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Marketing Essays

Result for Subject Marketing:
19702 essays
Marketing Plan for the Slate Marketing Essay
10 pages (3555 words) , Download 3 , Essay
Free
Marketing is a very powerful tool that helps manufacturers and dealers of products and services to reach out to customers with ease (Palmer, 2011). With reference to the product lifecycle, it can be said that marketing is relevant at all stages of the product but more importantly is the introduction phase.
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Brands Hop on the Handbag Wagon Marketing Essay
1 pages (250 words) , Download 2 , Essay
Free
With more sales attributed to their price positioning, contemporary brands get to enhance their brand recognition in the process
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Product Development Process: Apple iPhones Marketing Article
6 pages (1658 words) , Download 3 , Article
Free
The pace at which such changes have been taking place may be alarming for consumers who have to either stay contented with the previous versions or go for the new ones just because their social circle has done so. Whichever the case, it is observable that firms have designed their product development process in such a way as to meet demands.
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The Service Encounter: Managing Employee/Customer Interaction in Service Businesses Marketing Admission/Application Essay
5 pages (1477 words) , Download 2 , Admission/Application Essay
Free
How would you describe your level of overall satisfaction with the encounter? What exactly made you feel this way? What elements of the Encounter were you particularly dissatisfied with? I would rate my satisfaction with this encounter as a six over ten. The way the firm relay information and makes you feel part of the whole process is the main reason why I feel I was very satisfied.
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Marketing - Unsatisfactory Service Encounter Marketing Essay
4 pages (1034 words) , Download 2 , Essay
Free
A recent visit to a certain bank proved that services in the banking sector can sometimes be flawed. Poor services from a bank can negatively affect financial transactions and tasks respectively. An absence of an ATM card means that one has to go to the bank to withdraw cash. Cheque books aid in making huge transactions at once and without them means such services cannot be obtained.
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Marketing Analysis of Usitrip Travel Company Marketing Essay
7 pages (1865 words) , Download 2 , Essay
Free
Suppliers that offer offering luxury services like our own do as such at costs like not ours. We are intensely evaluated in the luxury market. Since we engage luxury and hence a little business, the volume will be restricted. Notwithstanding, we will have the capacity to accrue a higher profit margin.
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Heineken Brand Audit Marketing Essay
7 pages (1989 words) , Download 3 , Essay
Free
The restyling and changing to a longer neck with five bottle sizes were distributed over the world except to the US. The long-necked is the world standard, other than America. The Global Heineken Manager Design & Concept once said that the new global long neck would reinforce the packaging, which applied the contemporary fancy can and embossed glasses.
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Advertising in the Canadian HR Reporter Marketing Case Study
4 pages (1000 words) , Download 2 , Case Study
Free
The  Canadian HR Reporter has approximately 9,000 subscribers and 46,800 readers publishing biweekly.  72% of its subscribers were in senior management positions in human resources.  Kaminsky has to decide which of the two options he would use for his promotional campaign.  He has to get it right this time because he could no longer afford to make a mistake.
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Travel Agency Sector in the United Kingdom Marketing Essay
8 pages (2000 words) , Download 3 , Essay
Free
 There are five characteristics of service namely intangibility, perishability, variability, lack of ownership, and the inseparability. On the other hand, the service marketing triangle incorporates three tangible elements namely; enabling the promise, making the promise, and delivering the promise (McCabe 2010, p. 122). 
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Marketing Of Services- Music Retailers Marketing Essay
7 pages (2000 words) , Download 2 , Essay
Free
Service marketing differs significantly from product marketing as a result of various factors. A service is characterized by the following factors: intangibility, inseparability, variability and perishability and these determine the marketing strategies that can be used to market different services (Kotler and Armstrong, 2010).
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Marketing in France Report II Marketing Essay
2 pages (500 words) , Download 3 , Essay
Free
The sales promotion customary used are; demos and sampling, coupons, price reduction, and free products. Advertising for liquor is generally the promotion of products that have alcohol content in them using a variety of media. Besides tobacco advertising, liqour is among
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Marketing and Consumer Behaviour: Tommy Hilfiger Marketing Essay
8 pages (2245 words) , Download 3 , Essay
Free
Its tactical approach to reach its targeted audience is generally noticeable since the communication channels used are extensively utilized within the consumer market according to its database. Nonetheless, a possible scenario of targeting consumers in a specific geographical region of Tomy Hilfiger store in Saudi Arabia for instance seems to be ineffective.
