Nobody downloaded yet

Tangible and Intangible Brand Attributes - Essay Example

Comments (0) Cite this document
Summary
Tangible attributes are physical elements of a product that affects the consumers’ buying behavior. These include size, shape, smell, tastes, touch, etc. On the other hand, intangible attributes are elements of a product or service that is perceived…
Download full paperFile format: .doc, available for editing
GRAB THE BEST PAPER95.5% of users find it useful
Tangible and Intangible Brand Attributes
Read TextPreview

Extract of sample "Tangible and Intangible Brand Attributes"

Download file to see previous pages Intangible attributes plays a significant role in attracting more customers towards the products and services by the business. However, there is no clear outline of specific attributes that can achieve this aspect. This section will discuss various attributes that can be used by the restaurants in order to increase the number of clients.
Pricing
Indian social classes have a major impact on the success of the product in the market. In order for Starbucks to succeed in the Indian market, it needs need to distinguish the needs of people in different social classes. However, people in a higher social class rarely interact with those in a low social class. As a result, the pricing of the product should be unique to ensure that it segments the market and reaches the target market. For instance, outlets located in areas where majority of the people are poor should ensure that the prices of the products are friendly to the population (Kapferer 2012).
Coffee Dates
Starbucks should organize evening coffee dates for Indian couples. It should ensure that once in a week, it organizes a function to appreciate and make Indian couples feel good while in the outlets. During such days, the company should offer discounted products such as coffee and other meals. This is to ensure that money does not prevent people from enjoying their love (Wells, Burnett & Moriarty 2006). This day should be one when the firm experiences a very low number of customers. ...Download file to see next pagesRead More
Cite this document
  • APA
  • MLA
  • CHICAGO
(“Tangible and Intangible Brand Attributes Essay Example | Topics and Well Written Essays - 2000 words”, n.d.)
Tangible and Intangible Brand Attributes Essay Example | Topics and Well Written Essays - 2000 words. Retrieved from https://studentshare.org/marketing/1683993-tangible-and-intangible-brand-attributes
(Tangible and Intangible Brand Attributes Essay Example | Topics and Well Written Essays - 2000 Words)
Tangible and Intangible Brand Attributes Essay Example | Topics and Well Written Essays - 2000 Words. https://studentshare.org/marketing/1683993-tangible-and-intangible-brand-attributes.
“Tangible and Intangible Brand Attributes Essay Example | Topics and Well Written Essays - 2000 Words”, n.d. https://studentshare.org/marketing/1683993-tangible-and-intangible-brand-attributes.
  • Cited: 0 times
Comments (0)
Click to create a comment or rate a document

CHECK THESE SAMPLES OF Tangible and Intangible Brand Attributes

Fixed Tangible

...Fixed Tangible assets forms an important line item in the Balance Sheet of any company especially in the case of a manufacturing concern. As perthe International Accounting Standard (IAS) 16 Property, Plant and Equipment, items pertaining to various classes of property, plant and equipment shall be classified as assts when the following two conditions are fulfilled It is probable that the future economic benefits, associated with the assets will flow to the entity and; The cost of the asset can be measured reliably [1] The important thing to consider at the time of recognition of fixed asset is the identification of the relevant cost based on which the asset should be capitalized in the balance sheet of the company. The...
8 Pages(2000 words)Dissertation

The role of tangible and intangible resources for competing in fast-paced technology markets

..., intangible resources will be needed. References Armstrong, M, 2011, How to Manage People: Handle People Problems; Motivate Staff; Boost Your Performance, London: Kogan Page Publishers. Beard C. & Wilson J, 2001, The Power of Experiential Learning: A Handbook for Trainers and Educators, Maryland: Kogan. Berry, J, 2004, Tangible strategies for intangible assets: how to manage and measure your company’s brand, patents, intellectual property, and other sources of value, London: Edward Elgar Publishing. Birn, R, 2004, The effective use of market research: how to drive and focus better business decisions, London: Kogan Page Publishers. Boone, E.L & Kurtz, D.L, 2011,...
12 Pages(3000 words)Essay

Tangible Property of Wal-Mart

...? Running head: Tangible Property of Wal-Mart 5th April Introduction Employment relationship has been under the governorship of various doctrines. One such doctrine was the laissez-faire that was responsible for streamlining US employment relationships before the industrial revolution. Prior to the revolution, US employers and employees had almost similar bargaining power. However, in 1800s, when the US became industrialized employers acquired more purchasing power than their employees. This was as a result of emergence of legislations that regulated the working conditions, the responsibilities of employers towards employees, working conditions and employee’s benefits and salaries. Similarly, the enactment of state and...
3 Pages(750 words)Essay

