, but the technology can easily be expanded to reduce shoplifting, track trends in the market.

According to the report The goal is to get the merchandise delivered on or before the schedule. And to see that the objective is met, one tool that can be used to evaluate, monitor and at the same time improve the quality and raise productivity of the business. The Global Positioning System can be used as a tool.

The focus of the recommendations is to reduce cost, increase efficiency, and acquire greater occupancy in the hotel. The aim of this paper is to explore the different operations strategy that would address the issues and problems of Wheatley Park Hotel and improve its performance in the hotel industry.

The Best Western is a one-of-a-kind place which offers an eclectic experience to all who stop by it. The property is spread out over 17 acres of lush gardens and knitted closely with the North Yorkshire Moors. Their food is their main attraction as they have hired award-winning chefs to cook for their customers. It is a very dynamic market environment.

Triumph Spares Limited (TSL) is a family owned business organization that develops Triumph Spare parts. If we look at the financial data of the company, we will see that the revenue and profits of the company are declining. However, it is believed that the company can rescue its position by developing an effective marketing plan.

Starbuck has evolved to become a reputable firm for its coffeehouses. It has cut a niche in the business world by changing the way people in America and around the world view

New products and service enter into the industry and in order to serve the customers better, O2 and other such companies have to keep abreast of the change and evolve their own strategies to cater to the customers.

This research will look into the differences between the traditional retail marketing and online shopping in the fashion industry. This means that brands and retailers are taking advantage of mobile commerce and social media to ensure that they increase their sales volume. Shoppers have not used this new concept.

The author of this essay aims to describe the importance of music in an advertisement. The report also explains how music influences advertisement and customers’ culture in the market in different perceptive. Music in advertisement is selected in connection with the type of brand being advertised, for common application, or for price reflection.

This report presents a comprehensive marketing plan for Samsung Galaxy to enter into the Indian consumer technology industry. The report therefore focuses on defining the objectives underlying the plan, taking into account the strengths as well as the weaknesses of the company along with the opportunities and the threats present in the targeted market context.

This paper intends to consider the female models as the target group from the lower market level to the upper market level. It is notable that the relationship between the target groups with the Selfridges Company is founded on the provision of quality and models bags for the beauty shows. The target group has built client –service relationship.

This paper indicates a problem and presents a solution to that problem, possible sources, working thesis statement. The main thee of the paper is The Ethics of Counterfeiting in the Fashion Industry which include Quality, Credence and Profit Issues. Ethical fashion is the approach to maximize the growth and profit rate meanwhile providing quality.

The questions of this study are: What are the different factors that determine the culture? What is the impact of culture on the consumer buying behavior? What are the difference in the consumer buying behavior when they are buying products and services online and offline? What type of cultural factors influence the consumer buying decision when they are buying products and services online?

This paper aims to develop a digital marketing strategy to be used by Fashion Antidote in upgrading their website in order to gain new customers and gain more. In doing this, the paper will focus on literature from different sources like magazines, journals, websites, fashion blogs and even other fashion websites.

This essay discovers the Prada and Zara fashion marketing. The company has invested heavily in marketing its products, popularizing them to the level of being the choice of the Royal family who prefer the design of the Savoy Coat of arms. Prada has a rich history in fashion marketing and embodies the latest strategies in its ventures.

The paper will explore whether the presentation of women is ethical, and whether the approach could offer a model for advertising to women. In the broadest sense of business ethics and doing business in an ethical and socially sensible manner, ethics refers to the observance of ethical and moral norms in the conduct of business.

The attitude of the middle-class youths of Generation Y of Nigeria is changing significantly. Generation Y is the current and present generation of this world. Middle-class youths of this generation are avoiding the consumption of conspicuous fashion goods due to such reasons as economic instability, demand for unique and personalized products.

This paper explores the Islamic Fashion, its Consumer Attitude and Preferences. It has been observed that the impact of current fashion trend has also seen amid the Muslim people across the world. As an effect, it is witnessed that during the last few years the demand of fashion related goods have been increased among the world consumers.

As the report declares the company headquartered in the US and tends to serve its food products either vegetarian or non-vegetarian to a large number of customers spread on a worldwide basis. The paper reflects on the different types of strategies and tactics that can be used by the company to sustain its market leadership potential in the region.  

