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Marketing Essays

Result for Subject Marketing:
19901 essays
Business Strategy Report of Royal Bank of Scotland Group Plc Marketing Essay
14 pages (3500 words) , Download 5 , Essay
Free
In the conclusion from this study, the set of strategic options and strategies have been suggested to Royal Bank of Scotland along with a Gantt chart which shows the timings and planning of RBS in implementing the suggested strategies and through which the Bank can implement to further expand its market share and generate profits.
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Classic Airline's Marketing Problems Marketing Research Paper
12 pages (3000 words) , Download 2 , Research Paper
Free
The study leads to the conclusion that marketing is all about satisfying the needs and wants of the customer along with facilitating the achievement of an organization’s objective. By giving importance to the needs and wants of the customer, the organization is more likely to pay attention to achieve the objectives in the marketplace.
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Identifying Innovations Marketing Assignment
1 pages (250 words) , Download 3 , Assignment
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The most primary innovation in this industry is the method by which music is disseminated to audiences. Where in the past physical production of CDs and tapes marked the revenue building capability for the music industry, a radical innovation of using the Internet for downloading music has altered marketing distribution for music producers and production companies.
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Buyer Behaviour & Market Research Marketing Essay
8 pages (2000 words) , Download 2 , Essay
Free
The paper gives detailed information that according to, an attitude is an outcome of a judgemental analysis of our psychological hemisphere based on one’s beliefs on a person, item or event. ’ It is a combination of feelings and cognitions that affect and is affected by our behavior. This negative attitude can be caused by the string cultural...
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The Impact of Apple's Branding Strategies on Customer Satisfaction and Customer Loyalty Marketing Essay
30 pages (7500 words) , Download 3 , Essay
This study critically analyses the influence of Apple's branding strategies in satisfying customers and in building customer loyalty. This study critically analyzed Apple's customer's views about the company's branding strategies. This study made recommendations that can assist Apple in improving its branding strategies.
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Burberry: Assessment of Marketing Strategy Marketing Essay
11 pages (2750 words) , Download 5 , Essay
Free
Burberry, an upscale British clothing, and accessories retail company is achieving superior performance amidst a highly competitive environment. A variety of the company’s key competitors, such as Saks Fifth Avenue, Neiman Marcus, and Harvey Nichols have not been able to sustain competitive advantage in terms of marketing.
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Guide to a Business Entry in China Marketing Assignment
17 pages (4250 words) , Download 2 , Assignment
Free
Michael’s Patisserie is a specialty bakeshop based in Australia.  It is a well-developed business and has faithful customers almost addicted to its specialized sorties of baked products.  Michael Chavarria, the owner of the bakeshop is contemplating on foreign sales with China as a target market. 
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Market Performance of Oz Jet Boating Marketing Essay
2 pages (500 words) , Download 2 , Essay
Free
The workforce of the company is young people who have a lot of zeal and passion for tourism activities. The major rivals in the tourism industry include Sydney Harbour boat tours, Sydney Harbour and Sydney Harbour cruises. The services offered by Oz jet boating company include sightseeing activities at the Opera House, Harbour Sides, Shark Island, etc.
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Principles of the Effective Marketing Services in the US Marketing Essay
16 pages (4000 words) , Download 2 , Essay
Free
Necessity is the mother of invention. A customer-driven approach is a necessity and a reputed marketing team is an invention which we are in look out for at Medi-stim USA. The production team in Oslo and the sales team in the US take care of delivering the produced equipment. The proposed Marketing team in the background should be effectively used.
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Trans Global Holidays Niche Product - Yoga and Facial Yoga Excursions Marketing Essay
4 pages (1000 words) , Download 2 , Essay
Free
Trans Global Holidays has recently launched an aggressive marketing campaign designed to capture the attention of consumers who will be willing and able to frequent Trans Global’s Yoga Excursions tour. This tour is a four-day, all-inclusive spa and yoga treatment, specializing in facial yoga and extended sessions of contortionist exercises.
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The Pepsi Ultimate Taste Challenge 2012: Social Enough Marketing Assignment
2 pages (500 words) , Download 5 , Assignment
Free
Using the 3Cs, Pepsi Beverages Canada (PBC) is the company that is designing a way of marketing its products to the millennials, its target customers in Canada. Coca-Cola is Pepsi Beverages Canada’s strongest competitor in Canada’s beverage market. In terms of STP, the company has segmented its market.
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Techmark Limited Marketing Strategy Marketing Case Study
6 pages (1500 words) , Download 2 , Case Study
Free
From this research, it is clear that To offer marketing services through clear-cut information systems. To be an effective information technology company that offers operational management services in relation to marketing processes. The company will strive to create a broad consumer base by improving the marketing strategies adopted by companies.
