Nobody downloaded yet

Who is the audience for Metropolitan Opera - Assignment Example

Comments (0) Cite this document
Summary
The main target audience for the Metropolitan Opera has been composed of the older adults aged 65 and above making up 60% of the audience (Shugoll Report, 2009). In terms of gender, there is a balance as more people are likely to come as couples. However, currently the opera is…
Download full paperFile format: .doc, available for editing
GRAB THE BEST PAPER94.5% of users find it useful
Who is the audience for Metropolitan Opera
Read TextPreview

Extract of sample "Who is the audience for Metropolitan Opera"

Download file to see previous pages The research by Zamoyta (2011) confirms this as she describes the audience ‘young-cultural-omnivores class’ which makes up about 73%.
The ticket sales for opera seats range from $460 to $25 with the higher end for premium seats and the lower end for standing rooms (metopera tickets 2013-14). This explains why the target audience is made of well educated, middle and high class couples with high household incomes. For example in Nothern Ireland this audience earns an estimated income of $38,000 – $80,000 (AudiencesNI, 2007). Education is also a key factor as people with higher education are likely to attend, with the degree level being the least (AudiencesNI, 2007). However, following the current drop in attendance over the last 7 years, the marketing target is shifting to the younger people, with more funding being put into the art to promote the $25 tickets which are affordable (Orden, 2010).
The largest audience for Met Opera has been in New York mostly for the live shows, but with the recent developments such as Live HD transmissions, the opera is gaining a larger audience across the continents especially from Europe. The opera also simulcasts to 1700 theaters in 54 countries across the globe (Wise, 2013).
These people love art and they find the experience at the opera as a place for relaxation and enjoyment away from common social events such as concerts and sports. The Met Opera fits their lifestyle by giving them an opportunity to enjoy art through the staging of the plays, the lifelike experience produced in the sets, and the music with perfect acoustics.
Orden, E. (2010, August 25). Opera Lover Targets Young Patrons With $25 Seats. Retrieved February 23, 2015, from The Wall Street Journal: http://www.wsj.com/articles/SB10001424052748703447004575449731766172828
Wise, B. (2013, September 22). Report: Opera Attendance Drops, Digital Engagement Rises . Retrieved February 23, 2015, from WQXR: ...Download file to see next pagesRead More
Cite this document
  • APA
  • MLA
  • CHICAGO
(“Who is the audience for Metropolitan Opera Assignment”, n.d.)
Who is the audience for Metropolitan Opera Assignment. Retrieved from https://studentshare.org/marketing/1679678-who-is-the-audience-for-metropolitan-opera
(Who Is the Audience for Metropolitan Opera Assignment)
Who Is the Audience for Metropolitan Opera Assignment. https://studentshare.org/marketing/1679678-who-is-the-audience-for-metropolitan-opera.
“Who Is the Audience for Metropolitan Opera Assignment”, n.d. https://studentshare.org/marketing/1679678-who-is-the-audience-for-metropolitan-opera.
  • Cited: 0 times
Comments (0)
Click to create a comment or rate a document

CHECK THESE SAMPLES OF Who is the audience for Metropolitan Opera

Beijing Opera

...to the political and military struggle and has a historical theme. Beijing Opera truly represent China culture because it keeps together the diverse elements of history, mythology, literature and poetry, singing, dancing, acting, face painting, stage fighting and acrobatics in Chinese culture2. However, during the second half of the 20th century, Beijing witnessed a steady decline in audience numbers due to a decrease in performance quality and an inability of the traditional opera form to capture modern life. In addition, the production requirements of the archaic language, and the influence of Western culture is not pleasant to the development of Beijing Opera3. In light of Beijing...
5 Pages(1250 words)Essay

Metropolitan Museum

...are known to be associated with Christianity thus the reason for categorizing this piece of art as religious. The piece of art depicts an angel revealing the identity of Jesus and Mary to two Haitian women (Sayre 87). This picture might not have a narrative as we are informed that the artist based much of the content of this piece of art on a photograph of a bas-relief in the temple of the Javanese, situated in Borobudur. This piece of art is an oil on canvas painting with a height of 113.7 cm and width of 87.6 cm. it is located at The Metropolitan Museum of Art, New York USA. The art piece can be found on the credit line: Bequest of Sam A. Lewisohn, 1951(Sayre 63). Its identification number is 51.112.2. This piece of...
4 Pages(1000 words)Essay

