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Marketing Essays

Result for Subject Marketing:
19702 essays
Marketing Audit Report for MAC COSMETICS Marketing Essay
12 pages (3000 words) , Download 6 , Essay
Free
A financial summary is a report that presents which creditors, investors and other stakeholders of the company utilize in evaluating the financial performance of the organization. It is also utilized by the management of the organization in communicating the financial information of the company to the various outside parties.
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The Impact of Congruency of Ambient Scent on Static Advertising Recall Marketing Article
1 pages (496 words) , Download 3 , Article
Free
The use of scents to capture the attention of the consumer in the corporate sector dates back to the 1990s. The approach sprouted from the decreased sales in Royce as a result of embracing modern technology by the manufacturer, which altered the original scent of a Rolls Royce vehicle. Various industries appreciated the use of scents than on.
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How a Franchisor can Enhance Franchisee Satisfaction Marketing Coursework
9 pages (2250 words) , Download 2 , Coursework
Free
There are some sectors that have been highly competitive in the franchise business, for instance, the food industry. However, firms rely heavily on expansion by a mix of franchising, and company-owned outlets instead of expanding company-owned outlets. Explanations are offered by most of the literature in the agency theory.
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The UK Marketing Strategies of Caffe Nero and Costa Coffee Marketing Essay
7 pages (2189 words) , Download 4 , Essay
Free
In the UK, the high demand for coffee has resulted in the establishment of quite a number of outlets by established companies including Costa Coffee, Caffe Nero, and Starbucks. The UK coffee shop sector has enjoyed continuous growth for the last 16 years and it has emerged to be one of the most successful sectors in the UK economy.
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Pros and Cons of Emergent over Deliberate Planning Strategy Marketing Essay
2 pages (711 words) , Download 14 , Essay
Free
However, many mid-level and even top employees in an organization may make discrete decisions that unintentionally drive the whole business towards an entirely new direction. The resultant strategy of such unplanned decisions is called emergent strategy. An emergent approach can have both pros and cons to a business.
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Spotify highlights Marketing Article
1 pages (250 words) , Download 2 , Article
Free
All these functions are vital to the music industry, it must be understood that songs of different genres are launched daily. The rate at which songs fade is fast and, therefore for Spotify to
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Social Media Marketing for KOPI Restaurants Marketing Research Paper
8 pages (2226 words) , Download 2 , Research Paper
Free
The current approach being proposed for the restaurant has a better understanding of the specific needs of young people, something that will work in favour of the restaurant. The strategies that have been developed provide answers to many of the issues that have faced KOPI restaurant in its marketing approaches for Indonesian food and culture.
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External and Internal Environment Audit of Stenders Marketing Essay
12 pages (3000 words) , Download 3 , Essay
Free
This paper will propose an action plan of marketing activities and will also recommend monitoring and controlling process of the proposed action plan. This report will also mention the responsible individuals, who will monitor each and every activity and the responsible individuals, who will control entire action plan
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Assessing the Outcomes of Generation Y Customers Loyalty Marketing Literature review
11 pages (3467 words) , Download 2 , Literature review
Free
The banking sector has not been exempted because the industry has undergone tremendous changes coming from structural, regulatory, and technological factors. These financial institutions have been under pressure because of the intense competition and slow growth rates. The players in this sector have been struggling to come up with strategies.
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Marketing Plan for the Next Year for Atlantic Quench Marketing Assignment
14 pages (3500 words) , Download 2 , Assignment
Free
Marketing plans are of high importance to the performance of a product or brand in the market. Atlantic Quench being a business organisation in a highly competitive market, it is essential for them to have a viable marketing plan. This is a marketing plan that will be aiming at presenting the marketing strategy most applicable for Atlantic Quench.
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The Role of International Marketing in Promoting International Brands in Local Markets Marketing Essay
12 pages (3441 words) , Download 2 , Essay
Free
The process of globalization and increased technological advancement has eased the global reach of goods and services that companies provide. Similarly, the increasing world population and identification of new markets from developing countries had made many organizations spread their brands towards capturing market share.
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Marketing Web-Based Surveys Benefits over Traditional Survey Marketing Assignment
2 pages (562 words) , Download 2 , Assignment
Free
The advancement in technology has made many organizations undertake web-based surveys and abandon traditional surveys. The organizations which have not adopted digital operations can not succeed in the competitive market. The organizations using web-based surveys have the ability to succeed and ensure the continuity of their operation.
