Laduree Aviation Catering Company Overview - Coursework Example

Sales Proposal for Laduree Aviation Catering affiliation Introduction Laduree Aviation Catering Company is renowned for its expertise and reputation in discharging catering services to airlines. The company offers a wide range of catering serves to international airlines, and it has experienced a tremendous growth in the past few years due to its diversification and timely approach to customers’ urgent needs and demand. Laduree Aviation Catering Company has over the recent past demonstrated the ability to tailor the range of products to meet the customer’s specific needs and this has helped the company to attract the attention of many homeland and international airlines (Pryke, 1987). The company has highly experienced and dedicated employees that not only serves the customer as required, but also demonstrate the utmost level of professionalism in their approach to duties and responsibilities. As thus, the company mission of quality and timely delivery is instilled in them, consequently enabling it to soar to greater heights. Objectives of the sales proposal The objectives of this sales proposal is to promote our services to international airlines including Qatar Airways through providing highly professional services to the passengers on board while embracing quality and an utmost competence. Another objective of Laduree Aviation Catering Company is to offer world class catering services that will go a long way in encouraging more passengers to board your airplanes Laduree Aviation Catering Company overview The ultimate goal of Laduree Aviation Catering Company is to ensure that quality and timely customer services are mainstreamed in the system and that its operations are guided by the principles of high professionalism. The Company has an experience of over 100 years having been at the helm of this business. Laduree Aviation Catering services entails services dealing with a range of products that are well manufactured by the company and stored in various distribution shops for easy supply to the market and the main customers who are the airlines. The products are the Laduree Macaron, pastries, and chocolates that are well prepared by highly qualified catering professionals with a long experience in the field. Laduree Aviation Catering offers services to a wide range of airline companies. The company boasts of highly experienced chefs who can handle different kinds of food preparation with utmost competence and without compromising the quality. Laduree Aviation Catering offers a wide selection of the special meals that caters for different dietary requirements of varied people. A special meal on the flight is provided on prior request to provide the customers dietary requirements. Some of their clients include UK private jet airlines, Qatar Airlines and Malaysia, Kenya airline companies among others from Africa and across the global. The company has an experienced employee base of over 1000 employees. Due to its expansion and ever increasingly market base, it has since increased the number of their employees to offer adequate and quality services to the airlines. The company conducts an annual research on how to provide services that will meet the specific needs of every airline and as such; Laduree Aviation Catering has improved its annual profitability. The company yields huge profits every year due to its continuous commitment to improve its services and range of products that are market and customer-friendly (Pryke, 1987). Products at Laduree Aviation Catering Laduree Aviation Catering Company deals with a wide range of products that have revolutionized not only the airline industry, but also the decoration and home fragrances industries. The Aviation Company has an extensive customer base as it serve many airlines with the high-quality catering services and products. Some of the products include the Laduree macaron and pastries, perfumed candles, home fragrances, perfumes and chocolates that are well prepared by highly qualified catering professionals. The chocolate collection comprises of many subtle blends with varied tastes and textures in which the chocolate is combined with chestnut, flower honey, cinnamon, hazelnut, raisins, coconut, and lemon. Colorful arrays of Macarons also provided at Laduree Aviation Catering have enticed the world. These small round cakes that are smooth and soft in the center, and crisp on the outside, are made daily in the Ladurée ‘lab’. Ladurée Gift Boxes are used to supply the ranges of gift boxes for the passengers with the contents of the beautiful presentations ranging from perfumed candles, home fragrances, Champagne, perfumes, Beauté sets and simply a selection of our world famous macarons. Laduree Aviation Catering deals with services ranging from canapés, starters and main courses to the fine patisserie. All these have been tailored to suit the customers needs and requirements. Laduree Aviation Catering also deals with macaron products that include well-prepared cakes. The cakes that they prepare are of high quality and thus have in the recent past enticed the world as they are consumer friendly. The catering company also produces highly nutritious chocolates with varied brands and tastes to suit the specific customers’ requirement. The company offers catering services to the in-flight jets and airlines and has in the past recorded excellent reputation and standards that have seen it soar to greater heights. Laduree Aviation Catering has put in place a highly dedicated and experienced team, able to offer an impeccable bespoke service in delivering its exquisite cuisine selection to meet the high expectations of each of the private jet clients. From the canapés, starters and main courses to fine patisserie, the Laduree Aviation Catering offers a wide menu selection that is produced in its Ladurée Harrods restaurant. No doubt, the company is destined to become the first in-flight catering choice.  