Marketing and Advertising of Whirlpool - Essay Example

Marketing and advertising of Whirlpool Marketing and Advertisement of Whirlpool The marketing effort of Whirlpool is designed to showcase the power of simple chores having the ability to drive greater things that can make a difference in people’s everyday lives. The company is seeking to alter people’s way of mind about the everyday effort they make to keep families running. Hence, the company’s biggest campaign brand efforts, "Every Day, Care". The brand is meant to shift away from the advertisements that are functionally focused on the fundamental emotional benefits that the companys products produce.

According to Jon Hall, Whirlpool’s senior manager, the marketing campaign marks a shift from aspiration to inspiration (Ellenbogen, 2014).What are the global marketing and advertising strategies for whirlpool?According to Larson (2009), Whirlpool has found increasing success in the global market. The success of the company is due to a particular global market and brand strategy. It is the outcome of decision-making strategic at the multi-national level. The company first extended through a standardized brand message within Europe.

Whirlpool has since patterned its present international success of its European strategy. The company portrays the value of employing a consistent and efficient global market strategy. The leadership in the company notes that a strategy of transnational branding has become successful. Whirlpool has succeeded through correlation of their communication, product, pricing and market channel strategies. The same techniques are exploited presently with their continued penetration of the market and growth in both Asia and Latin America (Larson, 2009).

ReferenceEllenbogen, M. (2014).Whirlpool Opts for Emotional Positioning in Ad Campaign. Retrieved from http://www.psfk.com/2014/10/sheet-metal-animal-sculptures-charity.htmlLarson, R. (2009). Global Marketing Strategies and Implications for US Based Firms. New York: Routledge