We use cookies to create the best experience for you. Keep on browsing if you are OK with that, or find out how to manage cookies.
Nobody downloaded yet

The Impact of Market Orientation, Corporate Social Responsibility - Essay Example

Comments (0) Cite this document
Summary
In a period that is characterized by an increased rapid change in consumer preferences and growing competitive industry, it’s evident that companies should develop mechanism within their organizations in order to generate, analyze, and respond appropriately to the market…
Download full paperFile format: .doc, available for editing
Polish This Essay93% of users find it useful
The Impact of Market Orientation, Corporate Social Responsibility
Read TextPreview

Extract of sample
"The Impact of Market Orientation, Corporate Social Responsibility"

Download file to see previous pages Most companies that are market-oriented avoid getting into trouble because they spend most of the time with their customers thereby gaining a lot of information from the customers. Indeed the relationship that coexists between the business performance and the market orientation are quite a powerful one. For instance, those businesses that exhibit strong interrelationship between the business performance and the MO have experienced success and the growth of the market share (Appiah-Adu and Ranchho, 1998).
While the competitor and customer orientation can have the significant and positive impact on the overall MO, only the customer orientation can have the significant and positive impact on the business performance. From the managerial perspective, the measurements scales can be used in assessing the firm’s level of the MO and appropriately identify the “bottlenecks” in the intra-organizational information flows. For this course, the transformation of the business from the MO to the business performance is a rather a more complex phenomenon due to the interventions from the other factors during the process of transformation (Slater and Narver, 1995; Han et al., 1998; Baker and Sinkula, 1999).
Successful organizations create the organizational culture that encourages its employees feel dedication and commitment to the organization. Corporate social responsibility initiatives are one way of achieving this. Besides giving the employees the invaluable feeling towards making enormous contribution to the organization, it also offer other positive effects to the business as well. Innovation in the managerial and organizational practices suggest that new and improved ways of enhancing the CSR via the rebuilding the relationship between the organizations and the community while enhancing the understanding of the social capital that found in the social environment that the ...Download file to see next pagesRead More
Cite this document
  • APA
  • MLA
  • CHICAGO
(“The Impact of Market Orientation, Corporate Social Responsibility Essay”, n.d.)
The Impact of Market Orientation, Corporate Social Responsibility Essay. Retrieved from https://studentshare.org/marketing/1677336-the-impact-of-market-orientation-corporate-social-responsibility
(The Impact of Market Orientation, Corporate Social Responsibility Essay)
The Impact of Market Orientation, Corporate Social Responsibility Essay. https://studentshare.org/marketing/1677336-the-impact-of-market-orientation-corporate-social-responsibility.
“The Impact of Market Orientation, Corporate Social Responsibility Essay”, n.d. https://studentshare.org/marketing/1677336-the-impact-of-market-orientation-corporate-social-responsibility.
  • Cited: 0 times
Comments (0)
Click to create a comment or rate a document
CHECK THESE SAMPLES - THEY ALSO FIT YOUR TOPIC
Analysis for Chevron Corporate Social Responsibility
A detail discussion of its involvement in CSR activities have been mentioned in this report. The company has huge contribution in politics, government, business ethics, human rights, environments and other non-governmental organisations. This report attempts to understand the aspects and the performance of the company in its market and non-market environments.
10 Pages(2500 words)Essay
Corporate Social Responsibility
The research will provide valuable resources for the field of corporate leadership. Recently, some intriguing research has been conducted concerning CSR in use. While these studies attempt to move beyond the philosophical, speculative, and prescriptive tendency characterizing most of the literature in CSR, no studies have examined CSR criteria from the corporate executive's perspective.
28 Pages(7000 words)Essay
Corporate Social Responsibility Policy of Multi National Corporations
The boundaries are melting. The channels of communication have become open. Globalization is the norm. But amidst this entire happening, there is a serious concern. The concern overshadows the race towards more finances, profit and success. The concern is the 'greater common good' or in a more formal jargon, 'Corporate Social Responsibility'.
8 Pages(2000 words)Essay
CORPORATE SOCIAL RESPONSIBILITY POLICY OF MNCs
Voluntary principles of Corporate social Responsibility are much more effective than prescriptive regulation because self-regulation is far more easily adaptable to the vast differences in circumstances, objectives, operating methods and resources of individual companies.
12 Pages(3000 words)Essay
Corporate social responsibility
Practicing CSR enables the managerial procedures into practice and indicates a pluralistic society that maximises freedom of expression,action,and responsibility which in turn results in a widely diversified set of loyalties to many different causes and organisations and minimises the danger that any one leader of any one organisation will be left uncontrolled.
10 Pages(2500 words)Essay
Corporate Social Responsibility Report
The program can include incurring short-term expenditures that do not culminate in any foreseeable financial advantage to the corporation, but instead foster positive social
7 Pages(1750 words)Essay
Corporate Social Responsibility
199). The term refers to the efforts of organizations that aim at contributing towards creating sustainable communities and environments. Essentially, companies are expected to give back to the
8 Pages(2000 words)Essay
Aluminium Foil ((Corporate Social Responsibility)) & Environmental Impact
1). For instance, using fossil fuels as a source of heat is an aspect that will probably continue to exist until when this resource will deplete. In comparison to this example, aluminum can be said to be in a fortunate position as it is among the most abundant elements
10 Pages(2500 words)Assignment
Corporate Social Responsibility (CSR)
The core characteristics of the CSR are voluntary, price and value, beyond philanthropy, internalizing and managing externalities, special and
10 Pages(2500 words)Essay
Corporate Social Responsibility of Microsoft Corporation
In this era of global competitiveness and integration of business process, it is becoming inadequate for the organizations to drive business only with the motivation of profit maximization. Moreover, as the companies are utilizing the resources available in the society and environment for conducting business, it also appears to be important for the companies to return the favour to the societal environment.
13 Pages(3250 words)Essay
Let us find you another Essay on topic The Impact of Market Orientation, Corporate Social Responsibility for FREE!
Contact us:
+16312120006
Contact Us Now
FREE Mobile Apps:
  • About StudentShare
  • Testimonials
  • FAQ
  • Blog
  • Free Essays
  • New Essays
  • Essays
  • The Newest Essay Topics
  • Index samples by all dates
Join us:
Contact Us