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Digital Marketing Strategies - Case Study Example

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This case study "Digital Marketing Strategies" seeks to examine the ways in which the management of Domino Pizza will improve and sustain a high level of customer relations. Customer relationship management refers to the aspect of ensuring good associations with the clients…
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Digital Marketing Strategies
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Download file to see previous pages Relationship management of customers is tackled on the tenets based on customer experience management. This is focused on the improvement of the customer interactions done through mobile apps and social media like Instagram. In terms of measurability, the flourishing use of the website has contributed to the Domino’s Pizza customers to access the services online and this process quickens the process of buying and selling. This will see the company grow its sales by 24% per year. The marketing manager should endeavor that this practice is implemented within two months to ensure a smooth running of the customer issues. The two-way form of communication between Domino’s Pizza and its customers will help track the activities and with apt monitoring, this system will yield an estimate of a 2% increase in sales per month. Implementation of this system will see the customer’s improvement levels of Domino’s Pizza transformed and the following will be integrated along the way for better results.
Certain key parameters are required in place in order to establish a good customer strategy. These factors include understanding the Domino’s Pizza missions, visions and the goals, design the customer’s slogans and service directions, develop a comprehensive program of communication like the Instagram and mobile apps for the customer’s experience strategy, and ensure that the strategies developed do not conflict with the strategies of other competitors like the pizza hut (Churn, 2001).
Domino’s Pizza should embrace the use of social media to connect its clients across the market platform. With the present competition from other layers in the industry, the management of Domino’s pizza should embrace social media technology to inform their clients of new products and services, expand the client niche and helps in learning the market dynamics among others.  ...Download file to see next pages Read More
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