The Making of Company Name - Assignment Example

The Making of Company NameFor a company to create a good first impression and an ideal image among its targeted customers, it has to have a good and reflective name. A good company name should have the components of stickiness or memorable to the customer, should be short, phonetic, functional in terms of the services provided by the company, and inventive among others. According to Mathur, a good brand or company name should elicit a mental image (271-72), since many customers who are “first buyers” tend to use virtual images created in their minds to make their purchasing decisions.

Since Wuxing Company wants to expand its business to European and American markets, it should adopt a name that fits the general market and the target customers. Some of the names that the company can adopt for its new markets are as proposed below.1. Five Star Electros The name Five Star Electros can be an ideal name that Wuxing Company can decide to adopt since it contains the aspect of originality. Adopting this name will enable the potential customers to link the company directly to its parent company in China.

In addition, the name Five Star Electros shows originality and business superiority in the automobile industry and thus will generate the notion that the company’s products are of high quality. Moreover, this name is generally acceptable globally, simple and very easy to recall and thus both the European an American customers will be able to relate with it.2. Roadster TechnologiesEqually important, the name Roadster Technologies will be a perfect fit for Wuxing Company. This name has numerous advantages that can enable Wuxing to penetrate the new market.

Apart from being a unique name, it can attract the attention of the potential customers since the term Roadster creates a “superior” image on the minds of customer. Furthermore, the term Technology will identify the manufactured products as being effective, efficient, and durable and of very high quality. To repeat, this name will fit the company’s objective to describe its products as high quality, original, of innovative design and lifestyle among other features. 3. Deluxe Auto BikeImagine walking across a busy street and then all of a sudden you notice that you have seen a company premise that has been labeled Deluxe Auto Dikes.

Chances are that if you are a motor bike “lover,” you will turn back and look again. This is so because the name Deluxe is generally attractive and thus this name will capture the attention of the customers in the new market. In addition, this name means sumptuous, luxurious and of a superior quality and due to this factor therefore, the potential customers will want to be associated with a luxurious company. 4. Top-notch ElectrobikesSimilarly, the name Top-notch Electrobikes has ideal features that can help the company to be able to effectively win the hearts of the potential customers in the new market.

The phrase Top-notch will identify the company with success and efficiency in the automobile industry. In addition, the term Electrobikes will give the customers the idea of what the company is dealing with and therefore it will be an advertising object in itself. Besides, it is worth noting that the name Top-notch is related to Five Stars since both refer to high quality and superiority. For this reason therefore, this name will enable the customer to associate the company with the parent Wuxing. 5. Super Bike InternationalLastly, the company can also adopt the name Super Bike International, since it gives a true nature of what the company does.

In fact, this name is ideal since it provides the customers with the idea of “super-ness” in the products that the company manufactures. In addition, the concept of International creates the awareness that the company is universal and thus genuine. Besides, this name is simple, attractive and acceptable by people universally.ReferenceMathur, U C. Product and Brand Management. New Delhi: Excel Books, 2007. Print.