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Marketing Essays

Result for Subject Marketing:
19897 essays
The Role of Consumer Behavior in Marketing Decisions Marketing Research Paper
4 pages (1000 words) , Download 2 , Research Paper
Free
In the following discourse, a simple market survey was conducted touching on four areas of interest to assist in defining the marketing status at McDonalds. To complete the survey, nine respondents were randomly picked from friends, family and coworkers to represent three market categories; children, young adults and adults.
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Jean Yip International Marketing Marketing Essay
12 pages (3000 words) , Download 2 , Essay
Free
According to the paper the keys to success in the business are location, convenience and reputation. Location provides an easily accessible platform for customers through close relationship between the customers and employees, business partners and the society at large. Convenience is another factor that the company offers the customers.
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McDonald's and its cultural branding principle through effective communication process Marketing Essay
10 pages (2500 words) , Download 3 , Essay
Free
From its humble beginning as a small barbeque restaurant, McDonald’s today is one of the gigantic international companies operating with more than 32,000 restaurants operating across more than 100 countries in the world to at least 60 million people every day. McDonald’s is most familiar with its brands such as Big Mac and Chicken McNuggets.
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Marketing: Nutrition Bar Marketing Research Paper
4 pages (1000 words) , Download 2 , Research Paper
Free
The marketing manager considers the target market needs to implement an effective channel distribution. It is hence established that the most effective way to distribute a nutrition bar is through the use of intensive distribution implemented by the use of indirect retailers in a vertical channel organization system.
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Implementation of the Marketing Strategy Marketing Research Paper
1 pages (250 words) , Download 3 , Research Paper
Free
This essay discusses that Hop Valley Brewing Company will publish content on the various social media platforms and the company website. This will include information on the available brands of beer, the prices and the benefits associated with the company’s products (Barker, ‎Barker & ‎Bormann, 2012).
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Ice Mountain Water Marketing Term Paper
13 pages (3250 words) , Download 2 , Term Paper
Free
This essay tells that as "Ice Mountain Water" is produced and marketed in the United States, the political factors affecting the product include government policies and regulations pertinent to the product, as well as to the operations of the firm, "Nestle Waters North America". Regulatory requirements include payment of corporate taxes, licenses etc.
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Sherman Computer Repair New Direction Marketing Essay
7 pages (1750 words) , Download 2 , Essay
Free
The conclusion from this study states that change is inevitable and companies are relentlessly pursuing a change in every aspect that best suits their operations and performance. Business growth and development is characterized by a change that further enhances expansion and diversification of a business portfolio.
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Applied Buyer Behaviour in Global Context Marketing Essay
8 pages (2000 words) , Download 3 , Essay
Free
The conclusion from this study states that the advert employs a number of stereotypes for standardized and idealized images that are created to depict professional success and good-looking well-dressed characters conveying ‘sex-role stereotypes’ against sex-appropriate appearance, behaviors, skills, interests, and self-perceptions.
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Satisfying and dissatisfying scenarios and two service incident analyses Marketing Essay
8 pages (2000 words) , Download 2 , Essay
Free
The two incidents involved in this paper are regarding McDonald’s and KFC experience of the customer. The point of the proponent is not to create any political or other meaning on this, but to emphasize how poorly some franchises in these food chains could manage their business with customers. Recommendations were included after each of the detailed analysis in these two respective cases.
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Top 5 internet marketing strategies and how online businesses can use them Marketing Research Paper
5 pages (1250 words) , Download 2 , Research Paper
Free
The idea of this research emerged from the author’s interest and fascination in how online businesses can use top 5 internet marketing strategies. The researcher of this essay aims to pay special attention to various ways through which online businesses and physical businesses can market and promote their products online.
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Customer Service Excellence Marketing Essay
11 pages (2750 words) , Download 2 , Essay
Free
The conclusion from this study states that the experience changed the perceptions of the customers and made it imperative for them to compare prices of commodities before purchase and follow up after purchase to ensure that their needs are fulfilled and they obtain maximum satisfaction from the products.
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Red Bull False Advertising $13 million lawsuit Marketing Essay
4 pages (1000 words) , Download 2 , Essay
Free
I would like to begin by concurring with the fact that ‘Red Bull to Pay $13 Million for False Advertising Settlement’ is an article that accurately states the law. It is written by Max Rothman and published by BevNet.com, an organization that has been involved in conducting research and disseminating invaluable information.
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Marketing Plan for the Successful Entry of Apple Inc into the Indian Market Marketing Essay
9 pages (2250 words) , Download 2 , Essay
Free
This paper declares that Apple Inc is a company, which has existing markets in India and they looking for strategies to re-enter the market around the places in India. Through research it is clear that, the appropriate strategies they can use to market an existing enterprise is by using market penetration and product development strategies. 