Soap Opera

...in time and trends, it has also developed and gained significant changes in its form and content. It is Robert C. Allen who devoted much time in the discussion and presentation of the features and development of soap opera across the years in the books entitled: Speaking of Soap Operas and To Be Continued: Soap Operas Around the World. It is from these books that the following information has been taken. "Soap opera" used to refer to serialized radio dramas in the 1930s. In the following decade, it has gained popularity among advertisers because of its vast audience. According to Allen, 'the term continues to be applied primarily to the...
10 Pages(2500 words)Essay

Beggar's Opera

...as a fit subject for comedy’. According to M Dorothy George “the dominating impression of life in eighteenth century London is one of uncertainty and insecurity” .She points out that Beggar’s Opera was an accurate picture of the manners of the time. The period of Charles 11 brought about changes to the politics and also livens up the dead theaters. The writers who could enjoy the audience with satire and pathos made their chance with the circumstances. The depiction of the current society with the criminal characters was supported whole heartedly and the play broke all the time record of theatre performance. Through the beggar characters and suitable plots, John gay had drawn the...
5 Pages(1250 words)Essay

Salome opera

... of the of the Concerned Visual Arts and Film Studies 19 January Salome Opera (2008) and The Skin I live In – A Quest for Love and Sexual Identity Love and sexual identity have been the quintessential themes of all the creative art forms since times immemorial. Perhaps it is so because these two concepts constitute a basic instinct in most humans. Hence, in the same vein, Salome Opera and the movie The Skin I Live In tend to grapple with the themes of love and sexual identity. So much so that these two works of art tend to configure a modern definition of love and sexual identity. The modern notions of love and sexual identity tend to rebel against the social and natural constraints, which obstruct the natural expression of love... and...
2 Pages(500 words)Essay

Audience

... of the of the Submitted ‘Audience’ Introduction The purpose of advertising is twofold: it informs people ofthe existence of a product or service under a certain unique and identifiable brand name- and it tries to persuade people to buy the products and use the services. Of course, people have to be told the possible uses of the product or service being advertised so that they can determine for themselves whether or not they need or want to make use of that product or service. Sometimes advertising also tries to influence the purchase or buy decision by making certain appeals to the customer. The common point in all these appeals is that they try to persuade the customer that his or her life will be better off and so much simpler... ,...
6 Pages(1500 words)Assignment

Metropolitan studies

...Question 2 The dynamics among capital, labor and race form an important feature in the urbanization process. Industry grows as a result of investments, which are made possible by the rise of the bourgeoisie as a class. As a result of industrial growth, the labor population grows. Mass production necessitates that labor be concentrated in specific areas so mobilization for work can be faster. This facilitated the concentration of population, which is a precursor to the emergence of cities or urban areas. While cities have been established even before the capitalist age, the growth of urban areas and cities has been faster with the emergence of capitalism. Mass production of manufacture requires that not only machines... 2 The dynamics among...
5 Pages(1250 words)Essay

Audience

...Dear mom and dad; REF: Request for funding for another year’s worth of tuition How have you been? How is everyone there in China? I hope you are all keeping warm since January is the coldest. As for me, all is well; I’m doing my best to keep on making both of you proud of me. Thank you for selecting and financing my education abroad. I remember what you once told me mom, ‘To those who much is given much is expected’. I’m humbly requesting for your continued support for one more year. Mother, father, I know this will put you in a tight financial situation more so because my tuition is more expensive than those of others but this request is for the best. This will allow me to satisfactorily accomplish my mission and become...
1 Pages(250 words)Essay

Audience

...To, My beloved mother, I am well and hope that you will be healthy too. By this letter I want to request you to allow me to have another year of academic education as that would help in my knowledge enhancement that is very essential today for career development. As you know after this year, my professional life will get started and then will the time begin when you and dad will get out of all worries as then, not only you will save the amount being spent today on my education but when I will start earning too, and I will begin to support you both financially as well. Moreover, with another year of education I will be able to earn more. Beside my moral support that you always have your side, I know how much financial crisis... My beloved...
1 Pages(250 words)Assignment

Opera

...describes a young Japanese female. She is identified as Butterfly. She fall victim of an American soldier who in this case intends to marry her but plans negatively. The act sees butterfly and her husband sing a duet in an effort to express their love. Years later Butterfly spends much of her time contemplating what had happen, as she patiently waits for her husband to return. Those surrounding her discourage her decision to wait for her lover (A Quite Night, 2014). New eventually reaches her that her lover was to return to Japan and she spends most of her time waiting for the day he would return. The musical opera take another twist to present a sense of suspense. The final act sees Butterfly husband...
2 Pages(500 words)Movie Review
sponsored ads
We use cookies to create the best experience for you. Keep on browsing if you are OK with that, or find out how to manage cookies.

Let us find you another Assignment on topic Who is the audience for Metropolitan Opera for FREE!

Contact Us