How does Zillow.com fulfill these drivers of the internet economy - Essay Example

Project Zillow is a real e company that operates online and it offers numerous services in real e business. Since this is an online company, it fulfils the following drivers of the internet economy in different ways. 1. Information creates the greatest added value. Consumers make decisions using the information available. In this case, this information is readily available on the internet. 2. Size and distance don’t matter. The internet can be instantly accessed anywhere and it is not affected by distance at all.

It can also reach a large number of people in geographically dispersed areas simultaneously.3. Speed and flexibility are essential. Speed entails that the customers can react quickly to a market offering and they are flexible to make their decisions since they are in control of making decisions about what they want. 4. People are the key aspects of Internet marketing. Indeed, the people are the primary targets of internet marketing and it can be observed that the messages are designed to appeal to the interests of the people.5. Growth in the network causes increase in value.

If the network grows, value is added as a result of the fact that more customers will be using the service.6. Marketers can be 1-1 with customers. The marketers and the consumers can interact directly through specially created websites. The marketers can also respond to customer queries and they can also give feedback to the clients. 7. Demand can be better predicted. The rate of internet usage such as daily visits to a certain page by the customers determines the level of demand. An increase in the number of internet users means that demand of a certain product or service can be predicted. 8. Cost patterns change because switching patterns are low.

If the switching patterns are low, the cost patterns are likely to increase as a result of the fact that the customers are not shopping around. 9. Customers have power in information rich channels. The customers have the power to make their own decisions without being manipulated by the marketers. They can consume the information in private and can make independent decisions.10. Information economy is characterized by choice. The customers have the opportunity to choose what they want from a list of products and services provided in the database of the company.

This database can hold large volumes of information.Zillow.com (2015). Retrieved from: https://www.google.co.zw/?gws_rd=cr&ei=jdjbVPZYperJA5nqgYgN#q=Zillow.com+