Qatar airline company overview (Customer company description) Qatar Airways has achieved much of its phenomenal route expansion averaging to 30% growth every year, as well as flying one of the most modern fleet of 140 aircraft in the skies today (Chang et al., 1997). Qatar Airways has a global network currently spanning key business and leisure destinations across Middle East, Africa, Asia Pacific, North America, Europe, and South America, with scheduled flights operating to and from the hub in Doha, the capital of the State of Qatar (Chang et al., 1997). Qatar Airways has achieved its main goal to be the best in the world and consequently reach the pinnacle of the airline industry for the outstanding in-flight service, operational excellence, and superior onboard products. With a large numbers of passengers and more of choice available in the skies today, the airlines looking to maintain and grow in their market share. Therefore, it must strive to provide the high-quality service and increase efficiency (Airways, 2012). Laduree Aviation Catering provides in-flight catering services that conform to the new age of airline dining. It provides an amazing cuisine that is designed by renowned chefs in the world. Savour exclusive vintages are also expertly served. The airways ensures that there is a constant demand for à la carte service menu that lets the customers enjoys the mouth-watering dishes provided at any desired time. Each of the seats has a large dining area that makes the airline a perfect setting for 5-star dining. Qatar Airways provides a wide range of onboard services, which I believe the Laduree Aviation Catering Company can handle, given its competence and highly renowned experience over the recent past. Qatar Airways Onboard catering needs (Customer needs) In addition to the exquisite cuisine provided by the experienced chefs, Qatar Airways ensures that a perfect beverage accompanies the meals. Drinks are easily accessed in large dining area within each of the airplane seats (Flottau, 2007). The company offers a vast range of signature drinks that passengers can enjoy as an aperitif or a complement to their dish. Some of them include the enticing combination of spicy zest, the signature mock tails, fruity fizz or and other fruit juices. A freshly brewed cup of tea or coffee is served after every meal to help the passengers to relax and unwind. Also, wine and spirits are available for those who consume such. Alcohol beverages come in varied types that can fulfill the needs of the customer. Qatar airline has four master chefs that have been chosen to create a unique first class menu and to ensure that the passengers are served with tantalizing meals hence boosting their experience while traveling. They spend several months adapting and conducting tests on their specialty dishes before making them for customers. Comparison between Fauchon Paris and Laduree Aviation Catering Company Qatar Airways offers a wide selection of the special meals to cater for the varied dietary requirements of their passengers. It is clear that Qatar Airways onboard catering services require a catering company that can provide quality and highly professional services that satisfy the specific needs of the customer. I believe the Laduree Aviation Catering Company has the prerequisite requirements to be able to offer the catering services at affordable costs as compared to other catering companies, such as Fauchon Paris. Laduree Aviation Catering Company has highly experienced chefs who can produce a variety of dishes to cater for the needs of passengers from varied cultures. The business provides many food products that suit the specific customer needs and desires. The company provides great discounts on their services and products and as such; the client may end up paying an equivalent of half the cost for their product and services compared to other catering companies. For instance, Fauchon Paris catering company prices of champagne, non-alcoholic drinks, wines and spirits are quite high compared with the Laduree’s. As such, this friendly cost gives Laduree a competitive advantage and makes it a perfect firm to offer catering services to Qatar Airlines (Wood, 1997).  