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Magnum Ice cream Launch in the US Market Marketing Essay
9 pages (2250 words) , Download 2 , Essay
Free
As the paper declares the company now wishes to enter the U.S. market. The company has decided to launch a new flavour called Magnum Deluxe into the U.S. market. This ice-cream is one of a kind, which has been crafted with finest quality silk vanilla bean along with sea salt caramel that has been coated with Belgian milk chocolate. 
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System Solutions for Brand Development Bank for Foreign Trade of Vietnam Marketing Essay
24 pages (6000 words) , Download 2 , Essay
According to the paper findings, System Solutions for Brand Development Bank for Foreign Trade of Vietnam, the Bank for Foreign Trade of Vietnam has diversified by industry and customer type while its funding mainly comes from deposits by customers, which account for almost eighty per cent of its deposits. 
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The Sale of Human Organs Marketing Research Paper
11 pages (2750 words) , Download 2 , Research Paper
Free
The conclusion from this study states that the consent of the donors of the organs is adhered to. A critical analysis should be done to ensure that every donor of the human organs is not subject to any undue influence. In that case, the sale of human organs will be a systematic and organized process that works to establish the well being of every individual in the society.
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The value and importance of the small firm to the world economy Marketing Essay
4 pages (1000 words) , Download 3 , Essay
Free
The conclusion from this study states that the contribution of small firms in the socio-economic development is imperative. However, it was found that a lack of adequate marketing knowledge amidst owners/managers of the small firms has resulted in their large-scale failure. Small firms are recommended to incorporate interface or entrepreneurial marketing. 
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Strategic grouping, competition, and consumer behavior Marketing Essay
8 pages (2000 words) , Download 2 , Essay
Free
The conclusion from this study states that a host of factors helps to determine the viability of a particular industry within a particular segment.  Although many of these industries share a level of similarity, with respect to what makes them competitive, there are unique nuances that impact the consumer in different ways. 
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Factors influencing consumers buying behaviour of Thai people in choosing luxury brands Marketing Essay
8 pages (2000 words) , Download 2 , Essay
Free
The researcher aims at achieving the following objective s: identify the factors that influence Thai people to buy luxury fashion brands, determine consumer’s behavior and decision making on purchasing luxury goods and identify attitudes toward purchasing luxury good among Thai consumers. The researcher will also seek to identify consumer expectation toward luxury fashion brands.
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Consumer and Market Analysis for Kick Covers Marketing Essay
7 pages (2258 words) , Download 2 , Essay
Free
The idea of this research emerged from the author’s interest and fascination in how the marketer can use this to promote the purchase of their products. The product being promoted is ‘Kick cover’ which are shoe covers to protect shoes from damage. The conclusion from this study states that Kick covers show great promise as they have come at a time they are needed most.
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Marketing a Blackberry Phone Marketing Essay
2 pages (500 words) , Download 2 , Essay
Free
The researchers will use various famous platforms like Facebook, Orkut, and Twitter in order to advertise the phone. This is because Facebook and Orkut are the most widely used platforms of communication by the public. Daud states, “The most effecting marketing plans are those that are simple yet effective and easy to implement”.
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Marketing Mix of Domino's pizza Marketing Case Study
7 pages (1750 words) , Download 2 , Case Study
Free
According to the research findings, in view of the procedural marketing mix as employed by Domino’s Pizza, the strategy development is working effectively. However, in their communications processes as the company engages its customers, it needs to establish approaches that feature the needs of the consumers with respect to the economic fluctuations
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Marketing Communications Plan and Press Release for Viejas Marketing Essay
5 pages (1250 words) , Download 2 , Essay
Free
Viejas Outlet Center is one of the America’s earliest outlet centers situate opposite to the Viejas Casino. Viejas Outlet Center, an award winning retail enterprise, has nearly fifty stores. Some of the most attractive features of Viejas Outlet Center include open-air stage arenas, a number of stores and various on-site leisure facilities.
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Relationship Marketing, Electronic Marketing and Integrated Marketing Communications Marketing Assignment
7 pages (1750 words) , Download 3 , Assignment
Free
This paper discusses how relationship marketing, electronic marketing and integrated marketing communications go hand in hand with one another to produce that vital formula which brings about success. It will help establish where these three ingredients of marketing play their pivotal roles and how the overlapping happens.
