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Comparing between (Mercedes vs Lexus) companies in the 4 ps(place, price, promotion and product ) - Essay Example

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Benz and Toyota are the most popular companies. The two companies are creating different level of cars. Lexus is part of Toyota Company and Mercedes is part of Benz Company. There have been many instances that the two companies have…
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Comparing between (Mercedes vs Lexus) companies in the 4 ps(place, price, promotion and product )

Download file to see previous pages... In Japan 1926, Sakichi Toyoda founded Toyota Company. In 1989, Fiji Toyoda introduced Lexus as a part of their company owner Toyota. LS 400 were the first car model created by Lexus in Japan (Adler, 2006). This brand has international services around the world while Mercedes – Benz is a Germany company for cars. It was established in 1926. Karl Benz and Gottlieb Daimler are the founders for this company. They have many tips of luxury vehicles and trucks (Hodge & Schachter, 2006).
Marketing promotion of Mercedes Benz is outdoor with a blue sky. According to the design of the color, it is made such that the cars may sell to men for use. The place for advertisement has dark green trees and dark green lawns. This indicates that the product is high price as dark symbolizes money. The product is linked to red which means that it is of energy, passion and strength. Mercedes Benz is a car designed for the rich as it is brought out. The richness is through the use of a beautiful rich lady in its advertisement also indicating that it is a modern car and not traditional.
The company offers range of products such as ES, GS, and LS luxury. There have been increases in the ranges that are offered by the company. The company has extended to offer sport models. Many models of the car can still be offered as hybrid.
Promotion of the car is through consideration of demographics, geography, behavior and psychograph. Promotion is done on TVs as they are the powerful media to show the product (Mahler & Potter, 2004). Through the consideration of geography, Mercedes Benz sells all over the world. This makes the product be sold all over the word. Demographics promotion of the product brings it to be sold to different age, sex and income.
Pricing of the product is high. The price of E350 is about 800,000 RMB. The pricing of the product focuses on the young successful customers. The style of the cars is high due to the high price ...Download file to see next pagesRead More
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