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Streetwear See Major Comeback Marketing Book Report/Review
1 pages (250 words) , Download 2 , Book Report/Review
Free
The Streetwear industry has made a tremendous come back into the world markets. The streetwear has dominated the designer industry with several collections of designer fashions that have attracted several consumers. This has proliferated great profits for the industry leading to a strong economy. The Streetwear has depicted exemplary performance.
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Pricing and Distribution in Marketing Decisions Marketing Essay
3 pages (750 words) , Download 3 , Essay
The researcher states that the Ford Escort was either a two-door hatchback or a four-door wagon equipped with a front-wheel drive. Other features included an independent suspension system, rack and pinion steering and a four-cylinder engine. On the other hand, Lexus is regarded as a luxury car. It is manufactured by Toyota Motor Corporation.
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HSBC as a Financial Service Marketing Assignment
11 pages (2750 words) , Download 2 , Assignment
Free
This essay analyzes that Lloyd’s is one of the well known and trusted financial institutions. It has grown over the years to become one of the globally recognized and prominent figures in Dow Jones index and FTSE 100. It has been one of the greatest British institutions that have developed itself into the global business.
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Marketing Success Marketing Research Paper
2 pages (500 words) , Download 3 , Research Paper
Free
This essay demonstrates that marketing mix comprises of four important elements such as product, price, promotion, and place. The product majorly represents mineral water which will be passed through various stages so as to ensure its level of quality. The packaging of the product will be dependent on prices as there will be different sized bottles.
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The Marketing Planning of L'Oreal Organisation Marketing Essay
10 pages (2500 words) , Download 3 , Essay
Free
In the paper, internal and external company environment are examined to review the conformity of its goals with what is tangible and intangibly processed to be evaluated in conjunction with its organizational level. The study leads to the conclusion that L’Oreal Company should pay attention to the level of threats and weaknesses which they are facing.
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Integrated Marketing Communications Practice Marketing Essay
13 pages (3250 words) , Download 3 , Essay
Free
It is evidently clear from the discussion that Integrated Marketing Communication (IMC) method is used by different companies. In this case, Ford Motor Company offers a variety of designs of vehicles, where they target diverse groups of people. This company has embraced the IMC method, in order to reach its global customers.
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Developing an Integrated Marketing Communications Strategy Marketing Essay
18 pages (4500 words) , Download 5 , Essay
Free
In the paper, steps involved in integrated marketing communication strategy will be outlined. Included also is the advantages of an integrated marketing communication strategy to the departmental store. The paper seeks to assert that integrated marketing communication strategy, can provide a company with a competitive advantage and steer it to greater growth and success.
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Marketing Plan for Goal Zero Company Marketing Case Study
8 pages (2000 words) , Download 2 , Case Study
Free
A Marketing plan has never been at the top of priority lists for most business owners and managers yet it is supposed to be the first thing. Many business owners and managers are focused on making an effective business plan. Inasmuch as the business plan enables shape the direction of the company,
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Aunt Jemima as an Example Racial Superiority and Stereotyping Marketing Essay
2 pages (500 words) , Download 3 , Essay
Free
One of the ways that companies adopt to promote their products is through advertising. It can be through the print or visual media; it can also happen by developing a brand or a highly recognizable logo for a company’s products. But, in some instances an advertising strategy (subtly or blatantly) racist.
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Toyota Corolla: Product and Branding Strategies Marketing Essay
3 pages (750 words) , Download 2 , Essay
This research will begin with the statement that Toyota is the largest automobile company in the world according to the global sales. The company has excelled greatly in the first decade of the 21st century by gaining considerable market share. The company has a loyal client base in the fast-growing Asian markets.
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Hilton Worldwide Inc Hilton Hotels and Resorts Marketing Essay
3 pages (750 words) , Download 7 , Essay
This essay analyzes that the company operates through various hotel brands among which are Hilton Garden Inn, Hilton, Conrad, Embassy Suites, Hilton Grand Vacations, Hilton Hotels and Resorts and others. Hilton Hotels & Resorts operates 558 hotels and resorts in 80 countries, including the USA, the UK, the UAE, and Singapore.
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Cathay Pacific Airlines Marketing Essay
16 pages (4000 words) , Download 3 , Essay
Free
Companies formulate and afterward implement efficient and effective marketing management strategies with the underlying aim of adding value to the investments made by customers. This process involves managing and conducting activities related to marketing and promotion in an effective manner.