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Comparing between (Mercedes vs Lexus) companies in the 4 ps(place, price, promotion and product ) Marketing Essay
3 pages (750 words) , Download 2 , Essay
The aim of the research is to bring out the difference in the two companies as they are in a stiff competition in terms of their prices, their products, promotions and place. In this report we will compare between these two
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Menu Analysis - Pricing, Consideration of Profit Margin Marketing Research Paper
5 pages (1402 words) , Download 3 , Research Paper
Free
As a point of departure, any menu must be appealing, price friendly, descriptive and images well-illustrated to ensure that the customers get the entire necessary information required before making a decision (National Restaurant Association, 2000). In the case given, the menu design does not meet the psychological pricing.
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Challenge 1 Report Marketing Assignment
2 pages (500 words) , Download 3 , Assignment
Free
However, as an enterprise, all businesses do not operate in a vacuum. Meaning, they are subject to internal and external factors. For a toxic metal specialist dentist to succeed in the market, there needs to be a proper
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Importance of Salesperson in the Society Marketing Coursework
4 pages (1124 words) , Download 2 , Coursework
Free
Salespeople have the information and knowledge of the goods and services that do benefit people in various ways. A world without salespersons will not prove the wonderful things that are at their disposal. Salespersons are important as they create wealth for everybody. Sales are the information providers as they are expected to keep the members of society posted about products and services.
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Positioning Statement Marketing Assignment
1 pages (250 words) , Download 5 , Assignment
Free
BENEFIT: A rich and satisfying experience of having incredible glass beads, fashion jewelery stones, and machine cut chatons that provide a high level of customer satisfaction and pleasure for the customers. BRAND PERSONALITY: Premium quality, contemporary and
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Chipotle Franchise Marketing Research Paper
2 pages (500 words) , Download 5 , Research Paper
Free
In choosing the marketing position, management must ensure that all the factors in the immediate internal and external environment
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Fundamental Marketing Issues for Porsche Automobile Marketing Essay
10 pages (2652 words) , Download 2 , Essay
Free
There has been a growth in the automobile industry with new models emerging in the market. This has brought competition in the market as every brand tries its best to gain market share for its survival. However, many automobile brands have managed to maintain their competitiveness in the industry through a vigorous marketing strategy. One of such companies is Porsche Automobile.
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Vodafone in India Marketing Research Paper
7 pages (1750 words) , Download 3 , Research Paper
Free
The telecom landscape in India is one of the sectors that are growing at the fastest rate. The country has one of the largest population demographics in the world and thus provides a huge market for the telecom companies. The competitors in this sector compete fiercely with each other to capture the largest market share. 
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The impact of age and family life experiences on Mexican visitor shopping expenditures Marketing Book Report/Review
2 pages (500 words) , Download 2 , Book Report/Review
Free
Estimates indicate that in 2004, Mexican visitor’s impact on the economy was $3 billion in South Texas Rio Grande Valley, $4.5 billion in California and $1.6 billion in Arizona (Bojanic, 2011). CIA World Factbook also estimates that in 2006, 37.7% of the
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Factors behind the Growth and Increasing Globalization of Ted Baker Retail Brand Marketing Essay
8 pages (2000 words) , Download 3 , Essay
Free
This paper illustrates that Ted Baker refers to an international retailer dealing with cloth selling. The retail store is located in Glasgow city in Scotland where in early 1988 the retail specialized on selling men’s shirt. The result from the retail performance has led to a successful growth of its business across the Middle East, Asia, Australasia and Europe.
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Sustainability Led Marketing in Small Business: Philips Lumileds Lighting Company Marketing Term Paper
8 pages (2395 words) , Download 3 , Term Paper
Free
Consumers are made to believe the product they are consuming was manufactured in a clean environment that not any other company can achieve. To bring to light a better understanding of sustainable marketing, Philips Lumileds Lighting Company will be used as a case study, as it enjoys the use of sustainable led marketing procedures.
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Increasing the Average Profit Margin for Apple Inc Marketing Assignment
12 pages (3234 words) , Download 3 , Assignment
Free
Though Apple Inc caters to a niche customer segment, still with the growing competition from brands like Samsung, Google, Lenovo which have forayed into the market niche of Apple are eating its share. Apple Inc is in the business to manufacture and sell electronic products like laptop computers, desktop computers, mobile phones, tablets, mp3 players, and smart TV.
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Brand Strategy for Growth of the Company Marketing Assignment
4 pages (1303 words) , Download 3 , Assignment
Free
Brand marketing is the heart of a company’s endeavor for success. The outfit demands commitment and desire to find the best strategy, mix, and allocation of resources. It is crucial to understand the market and competitors. Brand managers are able to draw a plan for local branding and international branding when aiming at the larger market.
