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Marketing Essays

Result for Subject Marketing:
19895 essays
Marketing Management Marketing Essay
10 pages (2500 words) , Download 2 , Essay
Free
Planning is a central task of marketing and always starts with the gathering of information and a business’s success depends on many factors (Cant et al 2000). For instance, the size of the market segments, preferences of consumers, actions of competitors and distributors all interact to produce the results of a given marketing plan.
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Rolls-Royce Aviation and the Development of TotalCare Marketing Case Study
12 pages (3000 words) , Download 2 , Case Study
Free
As the discussion highlights the life cycle of the products delivered by Rolls-Royce and competition is not enduring in such a mature market. Competition realised the need for innovation as well, however Rolls-Royce was delivered a new opportunity to be a compliant engine supplier to American Airlines.
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Global Development Strategy of Siemens AG Marketing Case Study
6 pages (1500 words) , Download 3 , Case Study
Free
The researcher states that after years of building a reliable telecommunications system, Siemens AG is facing some serious forces within its macro-environment, signaling some changes in its strategy. With the advent of the Internet, the once flagship product of the company, the EWSD, is facing some threats with the emergence of new technology.
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Lidl in the UK Market Marketing Essay
13 pages (3250 words) , Download 3 , Essay
Free
The author states that the UK grocery retail market consists of convenience retailing, traditional retailing, supermarket & superstores and various alternate channels like chemists, kiosks, farmer’s market and home shopping in the future. Profit margins in the grocery market are usually low in the UK.
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Service Marketing of The Starbucks Coffee Corporation Marketing Case Study
6 pages (1500 words) , Download 2 , Case Study
Free
The author gives the information about the company and the literature review identified from the key issues that are relating to the server market. The picturization of the different marketing issues is been identified in the server market. The Starbucks Coffee Corporation is the international coffee chain in the United States.
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Service Marketing Issues Marketing Case Study
6 pages (1500 words) , Download 3 , Case Study
Free
According to the paper Starbucks is a leading coffee manufacturing organization in North America which is 20 million customers all around the world. This brand strategy was best captured by its "live coffee" mantra, a phrase that reflected the importance the company attached to keeping the national coffee culture alive”.
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Product Standardization Strategy of Starbucks Marketing Case Study
10 pages (2500 words) , Download 8 , Case Study
Free
The author explains that product standardization is the introduction of domestic products internationally with a little or no modification. Product standardization is done in commodities such as shoes. Multinational shoe firms such as Nike, Adidas and Reebok release shoes that are sold across different countries.
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Online Retailer of Diamond Marketing Essay
5 pages (1250 words) , Download 2 , Essay
Free
The company has to be proactive in addressing these strategic issues in order to maintain its leadership in online retail of fine jewelry; it has to expand its customer base while keeping the current profitable ones in its effort. This requires an analysis of the company's competitive position as well as recommendations.
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Threats and Challenges of Walmart Marketing Essay
10 pages (2500 words) , Download 2 , Essay
Free
This paper gives information that threats come from environmentalists and labor unions who have painted Wal-Mart as the evil empire in the retail industry. When Mike Duke took over as Chief Executive Officer in 2009, he faced more challenges from the inside and the outside.In 2009, Lee Scott announced his retirement from the company he had reined for years.
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Current Strategy of Apple & its Competitive Advantage Marketing Case Study
6 pages (1500 words) , Download 4 , Case Study
Free
In the early 1960s, the computer manufacturing companies were keen on developing collaborations or partnership with each other, so that the software and the hardware are compatible with each other. Later on, from 1980s many of the companies decided to diversify their business so that they both can be provided as a complete package.
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Research Project, Focus, Type Marketing Essay
1 pages (250 words) , Download 2 , Essay
Free
The research will include primary (through surveys, focus groups and interviews) and secondary (available online published articles, journals, reviews, reports etc.) information. In addition, it would be comprehensive and descriptive in nature because the researcher will cover all major marketing related issues and points.  
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ECL Operations in the Chinese Markets Marketing Essay
4 pages (1000 words) , Download 2 , Essay
Free
The paper tells that ECL is responsible for 13,000 workers and managers in China. Right from the start of its operations in China, the company was well aware of the fact that the management of its human resources in China posed as one of its biggest challenges. The good thing was that the firm was also cognizant of the reality that the challenge faced by it had an unavoidable cultural dimension.
