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The Use of Technology: Google Company - Research Paper Example

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This paper focuses on globalisation that connects people not only through greater migration but also with the use of technology which shrunk the world into a small “global village”. Technology virtually erased the boundaries of geography and political demarcation that used to divide people…
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The Use of Technology: Google Company
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Download file to see previous pages Google has responded well with this as it adopted a corporate environment suited for the globalized economy where innovation can easily grow. As a company, Google has always strived to ward off any tendency to mature as a company realizing that its strength lies in its youth whose energy always breeds innovation and great ideas. It also strives to have that “small feel company” where its people can collaborate and work with each other closely despite the size of its organization. Its company structure and even its building Google complex adapted an unorthodox structure designed to facilitate collaboration, teamwork and innovation. As a company, Google did not only adapt to the realities of globalisation but in fact an agent for the greater interconnectedness of people and information. So its products are created not only to cater to an existing need but also to create markets for its revolutionary products. Google as a company is also responsive to the reality of the times where most consumers are sensitive to the ethical business practice of the company. As a company, it clearly outlined its business practice as consistent with the ideal corporate citizenship. As a company, Google is famous for its search engine such as the namesake Google. It, however, has other innovative products such as the Gmail, banners and the revolutionary Google Maps. The company is animated with by its mission statement “Google’s mission is to organize the world’s information and make it universally accessible and useful”. It also enunciated the growth path of the company to “focus on the user and all else will follow” (Google nd). As a company, Google started as a search engine in 1996 with a different name “BackRub”. It was later changed to Google as we know it today in 1998. ...Download file to see next pagesRead More
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