Fundamentals of Marketing - Personal Statement Example

Fundamentals of marketing al Affiliation) Principles of marketing Outcomes learned from principles of marketing are on the marketing management process. The process involves analyzing available market opportunities, selecting a targeted group for the product, designing of appropriate market strategies, planning of a marketing program and implementing and marketing effort that an organization has (Cant, Brink and Brijball, 2006). The process of management in the current job situation enables proper competition in the market as the organization will be able to allocate well the resources and reach the targeted group.

Marketing will not be a challenge on the organization.in the STEEPLE analysis as an outcome that is covered in the module brings out market dynamics and marketing environment with consideration of competitors in marketing (Cant, Brink and Brijball, 2006). The learning about the dynamics and marketing environment allows of putting up strategies that enables effective competition in marketing despite the changing conditions that occur during the marketing process. Understanding on the wider environment in which marketing of an organization is done is important in marketing planning and strategy.

Factors that are in the operational environment such as government policies and changes in attitudes of consumers are important in marketing as they are needed in strategies that are made in convincing consumers to use the products (Cant, Brink and Brijball, 2006). The impacts of the policies to marketing of an organization were learned. Learning was also on marketing environment. This was on strategies of other competitors and their effects on the marketing strategy of an organization.

The strategy that an organization make for effective marketing competition can be affected by other competitors and flexibility to change the strategies are needed in such situations. ReferenceCant, M., Brink, A. and Brijball, S. (2006).Marketing and Consumer behavior. nd Cape Town, South Africa: Juta.