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Hispanic Diversity and Its Role Marketing Essay
3 pages (890 words) , Download 2 , Essay
Free
A diverse workforce is necessary for companies in establishing their business successfully. People coming from different backgrounds and cultures have various skills and potentialities which help the business in improving its operations and performance. A diverse workforce acts as a competitive advantage to the companies.
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Lyer and Davenport's Reverse Engineering: Googles Innovation Machine Marketing Essay
4 pages (1000 words) , Download 4 , Essay
Free
The study leads to the conclusion that Lyer and Davenport’s article analyzes Google’s innovativeness, business strategy and aspects of marketing in an impressive manner. Through identifying aspects of Google that are reproducible and backing these up with successful examples, the authors are able to able to showcase how Google’s strategy can serve as a template across various industries.
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The Impact of the Recession on Consumer Behaviour and on Marketers Marketing Essay
4 pages (1000 words) , Download 2 , Essay
Free
According to the research findings, it can, therefore, be said that value-conscious consumers continue to drive new methodology in distribution, advertising and promotional strategy in multiple industries. Typical psychographics does not work effectively if consumers see price and value as their main selection determinants.
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The Process of Market segmentation Marketing Essay
6 pages (1500 words) , Download 2 , Essay
Free
The paper has attempted to explain the concept of ‘market segmentation’ in the simplest and easiest way possible. For many marketers, however, the task does not qualify to be as simple. Length surveys and procedures are involved in the process of market segmentation. It is very important that effective segmentation is conducted.
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Global Organizations and Nation States Marketing Essay
4 pages (1000 words) , Download 2 , Essay
Free
The paper tells that IMF and World Bank use an extremely effective tool and that is “debt”. Debt allows the lender to get hold of the debtor’s resources, raw materials, infrastructure, and others on the cheapest possible terms. Furthermore, both these institutions attach many preconditions on the receiving nations for borrowing money.
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The University of Massachusetts Boston Marketing Assignment
1 pages (250 words) , Download 2 , Assignment
Free
In the University of Massachusetts Boston, we provide our students with all the resources they need to gain an education with futuristic foresight. Having divided the university’s economic support with different private and government sectors our university makes sure that we keep moving forward without neglecting any cultural or moral values.
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Competitors for Pint Please App Marketing Essay
1 pages (250 words) , Download 5 , Essay
Free
The competitors have some weakness that Pint Please App does not have. The competitor's App is not effective because they are designed in a way many people can not use them. The beer App needs to be simple because when an individual is a drunkard does not need to struggle in searching information (Vihavainen 2014).
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New Products Adoption in the Contemporary Market Marketing Essay
6 pages (1500 words) , Download 2 , Essay
Free
In the literature of buyer behavior theories, a distinction is made, at least implicitly between the buying behaviors of organizations and consumers. The distinction stems primarily from the assumption that while consumers act as willful individuals when they ‘buy’ products while organizations act as a rational group and make ‘purchases’.
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Transnational Segmentation - the Way Forward Marketing Essay
19 pages (4750 words) , Download 3 , Essay
Free
For a long time, researchers and marketers have been debating over the issue of a uniform marketing strategy that firms should follow in different countries. International marketing widely differs from domestic marketing especially in the internationalization and the globalization of products, businesses, and services.
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Green Acres Seed Company Marketing Assignment
2 pages (500 words) , Download 2 , Assignment
Free
The management of Green Acres promotes the farmers with fertilizer and corn seeds. This is done through different outlets to make sure that the company is competitive and be accepted in the market. Free fertilizers and seeds once for a while make the company to thrive in the market. Green Acres has a strategy of promotion which is estimated to more than $150,000 per year to make it successful.
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Product and Place Marketing Activities Marketing Movie Review
2 pages (500 words) , Download 2 , Movie Review
Free
The video shows the company delivers one product, dog service. The employees make the life of the dogs more enjoyable, comfortable, and happy. The employees create an impression on the dog owners that their dogs will be well taken cared. The business has several employees. The employees help improve the dogs’ life.
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Tesco Company Annual Report Marketing Coursework
5 pages (1250 words) , Download 2 , Coursework
Free
According to the research findings, it can, therefore, be said that the company has shown growth in its profitability as reflected in the financial statements prepared February 2014. However, this is disputable due to the overstatement of the firms profit by a large figure thus contradicting the profit claimed by the firm. With the crisis, the firm has experienced a downward slope in investments resulting from the fraudulent report.
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Delivery of Customer Value of Coca Cola Company Marketing Assignment
7 pages (1750 words) , Download 3 , Assignment
Free
In order to achieve this mission, the company’s objectives include overviewing the changes in the trends and preferences of choices of the customers. Also, the company has its focus on achieving and maintaining quality growth and its objectives include the 6 Ps that are the main concerns of the company.