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The Marketing Planning of L'Oreal Organisation Marketing Essay
10 pages (2500 words) , Download 3 , Essay
Free
In the paper, internal and external company environment are examined to review the conformity of its goals with what is tangible and intangibly processed to be evaluated in conjunction with its organizational level. The study leads to the conclusion that L’Oreal Company should pay attention to the level of threats and weaknesses which they are facing.
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Written assignments Marketing Assignment
2 pages (500 words) , Download 2 , Assignment
Free
Its use offers the exact satisfaction that one would expect from soft drinks. It gives a variety of tastes from which a consumer can chose. The company employs branding concepts
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Customer Decision Making and Behaviour Marketing Essay
12 pages (3390 words) , Download 2 , Essay
Free
The study of consumer behaviors helps firms improve their marketing and advertising approaches by incorporating various brand improvement strategies. Consumer behavior is concerned with the psychology of the buyers, which describes the way they think, feel, reason, and even make a decision between two identical products or even manufacturers in the market.
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Increasing Of Indonesia Population And Its Impact On The Business Marketing Essay
2 pages (500 words) , Download 2 , Essay
Free
Indonesia consists of 13,667 islands, but citizens inhabit only 6,000. Out of this, five islands namely Sumatra, Kalimantan, Java, Irian Jaya, and Sulawesi are mainly populated.  The total land mass of Indonesia is around 1,919,317 square kilometers.  Over the past forty years, Indonesia registered a remarkable rate of urbanization.
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Marketing Strategies of Starbucks and Nike Marketing Essay
3 pages (1043 words) , Download 9 , Essay
Free
Starbucks is the most popular coffee and coffeehouse chain brand in the United States. People around the world unanimously relate the Starbucks brand to quality coffee, and also Starbucks is one of the most recognizable US food and beverage chains of the world.  It is the largest in the section of business and operates in 49 countries with 16,120 stores.
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Marketing Strategies of Rolls Royce and BMW Marketing Essay
4 pages (1198 words) , Download 3 , Essay
Free
BMW group is taken as the largest and successful automobile company in the world. It is made of three main different brands that include the Mini, BMW, and Rolls Royce made to suit different target markets. Though Rolls Royce Company was bought by the BMW Company, the two companies use almost similar but different strategies to remain competitive in the market.
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Brand Plan and Challenges HMV Marketing Essay
10 pages (2827 words) , Download 2 , Essay
Free
HMV is a global retail chain that produces products such as videos, music cassettes, gaming devices, and books. There are a number of challenges that the company has been experiencing in the operation of operations in the UK lately. An increase in production cost has also affected the production volume, meaning that the sales volume has to be low too.  
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Brand Planning for HMV Company Marketing Essay
10 pages (2764 words) , Download 2 , Essay
Free
Brand management is of high importance to the success of a business organization. Brand management is what distinguishes products or services produced by a certain company from others despite the fact that the services or products might all be the same and meant to serve the same purpose. The brand usually represents a business organization and what they stand for.
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Rational Decision-Making in Business Organizations Marketing Essay
2 pages (790 words) , Download 2 , Essay
Free
The author of the paper will begin with the statement that currently, there are no toasters that allow the user to see the color changes that are taking place during the toasting process. Therefore, by having a product that will allow for this, a unique aspect may draw potential buyers to it with the overall outcome being increased sales (Simons, 2011).
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Article Review and Response (Read Full Directions) Marketing Essay
2 pages (500 words) , Download 2 , Essay
Free
The significance of the termination for Adidas is huge in terms of marketing its brand in the face of declining market position in the United States and the intense competition from traditional rival Nike and emerging brand superpower Under Armour. When the deal expires,
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Apples Current Competitive Position, Marketing Strategy Marketing Research Paper
6 pages (1544 words) , Download 2 , Research Paper
Free
Apple has partnered with IBM in spreading Apple-based apps into the corporate market because most companies rely on smartphones and tablets to carry out field operations and access the internet. Through such an initiative which is expected to be launched by mid-2015, Apple has a competitive advantage since it currently has more market shares than Google Android in the enterprise market.
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Marketing - The Importance of Considering the Fashion Style Marketing Essay
4 pages (1131 words) , Download 2 , Essay
Free
There were five respondents, three males, and two females, interviewed in order to achieve the objective of the study. Systematic random sampling was used in the study. It was purposive random sampling because only those respondents using backpacks were interviewed, as they were the ones who could relate to the questions and various clarifications or questions of the proponent.
