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DIgital Image iilustration - Research Paper Example

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NAME PROFESSOR ENGLISH DATE Fashion Industry: Digital Image Manipulation Digital image manipulation is a technique that is very much coming up in this age and it is very common in various industries. This image manipulation seeks to create another image that is probably the same or it can be very far much apart from the reality, an illusion of the reality that appears as if it were totally realistic…
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Download file to see previous pages... Filippa Hamilton, who is Ralph Lauren’s model in the advertisement related to Blue Label. She is portrayed as a “skinny model whose waistline was whittled so tiny she appears warped next to her elastic limbs” (National Post, “Picture Perfect Manipulation”). Ralph Lauren himself commented on that matter stating that the picture should be taken down as it portrayed the wrong image of his model, Filippa Hamilton. The image was also termed as “not recommended” as teen girls and young children would want to be a replica of the model and in the real sense the picture was digitally manipulated (National Post, “Picture Perfect Manipulation”). Other occurrence cases are like the one for O. J. Simpson. On June 27th 1994, Time Magazine used a mug shot belonging to O.J Simpson in their article where their photo illustrator Matt Mahurin was fined heavily for variably darkening and blurring the complexion color of the mug shot photo and also reducing the size of his prisoner ID Number (The Museum of Hoaxes, “O.J.‘s Darkened Mug Shot”). The ethics behind this picture was that, critics charged Time Magazine with racism because the picture was blurred and darkened posing O.J Simpson as a very black man. War brewed between Time Magazine and its rival News Week, where the rival claimed that the photo should not have been altered at all (The Museum of Hoaxes, “O.J.‘s Darkened Mug Shot”). Beyonce’s photographs are also said to have been digitally manipulated to give her lighter complexion in the Feria hair color ads. The concept behind this was that Beyonce’s pictures were manipulated so that L'Oreal Paris could actually make more sales by making it more appealing to the customers. This implicated that the product could only be sold to its targeted customers who were lighter skinned as compared to darker skinned customers. That is, the product could only attract a larger audience if the picture was lighter (National Post, “Picture Perfect Manipulation”). February last year, Beyonce wore a black mini dress that happened to reveal an unusually pale skin. Yasmin Alibhai-Brown, a Ugandan-born British journalist and author accused the singer of “betraying all Black and Asian women”. “Too many black and Asian children grow up understanding the sad truth that to have dark skin is to be somehow inferior. Of course, black and Asian parents work hard to give their children a positive self-image and confidence in their appearance, despite the cultural forces stacked against them. But when black celebrities appear to deny their heritage by trying to make themselves look white, I despair for the youngsters who see those images (Yasmin Alibhai-Brown, “The Daily Mail: Why I believe Beyonce is betraying all black and Asian women”). In 2007, England officially rebuked L'Oreal Paris for misleading its customers with an advertisement of Penelope Cruz in which L'Oreal Paris claimed that the product actually lengthened eyelashes up to 60%. In the real case Penelope Cruz was wearing false extended eye lashes (National Post, “Picture Perfect Manipulation”). Annie Leibovitz, an American portrait photographer digitally manipulated her portraits and photographs so that they would look more of paintings as compared to the usual photographs. She went ahead and got an official portrait of the Queen that was later manipulated so th ...Download file to see next pagesRead More
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