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Branding and Marketing Director Marketing Assignment
3 pages (750 words) , Download 2 , Assignment
As the discussion stresses the marketing director will also have the task to plan and administer the hospital’s marketing operations budget. There will be the need to carry out a thorough budgeting plan for the hospital so that the hospital can operate within a defined plan in order to avoid situations of deficit or surpluses.
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Marketing Plan for Masters Home Improvement Stores in Australia Marketing Assignment
9 pages (2250 words) , Download 2 , Assignment
Free
It is evidently clear from the discussion that the staffs of Master’s Home Improvement have their expertise in specific departments and provide a very friendly service to their customers. The company was the first to launch an online store for its Australian customers and was the first Home Improvement and Hardware Store to take such an initiative.
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A Direct Marketing Campaign for a Consumer Product Marketing Essay
8 pages (2000 words) , Download 2 , Essay
Free
The author says that the audience will fill up a survey questionnaire to determine their taste comments and other comments and suggestions. Colorful expensive brochures and flyers will be given to each free sampling student advertising the many health benefits taking the Lipton Green Tea to make them familiar with the products.
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The Brand Crash Marketing Essay
10 pages (2500 words) , Download 2 , Essay
Free
 The author states that while statistical analysis and econometric techniques have been used to evaluate the trade-offs between alternatives, features and prices for products, there has not been a tool to inform the design process of architecture, environmental graphic design and the built environment. 
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Targets Marketing Strategy Marketing Essay
5 pages (1250 words) , Download 2 , Essay
Free
As the discussion stresses target is one of the most successful retailing companies in the United States. As part of analyzing the company’s business strategy, this report will analyze the article written by Duhigg entitled “How Companies Learn Your Secrets” followed by showing how it illustrates its use of technology.
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Don Martins Company Marketing Case Study
6 pages (1500 words) , Download 2 , Case Study
Free
As the paper stresses there are a number of competitors within the vicinity of the store. This is not surprising because the location is a favorite of comparison shoppers who come here and go from store to store on impulse buying, so in a sense it is to the advantage of Martin’s store to be located with the other stores.  
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Why a Firms Market Value Differs From Its Book Value Marketing Essay
4 pages (1000 words) , Download 2 , Essay
Free
This research will begin with the statement that the disparity between a firms market value and book value can cause crucial effects. Normally, the value of a firms equity determined by the market should go in parity with the value of accounting records or book value. But practically, there may be evident disparities between market value and book value.
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The Managerial Theories Marketing Essay
7 pages (1750 words) , Download 2 , Essay
Free
The standard economic theory would indicate that the more managers are offered to work in a firm, the greater their motivation to work, and the more attractive employment in the firm is to those searching for a new position. The microeconomic theory also predicts that the more one is paid for one's work, the more hours one will work.
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Vodafone AirTouch Marketing Essay
12 pages (3000 words) , Download 2 , Essay
Free
Vodafone currently has equity interests in 27 countries and Partner Networks in a further 40 countries. It has achieved this status in about three decades with a spate of acquisitions and takeovers. This vertical expansion has never been let up since its formative years and has become its planned positioning strategy in its objective of becoming.
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Leadership In Healthcare Marketing Essay
5 pages (1250 words) , Download 4 , Essay
Free
Leadership is a dynamic process and there are great variations in the definition of leadership, however, it is widely agreed that for a leader it is imperative to have a vision through which they can inspire their followers. The followers must have trust in the vision and mission of the leader and the leader act as the role model for them.
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The Marketing Strategies of Mall of America Marketing Coursework
3 pages (750 words) , Download 2 , Coursework
This research will begin with the statement that the Mall of America is the largest enclosed retail as well as family-entertainment complex in the United States of America. The Mall receives more than 100,000 people every day; the Mall receives about 40 million visitors annually. The Mall of America was created not only to attract locals but also regional and international tourists.
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Grunert's Total Food Quality (TFQ) Model Aid Food Marketing Essay
7 pages (1750 words) , Download 2 , Essay
Free
This paper illustrates that food industry firms in the UK sustained to attain greater efficiencies through the use of technology for inventory management and merchandising. Retail merchants control labor costs, their principal operating expenditure, by using checkout scanners and computer programs that help in labor arrangement.
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Explaining Cinema Tickets Price Differences Marketing Essay
3 pages (750 words) , Download 2 , Essay
The fundamental reason why a cinema owner offers lower prices to students and seniors is because the resulting percentage increase in the number of tickets these groups purchase more than offsets the percentage decline in price, thereby increasing total cinema revenues. The economic principle is known as the Price Elasticity of Demand.
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