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VG Jones e-commerce Marketing Essay
14 pages (3500 words) , Download 2 , Essay
Free
Maintaining a profitable business model on the World Wide Web for high street businesses is possible, and increasingly desirable, as a way to maintain a competitive edge and reach out to and retain customers.
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McDonald's Marketing Marketing Essay
7 pages (1750 words) , Download 3 , Essay
Free
McDonald's is the world’s leading global fast food service retailer with more than 30,000 local restaurants serving nearly 50 million people in more than 119 countries each day. Its golden arches have become synonymous with hamburgers and are one of the world's most recognised, well-known and valuable brands. It holds a leading share in the globally branded quick service restaurant segment.
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UK Recorded Music Industry Marketing Essay
8 pages (2000 words) , Download 2 , Essay
Free
Six years have passed since new millennium and new century begun. Many industries are trying to adjust themselves to new era of online technological developments, its advantages and disadvantages, benefits and threats, and music industry of the United Kingdom is not an exception.
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First to Market Organisations: Market Share Fluctuations Despite Initial Market Gains Marketing Essay
20 pages (5000 words) , Download 2 , Essay
Free
This project is designed to refute the generalised assumptions of an organisation's ability to maintain leading edge advantage by striving to introduce its products and services as first to market innovation. Though some of the profitability gains experienced by an entity that offers consumers breakthrough market items are initially quite substantial.
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Marketing in the For and Not For Profit Sectors Marketing Essay
10 pages (2500 words) , Download 2 , Essay
Free
The objective of any company or organization is the promotion of its ideals or goals. All goals are not profit oriented and therefore not all companies are alike. What is common between them is the method of achieving this objective. There have always been charities around us. They have been individual and group charities for some cause or the other.
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Strategy implementation Marketing Essay
7 pages (1750 words) , Download 3 , Essay
Free
There is a necessary connection between strategy and resources available to achieve a firm’s business goals. For example, in Chandler’s (1962) definition, strategy is ’the determination of the basic long-term goals and objectives of an enterprise and the adoption of courses of action and the allocation of resources necessary for carrying out the goals’.
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Literature Review on the role of IMC in building and maintaining brand equity Marketing Article
10 pages (2500 words) , Download 3 , Article
Free
IMC is the well judged and efficient use of product promotional tools that involve the creation and persuasion of ideas so that a far-reaching, explicit and effective message is communicated to the targeted audience.
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Developing marketing activities for a product/service Marketing Essay
16 pages (4000 words) , Download 2 , Essay
Free
The paper gives a detailed information about new marketing activities to be implemented in introducing the Tagfront product-line. The product was originally developed to help clothing rental companies better track the garments they rent, but the technology can easily be expanded to reduce shoplifting, track trends in the market.
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Huffman Trucking - Tools For Business Marketing Essay
2 pages (500 words) , Download 2 , Essay
Free
According to the report The goal is to get the merchandise delivered on or before the schedule. And to see that the objective is met, one tool that can be used to evaluate, monitor and at the same time improve the quality and raise productivity of the business. The Global Positioning System can be used as a tool.
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Operational Analysis for Improving Performance of Wheatley Park Hotel Marketing Essay
9 pages (2250 words) , Download 2 , Essay
Free
The focus of the recommendations is to reduce cost, increase efficiency, and acquire greater occupancy in the hotel. The aim of this paper is to explore the different operations strategy that would address the issues and problems of Wheatley Park Hotel and improve its performance in the hotel industry.
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Marketing Audit of the Best Western Restaurant Marketing Essay
8 pages (2375 words) , Download 3 , Essay
Free
The Best Western is a one-of-a-kind place which offers an eclectic experience to all who stop by it. The property is spread out over 17 acres of lush gardens and knitted closely with the North Yorkshire Moors. Their food is their main attraction as they have hired award-winning chefs to cook for their customers. It is a very dynamic market environment.
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Marketing Plan for Triumph Spares Limited Marketing Essay
7 pages (1750 words) , Download 2 , Essay
Free
Triumph Spares Limited (TSL) is a family owned business organization that develops Triumph Spare parts. If we look at the financial data of the company, we will see that the revenue and profits of the company are declining. However, it is believed that the company can rescue its position by developing an effective marketing plan.
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Planet Starbuks: Caffeinating the World Marketing Research Paper
6 pages (1500 words) , Download 3 , Research Paper
Free
Starbuck has evolved to become a reputable firm for its coffeehouses. It has cut a niche in the business world by changing the way people in America and around the world view
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Marketing Strategy of UKs Leading Provider of Mobile Phones and Broadband Marketing Research Paper
10 pages (2818 words) , Download 3 , Research Paper
Free
New products and service enter into the industry and in order to serve the customers better, O2 and other such companies have to keep abreast of the change and evolve their own strategies to cater to the customers.
