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Advertising and Trust - Term Paper Example

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The author states that the subject of procedures for fair completion necessitates the incorporation of ethics and regulations in the practice of advertising to ensure fair and decent advertising. Nonetheless, challenges remain in the industry despite the advent of other platforms for advertising.  …
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Advertising and Trust
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Download file to see previous pages Competition at the market level is the core reason for the evolution of advertising. The companies or organizations advertise to create publicity for their services and products; hence, allowing them to reach consumers or clients. Consequently, though many people, the advert reaches the products and services of the given company or organization get the market, hence making the profit (Green, p 56, 2012). Competitive advantage is key to success in the industry, a factor that most organizations and companies in the market seek to achieve. Thus, the subject of advert allows the given companies the platform and channel to reach the intended buyers and convince them accordingly, they ought to purchase such products (Green, p 34, 2012). Advertising in its entirety is about selling. The nature of advertising is such that it is neither neutral nor objective. However, it follows through its case by pleading its strongest and most persuasive means to inform, entertain and sell. In some instances, where designated, it also does inspire (Waiguny, Nelson & Terlutter, p 255, 2014). Therefore, since advertising aims at the core objective of selling, then persuasion is the channel and means of how to get selling.
Notably, consumers are also remarkably intelligent beings and as such, some illogical and irrational promises and ideas propagated in adverts, which they can easily through do not persuade them. It is evident that from past establishments, about 85% of all new products launched into the market do fail (Waiguny, Nelson & Terlutter, p 256, 2014). Moreover, smart marketers have the utmost respect of consumers. For instance, smart marketers through their strategic approaches deliver the product of good quality and apply honest means of advertising. Observing from this forgoing evidence, it is notable the sense of how difficult it is for the advertising to persuade the intended consumer or customer.   ...Download file to see next pagesRead More
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