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Marketing Essays

Result for Subject Marketing:
19702 essays
Advertising and Experience Design Strategies of Coca Cola and Pepsi Marketing Assignment
3 pages (891 words) , Download 2 , Assignment
The availability of the internet has changed the face of integrated marketing. These two companies have used the internet in developing their websites and Facebook pages to get closer to the target market. Over the years the two companies have been changing their packaging to remain relevant and superior to identify with the customers.
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Pricing and Brand Equity Marketing Assignment
1 pages (250 words) , Download 3 , Assignment
Free
Companies continually advance and reform their brands to gain not only competitive edge, but also brand equity. Inventioncredit gives brands the license and latitude to utilize strategies that are against category culture
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Global Corporate Strategy of Honda Marketing Essay
2 pages (656 words) , Download 5 , Essay
Free
Honda’s best market is the US, where most of its sales are made. The automobile product line accounts for Honda is about 90% of its sales. It includes recognized America’s top-sellers like the Accord, Civic, Legend, and Prelude, in addition to the luxury Acura. The second most bought car in the USA is the Accord, even though it essentially ranks first on the nation's list of mainly stolen vehicles.
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What are some ways in which Facebook can be used by b2c marketers Marketing Essay
1 pages (250 words) , Download 2 , Essay
Free
is an opportunity for marketing companies to exploit diverse techniques across different channels depending on demographic accessible to them (Kotler). The Web has emerged as the best place for many consumers where most of them do shopping research. Facebook pages is a great
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The Case of Beats Electronics in Relation to Customer Value Creation Marketing Assignment
4 pages (1227 words) , Download 3 , Assignment
Free
Value creation is one of the core aspects of any firm as it is linked to shareholder value. It is important to care about the manner in which customers place value on the brand. Customer perceptions of value are often unclear which creates a wide opportunity for companies to tap into. This subsequently enables a firm to achieve growth.
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Orange_Electronic_Company Marketing Essay
2 pages (500 words) , Download 2 , Essay
Free
ation to clients concerning data supply, provision of wide range of information to meet the clients’ needs on technology and distribute the various demands to their clients. The company will focus on selling mobile phones, and other information communication technology
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Streetwear See Major Comeback Marketing Book Report/Review
1 pages (250 words) , Download 2 , Book Report/Review
Free
The Streetwear industry has made a tremendous come back into the world markets. The streetwear has dominated the designer industry with several collections of designer fashions that have attracted several consumers. This has proliferated great profits for the industry leading to a strong economy. The Streetwear has depicted exemplary performance.
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Marketing History of the NYC Commercial Marketing Essay
2 pages (551 words) , Download 2 , Essay
Free
A musical approach is still in use by today’s companies but not with the same style and deliverance. Applying the same commercial today would make Hotel Seville seem as if it is trying too hard by both its potential clients and competitors. Competitor hotels in New York would use a different advertising approach.
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Case Study: Renova Toilet Paper Marketing Case Study
5 pages (1250 words) , Download 6 , Case Study
Free
The author states that Renova company management has a responsibility towards ensuring that their lack of clear cost advantage in the market does not create a disadvantage. The company also requires distinctive positioning of brands or unique product features. The major problem, therefore, is to expand into new markets.
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Laduree Aviation Catering Company Overview Marketing Coursework
9 pages (2546 words) , Download 2 , Coursework
Free
Due to its expansion and ever-increasing market base, it has since increased the number of its employees to offer adequate and quality services to the airlines. The company conducts annual research on how to provide services that will meet the specific needs of every airline, and as such, Laduree Aviation Catering has improved its yearly profitability.
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How Presentation Order Affects Package Perceptions Marketing Assignment
1 pages (320 words) , Download 2 , Assignment
Free
Rajesh and Davis 62 explain that the research’s main purpose is to illustrate how consumers evaluate product package items based on their presentation order. From the presentation, the first item becomes the determining factor in evaluating the product or service information that has a difficult calculation. 
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Electronic word of mouth (eWOM) Marketing Assignment
1 pages (250 words) , Download 4 , Assignment
Free
A better way to understand self-enhancement is to imagine oneself as a customer who read an ad they can relate with and took a step to share the ad with their colleagues or friends. Altruism is that unselfish concern that drives one to be developing ones identity by
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Reflection in Marketing Marketing Personal Statement
1 pages (353 words) , Download 7 , Personal Statement
Free
Thereby, marketing mix could readily serve as a vital weapon in the arsenal of any marketing manager that could viably help to contrive a successful marketing strategy and to eventually execute it with much finesse and tactics. As a professional, this has drastically changed the way I envisage products and the product-associated scenarios and facets I deal with regularly.
