Global Corporate Strategy of Honda - Essay Example

Honda as well produces motorcycles like the Foresight, Super Cub, and Shadow 750 (Ledderhos, 2003).To carry a lot of its products, Honda gives retail lending along with leasing to clientele and indiscriminate finance to dealers via the finance auxiliary in Japan, Canada, the United States, the United Kingdom, Brazil, Germany, Thailand, and other nations

To formulate their sales and marketing strategies, Honda gathers information about the level of satisfaction in terms of availability of resources, temperature, and condition of weather for largely for the South Asian Markets and satisfaction of end users. For the last few years, Honda had a major focus on growth in European as well as American nations (Berger, 2011). The car design does not require any noteworthy changes in their stipulation but when the growth site changes some approach is required purposely implemented so as to suit just the South Asian market. The means of the basic work is the same only some changes needed to be done in terms of fuel economy, braking system and steering system, weight, safety, size, friction tolerate means, friction plummeting method, and on the whole product look (Mito, 2012).

A salesperson that Honda looks for should have the following personal and professional qualities: Energetic along with strong people with selling skills; A goal-oriented team player who has a drive in addition to discipline to achieve something; outstanding communication skills, email, face-to-face and on phone; Client service centered and Strong together with digital apparatus.

Honda uses the Self-reviews method for performance evaluation based on the idea that salespeople are the most familiar with their duties and that their participation is important (Mito, 2012). The sales team rates themselves on some criteria, typically with an official survey form, and proposes improvements. They assist in clarifying their personal goals and expose the weak areas so that they may be tackled. The manager is usually left out of the process, even though the exchange of opinions between the manager and sales team might be important in the relationship, and augment the worker's understanding (Berger, 2011).

Purposing to create a lasting relationship with contented customers, Honda employs a proactive approach to carrying out customer satisfaction studies in every product segment. They then analyze the study results and feedback to the involved departments and dealerships as practical proposals for improvement and put them to use in daily activities.

So as to motivate the sales team, Soichiro Honda positioned human proposal and awareness to all personnel in the first place. He attempted to create a better setting for his workers, attract specialists and inspire their work in the top possible way(Ledderhos, 2003). Inspiring the workers was one of the main aims of the management of human resources at Honda. Mr. Honda knows that encouraging his employee’s personal development, and their desire for self-actualization can bring him accomplishment in the industry. He inculcated in his workers the drive to learn devoid of fear of failure, having built the road to accomplishment.