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Social Media and Marketing Mix Marketing Assignment
8 pages (2290 words) , Download 2 , Assignment
Free
Some argue that social media marketing is a replica of the word of mouth marketing since people like the content and share the information with friends thus increasing visits to the social network site. The change brought about by social media in marketing has seen the success of companies like Netflix whose presence is not only felt in the UK but also worldwide.
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Investigation of the Impact of Social Media Tools on Emirates Airlines Marketing Research Proposal
8 pages (2520 words) , Download 3 , Research Proposal
Free
Emirates Airline has been experiencing high levels of competition in the market. The company has used social media to advertise its services and get the feedback from the customers on service delivery. The aim of this study will, therefore, be to investigate if the use of social media has improved the performance of the company.
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Advertising of Grupo ABC Today Marketing Essay
1 pages (297 words) , Download 2 , Essay
Free
As a competitor of the ABC Company, there is a little sense of worry but one should not lose hope about the impact of ABC. As an organization, try and learn what is best suited for your business to prosper. (Berger, 2001) Though ABC Company is prosperous companies try and make new business trends and notably digital markets that are more effective
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Will Genderless Fashion Change Retail Marketing Essay
2 pages (500 words) , Download 2 , Essay
Free
Both sexes should have similar tailoring, cut-glass cheekbones, and shoulder-length locks. Some companies are adopting the strategy of
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Radio Advertising Issues Marketing Essay
2 pages (624 words) , Download 6 , Essay
Free
However, such mass media as radio persists in offering an extremely wide range of stations and genres for everyone and – therefore – addressing different segments of the audience. Moreover, due to the split “of national and local radio stations”, the advertisers have several options for reaching the target audience (Zharkova, 2005).
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Social Media as the Cost-Effective Marketing Tool for Charities and Commercial Firms Marketing Research Paper
10 pages (2500 words) , Download 3 , Research Paper
Free
This study shall be centered towards analyzing marketing frameworks adopted by two types of organizations – commercial firm and social enterprise. There are different ways to gather information related to a particular study. Primarily research study is classified into two types such as qualitative and quantitative research. 
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Marketing strategy Marketing Coursework
1 pages (250 words) , Download 2 , Coursework
Free
In 2014 the company launched it latest product in the market with the name of iPhone 6. The iPhone 6 is available to the customers in various packages,
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Mobile Phone Insurance Marketing Essay
6 pages (1726 words) , Download 3 , Essay
Free
The important thing to note is that companies have also realized they can cash in on such aspects by dealing with the various gadgets that are costly, and which would be stressful to an owner if lost (Brignall 2012). To this effect, a host of insurance companies created mobile phone insurance to provide cover for phones that are lost, damaged, or stolen.
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Not-for-Profit Marketing Marketing Essay
7 pages (2061 words) , Download 2 , Essay
Free
Whereas the external marketing environment or the macro environment is not in the hands or control of the organization, it influences an organization's marketing activities nonetheless. Another environment that influences a marketing decision is the microenvironment that the organization faces. The macro-environment that affects the marketing decisions is factors like
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The Apple Watch Biblography Marketing Assignment
2 pages (500 words) , Download 3 , Assignment
Free
It also gives the marketing models and shows how the features of products affect the market of a product. The article, therefore, demonstrates the unique features in the market by using the online platform for comparison.
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Marketing segmentation of Chef boyardee Marketing Assignment
1 pages (250 words) , Download 9 , Assignment
Free
For example, beef should not be sold amongst the vegetarian communities because it is not permitted by their culture. At the same time, steady and adequate supplies should be maintained in highly populated
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Benetton Marketing Speech or Presentation
2 pages (500 words) , Download 2 , Speech or Presentation
Free
Why should Benetton improve the teenager positioning? The reason being that teenagers take up new products quickly. They also spend a lot more on clothes as opposed to other age groups making up the young
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The Desire to Be a Leader in the Gaming Industry Marketing Essay
1 pages (291 words) , Download 2 , Essay
Free
The Power racer product is at the back of the iPhone and monitors the game while in play but can also be re-attached while not playing the asphalt game. The Power racer product is an innovative iPhone racing accessory that increases user interaction with the asphalt racing game for maximum pleasure output. 
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Retail Marketing Marketing Essay
7 pages (2618 words) , Download 2 , Essay
Free
Emerging trends in marketing communication such as social media and mobile in addition to e-commerce have been mentioned which are also included in the communication model. A theoretical approach has been used to understand this complex field of retail marketing mainly for the purpose of ensuring that the business entity is sharper than the rest to gain a competitive advantage.  