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Online Shopping Buyer Behaviour in Fashion industry Marketing Dissertation
7 pages (1750 words) , Download 3 , Dissertation
Free
This research will look into the differences between the traditional retail marketing and online shopping in the fashion industry. This means that brands and retailers are taking advantage of mobile commerce and social media to ensure that they increase their sales volume. Shoppers have not used this new concept.
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Consumer behavior: influence of music in advertising Marketing Research Paper
8 pages (2000 words) , Download 2 , Research Paper
Free
The author of this essay aims to describe the importance of music in an advertisement. The report also explains how music influences advertisement and customers’ culture in the market in different perceptive. Music in advertisement is selected in connection with the type of brand being advertised, for common application, or for price reflection.
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International Marketing Marketing Essay
13 pages (3250 words) , Download 3 , Essay
Free
This report presents a comprehensive marketing plan for Samsung Galaxy to enter into the Indian consumer technology industry. The report therefore focuses on defining the objectives underlying the plan, taking into account the strengths as well as the weaknesses of the company along with the opportunities and the threats present in the targeted market context.
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Selfridges Company Marketing Essay
2 pages (581 words) , Download 5 , Essay
Free
This paper intends to consider the female models as the target group from the lower market level to the upper market level. It is notable that the relationship between the target groups with the Selfridges Company is founded on the provision of quality and models bags for the beauty shows. The target group has built client –service relationship.
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Fashion Merchandising Marketing Essay
7 pages (1750 words) , Download 3 , Essay
Free
This paper indicates a problem and presents a solution to that problem, possible sources, working thesis statement. The main thee of the paper is The Ethics of Counterfeiting in the Fashion Industry which include Quality, Credence and Profit Issues. Ethical fashion is the approach to maximize the growth and profit rate meanwhile providing quality.
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Impact of culture on online consumer purchase decision Marketing Thesis Proposal
15 pages (3750 words) , Download 2 , Thesis Proposal
Free
The questions of this study are: What are the different factors that determine the culture? What is the impact of culture on the consumer buying behavior? What are the difference in the consumer buying behavior when they are buying products and services online and offline? What type of cultural factors influence the consumer buying decision when they are buying products and services online?
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Digital Marketing Strategies to promote Fashion Antidote Website Marketing Essay
14 pages (3500 words) , Download 3 , Essay
Free
This paper aims to develop a digital marketing strategy to be used by Fashion Antidote in upgrading their website in order to gain new customers and gain more. In doing this, the paper will focus on literature from different sources like magazines, journals, websites, fashion blogs and even other fashion websites.
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Fashion marketing Prada and Zara Marketing Essay
8 pages (2000 words) , Download 3 , Essay
Free
This essay discovers the Prada and Zara fashion marketing. The company has invested heavily in marketing its products, popularizing them to the level of being the choice of the Royal family who prefer the design of the Savoy Coat of arms. Prada has a rich history in fashion marketing and embodies the latest strategies in its ventures.
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How Business is Conducted on a Social And Ethical Sense Marketing Research Paper
7 pages (1750 words) , Download 2 , Research Paper
Free
The paper will explore whether the presentation of women is ethical, and whether the approach could offer a model for advertising to women. In the broadest sense of business ethics and doing business in an ethical and socially sensible manner, ethics refers to the observance of ethical and moral norms in the conduct of business.
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Attitudes Towards The Consumption of Fashion Brands Marketing Research Proposal
11 pages (2750 words) , Download 4 , Research Proposal
Free
The attitude of the middle-class youths of Generation Y of Nigeria is changing significantly. Generation Y is the current and present generation of this world. Middle-class youths of this generation are avoiding the consumption of conspicuous fashion goods due to such reasons as economic instability, demand for unique and personalized products.
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Consumer Attitude and Preferences Towards Traditional and Modern Islamic Fashion Marketing Research Paper
15 pages (3750 words) , Download 2 , Research Paper
Free
This paper explores the Islamic Fashion, its Consumer Attitude and Preferences. It has been observed that the impact of current fashion trend has also seen amid the Muslim people across the world. As an effect, it is witnessed that during the last few years the demand of fashion related goods have been increased among the world consumers.
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Public Relations Plan for McDonald's UK Marketing Essay
21 pages (5250 words) , Download 2 , Essay
As the report declares the company headquartered in the US and tends to serve its food products either vegetarian or non-vegetarian to a large number of customers spread on a worldwide basis. The paper reflects on the different types of strategies and tactics that can be used by the company to sustain its market leadership potential in the region.  
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