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Analysis Of The Activity Of Louis Vuitton Company Marketing Essay
9 pages (2250 words) , Download 7 , Essay
Free
Against this background, this report seeks to critically analyze and explore some of the external as well as the internal factors that affect the operations of LVMH Moët Hennessy, particularly in the fashion and leather goods sector using PESTEL analysis, SWOT analysis, Porter’s Five Forces model as well as the TOWS matrix model.
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Report on the Case Study of the Red Bull Brand Marketing Essay
10 pages (2500 words) , Download 2 , Essay
Free
This paper gives information that brand equity is the creation of positive brand attitudes or service (Schroeder et al, 2006). In other words, brand equity involves the creation of attitudes and perceptions that will enable a consumer to identify a product from alternatives offered by competitors.
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Strategic Marketing & Planning Apple Case Study Marketing Essay
21 pages (5250 words) , Download 2 , Essay
This paper tells that after, the Jobs saw the inventions being done by Wozniak; he got interested and convinced him that they could form a partnership to manufacture computers for sale (Di Muro, 2010, p. 1). The initial product manufactured by Apple Inc. was known as Apple 1 which differed with other computers being sold at the time.
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Research in Motion Entering a New Era of Marketing Marketing Case Study
3 pages (750 words) , Download 2 , Case Study
This paper tells that according to Ferrell & Hartline (2010), marketing strategies target the intended market. They further say that the strategies are used for increasing the population of their consumers. In the modern marketing environment, many factors have emerged which complicate the marketing strategies.
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PetroChina: International Corporate Governance with Chinese Characteristics Marketing Case Study
2 pages (500 words) , Download 5 , Case Study
Free
The first is simply the process of privatization – through large-scale privatization efforts are probably largely a thing of the past, having occurred as the large communist governments of the Soviet Union fell and communist nations like China began to privatize in order to gain a more competitive economy. 
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Strict Censorship Policies of Google Marketing Case Study
2 pages (500 words) , Download 2 , Case Study
Free
The implementation of the “Great Firewall” or its more encompassing source known as the “Golden Shield Project” ensures that the government has full control to what Internet users are able to access and what will necessarily be blocked for them as determined by the people in charge by the government for such purposes.
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The Importance of Advertising in Marketing Marketing Essay
20 pages (5000 words) , Download 2 , Essay
Free
The advertisement gives a product a meaning. In addition, advertisements create different perceptions of consumers. For instance, advertisements involving gender images have a great impact on the perception of various consumers. Women are the most affected parties with respect to advertisements of gender images. 
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The Phenomenal Growth of IKEA Marketing Essay
27 pages (6750 words) , Download 2 , Essay
This essay demonstrates that times change and products and organizations must change with the times. The strategy should be inventive. It is a thought process that requires perception and flexibility. Determining the strategic drivers of the company is the primary task of top management. This mission is aided by above assessments.
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Red Bull GmBH Marketing Case Study
10 pages (2500 words) , Download 2 , Case Study
Free
Given a macro view of the present market condition and the present market status of the Austrian company, it is more likely that the company is going to succeed with its new launch. In the beginning, health organizations were quite suspicious that the company might be selling products that could be in case drugs.
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The Major Attributes of the Fisher & Paykel Brands Marketing Essay
5 pages (1250 words) , Download 2 , Essay
Free
According to the study DCS, is a brand that manufactures “high-end, commercial style” indoor cooking ranges, refrigeration and outdoor cooking appliances. Its attributes also include energy efficient fridges and washers. Band equity is primarily concerned with value of the brand name and it generates loyal customers. 
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Global Strategy FrogPubs Marketing Essay
6 pages (1500 words) , Download 2 , Essay
Free
This essay analyzes that the position of FrogPubs within the French market can be characterized as quite satisfactory; based on the fact that in Paris there is no similar pub – in accordance with the market research developed by Paul and Thor – it could be stated that FrogPubs would have many prospects to achieve a high growth.
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Principles of Marketing for Example Toga Toys Marketing Essay
11 pages (2750 words) , Download 3 , Essay
Free
The paper gives detailed information that the company was had manufactured the first fun game for children in the market in 1998, named SpelWhiz. However, over time the popularity of the product has declined, as superior similar games are manufactured by its rivals, Global Toy plc and Kun Kids plc.
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The Success of the Management of Fork and Dagger Pub Marketing Essay
6 pages (1500 words) , Download 2 , Essay
Free
This essay analyzes that renovating the pub will place it in the modern society. The renovation will seek to satisfy the demands of the modern day customer. In renovating and expanding the pub, the management must consider the demands of the modern day customer thus safeguarding such features as convenient and comfortable.
