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Marketing Essays

Result for Subject Marketing:
19914 essays
Women Consumers, Lifestyle Trends and the Red Experience Marketing Essay
5 pages (1250 words) , Download 2 , Essay
Free
Moreover, Red production team realized that their target group was mostly women in established careers and with children and therefore they have high demands due to their roles. Stevens, Maclaran and Brown explains that since this group had little time for themselves, the marketing strategy of Red was emphasizing the experience and indulgence of reading the magazine.
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Swan Ice Arena Marketing Case Study
1 pages (250 words) , Download 6 , Case Study
Free
Evaluating the situation, a few recommendations could be made. Swan would benefit by limiting Fridays for young couples by restricting the age limit to 14 years. Even though at this point of time, young couples do not visit the area much but when the place becomes known as a couple hangout joint, more people would be willing to visit and revenues would definitely increase.
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Hong Kong's Disneyland and Ocean Park Marketing Essay
8 pages (2000 words) , Download 4 , Essay
Free
Walt Disney mainly focuses its activities on fantasy by producing movies and owning intellectual properties. However, there is an uncertainty that its customers may change their tastes to demand more of products and services that focus on nature and reality. This will see the company record a sharp drop in its attendance, revenues and profits.
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An International Marketing Plan for Bright Eyes to Enter the Market of Brazil and Denmark Marketing Research Paper
14 pages (3500 words) , Download 2 , Research Paper
Free
Making an entry into the international market and design an appropriate marketing mix requires effective planning and strategic insight. Organizations normally enter into new markets in order to expand their business and explore markets where the overall growth chances are relatively higher and the firm can successfully enter into such markets.
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Reliance Baking Soda of Stewart Corporation Marketing Essay
2 pages (500 words) , Download 3 , Essay
Free
Regnante contemplates increasing the profit by majorly marketing RBS. RBS is a favorite because it is an established brand; however, Regnante is doubtful if RBS will generate the required profit since is an old-fashioned and mainstay product. In the case, to develop a definitive plan, Regnante conducts a background research on past promotion strategies.
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Competitive Advantage of Levi Strauss Marketing Assignment
3 pages (975 words) , Download 11 , Assignment
Free
Creating a different name would have made the business lose its identity and this would not have been better for the performance. This is because their customers are predisposed to the brand and it is the company’s heritage making the company strong and influencing people from different socioeconomic levels to associate with the brand (Levis Strauss & Co, 2011).
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The Market Position of Pret a Manger Marketing Essay
6 pages (1500 words) , Download 7 , Essay
Free
The case study indicates that the products are tangible and identifiable. Every product can be identified by the description. Therefore, Prêt has the unique products that are full of baguettes, coffee, soup, and salad. It also prepares desserts, and Muffins, which are part of the American variety.
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Zipcar It's Not about Cars It's about Urban Life Marketing Case Study
2 pages (500 words) , Download 25 , Case Study
Free
This essay tells that making effective use of marketing principles to gain the current success in a short span of time, Zipcar is the focus of this study to highlight their benefit-value positioning success and future prospects. Zipcar offered an array of benefits that included reduced traveling time in densely populated cities like New York.
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Haier Group Corporation Marketing Essay
6 pages (1500 words) , Download 2 , Essay
Free
Haier Group Corporation is an example of a company that started out a simple domestic operation that had one product offering. The owner of this firm wanted changes to occur and seek greater things for this company. The Higher and Higher case study shows the trajectory of a company that became a global sensation by diversifying its business a.
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Theories of Marketing Development Marketing Essay
3 pages (750 words) , Download 2 , Essay
Free
Schumpeter is popular for his original theory in 1911 that linked entrepreneurship with innovation in which he stated that an entrepreneur is an innovator that brings to table new ideas & innovations that result in the creative destruction of established monopolies. However, in 1942 he modified his theory.
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Place Branding Marketing Research Proposal
12 pages (3000 words) , Download 2 , Research Proposal
Free
Branding has for long been one of the most important tools for multinational corporations, who use it to drive forward their strategies with an aim to create a distinguishing impact for their customers. In a fiercely competitive market environment driven by the power of the consumer, branding is an important asset for any business entity.
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Moving Beyond Customer Service Marketing Essay
2 pages (500 words) , Download 2 , Essay
Free
It may be possible that this customer might attempt to pass through narrow areas between tables and chairs and this may cause accidents in both the disabled person and the other guests.  One suggestion for this scenario is to assist the disabled customer in getting into the function room and moving some tables and chairs.
