Management Practices - Essay Example

At Grandma’s Treats, there is a need to have a business model based on the concept of e-marketing and e-commerce. The owner of Grandma’s Treats could attract more customers and operate his business more effectively if he creates a website, advertises, and sells his "treats" on the World Wide Web. Interesting terms like e-tail or e-tailer are used to define online retailers these days. Almost every bid retailer has a presence on the internet and even the websites comparing prices of same product that available online from different vendors are present for the ease and comfort of the consumer.

There are two forms of electronic commerce, one that is conducted between different businesses referred to as business-to-business or B2B and the other that is conducted between business and a consumer also called Business-to-consumer or B2C. In a B2B, there can be predefined business parties or arbitrary parties involved over the internet whereas B2C is primarily practiced with arbitrary consumers over the internet with the help of platforms like Facebook, E-bay, Amazon etc. Internet marketing as of 2007 is growing faster than other types of media because exposure, response, and overall efficiency of Internet media are easier to track than traditional off-line media—through the use of web analytics for instance—Internet marketing can offer a greater sense of accountability for advertisers.

The whole of Media Campaign could be covered. The nature of the internet means businesses now have a truly global reach. While traditional media costs limit this kind of reach to huge multinationals, e-Marketing opens up new avenues for smaller businesses, on a much smaller budget, to access potential consumers from all over the world. Internet marketing allows the marketer to reach consumers in a wide range of ways and enables them to offer a wide range of products and