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Luxury Branding and The Online Shopping Environment Marketing Essay
6 pages (1500 words) , Download 3 , Essay
Free
This research will begin with the statement that 21st-century marketing has welcomed key development such as increased communication choices. Some of the notable developments include the advent of social media, use of do-it-yourself media and internet portals to reach out to the end users. Luxury branding has also sprung as a new concept in marketing.
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Promotional Campaign of Pepsi Max Marketing Essay
12 pages (3000 words) , Download 3 , Essay
Free
This research will begin with the statement that PepsiCo is one of the best known soft drinks and beverage firm in the world. The PepsiCo holds a wide portfolio of beverage products each of them distinguished by a strong differentiation factor like brand image, target customers, product features, etc.
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The Macro and Micro-Marketing of Counterfeit Goods Marketing Essay
26 pages (6500 words) , Download 2 , Essay
The idea that you are what you buy - that possessions confer status - has long existed and guided some purchasing, as most notably observed by Thorstein Veblen. As status became associated with specific brands, the next step historically became the marketing of brand imitations - in some cases, imitations of luxury items such as handbags and jewellery.
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International Market Entry and Development Marketing Essay
7 pages (1750 words) , Download 2 , Essay
Free
The paper gives detailed information that companies that desire to internationalize must choose a fitting mode of entry into a foreign market so as to make the best use their resources. However, despite its significance, the approaches adopted by some companies in spotlighting profitable and serviceable markets.
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Whole Foods Market Expansion Marketing Essay
10 pages (2500 words) , Download 2 , Essay
Free
The study leads to the conclusion that Whole Foods Market is a global franchise that started from humble beginnings. The company’s vision to explore different markets on different continents especially Europe is possible due to the expansion of the natural food markets globally. In the European continent, the sales increased by 9% in 2011.
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Building Successful Brand of Toyota Marketing Essay
5 pages (1250 words) , Download 2 , Essay
Free
According to the research findings, it can, therefore, be said that with over 333,000 employees across the world, Toyota was ranked as the largest manufacturer of automobiles by production in 2012, while also ranking as the most valuable global automotive brand despite heavy competition from other companies like Nissan, Volkswagen, and Audi.
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Marketing Opportunity of Kralogie Germany Marketing Essay
9 pages (2250 words) , Download 2 , Essay
Free
The author states that based on several reports, using famous personalities in advertising hair care and other related products could effectively increase the company’s annual sales. Since the quality of Kèralogie products has been proven effective in treating hair related problems.
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Sales and Marketing in Marriott UK Marketing Essay
6 pages (1500 words) , Download 2 , Essay
Free
Tourism in the UK creates job opportunities for the local people. As part of tourism, the hotel industry is one of the sources of an economic contributor in the country. For this reason, it is essential to improve the hotel services in the country. There are a lot of internal and external factors may contribute to the success of hotel industry in the UK.
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Which Markets AIBO Can Look for as Alternatives to US and Japan Markets Marketing Essay
8 pages (2000 words) , Download 2 , Essay
Free
The new features and benefits in AIBO needed for US markets can be determined by some of the industry observations and practices. The Sony CEO’s initial reaction “What can AIBO do?” on AIBO, as noted by Prof. Youngme Moon (2001) in his case study, very aptly indicates that “utility” of this product is of prime importance to customers.
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Brand Creation and Advertising Marketing Essay
2 pages (500 words) , Download 4 , Essay
Free
Segmentation of the market as per the demographic compulsions is yet another factor that contributes towards more dominant market position vis-à-vis common needs and concept that reaches across the race, culture, color and nationality. Advertisements are the most prolific example of segmented marketing where the contents of advertisements are decided by the target group.
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German Car Makers Marketing Essay
5 pages (1313 words) , Download 2 , Essay
Free
Key factors and trends in this environment can be identified by using Porter’s five forces model. Here, the world car market is divided into cheap and cheerful markets and premium markets depending on the nature of the demand of the customers. So buyer's bargaining power is the key. Chrysler’s sales are not rising because today buyers have different options, each of which is equally good.
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Samsung Electronics of Korea Marketing Essay
2 pages (500 words) , Download 3 , Essay
Free
The author explains that Lee Kun Hee, the new chairman, in the 1990s initiated the change by closing thirty-two of its non profitable product divisions and retrenched 40% of its workforce to concentrate on the research into new technology like microprocessors, LCD screens and other advanced products whose demands could be created in the future.
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The Success of the Company Amazon.com Marketing Case Study
4 pages (1000 words) , Download 4 , Case Study
Free
The first section takes an innovative approach towards the aims and objectives of the various products.  It lists the quantitative and qualitative analysis of the various aims and objectives. The second section defines a boundary for the analysis of the paper and ensures various definitions of the goals are taken care well.