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Toward Stronger Marketing Marketing Essay
5 pages (1250 words) , Download 3 , Essay
Free
The high-quality coffee was packed in an aluminum capsule that was used in the specialized machine, developed by Nestle, to prepare the quality brew. The critical factor for its success was the commitment to providing high-quality coffee. The key factors for the ultimate success of the Nespresso can be contributed to the managerial leadership.
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The Digital Music Market: Apple iTunes Marketing Essay
20 pages (5000 words) , Download 3 , Essay
Free
The author of the report states that Apple could further develop its iTunes and music player technology into a mobile phone format. A device of this nature has already been developed by Motorola. It’s called the Rokr mobile phone. It has an advanced camera system, stereo speakers, and a color screen.
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Technical Solutions to Track and Record Movement of Goods Marketing Book Report/Review
10 pages (2500 words) , Download 3 , Book Report/Review
Free
The author of the essay states that in order to provide the solution to track and record the movement of goods it is necessary first to understand the root cause of the problems. Problems can be generated due to many reasons and problems can be in planning, ordering and replenishing practices.
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Need an Integrated Marketing Communications Approach by UPS & Promotional Objective Marketing Case Study
2 pages (500 words) , Download 5 , Case Study
Free
This paper illustrates that when UPS decided to expand its business lines, it found it extremely difficult to shed its image. UPS was the preferred partner for package shipping and delivery but it was not viewed in the same league for other businesses such as movement of goods, logistics, inventory management and financial transactions involved in these activities.
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Wal-Marts Sustainability Strategy Marketing Essay
15 pages (3750 words) , Download 3 , Essay
Free
It is evidently clear from the discussion that Wal-Mart is a multinational retail chain that started its operation in 1962 in Rogers as a single store with a strategy of reducing their prices compared to other stores thus increasing sales and revenue. From that time the company has attained massive expansion and is currently operating under different brand names.
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Avivas Leadership Power and Motivation Marketing Lab Report
9 pages (2250 words) , Download 3 , Lab Report
Free
This discussion talks that Aviva’s strategic framework is focused on investment, customer, distribution, and people Aviva has attained excellent performance in five metrics that include cash flow management, operating profits, the value of new business, expenses and combined operating ratio due to excellent leadership and people management.
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Global Marketing in Albania Marketing Assignment
6 pages (1500 words) , Download 4 , Assignment
Free
This paper illustrates that most multinational companies have recently adopted various entry strategies to invest in a business or to market their goods and services in foreign countries along with efforts to study the market environments in terms of population and demographics, economic forces, infrastructures, consumer behaviors and so on.
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Next Plc as a Major Company Dealing in Retail Fashion Clothing Marketing Essay
35 pages (8750 words) , Download 3 , Essay
The paper tells that Next plc trades on the London stock exchange and has had annual sales of $5490 million as of 2006. The growth rate of the company during the same year was 2% while the net income grew by as much as 28% to stand at $568 million. The company’s major competitors in the field are well-known brand names such as Marks & Spencer and the Arcadia group.
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Marketing Management Marketing Essay
10 pages (2500 words) , Download 2 , Essay
Free
Planning is a central task of marketing and always starts with the gathering of information and a business’s success depends on many factors (Cant et al 2000). For instance, the size of the market segments, preferences of consumers, actions of competitors and distributors all interact to produce the results of a given marketing plan.
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Rolls-Royce Aviation and the Development of TotalCare Marketing Case Study
12 pages (3000 words) , Download 2 , Case Study
Free
As the discussion highlights the life cycle of the products delivered by Rolls-Royce and competition is not enduring in such a mature market. Competition realised the need for innovation as well, however Rolls-Royce was delivered a new opportunity to be a compliant engine supplier to American Airlines.
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Global Development Strategy of Siemens AG Marketing Case Study
6 pages (1500 words) , Download 3 , Case Study
Free
The researcher states that after years of building a reliable telecommunications system, Siemens AG is facing some serious forces within its macro-environment, signaling some changes in its strategy. With the advent of the Internet, the once flagship product of the company, the EWSD, is facing some threats with the emergence of new technology.
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Lidl in the UK Market Marketing Essay
13 pages (3250 words) , Download 3 , Essay
Free
The author states that the UK grocery retail market consists of convenience retailing, traditional retailing, supermarket & superstores and various alternate channels like chemists, kiosks, farmer’s market and home shopping in the future. Profit margins in the grocery market are usually low in the UK.
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Service Marketing of The Starbucks Coffee Corporation Marketing Case Study
6 pages (1500 words) , Download 2 , Case Study
Free
The author gives the information about the company and the literature review identified from the key issues that are relating to the server market. The picturization of the different marketing issues is been identified in the server market. The Starbucks Coffee Corporation is the international coffee chain in the United States.
