Electronic word of mouth (eWOM) - Assignment Example

Electronic word of mouth (eWOM) Insert Insert Self-enhancement Yes, self-enhancement or altruism is the backbone of a good eWOM. It is the genesis and a motivator for a good electronic word of mouth. It is because altruism motivates more consumers want to share the experience with the other people in the online community through the awareness platform. A better way to understand self-enhancement is to imagine oneself as a customer who read an ad they can relate with and took a step to share the ad with their colleagues or friends.

Altruism is that unselfish concern that drives one to be developing ones identity by posting on the net helping to build ads. The eWOM as a marketing strategy depends on how the organizations trigger the altruistic motives of the consumers so that they can be advocates of the company’s brand on an online platform through relaying of feedback. They could do this by developing catchy ad messages to relay via the internet to their customers hence offering an excellent base for interaction to generate a good eWOM in customers.

Economic incentives The outfit concerning eWOM should bring forth returns to either the company or the individual who has invested time in knowing. Expert’s opinion is very strong in eWOM compared to any other opinion. Because they will use the eWOM platform to offer professional counsel and as such demand incentives, the economic returns are tenable. What the expert think about your product will determine the consumption rate. When experts pass negative opinions via eWOM in a faster way than positive opinions, consumers scare from the product.

However, when it comes to incentives, they will work in a manner to suit the business.