This paper illustrates Cadbury Schweppes’ marketing strategy as an example. The mission is to have brands that are appealing to customers. Its core objective is to ensure long-term growth of stakeholder values. Cadbury Schweppes has set goals for its strategy including delivering high returns for its stakeholders, generating cash flows, and expanding its earnings per share.

As the report explores market based instruments or policies use prices, markets, as well as other viable economic oriented variables in order to offer incentives among the polluters; hence, reducing the negative environmental impacts . They incorporate the cost of production through activities such as charges or taxing products.

In contribution to my knowledge of market research, I observe that the structure and procedure of the study are accurately focused on the target market and specially tailored to address the key factors in the market. For instance, it initiated my feelings towards preparing to participate in a space tour at a point in my life.

Marketing is one of the most widely explored business disciplines. Traditionally, marketing has been perceived as a transactional activity involving at least two people or groups of people. Every party gives up something valuable in exchange for another item of value. Since marketing activities result in exchanges, it constitutes a vital element.

The company focuses on making their approach customer-based so that they can become the leaders in the electronics industry. Smartlink Inc. strives to be a leading global venture dealing with smartphones, computers and mobile phones apps. The team is highly motivated and determined to push the needs the needs of the organization.

This report investigates the idea of services marketing and distinguishes an essential meaning of it. It relates the hypothesis of the services marketing and breaks down the service advertising procedures of Domino's Pizza conveyance benefit; the emphasis is on the existing product and service.

According to the report satisfaction is a person’s feeling of pleasure or disappointment resulting from comparing a product’s perceived performance or outcome in relation to his or her expectation. If the performance falls short of expectations, the customer is dissatisfied. If the performance exceeds expectations, the customer is highly satisfied.

The strategy required in the choice of a new product for a company already involved in business activity has to be such that it addresses the changes seen in the existing market segments needs or addresses new segments of market that the company wishes to tap. In addition, the icing on the cake would be to select a new product that provides support for the existing line of product.

The Wal-Mart’s history dates back to 1945, when Sam Walton opened the 1st retail outlet in Newport, Akansas with a capital of US$ 20,000. This initial outlet operates a franchise outlet of Butler Brothers chain. Subsequently three more outlets were opened under franchise agreements and profit sharing practices were introduced with his managers, which largely contributed to the rapid growth of the business.

The purpose of this paper is to understand the impact of innovating the hotel’s way of service that will cater each and every type of customers and their choices within the hotel and leisure industry. In addition, the paper also discusses the influence of the creation of new services on both service development and operational strategy.

When we go to take admission in another university or school, we try to present ourselves in the best possible way so as to convince the admission authorities in the school to grant us the admission. Therefore we as a student experience marketing in its different forms.

The market became a certified organic foods handler in 2003, to meet the needs of consumers who want certified organic products. To become certified by the USDA an organization or farm must go through several subsequent months and years of soil and product testing.

According to the paper businesses are now modifying themselves to accommodate this new phenomenon. Environmental management systems and waste minimization are now being paid more attention to. Journals such as Business Strategy and the Environment and Greener Management International and other reports are being created to support a more ‘green environment’.

The study tells that like many other industries, the European auto industry also faces some threats. These threats can be avoided if the car industry uses new technology, innovative ideas and skilled labour to produce the best they can. Bringing the driving experience to a customer can help as market consumers nowadays do not just the product itself but the entire experience associated with using it.

But there are few critical factors which are mostly unsolved and also appear in form of major obstacles in the way of adapting the Internet as the main channel for marketing in the tourism industry. The first and foremost issue is, of course, the concern of the customers about the level of security of the transaction.

The study finds that the CSR activities by the major food retailers differ and they also have their own way of reporting or communicating to the stakeholders, including the customers. This implies that retailers interpret CSR to suit their convenience. All of them believe in the long-term economic viability through CSR strategy.

This essay describes the main idea of new products and new applications, that are important modules of business success. Three factors, that can turn product development process to success are: marketing strategy, organizational factors and market research factors. Also a process of how can pricing help to achieve marketing and sales strategy are discussed in detail.