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A Group Presentation Marketing Essay
5 pages (1387 words) , Download 5 , Essay
Free
A good leader needs to define explicitly and present the content in a good tone and give an explanation of the message. The members would be in a position to support the team leader, and the presentation would be interesting too. From the two aspects, success is assured for your presentation.
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Current E-Marketing Engagement Practices Marketing Assignment
15 pages (3952 words) , Download 3 , Assignment
Free
For the standard hotel to be competitive, it should provide the customers with the link in the leisure. This will enable the customers to use their mobile devices to do their work while on vacation adding leisure before or after their business trip. As mobile grows even more, so too will this new trend, which presents fresh opportunities.
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Traditional versus Digital Media Marketing Essay
8 pages (2419 words) , Download 5 , Essay
Free
Digital media has given several ways to make marketing communications such as search engines, social media, banner ads, and smartphone applications. These forms of the promotional medium are relatively new to the customers and are quite effective in creating customer awareness by drawing their attention.
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Marketing Plan for Atlantic Quench Marketing Essay
14 pages (3500 words) , Download 2 , Essay
Free
This research will begin with the statement that Atlantic Quench is a hypothetical company that has been portrayed as one of the well established fruit juice companies in the industry. The company originated as a cooperative firm originated in US, but diversified its business to Canada and UK as well.
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DFS Presentation Assignment Marketing Case Study
3 pages (750 words) , Download 2 , Case Study
DFS is faced with increasing competition affecting the competitiveness of the company owing to undercutting of prices by the competition and measures have to be taken to reduce the company’s costs.
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Global Marketing Report: Emerging Markets Marketing Essay
15 pages (4217 words) , Download 2 , Essay
Free
The financial systems of the emerging economies have become large and diverse. Emerging economies such as BRICS have contributed greatly to the growth of the global economy. The world is becoming increasingly multipolar with the emergence of China, Russia, India, Brazil, and South Africa forming BRICS.
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Environment Analysis of Germany and Expansion of BYD Company Marketing Essay
13 pages (4037 words) , Download 3 , Essay
Free
Expansion at the global level is an important decision company made; many car companies have been taken place in Germany and in terms of car production it is known as the largest country in Europe. Germany has a favorable environment for car manufacturers. The Government gives full support to its automobile industry through funding them and by offering immense schemes.
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Environment Analysis of Germany Marketing Essay
13 pages (4359 words) , Download 2 , Essay
Free
Expansion at the global level is an important decision company made; many car companies have been taking place in Germany and in terms of car production it is known as the largest country in Europe. Germany has a favorable environment for car manufacturers. The Government gives full support to its automobile industry through funding.
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Marketing as an Artwork Marketing Personal Statement
2 pages (500 words) , Download 5 , Personal Statement
Free
It takes thorough knowledge, deep thinking, prudent planning, teamwork, dedication, and commitment to successfully market a product or service. All these elements combined in one profession make it worth more than just a source of income. The satisfaction and feeling of accomplishment that comes with the success of a product or service because of effective marketing is overwhelming.
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Sales Planning by Federal Express Service Marketing Assignment
10 pages (2500 words) , Download 2 , Assignment
Free
Today the focus is more on making passenger aircrafts large enough to carry cargo so as to provide increased and improved services to air cargo customers. In the era of increasing globalization, there will be more and more need for air cargo service with enhanced speed, timely service, low costs, and specialized customer services.
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Survey of International Finance Marketing Assignment
9 pages (2431 words) , Download 2 , Assignment
Free
Poor fiscal management by the central bank, itself, can lead to forcing itself to become a lender of last resort. Concurrently, not having appropriate regulatory authority to control the irresponsible actions of corporate leaders and banking institutions forces the central bank to determine bailout packages and other capital injections for banks that face illiquidity problems.
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The Key Roles of the Central Bank in an Economy Marketing Assignment
9 pages (2250 words) , Download 3 , Assignment
Free
The Central bank is mandated to conduct different functions. By the 20th century, the monetary market was dominated by central banking activities, despite the persistence of several other functions of enormous implication to the effectiveness of monetary exchange and financial systems.
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Integrated Marketing Communications Practice Marketing Essay
13 pages (3250 words) , Download 3 , Essay
Free
It is evidently clear from the discussion that Integrated Marketing Communication (IMC) method is used by different companies. In this case, Ford Motor Company offers a variety of designs of vehicles, where they target diverse groups of people. This company has embraced the IMC method, in order to reach its global customers.