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Putting Entrepreneurship into Marketing by David Strokes Marketing Essay
4 pages (1163 words) , Download 2 , Essay
Free
The paper analyzes ways in which the marketing concepts can be modified or made adaptable for entrepreneurial entities and how entrepreneurial marketing is important as a separate field from the ‘traditional’ form of marketing. The author has formed a model showing entrepreneurial marketing operations and has compared them to the marketing theories given by marketing books.
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Principles and Practice of Marketing Marketing Assignment
10 pages (2653 words) , Download 2 , Assignment
Free
The strategic planning process is the measures that a business takes or defines its objectives. After defining the objectives or the mission, environmental scanning is conducted that later leads to strategy formulation and strategy formulation. Lastly, evaluation and control are conducted. Tactical marketing planning is the actions that are taken so that implementation is done.
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Ratio Analysis of Amazon Marketing Research Paper
5 pages (1328 words) , Download 3 , Research Paper
Free
Seattle was chosen as the best location because it had a wide range of technical talent and was strategically located close to the largest book wholesalers in Oregon. The company was first named Cadabra but was quickly dropped after people mistook it for cadaver. Amazon was picked as the suitable name because it started with the letter A, an indicator of growth and was easy to spell and pronounce.
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Marketing of Services Marketing Assignment
8 pages (2163 words) , Download 2 , Assignment
Free
Whereas a service is a deed, act, or performance, quality on the other hand refers to the degree of excellence in service performance. Service quality is, therefore, the degree and direction of a discrepancy between consumer’s views and expectations in terms of different but relatively important dimensions of the service quality which can affect their future purchasing behavior.
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Advertisement as a Monetization Strategy Marketing Case Study
7 pages (1955 words) , Download 3 , Case Study
Free
Consequently, the strategy that Twitter took in going about its challenges is questionable, and it could probably be a factor that hinders its fast growth. Even after identifying various ways and spaces that would enable Twitter to generate higher revenues, such as advertisement, the slow implementation of the strategy consistently dragged progress.
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Impact on International Marketing Strategies Marketing Coursework
12 pages (3510 words) , Download 2 , Coursework
Free
Several international advertising regulations or principles have been developed to meet with the progression of evidence within the strategies of international marketing. By developing the regulations or principles and implementing the international marketing strategies, the infrastructure of the organisation has been improved.
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Global Marketing Strategies for the Futures Market Marketing Case Study
4 pages (1000 words) , Download 2 , Case Study
Free
The firm concentrated on the housing market and survived a market downturn in the 1980s courtesy of diversification and creating an alliance with Creative Aquatics which ultimately gave the parent company a firmer grip of the recreational facilities market. Creative Aquatics provided aquatics programming and technical operations expertise to complement the design and planning skills at S/M.
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The Marketing Revolution Marketing Essay
6 pages (1939 words) , Download 2 , Essay
Free
Based on these developmental changes, it is evident that there is a marketing revolution that is in effect up to date despite some refutations of its existence. In the final stage of the marketing revolution that is applicable in contemporary markets, the main focus of marketing is on ensuring customer satisfaction.
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Ryanairs Marketing Strategies Marketing Assignment
13 pages (3767 words) , Download 6 , Assignment
Free
The company needed to recognize the importance of integrating low costs and high quality. It is unfortunate the company did not recognize the importance of customer service until 2014 after Kenny Jacobs was hired as the chief marketing officer. The chief marketing officer introduced improvements in the services and sought to train employees so that they can deliver exemplary customer service.
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What Is Your Product Saying to Consumers by Black James Marketing Essay
1 pages (307 words) , Download 2 , Essay
Free
The author discusses the role of packaging, which covers scopes of product and branding, in influencing consumer decisions. The author argues that packaging has two major features that people often assume. It is visible, totally, to consumers, unlike a brand, because access to a product guarantees access to its package while the brand depends on other factors such as accessibility to influential forums.
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Advertising strategies Marketing Essay
1 pages (250 words) , Download 4 , Essay
Free
For instance, the use of the term old or elderly may refer to the person as weak and frail. The sales people should opt for terms such as senior citizens or seniors. The use of print advertisement should be
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Advertising and Trust Marketing Term Paper
10 pages (2500 words) , Download 2 , Term Paper
Free
An illustration is a case that happened to Shell Oil Products company in the U.S. where they presented a false advertisement that they would give a free lift ticket voucher to the customer buying ten gallons of fuel. However, the case was not true as the plaintiff presented the case and evidence at the district court of Oregon district.  
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