Marketing History of the NYC Commercial - Essay Example

Hotel Seville’s commercial for 1970 would not be as effective today as it was back then. A musical approach is still in use by today’s companies but not with the same style and deliverance. Applying the same commercial today would make Hotel Seville seem as if it is trying too hard by both its potential clients and competitors. Even though the quoted prices in the commercial are very reasonable, competitor hotels in New York would use a different advertising approach with almost similarly affordable prices and garner a bigger market share. During the 1970s, New York was going through a rough economic patch. As a result, Hotel Seville targeted the middle and low classes of New York and guests from neighbouring states or countries. However, the commercial fails to express the cultural and national diversity amongst its actors that it so desired to attract during this period (Trainluvr, 2006). Instead, the guests visiting the hotel in the commercial, along with the staff, represent the majority of ethnicities existent in New York during the 1970s.

In the 1970s, New York was not as used to government bailouts as it is today. Many of the city’s parks were grounds for widespread vices such as drug trafficking and prostitution. Finding a hotel that was not close to such places proved hard for many New Yorkers during the 1970s let alone visitors. Hotel Seville sought to capture this market and fill the accommodation market gap present in the city. A delayed cleanup by state authorities compelled hotel owners to emphasize their hygiene and infrastructure as seen in this commercial. This difference in scenery and hospitality services became Hotel Seville’s primary message. The city’s economic hardship cannot reflect the most recent economic downturns nationally and within New York.

Wendy’s 1984 advertisement “Where’s The Beef?” could still be effective today because it endorses a revamping of its mainstay product, which is an extraordinary beef burger. To carry out this endorsement, Wendy’s 1984 commercial has the potential to revive a national adlib. Today’s fast-food economy had several big industry players such as McDonald’s and Burger King that would easily rival Wendy’s mainstay product. As a result, employing an adlib commercial like “Where’s The Beef?” could help Wendy’s maintain its current market share and possibly extend it into its competitors’ consumer bases. A dreary economy facilitates the intensification of advisement wars by fast-food companies. Low-wage earners with financial struggles often resort to fast foods to conserve their finances on meals. “Where’s The Beef?” would be effective in this potential market today.

Wendy’s target market back in 1984 was young adults. The commercial has snippets and catchphrases that tease young adults and even teenagers into discovering Wendy’s mainstay products. Unlike today, Wendy’s did not have it with a dreary economy that forces them to target low-income earners intending to save on money budgeted for meals. The commercial’s subjects include three grumpy seniors with slight suggestiveness that is appealing to parents and young adults (Haikarate4, 2014). The slight suggestiveness influences an impressionable audience towards branding the commercial and its associated products with the “cool” factor. Read More