Marketing Research - Assignment Example

MARKETING RESEARCH NAME OF INSTITUTIONSamsonite should all of the research as all have different advantages over each other. Product research because this will benefit to understand different varieties that clients need for different people. Different people have different taste and preference and the need for product research cannot be understated.. It is important to understand that, as long as different products are produced promotional research is important as it will raise awareness of the merchandise therefore improving on the sales produced.

It is important that we understand that for a company to expand in this competitive world that will make the company be first among equals. It is also important that we understand that through awareness will improve on the public image of the company. Distribution research is also important in this type of strategy for Market share is important. In as much as the firm may understand the different types of brand that companies need best distribution channels assist in how the goods reach the customer in a very accessible manner.

One strategy for business is how to keep inventory for the customers and how to reach the final destinations. By solving this challenge this can give Samsonite a very high advantage against its competitors. Samsonite should also include the pricing research as this is important to find the best mark up to charge their goods for having unrealistic charges can discourage customers from buying their favorite products. The financial aspect for any business is very important as this will make it possible for people to afford the products and finally lead to expansion of market share.2) International marketing is the best strategy for Tim parker Merchandise.

An international luggage company bag it requires a wider scope of people to view the product. The people with interest in travelling will lead the business to growth as this is of importance to ensure visibility of the product. The expert in sales has always suggested that there is a relation in sales and visibility. They suggest when one views something there is the chances of buying the product. It is likely that there are also campaigns of showing how reliable the product is. There are many products in this industry and the only important thing is to ensure that there is more campaign so that it can stand out.

Marketing is one of the most component thing in this century is awareness and letting your competitors understand what makes your brand tick. It is always encouraging and it should not be assumed as blowing your own trumpet. The importance of all this is that international marketing is to make the brand global and borderless. This have been credited by the world becoming a global brand. Finally with the world becoming a global village international marketing can also be done in social media and with this the stories about the brand can travel fast.

Social media is the new king in town for marketing and spreading the news in an economical and efficient way.