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League of Denial Marketing Assignment
1 pages (359 words) , Download 2 , Assignment
Free
By introducing the protective gears and helmets, the National Football League (NFL) should have known about the issue with players’ head injuries. This is because the sport involves physical contacts that cause concussions and brain injuries that affect the health and fitness of the players (Fainaru-Wada and Fainaru 15). 
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Public Relation Marketing Assignment
1 pages (250 words) , Download 4 , Assignment
Free
Measuring the results of public relations efforts is important as it helps to ensure that all the objectives that were established are met. The measurement of the efforts of
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South Korea : Amazon Firestick Marketing Essay
2 pages (500 words) , Download 3 , Essay
Free
In additions, the promotions for the product would also be conducted after researching well on the individualistic preferences of the target audience. For this reason, the online
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Marketing Strategies of Tesco Plc and WM Morrison Supermarket Plc Marketing Essay
11 pages (3185 words) , Download 3 , Essay
Free
The UK retail industry contributes about 16% of its total economy. The major retailers in the UK have shown optimism towards the sales prospect of 2015. 76% of the retailers have reported that they are expecting huge sales growth as well as a high level of investment and employment by the end of 2015.
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Groupon Business Model Marketing Case Study
1 pages (311 words) , Download 3 , Case Study
Free
Groupon encourages customers of the world to get united, buy goods and services as groups instead of doing this on a personal level. This main reason is for the groups to achieve profound discounts from the regional organizations. However, these group discounts are only applicable whereby a definite number of consumers sign up for the agreement.
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Strategic Information System Planning in UAE Organisation Marketing Assignment
7 pages (1750 words) , Download 2 , Assignment
Free
Air Arabia is recognized locally as well as internationally for its strong performance and community efforts. It is already named “Low-cost carrier of the year”. The Middle East has enormous opportunities to grow as a leading business zone, Air Arabia is one of the ways to reach to peak, and this airline is on its right way. Air Arabia is trying to achieve its mission of being the best.
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Promotion Strategy Marketing Research Paper
7 pages (1905 words) , Download 2 , Research Paper
Free
In this study, it has been outlined that promotion strategy is dependent on a large number of factors. This strategy gets altered with changing consumer tastes or preferences, customer relationship with the brand, nature of target audience, etc. The nature of a product or service and its position in PLC is another factor that determines promotion strategy.
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MailChimp as One of The Newsletters in Advertising Marketing Essay
3 pages (750 words) , Download 2 , Essay
This marketing tool has the following advantages: it provides the users with a variety of email templates that include email newsletter designs, email card templates, templates for event invitations among others. The disadvantage includes the overgeneralization of the message which might make it irrelevant to some users.
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Sustainable Relationship Marketing: McDonalds Corporation Marketing Assignment
28 pages (8009 words) , Download 3 , Assignment
The analysis of this company has shown that Mcdonald's has made a focus on a customer-centric approach early before the concept of relationship marketing has gained wider popularity. However, by the 1990s the company has lost its focus and failed to satisfy changing customers’ needs and tastes. This failure to pursue customer’s interests and ensure customer-value service has led to financial losses.
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Consumer influence on Companys Production Process Marketing Essay
8 pages (2000 words) , Download 2 , Essay
Free
This paper gives information that they have been making the necessary decisions as to what to produce, how to produce and when to produce it. This is the classical economic belief that has ruled the production industry up until customers also felt the need to chip in. Even though production remains a reserve of...
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Innovation Model of the Company Spring Marketing Essay
4 pages (1396 words) , Download 4 , Essay
Free
In previous years, several organizations were able to survive in the respective financial markets even with a limited amount of innovation. Their only focus laid on offering quality products and updating about any sort of product change to the customers in order to attain a superior competitive position (Raphael & Christoph, 2012). 
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Social Media Campaign - Starbucks Marketing Essay
9 pages (2584 words) , Download 3 , Essay
Free
The company has adopted tactics for arousing customers’ interest in its products through social networks. It has incorporated advertising websites into its marketing strategy such as the one sponsored by Austin’s advertising department at the University of Texas. The site has an extensive collection of links that are related to any advertising field.
