How Beyonce Marketing Herself - Essay Example

How Celebrities Market Themselves? Beyonce’s Case Artists need to be prominent and become famous by exposing their life stories, strengths, hardships, personal issues, and uniqueness and even by exposing the physique they hold. It is true for either gender as they both need to be well-known and have a famous name in the industry. The most common ways that artists use to market them include creating hype about their life, exposing their bodies and personal issues when they feel they are getting out of the viewers’ sight and keeping their audiences close to themselves by grabbing their attention with different news every time.

They further involve themselves in different industries like from music to fashion industry and further to acting and production houses. One of the most applauded and highly regarded celebrities is Beyonce and her marketing tactics will be discussed in the following paragraphs.Beyonce has received 17 grammy awards that shows her fame in the show business. She markets herself by actively participating in different ventures like the HBO’s documentary Life is but a Dream where she appears with her husband and engages the viewers in her personal life.

She further partners with leaders of other industries like Pepsi for a contract to appear in their print ads and commercials further making her constant viewership stronger and her album’s preview easily observable by the public through famous commercials (Davies, 2015). In addition, she uses live broadcasts, live performance in different concerts, talk shows and well-paid celebrity endorsement projects to increase her worth and viewership. Her social campaigns like “let’s move” and “pretty hurts” awaken the soft feelings and emotional ties with the socially sensitive people.

She markets herself successfully by staying attached to the bigger names of the industry and remaining unique and updated to fascinate the viewers enhancing her image and celebrity worth (Prosthumus, 2015). Bibliography:Davies, C. (2015). Inside Beyonces business empire: How she became a global brand. CNN. Retrieved 10 February 2015, from http://edition.cnn.com/2013/05/02/business/beyonce-business-global-brand/Prosthumus, M. (2015). What Marketeers Can Learn from Beyonce - Markante Media.Marug.nl. Retrieved 10 February 2015, from https://www.marug.nl/markante-media/what-marketeers-can-learn-from-beyonce?

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