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Nike (Training and Development) - Research Paper Example

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Name Tutor Subject Date Nike Sport Company The Nike Sport company is the largest distributor of sports outfit in the world; whose brand name is common in the sports arenas. In perspective, the success of the company is believed to be owed to its highly trained workforce that the company employs in its diverse branches around the world…
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Nike (Training and Development)
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"Nike (Training and Development)"

Download file to see previous pages The success of Nike in the industry has driven most research into the training and development processes that the company employs. In most of these research studies, the company’s culture in Nike has been pointed out as a key cornerstone in the training process of the company. In perspective, the corporate culture of the company contributes a great deal to the quality of employees that the company gets in any recruitment process, and the way in which they develop ton match the requirements of the company. In addition, it studies note that more than ever, most intellectuals in marketing and other fields desire to work for the company, notably because the brand has a unique place in the market, dressing even the most elite performers in the athletics field. What is unknown to many however is the corporate culture which the employees breathe and work from, that is the main foundation of the learning and training in the company. At the company’s headquarters in Portland, it is easy to note that every building in the compound is named after a famous athlete that the company associates with (Donnelly 44). For example, the name of Michael Jordan, one of the most famous basketball players in history stands tall in one of the buildings, to whom Nike designed the first running shoes with a sponge in their soles. Further, the name of Mia Hamm, one of the most famous women footballers in history stands in the Nike Campus, to whom the company designed various sports shoes as well as the outfit for most of the games she played. In perspective, there are more than twenty excellent athlete names in the Nike College, which builds the Nike campus with a unique competitive spirit, that enables the company’s employees to grow, get inspired and work towards maintaining the greatness of the company. Further, Nike commits itself to enable the top management to be instruments that facilitate the company’s growth. The leaders in the company are trusted to provide training and learning opportunities to employees and senior managers in order to bring out the talents and capabilities that lie within them. This involves engaging the staff in a way that helps them to achieve quality and produce better output in their capacities, which may be termed as talent multiplication (Goldman, and Papson 61). Thus, the company aims at bringing the best out of their workforce through training and development of the leaders in the hierarchy of management. In addition, the company’s major headquarters in the world is endowed with state of the art gym facilities, designed for use by the employees of the company. For example, the headquarters in Oregon has adequate training facilities, that the employees attend fitness classes, perform various running exercises and bike racks, on which the employees can spend their evenings or lunch breaks practicing. The company’s human resource manager alleges that this enables the employees to live in a Nike Spirit, and enables the company to maintain employees who are passionate about sports and the company’s products. Nike employees therefore constitute of a team of persons who care about sports and the company benefits by instilling a culture of sports, that encourages the employees to learn more in their fields of competence in respect to the ...Download file to see next pagesRead More
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