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The Marketing Role in a CSR Company Marketing Essay
2 pages (500 words) , Download 2 , Essay
Free
The author of the paper states that Shell’s responsibility does not end here at all. It has to keep moving forward and satisfy its publics in such a way that they feel privileged and has a very positive view of the oil company that has changed the CSR definition. Shell knows what it is doing.
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Starbucks and Its Difficulties During the Time of Economic Hardship Marketing Case Study
11 pages (2750 words) , Download 2 , Case Study
Free
Every sector has certain brand names in its market who possesses a strong and broad customer base. These companies according to industry observers have been found to perform better compared to other brands. If being specific to industries such as coffee making industry, Starbucks Corporation has a brand name.
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Service Starbuck's Style Marketing Case Study
6 pages (1500 words) , Download 2 , Case Study
Free
Customers who were surveyed noted that the length of time they had to wait was too long, and the research also found that the typical customer base was also changing. The team also learned that, although the company's most frequent customers averaged 18visits a month, the typical customer visited just five times a month.
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IKEA's Global Strategy - Furnishing the World Marketing Essay
4 pages (1000 words) , Download 5 , Essay
Free
It has recommended to IKEA that it should continue its expansion in the U.S. however, it should not solely focus on the U.S. market. To achieve first mover advantage in various international markets, IKEA should keep expanding into these markets. To avoid problem, such as IKEA faced in the U.S. market, company should do enough research on promotional technqiues.
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Samsung Customers Perceptions on Branding Marketing Case Study
34 pages (8500 words) , Download 2 , Case Study
The evaluations of the Samsung brand may differ across cultures, and this may be worth investigating to increase the external validity of the findings of this research. Moreover, the use of mixed methodologies may also be considered in future studies, as qualitative means may be limited versus the use of mixed methods.
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Business Strategy Report of Royal Bank of Scotland Group Plc Marketing Essay
14 pages (3500 words) , Download 5 , Essay
Free
In the conclusion from this study, the set of strategic options and strategies have been suggested to Royal Bank of Scotland along with a Gantt chart which shows the timings and planning of RBS in implementing the suggested strategies and through which the Bank can implement to further expand its market share and generate profits.
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Classic Airline's Marketing Problems Marketing Research Paper
12 pages (3000 words) , Download 2 , Research Paper
Free
The study leads to the conclusion that marketing is all about satisfying the needs and wants of the customer along with facilitating the achievement of an organization’s objective. By giving importance to the needs and wants of the customer, the organization is more likely to pay attention to achieve the objectives in the marketplace.
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Identifying Innovations Marketing Assignment
1 pages (250 words) , Download 3 , Assignment
Free
The most primary innovation in this industry is the method by which music is disseminated to audiences. Where in the past physical production of CDs and tapes marked the revenue building capability for the music industry, a radical innovation of using the Internet for downloading music has altered marketing distribution for music producers and production companies.
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Buyer Behaviour & Market Research Marketing Essay
8 pages (2000 words) , Download 2 , Essay
Free
The paper gives detailed information that according to, an attitude is an outcome of a judgemental analysis of our psychological hemisphere based on one’s beliefs on a person, item or event. ’ It is a combination of feelings and cognitions that affect and is affected by our behavior. This negative attitude can be caused by the string cultural...
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The Impact of Apple's Branding Strategies on Customer Satisfaction and Customer Loyalty Marketing Essay
30 pages (7500 words) , Download 3 , Essay
This study critically analyses the influence of Apple's branding strategies in satisfying customers and in building customer loyalty. This study critically analyzed Apple's customer's views about the company's branding strategies. This study made recommendations that can assist Apple in improving its branding strategies.
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Burberry: Assessment of Marketing Strategy Marketing Essay
11 pages (2750 words) , Download 5 , Essay
Free
Burberry, an upscale British clothing, and accessories retail company is achieving superior performance amidst a highly competitive environment. A variety of the company’s key competitors, such as Saks Fifth Avenue, Neiman Marcus, and Harvey Nichols have not been able to sustain competitive advantage in terms of marketing.
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Guide to a Business Entry in China Marketing Assignment
17 pages (4250 words) , Download 2 , Assignment
Free
Michael’s Patisserie is a specialty bakeshop based in Australia.  It is a well-developed business and has faithful customers almost addicted to its specialized sorties of baked products.  Michael Chavarria, the owner of the bakeshop is contemplating on foreign sales with China as a target market. 
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