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Methodology and appendix for How to successfully Market Sport Nuitrition for Females in London Marketing Research Paper
3 pages (750 words) , Download 2 , Research Paper
The school health teaching programs on the other side, contributes full education potential and good health by providing adequate skills, social support and environment support to children and adolescent ones. Effective promotion of healthy eating strategies among the
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IKEA and JC Penney Strategies Marketing Case Study
2 pages (735 words) , Download 2 , Case Study
Free
The interesting fact about IKEA’s success is the misfortune of boycotting supplies in 1955 which resulted in the company’s main success standpoint in the design and manufacture of its furniture forming the main basis for global success. The other area that allowed for IKEA’s global success is the high control over the design, specification, and manufacture of its furniture.
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McDonalds Marketing and Promotional Activities Marketing Case Study
4 pages (1133 words) , Download 2 , Case Study
Free
The fast-food retailers with the objective of earning profit sometimes tend to provide food products that are harmful to health. Obesity has become the major health issue for which the fast food industries are being held responsible. Fast foods contain high amounts of fats and calories that are unhealthy and therefore consumption of those foods leads to obesity and other health disorders.
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Marketing and Advertising of Whirlpool Marketing Essay
1 pages (250 words) , Download 2 , Essay
Free
Hence, the company’s biggest campaign brand efforts, "Every Day, Care". The brand is meant to shift away from the advertisements that are functionally focused on the fundamental emotional benefits that the companys products produce. According to Jon Hall,
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Bargaining Power of Suppliers and Buyers Marketing Case Study
4 pages (1220 words) , Download 3 , Case Study
Free
The US has a very strong culture of flying, which is similar to the popularity of road transport in developing countries. As such, it is extremely unlikely that any other transport mode can overtake flying. The US airline industry is extremely competitive. It is easy for competitors to be partially or completely locked out of the market if they cannot keep up with market conditions and changes.
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Tom's of Maine toothpaste 4 P's of marketing Marketing Research Paper
2 pages (500 words) , Download 6 , Research Paper
Free
t, our Reason for Being, which inspires our strategy; and a practical tool, our Stewardship model, which forms the basis for our everyday decision-making” (Tom’s of Maine, 2015). Remember that Tom mentioned about sustainability and profitability. In the actual operation of
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Marketing for Southwest Airline Company Marketing Case Study
4 pages (1000 words) , Download 2 , Case Study
Free
This paper gives details that the industry is also at the threat of facing external attacks such as by the terrorists whose impact is negative on the operation of the industry. The attacks result in losses that take a long time to recover. They also result in loss of a significant number of customers.
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Information Systems: A Restaurant Situation Marketing Assignment
1 pages (295 words) , Download 3 , Assignment
Free
One way of ensuring that the restaurant remains active and attracts more customers using information systems is by marketing its products to people. This way, the restaurant can offer test products to its customers. With the emergence of new products from competitors, the restaurant would ensure that it has provided a variety of products for the consumers.
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Analysis of Wal-Mart Chain Supply Management System Marketing Essay
3 pages (940 words) , Download 2 , Essay
From the paper, academic interest is an important factor in dealing with research. Academic interest ensures that the research is carried out with much keenness and more relevant information is obtained. Academic interest is important as more focus is put on the research so that the intended objective is achieved.
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The Main Competitors of the Ford Company Marketing Assignment
4 pages (1062 words) , Download 2 , Assignment
Free
When launching a new product in the market customer education is needed so as to set the tone for the customer base and competitors. In already established products there is no need for consumer education or brand discount in order to encourage sales. Here the brands are in intense competition because the products are almost similar.
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A review for "Sally Hogshead on How You Can Unlock Your Natural Ability to Fascinate" Marketing Book Report/Review
1 pages (250 words) , Download 2 , Book Report/Review
Free
Sally says that brand adds value, which can result in a product charging more than the competitor despite the product having the same worth as the competitor’s. Brand adds value to a product, making people be fascinated by it. Human beings too have the ability to
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The Impact of Youth Travels on Travel Industry Marketing Essay
10 pages (2859 words) , Download 2 , Essay
Free
According to the authors Richards, and Wilson (2004), international travels have witnessed an uptrend since 2010. The growth rate for youth travel has significantly risen owing to tourism and educational purposes. The travel industry is experiencing a transformation with youth travels fuelling the growth.
