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Groupon - Essay Example

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Groupon is one of the fastest rising online businesses in the last decade with over 35 million subscribers as of October 2010. The company serves more than 150 markets worldwide reported an annual turnover of $1.6 billion for the year ending 2012…
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Groupon
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Groupon

Download file to see previous pages... The company makes profit by retaining utmost half the money paid by customers for subscribing to coupons. For instance, a $50 message can be bought by an individual for only $25, if purchased through Groupon. Then the $25 would be split between the retailer and Groupon as per their initial terms of contract. Each day, the subscribers of Groupon receive daily deals from a variety of local businesses including spa, home paints, restaurant, and so on. From the above discussion it can be said that if the minimum number of subscribers does not sign up for daily offers, the subscribers are not given discounts. E-Marketing Analysis The e-marketing strategy of the company helped to grow its revenue in one year and become one of the fastest growing companies. According to the business model of the company, the users get to avail discounts only when certain number of subscribers signs up for a deal. Such a strategy adopted by the company helps the existing subscribers to spread the message to their family, friends, followers, and hence encourage others to follow the suit. This e-marketing strategy helps the company to introduce themselves to new potential customers (Chaffey, 2008, pp.336). The company’s marketing and promotion strategy enables subscribers to share their experience on social media. This helps the company to spread the daily deals reach out to as many customers as possible. The company also offers group deals which add value to daily deals package because a customer who has never used the products of Groupon gets to avail attractive discounts. The process spreads through referrals helping the company to spread products to larger segment. In addition, the company sends daily emails to their...
The company also motivates its customers through social networking. The web design of the company’s portal uses a countdown timer clock and a tracker of number of deals signed by customers. Such interface helps the customers to spread the deals online to their friends and family. The company’s e-Business strategy also helps to reduce the cost of advertising and add value to the business by encouraging potential customers turn into repeat customers. The company also sends frequent emails to subscribers for daily deals and best offers. The company’s marketing and promotion strategy enables subscribers to share their experience on social media. This in turn motivates the subscribers to spread the daily deals reach out to as many customers as possible.
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The e-marketing strategy of the company helped to grow its revenue in one year and become one of the fastest growing companies. According to the business model of the company, the users get to avail discounts only when certain number of subscribers signs up for a deal. Such interface helps the customers to spread the deals online to their friends and family. Recent studies have also shown that Groupon subscribers are favouring Groupon mobile applications over traditional desktop internet. The company should invest more in mobile commerce technology. It will help the company to reach younger generations more easily and also increase revenue. ...Download file to see next pagesRead More
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