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SABIC as Public Company Marketing Essay
5 pages (1357 words) , Download 3 , Essay
Free
With net profits of $6.7 billion and an asset portfolio of $90.4 billion according to the 2013 financial reports, SABIC is, without doubt, a global leader in the petrochemical industry. Production has steadily grown from a modest 35metric tons in 2001 to 68.5 million metric tons in 2013.
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Target Groups for Marketing and Advertising Campaigns Marketing Essay
6 pages (1528 words) , Download 2 , Essay
Free
The most relevant reference groups for the brand of toothpaste are arguably parents across the different HLC groups, from young single parents to full nest parents, to delayed full nest parents, because of the way these groups make the purchase decisions for household items for the rest of the family.
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International Marketing Management: Strategies, Concepts and Cases in Europe Marketing Assignment
8 pages (2318 words) , Download 2 , Assignment
Free
In fact, retail influences the buying behavior of the consumers by providing them a pleasurable shopping experience and ensuring customer satisfaction. Understanding the huge business opportunities lying in this retail industry, a small but profitable retail superstore is expecting to expand its business and establish a chain of retail outlets.
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Conceptual Framework of Corporate Branding Marketing Assignment
14 pages (4115 words) , Download 3 , Assignment
Free
Corporate branding was the major area of concern in this particular study. It can be stated that corporate branding as a concept is highly distinguishable from the product branding approach. Product branding is associated with product features and promotional campaigns. On the contrary, corporate branding is solely responsible for creating an appropriate corporate image.
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The Spanish Engineering compan Marketing Research Paper
16 pages (4439 words) , Download 2 , Research Paper
Free
The Spanish Engineering company has established a significant position in Spain, and it is planning to expand its market all over the nation along with other international countries with several objectives. These objectives included increasing the volume of sales, creating greater brand awareness and thereby maximizing the volume of profits.
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Integrating Marketing Communication Technique Marketing Essay
16 pages (4530 words) , Download 3 , Essay
Free
Therefore, there is a need for John Lewis retail to effectively integrate its existing multichannel marketing communication as this increases the points of contact with the customers. The MMC techniques and strategies further help the retail shop reach marginal customer segments by permitting preferred customers access points.
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Comparing the UK Marketing Strategies at Dominos and Pizza Hut Marketing Essay
6 pages (1510 words) , Download 3 , Essay
Free
The UK pizza market, for example, recorded increased sales of 16% in the period between 2008 and 2013. Volume growth for the pizza market rose partially as a result of popularity and demand for chilled pizza. The UK pizza market is dominated by Pizza Hut, which has delivery and restaurant operations; and Domino’s mainly runs a home delivery operation.
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The Growth and Success of Mercedes Benz Marketing Essay
2 pages (619 words) , Download 10 , Essay
Free
The author of this paper has outlined the growth and success of Mercedes Benz as a company since its inception. Over the years, it has grown due to its luxurious class and ability to save fuel for the economy class accordingly. Currently, it has subsidiaries and main operational centers all over the world.
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Nike Terminates Its Relationship with Lance Armstrong Marketing Essay
1 pages (341 words) , Download 2 , Essay
Free
The moment you stop being a symbol of goodwill and values, you stop being valued yourself. Armstrong deceived his fans, sponsors, and everyone that supported him. So in my opinion it is understandable that if you are caught misrepresenting the very core morals and principles you were supposed to guard, you will stop representing the company that stood behind you
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Psychological and cultural insights Marketing Essay
12 pages (3000 words) , Download 2 , Essay
Free
This paper has followed a critical and argumentative approach where different theories have been put forward to reach a conclusive statement regarding the topic of discussion. The author has also used several real life examples of market strategies of international companies and how they conduct their marketing activities in developing countries.
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The Change of Behavior Among the Aboriginals to Begin Using Healthcare Facilities Marketing Assignment
4 pages (1170 words) , Download 2 , Assignment
Free
Poor health among the aboriginals has also been aggravated by their lack of access to medical facilities as a result of the areas in which they live. Their cultural beliefs have had detrimental effects as many of them fail to seek professional healthcare services and depend on traditional medicine. This has resulted in a high mortality rate.
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What Aspects of the Korean Market Are Favorable for Korean Food Marketing Case Study
8 pages (2298 words) , Download 2 , Case Study
Free
There are different favorable aspects that benefit Korean food in the Korean market. First, there is a strong financial position for Korean food. Good financial positions make it possible for Korean foods to have future marketing plans (Hollensen 2014). Thus, this makes sure that Korean food exists in the food industry in the future.
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