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Digital Revolution in Global Marketing Marketing Essay
5 pages (1526 words) , Download 4 , Essay
Free
The implication of the e-commerce industry is playing an important role in developing the financial services as well as the retail industry as well. Correspondingly, it can be stated that the digital revolution in the global business encourages adoption as well as the practice of online marketing to enhance the domain of performances.
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Marketing Management Marketing Coursework
2 pages (500 words) , Download 2 , Coursework
Free
In most cases, a strong customer relationship means that the client keeps doing the business with the company or the provider for long periods (Kotler & Keller, 2011, p. 173). Additionally, it means that the
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Navis SWOT analysis Marketing Essay
2 pages (500 words) , Download 4 , Essay
Free
However, economic analysts state that in the near future, the sector is likely to improve its profitability because the market today is saturated,
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Consumer Behavior Paper Marketing Essay
2 pages (500 words) , Download 2 , Essay
Free
The buyer recognises that he has a need that requires to be fulfilled. The need can be motivated by either an internal or an external stimulus. Attending gym classes out of town every evening made feel I needed to own a car. To make the problem worse, I
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How Marketing Creates Value to Satisfy Customer Needs Marketing Essay
1 pages (261 words) , Download 2 , Essay
Free
The subject also enlightened me about the process of how consumers think before buying anything which is very important for marketers.   In general, people first think about what they purchase especially if the product requires high engagement (in the case of high-value products such as cars), and evaluate the product against various standards such as benefit, risk, price presentation, and brand.
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Launching a Cigarette Product Called F&H Cigarette Marketing Essay
6 pages (1758 words) , Download 2 , Essay
Free
The techniques that are employed in marketing include choosing market segmentation and targeting a market through analysis of the market, in addition to understanding the behavior of consumers. Marketing activities like promoting a product in marketing are different from production or manufacturing, which involves producing a product that is intended to serve a particular target market.
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Contemporary Marketing Practice Marketing Assignment
6 pages (1658 words) , Download 2 , Assignment
Free
For this purpose, the company uses an integrated and customized approach in developing business practices and strategies. It can also be identified that Zara has taken up differentiated approaches with the sole aim of negating competition in the market and has been able to do so to a commendable extent.
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New Marketing Venture - Benefits and Limitations of the Entrepreneurial Marketing Communication Procedure Marketing Term Paper
9 pages (2250 words) , Download 2 , Term Paper
Free
Small businesses are mostly managed by the company owners who tend to make all the strategic decisions based on their intuitions. Entrepreneurial marketing communication concept influences firms to shift their focus from the traditional marketing communication practices towards more challenging and innovative marketing communication procedure.
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Social Media and Strategic Communications Marketing Research Paper
11 pages (2866 words) , Download 5 , Research Paper
Free
This is the categorization of individuals as belonging to either the lower, middle or upper classes. People in the upper class have high-income levels and consequently higher spending. Although it has been noted that a section of the upper class is intent on maintaining lower spending, the larger section usually prefers the opposite.
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Product Life Cycle Marketing Assignment
1 pages (250 words) , Download 6 , Assignment
Free
The initial phase is the introduction of the 3D television that required the application of the most recent technology. The design engineers tasked with the responsibility had to carry out scientific research to identify the best communication
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First Lady Fashions and Frank Knight Marketing Essay
2 pages (500 words) , Download 2 , Essay
Free
The enterprise sells eighty percent of its production to large and medium-sized department stores while the company sells the rest to women speciality boutiques. Harry Gold is the company’s owner and primary stakeholder who accumulated savings from his previous job in the New York garment district and opened the firm.  
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Samsungs Innovative Policies and Products Marketing Case Study
11 pages (2750 words) , Download 3 , Case Study
Free
2013 saw the company hire 97.937 new workers outside of Korean headquarters –mostly in its global production branches in Asia so as to meet rising global demand for its mobile devices. The company further encourages policies that guarantee responsible recruitment and prevention of gender discrimination (Robbins, et al, 2014).
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Fast Food Rulers in China Marketing Research Paper
4 pages (1294 words) , Download 3 , Research Paper
Free
Market research carried out in China revealed that Chinese tastes and preferences were different from those in the US market. As a result, the Yum Corporation decided to adopt a different strategic approach. The approach entailed the addition of dishes to the KFC menu that conformed to the Chinese local delicacies.
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