We use cookies to create the best experience for you. Keep on browsing if you are OK with that, or find out how to manage cookies.
Nobody downloaded yet

MARKETING PLANNING - Assignment Example

Comments (0) Cite this document
Competition in an open market economy is stiff and this is the reason why strategic market planning is needed. Strategic planning process is the measures that a business takes or…
Download full paperFile format: .doc, available for editing
Polish This Essay98.3% of users find it useful
Read TextPreview

Extract of sample

Download file to see previous pages It implies that a number of tactics can be considered so that the objectives and missions of the business can be attained. Marketing planning is essential in the strategic planning process for an organization, since it provides direction in the firm and outlines the goals of organization that are measurable (Jobber, 2010). The day- to-day decisions of the business depend on the marketing planning and strategic planning process (Young, 2010). This is based on the fact that the firm is prone to changes and it has to progress with its daily routines. The approaches to move forward must be planned and to accommodate change in the firm strategic decisions or planning must be incorporated. Marketing planning helps the managers and directors of the business to efficiently allocate the resources available in an optimum manner so that the goals set can be attained. Risks may occur when the business is operational and other uncertainty and if the market plan was emphasized, then tactical marketing planning may be employed to cater for the risks and other form of uncertainties.
In conclusion, marketing planning is essential in the strategic planning process for an organization since it gives the organization the go ahead. For example, a firm can identify the tactics that can be applied to outdo the competitor. It also gives the management of the organization a chance to plan for the present and future strategies.
The first stage of product development is to come up with the idea of the product that will be established in the market. It is important to consider whether the product is already in the market or a new entrant in the market. Market research must be conducted so that market sources like the consumer wants, dislike and competition among others can be known.
Since the company may have a lot of ideas concerning the products that they need to develop, it is critical and recommendable to choose an idea that is best and reject the bad idea ...Download file to see next pagesRead More
Cite this document
  • APA
  • MLA
(“MARKETING PLANNING Assignment Example | Topics and Well Written Essays - 2250 words - 1”, n.d.)
MARKETING PLANNING Assignment Example | Topics and Well Written Essays - 2250 words - 1. Retrieved from https://studentshare.org/marketing/1682698-marketing-planning
(MARKETING PLANNING Assignment Example | Topics and Well Written Essays - 2250 Words - 1)
MARKETING PLANNING Assignment Example | Topics and Well Written Essays - 2250 Words - 1. https://studentshare.org/marketing/1682698-marketing-planning.
“MARKETING PLANNING Assignment Example | Topics and Well Written Essays - 2250 Words - 1”, n.d. https://studentshare.org/marketing/1682698-marketing-planning.
  • Cited: 0 times
Comments (0)
Click to create a comment or rate a document
Marketing Planning
He decided to run 27 different marketing offers through Web ads for Vespa, the scooter company (Clifford, 2009). He packaged the different marketing offers differently. Some ads were rectangular, some square, some static and some were dynamic. He also worded the texts differently.
11 Pages(2750 words)Assignment
Marketing planning of Roddick Foundation
This paper presents brief report on the management strategy of Roddick Foundation and gives detailed analysis of both the macro and microenvironment analysis. In order to analyze the business environments, various business analysis tools such as SWOT analysis, gap analysis and strategic recommendation, possible competitor reactions etc will be included in the paper.
7 Pages(1750 words)Assignment
Marketing Planning on Portakabin
Answer No. 1 Portakabin Limited is an important member of Shepherd Group in the United Kingdom (UK) that has specialty in modular building production. Initially, it was serving customers of construction industry by developing attractive buildings but as the demand of its target market changed, they decided to expand into development of offices, hospitals and schools (The Times 100, 2011).
20 Pages(5000 words)Assignment
Marketing Planning Process Assigment
This company is selected as it will help to analyse about the entire scenario of card market in the UK. The card market is growing rapidly in the UK. The company though possesses various traders within the system, it was lacking in certain skills and innovative designs.
38 Pages(9500 words)Assignment
Effective Marketing Planning
According to the report effective marketing planning depends on how well market research has been conducted and the ability of the market researcher to create indicators which offers feedback about the success. An effective market plan should not be founded on wishful thinking but instead on solid researched information concerning the customer base.
8 Pages(2000 words)Assignment
Marketing planning
Pret A Manger is a famous food chain established in London during the year 1986. The company offers variety of foods including fresh sandwiches, salads, coffee, cakes, slices, bakery, cold drinks and many others to customers. Unique selling proposition (USP) of the company is its ability to offer foods cooked by natural ingredients and fresh material which are free from harmful chemicals (Pret A Manger, 2013a).
8 Pages(2000 words)Assignment
Marketing planning
They specialize in Coffee, Fast food and soup. Eat limited has become of the best local brands of fast food chain in London, having more than 100 outlets. The fast food chain is popular for its kitchen made and fresh food items, giving the feel of homemade food.
11 Pages(2750 words)Assignment
Marketing planning
These tyres are sourced from a number of countries in the world, who are widely known for having internationally recognized tire manufacturers. There are around 3,000 tyre outlets in the United Kingdom, which specialize in tyre retailing and
7 Pages(1750 words)Assignment
Marketing Planning and Strategy (M7_1)
t to be more superior that the competitors’ like the OnStar of GM which is of less features compared to the market friendly Sync (Pride & Ferrell, 2012). Ford is also in a good competitive standing owing to its elimination of many brands and narrowing down to highly
1 Pages(250 words)Assignment
Marketing Planning and Strategy
Marketing as a process entails a combination of four marketing strategies. Marketing is, therefore, the process of acquiring the appropriate skills that improve the marketing process. The marketing professional entails the acquisition of skills that allow the individuals to associate effectively with the target market.
1 Pages(250 words)Assignment
Let us find you another Assignment on topic MARKETING PLANNING for FREE!
Contact us:
Contact Us Now
FREE Mobile Apps:
  • About StudentShare
  • Testimonials
  • FAQ
  • Blog
  • Free Essays
  • New Essays
  • Essays
  • The Newest Essay Topics
  • Index samples by all dates
Join us:
Contact Us