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Service Marketing Issues Marketing Case Study
6 pages (1500 words) , Download 3 , Case Study
Free
According to the paper Starbucks is a leading coffee manufacturing organization in North America which is 20 million customers all around the world. This brand strategy was best captured by its "live coffee" mantra, a phrase that reflected the importance the company attached to keeping the national coffee culture alive”.
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Product Standardization Strategy of Starbucks Marketing Case Study
10 pages (2500 words) , Download 8 , Case Study
Free
The author explains that product standardization is the introduction of domestic products internationally with a little or no modification. Product standardization is done in commodities such as shoes. Multinational shoe firms such as Nike, Adidas and Reebok release shoes that are sold across different countries.
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Online Retailer of Diamond Marketing Essay
5 pages (1250 words) , Download 2 , Essay
Free
The company has to be proactive in addressing these strategic issues in order to maintain its leadership in online retail of fine jewelry; it has to expand its customer base while keeping the current profitable ones in its effort. This requires an analysis of the company's competitive position as well as recommendations.
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Threats and Challenges of Walmart Marketing Essay
10 pages (2500 words) , Download 2 , Essay
Free
This paper gives information that threats come from environmentalists and labor unions who have painted Wal-Mart as the evil empire in the retail industry. When Mike Duke took over as Chief Executive Officer in 2009, he faced more challenges from the inside and the outside.In 2009, Lee Scott announced his retirement from the company he had reined for years.
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Current Strategy of Apple & its Competitive Advantage Marketing Case Study
6 pages (1500 words) , Download 4 , Case Study
Free
In the early 1960s, the computer manufacturing companies were keen on developing collaborations or partnership with each other, so that the software and the hardware are compatible with each other. Later on, from 1980s many of the companies decided to diversify their business so that they both can be provided as a complete package.
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Research Project, Focus, Type Marketing Essay
1 pages (250 words) , Download 2 , Essay
Free
The research will include primary (through surveys, focus groups and interviews) and secondary (available online published articles, journals, reviews, reports etc.) information. In addition, it would be comprehensive and descriptive in nature because the researcher will cover all major marketing related issues and points.  
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ECL Operations in the Chinese Markets Marketing Essay
4 pages (1000 words) , Download 2 , Essay
Free
The paper tells that ECL is responsible for 13,000 workers and managers in China. Right from the start of its operations in China, the company was well aware of the fact that the management of its human resources in China posed as one of its biggest challenges. The good thing was that the firm was also cognizant of the reality that the challenge faced by it had an unavoidable cultural dimension.
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Analysis Of The Activity Of Louis Vuitton Company Marketing Essay
9 pages (2250 words) , Download 7 , Essay
Free
Against this background, this report seeks to critically analyze and explore some of the external as well as the internal factors that affect the operations of LVMH Moët Hennessy, particularly in the fashion and leather goods sector using PESTEL analysis, SWOT analysis, Porter’s Five Forces model as well as the TOWS matrix model.
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Report on the Case Study of the Red Bull Brand Marketing Essay
10 pages (2500 words) , Download 2 , Essay
Free
This paper gives information that brand equity is the creation of positive brand attitudes or service (Schroeder et al, 2006). In other words, brand equity involves the creation of attitudes and perceptions that will enable a consumer to identify a product from alternatives offered by competitors.
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Strategic Marketing & Planning Apple Case Study Marketing Essay
21 pages (5250 words) , Download 2 , Essay
This paper tells that after, the Jobs saw the inventions being done by Wozniak; he got interested and convinced him that they could form a partnership to manufacture computers for sale (Di Muro, 2010, p. 1). The initial product manufactured by Apple Inc. was known as Apple 1 which differed with other computers being sold at the time.
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Research in Motion Entering a New Era of Marketing Marketing Case Study
3 pages (750 words) , Download 2 , Case Study
This paper tells that according to Ferrell & Hartline (2010), marketing strategies target the intended market. They further say that the strategies are used for increasing the population of their consumers. In the modern marketing environment, many factors have emerged which complicate the marketing strategies.
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PetroChina: International Corporate Governance with Chinese Characteristics Marketing Case Study
2 pages (500 words) , Download 5 , Case Study
Free
The first is simply the process of privatization – through large-scale privatization efforts are probably largely a thing of the past, having occurred as the large communist governments of the Soviet Union fell and communist nations like China began to privatize in order to gain a more competitive economy. 
