Marketing segmentation of Chef boyardee - Assignment Example

Chef Boyardee Market Segmentation The segmentation of the market would be based on demographic factors. Meaning, the management would sub-divide the market based on the clients’ culture, religion, gender, age, level of income and size of the population. these factors must be considered because they help in determining how each of these sub-groups can prefer one product to another. For example, beef should not be sold amongst the vegetarian communities because it is not permitted by their culture.

At the same time, steady and adequate supplies should be maintained in highly populated regions. They have a ready market. The other factor that would be considered while segmenting the market is the target clients’ lifestyle. The information on lifestyle and the demographics would help in accurately sub-dividing the market and supplying them with the appropriate brand and quality of Spaghetti Sauce, Spaghetti Meatballs, Macaroni, Lasagna, Pizza Maker or Pizza Sauce. In fact, the supply of these commodities would be purely pegged on the above factors because the company is still small and can not sufficiently serve the entire market.

Each segment has its own uniqueness that need to be addressed when segmenting them. Upon identifying the diverse needs, tastes and preferences for each of the segment, high quality products would be sold to them at fairly cheaper and reasonable prices. On the other hand, in order to appeal to the company’s market segments, distributor outlets would be established in each place so as to supply them with the products in a steady and reliable manner. Even distribution would be maintained to ensure that none of the segments is discriminated whatsoever.