The highly seasoned foods and fresh fruits and juices give Laduree a competitive edge over the other competitors. No doubt the firm provides fresh food and products all the time to its customers. Moreover, Laduree is flexible in terms of the type of meals and range of products it offers the customers. Customers can make a prior request asking Laduree to provide a certain meal during the flight, which is always provided. By so doing, the company has an edge over the other companies since it tailors its need to suit the demands of the customer. Chocolates and other pastries at Laduree Aviation Catering are prepared according to the required standard or customers’ preferences. Such a provision makes Laduree reliable since it produces it’s all its products. It is crucial to note that most of the catering companies outsource their materials and foodstuffs hence incurring huge costs that are carried on to the passenger. As such, Laduree offers leverage on the foodstuffs that they provide in the Airway. Costs of the products We are pleased to offer the following quotations for references. The prices indicated in the references reflect the total costs that will remain unchanged for the next three years. This will enable your renowned company to make proper financial decisions since our prices are fixed for that period and no such time it will change. The cost has factored all the uncertainties that are likely to occur in the course of the three years. It is worth noting that a 20% discount has been placed for all the services and products, making it affordable and hence customer friendly. We believe such attractive prices will motivate more passengers to join your airline industry. . An assortment of breakfast cheeses cost £9.20, which includes bread, Cantal, Sainte Maure Fermier and Ladurée butte (Laduree Aviation, 2010). Ladurée crudités entails the freshly cut seasonal garden vegetables with assorted dips costing £13.80. Club Champs-Elysées consists of riquette salad, black olive, courgette, and mozzarella, toasts, parmesan cheese in pine nut, dried tomato, aubergine, basil dressing and rosemary and totaling £17.85. Beef fillet with galanga root and potato candies cost £33.35 (Laduree Aviation, 2010). The prices for Laduree are lower as compared to Fauchon catering company, and this aspect makes it be highly competitive. In case one requires special dietary specifications, he should pay 15% as the service fee (Laduree Aviation, 2010). Sales Support Package At Laduree Aviation Catering company, we offer a wide range of sales support packages. It includes packaging of the food gifts in the box enclosures and packaging of executive lunches in food boxes. We also ensure that the dining tables and areas are kept clean as required. In order for customers to be well acquainted with our broad range of services, we regularly conduct training for all the passengers onboard to enable them to make appropriate decisions concerning their choices. Laduree Aviation Catering provides customers with brochures and other catering documentary materials in all international languages, to ensure each customer understands what the company offers and hence make proper decisions. Sales Support Team and their Roles For any organization geared to make profits and thus achieve its goals and aspirations, the selection of people to conduct the sales promotional activities is very crucial as this determines the general productivity and performance of the company (Momberger & Momberger, 2003). Teamwork is a very crucial aspect to consider as a prerequisite for better results or developmental achievements in any group or society as it allows individuals from diverse backgrounds with reference to educational, cultural or gender to participate in working towards a common goal of that particular team (Mathieu et al., 2010). The sales team at Laduree consists of professionals who are well equipped to conduct the activities of the group and the organization at large. They are: 1) Sales leader role and responsibilities Establish the persona deliverables, the improvement targets and charter and the sales goals. Specify and monitor the selling process model execution Manage costs of sales and resources Provide the sales professionals and the sales support customer resource management 2) Sales professionals role and responsibilities Accept standards of performance goals Pipeline management Forecast accurately Provide timely management reports Oversee the evaluation, the solution design and the implementation planning 3) Sales managers role and responsibility Staffing and career guidance Management reporting Lead management 4) Sales support staff members role and responsibility Provide joint customer feasibility evaluation, implementation plan, and solution design Assists the sales professional in management reporting. Conclusion The company has been on the helm of the catering business with an experience of over 100 years. It has received accolades and awards by the international body for offering excellent and outstanding performance in the aviation industry. We want to thank you for your consideration. We are looking forward to your cooperation. Working with Qatar Airways will be the most humbling opportunity to deliver our expertise and demystify catering services. References Ahearne, M., MacKenzie, S. B., Podsakoff, P. M., Mathieu, J. E., & Lam, S. K. (2010). The role of consensus in sales team performance. Journal of Marketing Research, 47(3), 458-469. Airways, Q. (2012). Qatar Airways to join the oneworld alliance. Abgerufen is, 7(01), 2013. Flottau, J. (2007). Winning Strategies. Etihad, Qatar Airways And Gulf Air Work Out Individual Plans To Make Money, Finally. Aviation Week & Space Technology, 166, 19-21. Laduree Aviation, (2010). Laduree Aviation menu. Retrieved from http://ladureeaviation.com/ Momberger, K., & Momberger, M. (2003). Aviation catering news. Momberger Airport Information. Pryke, R. (1987). Competition among international airlines (No. 46). Wood, R. C. (1997). Working in hotels and catering. International Thomson Business Press. Yun Chang, Z., Yong Yeong, W., & Loh, L. (1997). Critical success factors for Inflight Catering services: Singapore Airport Terminal Services practices as management benchmarks. The TQM Magazine, 9(4), 255-259. Read More