Commercial Strategies of Different Corporate Organisations Operating in Different Industries - Essay Example

Compare and Contrast Two Current Commercial Strategies from Different Corporate Organisations Operating In Different Industries Assessment A (Plan) To ascertain the objective of the essay, a detailed analysis of the strengths and weaknesses of the commercial strategies to develop a proper understanding of the company based on their level of competences and abilities to perform. Furthermore, by conducting an in depth analysis of the various strategies, a detailed understanding of the essay could be ascertained. Assessment B (Essay) Introduction Commercial strategies are viewed to be effective strategies that help in developing the overall attributes of a company are based on the different legal, financial and other specifications that are involved with the financing needs of a company. The commercial strategies are noted to be the strategic specifications that helps in developing the overall credibility of a company to perform and even helps it to develop operations specifically from the initial production to final needs. The maintenance of a commercial strategy enhances the ability of an organisation to manage the various operations and maintain its sustainable growth and development (Duquette, Kotler, McClelland, Ranjan & Zimmerman, 2014). In this context, it can be inferred that many organisations are incorporating commercial strategies to enhance the ability of the organisations to perform. Based on this context, the paper elaborates on the incorporation of the commercial strategies adopted by McDonalds Corporation and Toyota Motor Corporation. The paper compares and contrasts the strategies used by the two companies to develop their sustainable domain. Company Details Toyota Motor Corporation Toyota Motor Corporation is a Japanese based automobile company that has enhanced its hold across the globe and is entitled to be the first automobile company that has the ability to produce 10 billion cars a year. The company was instituted in the year 1937 and it deals with luxury cars and commercial vehicles. The company has developed its sustainable domain based on the effective management of strategies and efficient use of resources (Nkomo, n.d.). Strength and Weaknesses The strengths of the company are observed to be the strong holds on the market and brand recognition that the company has in the global market. The strong focus on the Research and Development (R&D) has been enhancing the market share and developing its brand image in the global market. Furthermore, with an extensive network all across the globe, the company has enhanced their level of consumer satisfactions and further developed their brand loyalty (Nkomo, n.d.). Irrespective of the massive global presence and enormous brand image, the company has been facing fall in sales. This could be due to product recalls and poor allocation of resources. The company is even facing huge amount of fall in price of the products in certain geographical areas, which in turn adversely affect the operations in R&D (Nkomo, n.d.). Characteristic Factors and Its Impact. The company has been having its Unique Selling Proposition based on providing best quality of goods at efficient prices. This could be because of the fact that the company is opting to create value for its consumers and developing the overall market for the products. This advantage has even provided the company with an efficient leadership and enhanced its global excellence. By having a proper balance of nurturing the strengths and eradicating the weaknesses, it is even going to act as a positive advantage for developing the overall ability of the company to sustain across the globe (Nkomo, n.d.). McDonalds Corporation McDonalds Corporation is one of the largest chains of hamburger and fast food chain. It is serving around 68 million consumers across the globe. The company has started operating in the year 1940 and has emerged to be the world’s largest fast food chain. Depending on the different needs of the society, the company has diversified food items and menu design to meet with the needs of the people (Han, 2008). Strength and Weaknesses. The biggest strength of the company is its brand name that is identifiable among the larger sections of the population. The brand image of the company has been an important commercial strategy based on which it is able to conduct operations with better economies of scales in the worldwide market segments. However, the continued increase in its litigation is noted to be one of its major weaknesses. The different lawsuits and legal implications are noted to be affecting its overall brand image (Schanzmeyer, 2009). Characteristic Factors and Its Impact. The company is majorly inclined towards developing its strategies of structuring the company and its operations based on the needs of the geographical location to which it belong. This has acted to be positively developing the structure and enhancing its ability to maintain a sustainable growth across the globe (Schanzmeyer, 2009). Compare and Contrast of Strategies The important distinction of the different strategies is noted to be enhancing the ability of the organisations to develop their sustainable domain. This is even noted that depending on the various needs of the present day, both the organisations are developing their strategies to meet with the needs of the consumers at large. This could even be noted that depending on the various needs of the society, both the companies are inclined towards developing their corporate excellence and leadership in the global domain. Moreover, it has even been noted that the overall development of the various needs of the society is even going to increase the acceptance of the companies and enhance their ability to perform (Schanzmeyer, 2009; Nkomo, n.d.). However, when Toyota is facing a severe need of resource allocation, the company should be allocating its resources in an efficient manner and develop its commercial strategies. For McDonalds, the adherence of legal requirements would increase its amount of competence and develop the capacity of the company to perform. Moreover, both the companies to develop their corporate leadership have been managing their strength over their weaknesses to develop a sustainable performance level. Both the companies are operating as an identifiable brand within their peripherals and are developing their level of competence to meet with the needs of the corporate society at large (Schanzmeyer, 2009; Nkomo, n.d.). Conclusion Companies in order to foster their growth and development must be enhancing their management of commercial strategies and develop their level of competencies in the global domain. With an increased amount of maintenance, the company will be able to develop their corporate excellence and even enhance their performance across the globe. It is even noted that the commercial strategies help a company to enhance their management of the overall operation of the companies to maintain their competitive edge and sustainable domain. With proper management of the various strategies, the companies will be able to develop their stable rate of profit and enhance their standard of performance by developing their competences. References Duquette, R., Kotler, P., McClelland, M., Ranjan, M., & Zimmerman, G. (2014). Commercial strategies to capture value from today’s changing power markets. Electric Power and Natural Gas, 1-9. Han, J. (2008). The business strategy of Mcdonald’s. International Journal of Business and Management, 3(11), 72-74. Nkomo, T. (n.d.). Analysis of Toyota Motor Corporation. Retrieved from http://scholar.harvard.edu/files/tnkomo/files/analysis_of_toyota.pdf Schanzmeyer, J. (2009). McDonalds. Retrieved from https://business.missouri.edu/ifmprogram/reports/2009FS/McDonalds_(MCD).pdf Bibliography Chao, L. (2012). Cloud computing for teaching and learning: strategies for design and implementation: strategies for design and implementation. UK: IGI Global. Hitt, M., Ireland, R. D., & Hoskisson, R. (2012). Strategic management cases: Competitiveness and globalization. Canada: Cengage Learning. Lowe, D. & Leiringer, R. (2008). Commercial management of projects: defining the discipline. UK: John Wiley & Sons. Read More