Integrative Strategic Plan for Davis Service Group Plc - Essay Example

The selected location also possesses most of the required features which are favorable to the company’s business operations. The report is intended to analyze the decision of entering the Australian market on the basis of several factors such as the analysis of the market and industry, the economic analysis, and other associated factors. A strategic approach has to be taken towards entering the new market of Australia. The language barrier is one of the critical issues observed in the expansion of the business operations of Davis Service Group.

As the company has its base in the UK where the language used for communication is different from that of Australia. Though English is considered as the global language for business communications. The difference in currency and their corresponding values in the international market have also proved to be another major barrier. The currency of UK is pounds while in Australia the common currency used for business transactions is Australian dollars. The difference in their values poses a major impact on the business which could lead to a potential loss of export and import of goods and raw materials.

 For the company, it is also very crucial to consider the cultural difference between the two nations. There could be a wide difference between the behavioral aspects of UK and Australia. So the company is required to consider the Australian culture prior to entering the Australian market. Priorities have to be given to local differences which could be found within the nation of Australia. The company has to give equal importance to all of those cultures and traditions. Certain legal and administrative differences between the two nations also create a barrier which includes government policies, rules and regulations of the nation which is different from that of UK.

Several international norms and standards are maintained to reduce such difference to promote international business operations.