Maintenance and Plumbing Services - Essay Example

Maintenance and Plumbing Services, ManchesterStrength of the business Maintenance and plumbing services offered by the business is enjoying various merits or strengths. The use of social platforms such as facebook and twitter is one of the ways that will envision the mission of the business to another level in the market. The target will be enlarged via marketing through social media; however, in order to meet the full potentials of the business, the management will consider using brand promotion (Chaffey & Smith, 2013).

The business will adopt artistic approach such as using famous artists to advertise a product via social media. The business is using powerful digital resources to get a grip of the target market as compared to the competitors. This is considered as an added advantage to the business. Despite the fact that the business is using this approach to meet its goals and objectives, it should consider other clients with limited digital access. Thus, the business will also consider bringing other marketing strategies such as the use of hard digital materials as the use of bronchus.

In addition, the business will also use billboard and posters to meet the potential clients who have infinite digital distance. Enjoying weaknesses of the competitors places Mp services an upper hand in the business. For example, its competitors are not embracing the use of digital marketing and online plans to meet their target market. With this, MP services are significantly benefiting. However, the business will be conducting a market analysis to identify the most eligible marketing plans that the competitors are using (Dholakia & Bagozzi, 2001).

MP services will incorporate these plans to their marketing strategies. Weakness of the business MP business is highly using online and digital media to market its services. The business is facing a great challenge dealing with clients who have limited knowledge on using online services. Thus, the business will be conducting forums, undertaking door-to-door campaigns, and using other forms of advertisement to get the attention of such audience or potentials clients (Frick, 2013). This will improve the target market.

The business goal is to meet 0.6 to 0.7 gross domestic product growth rates, but it failed to consider that the world is faced with economic/financial crisis. For example, the US and UK as well as China are faced with high hit economic crisis. Although, this is the case in the business arena, the business will consider putting emphasis in the domestic market (Montgomery, 2007). This will be attained by reducing the cost of services they offer until the crisis come rests. This step is considered because with the economic crisis, it means that per capita income is reduced thus households cannot afford extra costs.

MP services did not consider fluctuations in exchange rates hence a weakness when the rates are extremely lower than expected. With this in mind, the business will incorporate a link in its website that shows exchange rate fluctuations hence reduce the exchange rate risks. The business has limited experience hence faces various challenges dealing with clients and competitors (Wind & Mahajan, 2002). Nevertheless, the MP business will hire consultants who will offer qualitative and quantitative advice.

ReferencesChaffey, D., & Smith, P. R. (2013). eMarketing eXcellence: Planning and optimizing your digital marketing. Routledge.Dholakia, U., & Bagozzi, R. P. (2001). Consumer behavior in digital environments. Digital marketing, 163-200.Frick, T. (2013). Return on Engagement: Content, Strategy and Design Techniques for Digital Marketing. CRC Press.Montgomery, K. C. (2007). Generation digital: Politics, commerce, and childhood in the age of the Internet. Cambridge, MA: MIT Press.Wind, J.

, & Mahajan, V. (2002). Digital marketing: global strategies from the world's leading experts. John Wiley & Sons.