Environment of Burjeel Hospital in Abu Dhabi - Research Paper Example

Developments within the standards of the healthcare domain of the country have been one of the major aspects, which must be duly considered for deriving positive outcomes. The standard, which has been practised within the healthcare industry of the nation, is identified to remain at par with the prevailing healthcare issues in the global business sector (Alhyas, Nielsen, Dawoud & Majeed, 2013). The number of chronic diseases prevailing within the country i.e. the UAE is noted to be an ever-increasing trend in recent years, which further demands extensive development of the sector in terms of delivering effective healthcare services to the people of the country.

In order to acquire a more in-depth understanding of the topic of the research, Burjeel Hospital of the UAE has been taken into concern for discussion (Burjeel Hospital, 2015). Thus, with this concern, the research paper intends to develop a marketing plan for the healthcare organization i.e. Burjeel Hospital, which is operating in the nation for several years. The aim of the plan will be to ensure long-term sustainability and attain a competitive advantage as compared to others operating within the overall healthcare sector of the nation.

The healthcare organization chosen for this particular research study is Burjeel Hospital operating in the region of Abu Dhabi of the UAE. Notably, this particular healthcare organization is one of the biggest and most prestigious healthcare organizations operating in the nation. Apart from the effectiveness of the healthcare services being provided to the patients, the hospital is also known for its grandeur and magnificence in terms of infrastructural development. The management of the healthcare unit not only believed in the deliverance of quality healthcare services to the end-users but also offering the same in a cost-effective manner.

The organization also ensures providing world-class facilities to the customers based on which they could be cured as early as possible.