Communicating the Message - Facebook - Essay Example

In Canada, advertisers are not left behind because Facebook is open to anyone anywhere. The Canadian company refers to Facebook as a ‘conversation lift’ because it is the best methodical place you can measure the capability of your business when advertised. The Advertisers make two dynamic test groups (campaigns) when they are launching their adverts an example, a campaign committed to Facebook users who will have a duty to read the adverts and also influence others to read them. With this advertisers can give out their offline conversations data to all that want to see it.

            As a company, Facebook claims that the adverts should be measured by a click for each advert Mr. Brad Smith the vice president of Facebook complain that the measurements used does not really describe the precise representation of what an advert has to relay, this has made it difficult to establish the literal result of digital marketing stands to be on the bottom-line of the total brand. In the long run, the company would have contributed to the creation and the introduction of mechanisms used in an advertisement on Facebook that would make a longtime impact on people on the brand of the product and its market price (Chung, 2015). Mr. Brad says that the industry is not up to date with the evolving digital landscape; he also admits that Facebook advertising is not only about clicks or engagement, it is also about lifts. , Booke Robinson the associate director at the Institute of Mindshare in Toronto, also shares that Facebook can be relied on as a connector in all aspects of purchasing channels even though the advertisements shared should make us want to learn more. Advertisers using Facebook have their own share of problems as they have to contend with the changing of sites in modern networks. He also noted that Facebook is not only a community builder, but a channel used to reach more consumers to buy goods.

Stratford’s target was to get the new patrons with new media by the spring. It was through Facebook that the Stratford Festival took place for five consecutive days and resulted in the grand annual April fools sale. The company wanted to sell their items to one group but ended up selling to everyone who came on Facebook.

Experienced is influenced by the appearance and features of a product. Therefore, features of a product influence users by changing their expectations after using a product. Upon seeing the outlook and general characteristics that a product has, the user builds some experience on the product. The experience gained from the features of a product is a result of the expectations of the user. It is very crucial for designers to come up with good features of a product that are attractive to the users every time they use the product. Due to this effect, some positive experience is created as a result of expectations. However, the same attractive physical features of a product are a way of creating an experience for a product.

Quality of the experience is achieved due to the use of a product. A high-quality experience is earned by the high efficiency and effectiveness of a product. This is after the users interact with products to achieve their goals (Kolm, 2014). When the cost of attaining the expected goal is achieved by the user at a relatively lower cost, then the product is said to be more efficient to the user. The effectiveness of a product comes in when the product can achieve its objective within the expected period, which makes it difficult to determine the quality of experience from a product before putting it into usage. Therefore, the quality of experience is created in the effectiveness and efficiency of a product. If a designer intends to work with the quality of the experience, he/she should work on heightening the effectiveness and efficiency of a product.

An excellent experience is the target of all designers which is improved by working within the established constraints of .existing products. By gathering what has weakened levels of experience from other similar products and working on it, a designer stands a good chance to improve and create a high-quality experience for the new product.