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Strict Censorship Policies of Google Marketing Case Study
2 pages (500 words) , Download 2 , Case Study
Free
The implementation of the “Great Firewall” or its more encompassing source known as the “Golden Shield Project” ensures that the government has full control to what Internet users are able to access and what will necessarily be blocked for them as determined by the people in charge by the government for such purposes.
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The Importance of Advertising in Marketing Marketing Essay
20 pages (5000 words) , Download 2 , Essay
Free
The advertisement gives a product a meaning. In addition, advertisements create different perceptions of consumers. For instance, advertisements involving gender images have a great impact on the perception of various consumers. Women are the most affected parties with respect to advertisements of gender images. 
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The Phenomenal Growth of IKEA Marketing Essay
27 pages (6750 words) , Download 2 , Essay
This essay demonstrates that times change and products and organizations must change with the times. The strategy should be inventive. It is a thought process that requires perception and flexibility. Determining the strategic drivers of the company is the primary task of top management. This mission is aided by above assessments.
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Red Bull GmBH Marketing Case Study
10 pages (2500 words) , Download 2 , Case Study
Free
Given a macro view of the present market condition and the present market status of the Austrian company, it is more likely that the company is going to succeed with its new launch. In the beginning, health organizations were quite suspicious that the company might be selling products that could be in case drugs.
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The Major Attributes of the Fisher & Paykel Brands Marketing Essay
5 pages (1250 words) , Download 2 , Essay
Free
According to the study DCS, is a brand that manufactures “high-end, commercial style” indoor cooking ranges, refrigeration and outdoor cooking appliances. Its attributes also include energy efficient fridges and washers. Band equity is primarily concerned with value of the brand name and it generates loyal customers. 
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Global Strategy FrogPubs Marketing Essay
6 pages (1500 words) , Download 2 , Essay
Free
This essay analyzes that the position of FrogPubs within the French market can be characterized as quite satisfactory; based on the fact that in Paris there is no similar pub – in accordance with the market research developed by Paul and Thor – it could be stated that FrogPubs would have many prospects to achieve a high growth.
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Principles of Marketing for Example Toga Toys Marketing Essay
11 pages (2750 words) , Download 3 , Essay
Free
The paper gives detailed information that the company was had manufactured the first fun game for children in the market in 1998, named SpelWhiz. However, over time the popularity of the product has declined, as superior similar games are manufactured by its rivals, Global Toy plc and Kun Kids plc.
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The Success of the Management of Fork and Dagger Pub Marketing Essay
6 pages (1500 words) , Download 2 , Essay
Free
This essay analyzes that renovating the pub will place it in the modern society. The renovation will seek to satisfy the demands of the modern day customer. In renovating and expanding the pub, the management must consider the demands of the modern day customer thus safeguarding such features as convenient and comfortable.
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Luxury Branding and The Online Shopping Environment Marketing Essay
6 pages (1500 words) , Download 3 , Essay
Free
This research will begin with the statement that 21st-century marketing has welcomed key development such as increased communication choices. Some of the notable developments include the advent of social media, use of do-it-yourself media and internet portals to reach out to the end users. Luxury branding has also sprung as a new concept in marketing.
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Promotional Campaign of Pepsi Max Marketing Essay
12 pages (3000 words) , Download 3 , Essay
Free
This research will begin with the statement that PepsiCo is one of the best known soft drinks and beverage firm in the world. The PepsiCo holds a wide portfolio of beverage products each of them distinguished by a strong differentiation factor like brand image, target customers, product features, etc.
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The Macro and Micro-Marketing of Counterfeit Goods Marketing Essay
26 pages (6500 words) , Download 2 , Essay
The idea that you are what you buy - that possessions confer status - has long existed and guided some purchasing, as most notably observed by Thorstein Veblen. As status became associated with specific brands, the next step historically became the marketing of brand imitations - in some cases, imitations of luxury items such as handbags and jewellery.
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International Market Entry and Development Marketing Essay
7 pages (1750 words) , Download 2 , Essay
Free
The paper gives detailed information that companies that desire to internationalize must choose a fitting mode of entry into a foreign market so as to make the best use their resources. However, despite its significance, the approaches adopted by some companies in spotlighting profitable and serviceable markets.
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Whole Foods Market Expansion Marketing Essay
10 pages (2500 words) , Download 2 , Essay
Free
The study leads to the conclusion that Whole Foods Market is a global franchise that started from humble beginnings. The company’s vision to explore different markets on different continents especially Europe is possible due to the expansion of the natural food markets globally. In the European continent, the sales increased by 9% in 2011.
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