The UK pizza market, for example, recorded increased sales of 16% in the period between 2008 and 2013 (Mintel, 2013). Volume growth for the pizza market rose partially as a result of popularity and demand…
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This paper will compare and critically analyse their business objectives will be made, followed by further comparisons and analyses of their marketing mix, marketing segmentation, and positioning in the UK market.
The main priority for Domino’s Pizza is to provide timely and customer friendly service, which is reflected in its marketing objectives. For example, Domino’s considered the time when customers place and receive pizza orders as a great opportunity to connect with their customers. To do this, Domino’s offers their customer’s real time updates on order confirmation and delivery time to improve their delivery service. On the other hand, Pizza Hut’s main marketing objective is to engage with its customers by identifying their characteristics in order to provide them with relevant and timely offers. Moreover, Pizza Hut wishes to grow and retain its present customer base through the use of various promotion campaigns. Both Pizza Hut and Domino’s Pizza also seek to build their brand names to become household names in the UK, while also building customer loyalty through the provision of excellent and quality foods and quick service (Yohn, 2014).
The basic product offered by Pizza Hut is dining experience, although they also provide food (Yohn, 2014: p1). The main product offering for Domino’s Pizza is their food, while their excellent delivery services that promise pizza in 30 minutes flat also counts as part of the product offering. As a result, customers whose basic need is food may visit Domino’s for a pizza or order for pizza from the comfort of their residence expecting good taste and hot pizza. The main difference between Pizza Hut and Domino’s is that Pizza Hut is mainly concerned with the dining experience because they run a restaurant operation, unlike Domino’s that mainly offers a home delivery service (Yohn, 2014). With
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This paper is organized according to the following themes: introduction, methodology, main body, summary, recommendations, statement of cost, savings, efficiencies, etc., reflections on the project, references, and appendices. By examining these key factors, the paper‘s purpose and outcome are to analyze the efficiency and/or effectiveness of Pizza Hut with a view to its enhancement.
This paper is organized according to the following themes: introduction, methodology, main body, summary, recommendations, statement of cost, savings, efficiencies, etc., reflections on the project, references, and appendices. The paper‘s purpose is to analyze the efficiency and/or effectiveness of Pizza Hut with a view to its enhancement.
In this regards, firstly the report conducts a situational analysis that focuses on the market trend, the product range, the customers and also the competitors of Domino’s. Apart from this, a SWOT analysis and PLEST analysis is also conducted. The situation analysis reveals that the pizza market of UK is quite booming and there are huge demands for different types of pizza such as microwaveable and gluten-free pizzas.
Since that time Domino's Pizza Company became one of the leading fast food delivery companies in the world: "We have been delivering quality, affordable pizza to our customers since 1960 when brothers Thomas and James Monaghan borrowed $900 and purchased a small pizza store in Ypsilanti, Michigan.Since that time, our store count and geographic reach have grown substantially" (7). Domino's Pizza combines some methods of international expansion and development, but there are some most effective ones which provide the best penetration to the international markets.
“Mega Brand” by the Advertising Age magazine and has been named three times by Pizza Today, a leading pizza publication, as the “Chain of the Year” (Dominos IP Holder LLC , par 3). Domino’s product line includes Crunchy Thin Crust, Ultimate Deep Dish and Classic Hand
The tastes of consumers across the world are becoming convergent which has increased the scope of western food companies like Pizza Hut to open up their restaurants in emerging countries like China and India. The international expansion process of Pizza Hut in China has been a
e soared by more than seven percent, but the fast food company had also announced a 15.1 percent rise in the underlying profit before taxation to £54.8m last year. On the other hand, Pizza Hut was founded in 1958 in Kansas and became the number one pizza restaurant in terms of
This makes the different companies within the industry to employ distinct marketing strategies to appeal to the customers. The UK fast food industry is worth £40 billion and is anticipated to increase by 19% by 2018. The primary companies in the industry include KFC,
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