Rational Decision-Making in Business Organizations - Essay Example

Threats

1. Other toaster brands and companies are well-known in the market. Some have been operating for over thirty-five years and this in itself presents a challenge when marketing a new product to the market.
2. Currently, there are a variety of toasters from several manufacturers and this gives consumers many options to choose from and increases the intensity of competition in the market.
3. The low brand awareness of the new toasters will make it difficult to penetrate the already competitive and dynamic kitchenware market

Estimated Market Size

Total market demand will be: (P x R x C) x L x A, where;

P:  the population of the United States

R: the population that can buy a toaster

C: is the number of toasters bought

A: is the average price of the toaster.

According to the 2015 Statistic Brain, there are 115,227,000 households in the nation.

P = 115,227,000

R = 80% of the population

C =1

D = avg (60 and 75) = 67.5

Market = (318,900,000 x 255,120,000 x 67.5

=1.75x 1018 units