Tangible and Intangible Assets

...? Tangible and Intangible Assets There are two types of assets in business, intangible assets and tangible assets. Tangible and intangible assets also have different methods of calculating their rate of depreciation thus it is absolutely necessary for accountants to differentiate them. A person dealing in accounting needs to carefully understand these two types of assets in order to help him record them properly. Intangible assets cannot be seen or felt that is they are non-physical in nature and they are usually non-monetary. Intangible assets are basically the long term resources of the given firm,...
7 Pages(1750 words)Research Paper

Intangible Assets, IAS 38

..., customer lists, copyrights and computer software. Some of these can be included in the financial statements of a given firm. The sale of computer software would indeed be included in a financial statement. Computer software is a person’s intelligence converted into programs acceptable to the computer platform. Intelligence is an asset that one would not see, touch or physically measure yet the products developed from the same are of great value (Alexander, Britton, & Jorissen, 2010). Looking at these intangible assets in this perspective, that they can be converted onto tangible assets then one would rightly argue that they should be included in the financial statements of the company. Internally...
5 Pages(1250 words)Essay

Intangible assets

...Running head: Intangible Assets US GAAP and IFRS in Intangible Assets Insert Insert Grade Insert 18 July Introduction The use of US GAAP differs from the internationally recognized use of IFRS whereby GAAP is rule based whilst IFRS is concept based1. With recent corporate scandals and failures in the US, use of IFRS has gained more acceptances in America. The use of the rule based system means that a corporation can have dissimilar results due to different accounting treatment. Creative accounting is more likely to occur under GAAP than in use of IFRS. This assignment looks into the differences between US GAAP and IFRS, the treatment of these approaches on intangible assets and my views...
3 Pages(750 words)Research Paper

Brand Attributes and Consumer Motivation

...BRAND ATTRIBUTES AND CUNSUMER MOTIVATION al Affiliation) Brand positioning is how a brand can bedifferentiated from that of the competitors and how it sits in a market. This describes who the company is, both emotionally and intellectually, and what it aspires to be. Brand positioning is aimed at allocating products and services in certain communicative channels in order to meet the needs of customers. Brand positioning is crucial to any organization because it is able to implement the organization’s objectives, goals, and missions. In my organization, brand positioning is done by using attributes. This is by relying on the products and services features to differentiate the company’s brand. Brand attributes refers to features... that...
2 Pages(500 words)Essay

Intangible assets valuation methodologies

.... This method considers the expected future revenue of the asset over its remaining useful life and finally applying the royalty rate of the asset to it. The royalty is a part of valuation approach. The royalty rate is determined by calculating the portion of the royalty attributed to the intangible asset. The discount rate is applied to the royalty payment to incorporate all the risks associated with the intangible asset.  The royalty rates for trademarks range from 5% to 15% of operating sales. The royalty payment for technologies varies from 0.25% to 20% (Administrator, 2014).  Licensor rights+ licensee rights = trademark value - Brands and...
6 Pages(1500 words)Assignment

Cinematography Attributes

...1 - What are the attributes of a Condenser Microphone? Condenser Microphones have higher frequencies and louder noise. They are also more sensitive to loud sounds. It is because of their sensitiveness to sound that they are preferred in studios. 2 - How does a Waveform monitor and Vectorscope help when lighting a Blue/Green screen? A Waveform monitor helps to understand the variation in the brightness of a video frame that may not be visible to naked eye. With the help of a portable computer, the brightness of a Blue/Green screen can be adjusted. Vectorscope helps by making sure that the blue/green screen has enough saturation in order to achieve effective and easy keying. 3 - Look at the end montage sequence from...
1 Pages(250 words)Assignment

Discussion on intangible assets

...Decision on intangible assets Concerns about intangible assets Intangible assets are resources with over year useful life but haveno definite value and physical substance as compared to tangible assets. The assets are classified into two categories namely limited intangible assets and unlimited intangible assets. Limited intangible assets include patents, copyrights, goodwill, reputation, and intellectual property while unlimited intangible assets include trademarks and business methodologies (Abdallah, 2004). Despite their nature, the assets are of significance to companies as they influence or contribute to exemplary performance in terms of financial growth and market share expansion. The assets have propelled various companies... such as...
1 Pages(250 words)Essay
sponsored ads
We use cookies to create the best experience for you. Keep on browsing if you are OK with that, or find out how to manage cookies.

Let us find you another Essay on topic Tangible and Intangible Brand Attributes for FREE!

Contact Us