What are some ways in which Facebook can be used by b2c marketers - Essay Example

Facebook and B2C Marketers Business-to marketing is important in marketing because they provide the best strategies that can be used by marketers to promote their commodities among consumers. Technology has made it possible for B2C marketers to expand their channels of marketing. Additionally, it is an opportunity for marketing companies to exploit diverse techniques across different channels depending on demographic accessible to them (Kotler).The Web has emerged as the best place for many consumers where most of them do shopping research.

Facebook pages is a great chance for marketers especially B2C marketers. B2B marketers can also utilize Facebook pages to send the word out to consumers about the organization or products. Great companies have been using Facebook to advertise their products and services. Some of these companies include entertainment companies such as music sellers, movie studios and booksellers (Dunay, and Richard 15). Facebook is the best place for B2C marketers as such they should have their presences there.

Marketers can easily interact with the consumers and have more information about the consumer. Facebook gives B2C marketers a good brand-building environment. B2C marketers can use Facebook as a channel for marketing their products. The marketer has to build the fan base. Increasing the number of fans on Facebook can be done by providing them with attractive contents such as videos. Growing the number of fans on Facebook page can be done by using a method that requires a person to like the page before accessing the content.

The more the number of fans on Facebook page the more it is easy for a B2C marketer to improve awareness of products or organization (Dunay and Richard 16).Works CitedDunay, Paul, and Richard Krueger. Facebook Marketing for Dummies. Hoboken: John Wiley & Sons, 2010. Print.Kotler, Philip. Marketing Insights from a to Z: 80 Concepts Every Manager Needs to Know. Hoboken: John Wiley & Sons, 2003. Print.