The Growth and Success of Mercedes Benz - Essay Example

Mr. Emil demanded that Daimler-Motoren Gesellschaft Corporation made him a vehicle that had superior horsepower as compared to the natural horse. Later on, Emil Jellenik made a deal with the Daimler manufacturers in Germany, to sell him the cars and then he honored his daughter by naming the fleeting of the bought cars after her-Mercedes.

             The reason which made the Mercedes cars stand out is the high-performance engines which had a relatively higher horsepower than any other vehicle at that time. Secondly, the Mercedes Benz had custom-made leather seats which introduced comfort to another level. This was particularly prominent in the US where the customers had a taste of class and luxury or ostentation. Over the years, the brand of Mercedez Benz has grown to be known as a car of luxury and ostentation (Jenkins, 2010). This is to imply that the price was relatively higher to denote the class that Mercedes Benz was postulated to be in. Thus, the people who drove or bought Mercedes Benz were assumed to belong to a certain class, like in Singapore, where few elites could afford it. In the same line of thought and respect, the technical and technological ability of Mercedes Benz was more agile and superior giving the owner or driver some natural technical abilities to maneuver the car as compared to other models of cars. The production center in China ensured that the Mercedes brand was technically alright so as to appeal to the mechanically savvy population of China.

            It is important to note that the vehicles were designed with proper engines which were powerful and superior in terms of engine use and fuel consumption. Thus, if a person bought a Mercedes Benz, he or she would be assured of spending lesser in terms of gas and fuel consumption (Sandalow, 2006).  Culturally, it is important to note and mention that the people who drove the Mercedes Benz were considered to be of a superior cultural dispensation or class.

            The performance of Mercedes Benz as a company relied on a business environment that would be conducive to the business. It goes without saying and mentions that the owner of the company was a wealthy person and had influential relations and rapport with the government of the day. For instance, Daimler had made elaborate and proper working relations with the government thus, by merging Mercedes Benz with his business, it automatically conjoined Mercedes Benz with the proper working relations and policy frameworks.

Mercedes Benz has seen continuous growth and rise in terms of performance and profitability over the years. This is due to the fact that the mechanical and technical abilities of the Mercedes Benz were superior and above the other models of cars. The cost of buying the car ensured that it maintained a particular luxurious class of society, while the fuel-saving patterns sold the cars to the public due to their appealing nature of saving costs.